oops brb i’m changing my entire business plan 🫠
Summary
TLDRIn this reflective video, the creator discusses turning 25 and reevaluating her business structure and strategy. She shares her desire for 'Kelsey 2.0' changes, aiming to enhance her YouTube channel's effectiveness in aiding creatives with business and marketing knowledge. The creator contemplates her current business model, influenced by books on business sustainability and productivity, and reveals her personal journey, including past struggles with homelessness and her passion for art. She outlines her business evolution, focusing on scalable strategies like art licensing, print-on-demand, and hosting workshops to achieve a balance between financial stability and creative fulfillment.
Takeaways
- 🎂 The speaker has recently turned 25 and is reflecting on their business structure and overall strategy.
- 🚀 They are considering 'Kelsey 2.0' changes to improve their business without making drastic or scary changes like quitting YouTube.
- 🤔 The speaker is reading books on business, marketing, and productivity, which have prompted thoughts on the sustainability of their business.
- 🏡 Personal goals like traveling more and owning a home are driving the speaker to reassess their current income and business model.
- 📚 Books like 'The 12-Week Year', 'Buy Back Your Time', and 'Deep Work' have influenced the speaker's thinking on business sustainability and personal labor.
- 🎨 The speaker comes from a background of financial instability and homelessness, which has shaped their drive for financial stability.
- 💼 The speaker is passionate about helping artists and creative people learn business and marketing skills, which is a significant part of their channel's content.
- 🖼️ Art licensing is identified as a potential scalable business opportunity for the speaker, allowing them to earn royalties from their artwork.
- 🖨️ Print-on-demand services and infrequent large shop updates are strategies the speaker uses to save time and focus on creative work.
- 🛠️ The speaker is considering pivoting from one-on-one mentorship to workshops, which can help more people at a time and be more scalable.
- 🌐 The speaker is committed to creating high-quality, well-edited art videos and is inspired by other creators to improve their content.
Q & A
What is the speaker contemplating at the beginning of the script?
-The speaker is contemplating the current structure of their business and overall strategy, considering changes to improve their situation without making drastic or scary changes.
What are some of the books that have influenced the speaker's thinking about their business?
-The books that have influenced the speaker include 'The 12-Week Year' by Brian Moran and Michael Lennington, 'Buy Back Your Time' by Dan Martell, and 'Deep Work' by Cal Newport.
Why is the speaker concerned about the sustainability of their business?
-The speaker is concerned because they realize that many small business owners work excessively long hours, essentially creating a job rather than a scalable business, which can lead to burnout and a lack of personal freedom.
What personal goal does the speaker have that their current business structure does not support?
-The speaker's personal goals include being able to travel more and owning a home, which their current income and business structure do not adequately support.
What is the speaker's background in relation to art and business?
-The speaker's mother introduced them to art, and they come from a background of financial instability, including experiencing homelessness. They have a strong drive for financial stability and have developed a passion for learning about creative entrepreneurship and business.
What is the speaker's current approach to sharing their business knowledge?
-The speaker shares their business knowledge through free YouTube videos, low-ticket digital products, and one-on-one mentorship.
Why is the speaker considering a shift away from one-on-one mentorship?
-The speaker is considering a shift away from one-on-one mentorship because it involves trading time for money, which does not scale well and limits their ability to help more people efficiently.
What alternative educational offering is the speaker planning to implement?
-The speaker is planning to hold workshops focused on business and marketing, with the aim of helping attendees achieve specific, measurable goals.
How does the speaker plan to ensure that attendees of their workshops take action and implement what they've learned?
-The speaker aims to incentivize action by creating a curriculum that fosters transformation and is considering a world-class refund policy to ensure attendees get their money's worth.
What changes is the speaker making to their YouTube content?
-The speaker is focusing on improving the craft, editing, and videography of their art videos, aiming for longer, more storytelling-focused content that integrates business and marketing knowledge in a creative way.
Why is Squarespace mentioned in the script?
-Squarespace is mentioned as a sponsor of the video, and the speaker discusses its features and benefits for creatives looking to build an online presence that includes an online store, portfolio, and other business functionalities.
Outlines
🎉 Reflecting on Turning 25 and Business Growth
The speaker begins by sharing that they recently turned 25, prompting deep reflection on their business's current state and overall strategy. They express dissatisfaction with the status quo and a desire for change, not in the form of drastic measures like quitting YouTube, but rather an evolution to 'Kelsey 2.0'. The goal is to enhance their business practices to better serve creative individuals in learning about business, marketing, and sales, while also ensuring personal fulfillment and avoiding burnout. The speaker intends to share their thoughts on business strategy and the future of their YouTube channel, aiming to help others while also considering their own personal goals and the sustainability of their business model.
📚 Insights from Business Books and Personal Context
The speaker discusses the impact of reading business, marketing, and productivity books, which have led to important self-discussions about their business's future. They mention titles like 'The 12-Week Year', 'Buy Back Your Time', and 'Deep Work', highlighting the importance of business sustainability, especially in terms of personal labor. They reflect on the common struggle of small business owners working excessive hours, often leading to a business model that is unsustainable and imprisoning. The speaker also shares personal context, including past experiences of homelessness and the influence of their mother's artistic background, which has shaped their approach to business and art. They emphasize the importance of financial stability, a new experience for them, and their passion for learning about creative entrepreneurship.
🎨 Art Licensing and Print on Demand: Scaling the Business
The speaker outlines their plans for scaling their business, focusing on art licensing as a long-term, scalable goal. They express a desire to see their artwork on various products like wine labels and candles, acknowledging the time it takes to build a portfolio and establish industry connections. They also discuss their use of print on demand for their art prints, partnering with a company to produce high-quality prints, which saves them time and aligns with the advice from business books to delegate tasks to specialists. Additionally, they mention conducting infrequent but comprehensive shop updates to manage their time effectively and focus on creative work.
🛠 Shifting Focus from One-on-One Mentorship to Workshops
The speaker shares their intention to move away from one-on-one mentorship due to its scalability issues and the desire to help more people at once. They recount their experience hosting a weekend workshop called 'The Artist's Business Blueprint', which was well-received and allowed them to teach business and marketing fundamentals to a larger audience. They express their intention to hold four such workshops annually, each focused on a specific business action or goal, with a strong emphasis on student implementation and a world-class refund policy to ensure value for participants. The speaker is also considering ways to incentivize action and create an environment that fosters significant transformation in participants' businesses.
🌟 Balancing Art and Business on YouTube
The speaker discusses their journey on YouTube, noting a shift in focus from solely art creation to also including business and marketing content. They express a desire to find a balance that allows them to continue making art while also sharing their knowledge in a way that is engaging and beneficial to their audience. They mention recent changes in their content strategy, aiming for higher production value and more storytelling in their videos. The speaker also emphasizes the importance of sponsors like Squarespace, which allows them to continue creating content and exploring new avenues in their business, such as workshops and online courses.
👋 Closing Thoughts and Acknowledgments
In the final paragraph, the speaker briefly mentions their plans to continue sharing their journey and insights through future videos, expressing gratitude for the support they receive. They also provide a call to action for viewers interested in Squarespace, offering a discount code for their audience to try the platform that has been instrumental in their own business success.
Mindmap
Keywords
💡Business Strategy
💡Creative Entrepreneurship
💡Burnout
💡Art Licensing
💡Print on Demand
💡Mentorship
💡Workshops
💡Content Creation
💡Scalability
💡Chronic Health Condition
Highlights
The creator reflects on turning 25 and contemplating changes to their business structure and strategy.
Desire for 'Kelsey 2.0' changes to improve upon current business practices without abandoning core activities.
Aims to evolve the business to better serve creative individuals in learning business and marketing.
Seeks a business model that is creatively fulfilling and sustainable without causing burnout.
Discusses the importance of reading business, marketing, and productivity books for personal and business growth.
Concerns about the unsustainable work hours small business owners often face.
Recognition of the need for a business that can operate without constant personal involvement.
Personal background and experiences with homelessness influencing the drive for financial stability.
A deep dive into learning business and marketing to overcome a lack of examples in her family.
The joy of helping others succeed in their businesses and the fulfillment it brings.
The challenge of balancing business advice content with a passion for art creation.
The concept of 'art licensing' as a potential scalable business strategy.
Utilizing print-on-demand services to save time and focus on creative work.
The benefits of infrequent, large shop updates over frequent, smaller ones for efficiency.
A shift away from one-on-one mentorship to more scalable educational offerings.
The success and scalability of hosting a weekend workshop for artists on business.
Plans for four workshops per year focused on specific business and marketing goals.
The intention to create a refund policy and curriculum that incentivizes student action.
A vision for a more sustainable business model that allows for continued art creation and sales.
Gratitude expressed for sponsors like Squarespace that support the channel's content creation.
Details on Squarespace's features and how they benefit the creator's online business presence.
Transcripts
so I just turned 25 over the weekend and
it's really making me think more about
the current structure of my business and
my overall strategy and the more that I
think about it the more that I realize
I'm not actually currently very happy
with the status quo or at least I think
and I know that I can do better and I
want to make some changes not like big
scary super duper scary changes like
quitting YouTube or not making business
content anymore I love business content
I love helping people but more like more
like Kelsey 2.0 kind of changes does
that make sense like just how I can be
better at all the things that I love
doing so anyway I want to think more
about the next evolution of my business
and my YouTube channel how I can more
effectively help creative people learn
about things like business and marketing
and selling stuff and how I can create a
business for myself right that feeds me
creatively that I find really fulfilling
and that allows me to spend time making
art and sharing it without causing
burnout so I want to spend some time in
this video thinking about my current
strategy and just like sharing with you
what my thoughts are right now when it
comes to business and the next evolution
of my own business so it'll be a chatty
video very casual very like co-working
so get any materials that you want to
work on today and let's just hang out
together thank you so much to
Squarespace for the continued support of
this Channel and for sponsoring this
video so I have been reading a lot of
business marketing and productivity
books lately and they've been sparking
some really interesting and I think
important discussions with myself about
the future of my business books like the
12we Year by Brian Moran and Michael
lennington buy back your time by Dan
Martell in Cal Newports new books slow
productivity all talk about the
importance of considering the
sustainability of your business when it
comes to your own labor the reality is
that most small business owners are
working 40 50 60 even 70 to 80 hours a
week on their business often 7 days a
week just to keep things running in that
sense they haven't really built a
business business as much as they have a
modest to low-paid job and honestly a
job that is basically a prison their
business is built on top of and around
them and they are so vital to it that
they can't step away they can't take
time off even sometimes just a week or
else things start to crumble and revenue
starts to decline I have talked to a lot
of artists and once your business gets
off the ground this seems to be the
number one issue they struggle with and
I'm growing increas concerned about this
problem in my own life and so I want to
try and get ahead of it and the more I
think about the goals for my life
outside of my own artistic and
professional Ambitions personal goals
like being able to travel more and own a
home the more I realize that my current
income and business structure doesn't
really support that but before we get
into the changes that I'm going to make
in my business I want to give you some
context some important insights I guess
about me I don't discuss my personal
life much on this Chann Channel and
there's a myriad of very good reasons
why I try to keep things mostly private
but I realized that without this context
my focus of business and marketing um
especially when it comes to Art can feel
unartistic or even inauthentic having
Financial stability is a very new
experience for me it is my number one
priority for my business and I have
honestly grown to love learning about
creative entrepreneurship and business
and marketing and pursuit of this goal
so both of my parents and I guess me but
I was very young at the time I have
experienced homelessness and not the
couch surfing with friends and family
kind U like between Lisa like the the
streets kind like the homeless shelters
kind of sleeping under a bridge um
existing near very dangerous people
kind and my mom is actually the reason
that I got into art in the first place
the creative parts of me come from her
she was the one to introduce me to sidew
shock and colored pencils and Micron
pens and our relationship is really
complicated she is the only one of my
biological parents that I still speak to
um both of my parents have some pretty
serious illnesses mental illnesses and
my mom struggled with addiction her
entire life um she's a good person and I
care about her but she was not at all
equipped to be a parent if you know you
know and I think seeing her struggle for
so long to gain Traction in the art
world and hold down a job and stay sober
was one of the big reasons why I avoided
pursuing art as a career for so long
there was simply No Ex example of
someone in my life doing this
successfully of breaking into the art
world or even just having any kind of
successful business more generally and
so as soon as I realized that I wanted
to give this a serious go I knew that
there was so much that I needed to start
learning about business and marketing I
am 25 years old I just turned 25 a week
ago and I needed to do a huge Deep dive
into this and I'm still doing deep dive
into this um I honestly just needed to
convince myself at the time that it was
even doable and so somewhere between
2021 and 2022 I started to play around
with sharing the things that I was
learning um on my channel here on
YouTube and people liked it they found
it helpful and it was and is really cool
to have this experience of researching
business and marketing getting better at
the skills that are important for my own
business and then teaching them in
totally free content to people three
four five steps behind me and see them
achieve the goals like going full-time
even faster than I did sketches of Shay
is a great example of um someone that
bought one of my digital products and
watched my videos and then was able to
go full-time in a year and I'm not
taking credit for her success by any
stretch of the imagination I don't want
people to think that but it's so cool to
see her talk about the stuff that I make
and how it's helped her it's it's an
enormously personally fulfilling
experience and I realized to myself
there was there was truly no more
experience more fulfilling in my life
than helping someone double the revenue
of their business or go fulltime with
their passion or make their top
performing video ever or help them
realize their own you know professional
Ambitions It Feels So genuinely
incredible to help someone with that to
understand this tangible impact that
you've made on their
lives and over time the goals of my
business in this Channel and everything
that I do online have expanded I started
out wanting to share my journey to try
and go full-time as an artist here on
YouTube and now I am full-time I get to
spend hours every week making art both
in terms of my oil paintings and these
videos that I share with you and now I
have a second goal helping artists and
creative people learn about business and
marketing and all of the skills that go
into creative
entrepreneurship but linking all of this
back to the books that I mentioned
earlier there's a lot that artists can
learn from successful businesses and
entrepreneurs and other
Industries regardless of Niche and the
specific products that you're selling
many business owners struggle with the
same problems this is not unique to
artists in any way every business
struggles with building an audience
right finding your customers figuring
out how to stand out in a saturated
Market how to sell your products and how
to create such memorable and amazing
customer experiences that people come
back for more and most importantly how
to manage your time and juggle your
priorities in such a way that you can
get all of that done without going
insane and without working 70 80 hours a
week because I don't know about you but
I'm not interested in building a
business that requires me to overwork
myself in order to stay afloat I
actually have a chronic degenerative
autoimmune condition called Hashimoto
and the chronic fatigue that comes with
that for me forces me to prioritize my
efforts on the things that matter if
Instagram isn't getting results for me I
don't post on Instagram I think I've
only posted like six times in the past
year and that's because I just don't
have time for it right now I don't have
energy for it the things that move the
needle financially and keep me
creatively and personally fulfilled are
the things that I focus on more than
anything else and that's a big part of
what the books I've been reading like
slow productivity the 12we year and buyb
back your time talk about how to give
more attention to the things that matter
and do more in less time while taking
very healthy
breaks and not only that but figuring
out how to delegate and what to delegate
in your business so that you can pay
more attention to the critical tasks
that you love doing I am still a solo
operation so I do literally everything
it is just me um butting this is really
important to keep in mind as people grow
and
scale but I really want to do deep Dives
on these books maybe even make a whole
series kind of translating this kind of
um traditional business advice for
people like us but um yeah I I think
there's so much that we can learn here
and apply to our own lives and stuff
like this just lights me up inside I
love problem solving be it in business
or in arts complex puzzles like this are
really fun for me that's think a part of
why I just love oil painting because oil
painting is such a challenge you are
like my brain is active the entire time
it's so like stimulating but anyway all
of those books have me figuring out how
I can scale sustainably in my own
business because as great as 100K in
annual revenue is it actually looks a
lot more like 70k after taxes and then a
40K salary for myself in terms of like
eventual profit which doesn't actually
get me very far in a High Cost of Living
area like the San Francisco Bay Area I
know that this sounds like very first
world problems and I don't want to seem
like I'm complaining I am very grateful
um but if I want to help support my mom
and my half siblings I want to put money
inside for a house and sa for retirement
I need to strive for more and I I don't
think I don't think there's anything
wrong with wanting success to be honest
um yeah but let's talk about scaling
right the ways that I'm planning to
shift and grow my business going forward
and the various things that I already do
to help me spend more time on the things
that matter and less on all the boring
admin stuff number one is Art
licensing art licensing is basically
where you sell a brand the rights to use
your artwork on things like marketing
material or products I would love to see
my artwork on wine labels and perfume
bottles and candles I've talked about
this before but this is a kind of a
broader goal that I'm working toward it
will take me years to build the really
solid port portfolio and the knowledge
and connections that I need to turn this
into a profitable part of my business so
often people want to see like immediate
results online that's just kind of not
how things work like this is going to
take a long time this is very much a
long-term project that I am steadily
chipping away at every time you see me
work on a painting I am getting better
and I am building a new piece in my
portfolio that I could eventually
license to a company to put on perfume
bottles candles whatever but art
licensing seems from my research so far
as a very scalable option for me and for
a lot of artists actually you can have
this body of work that you're building
over time which is what you would be
doing anyway and then you can retain the
legal copyright of your work and the
ability to sell prints of your work and
talk about it post about it etc etc and
you get periodic royalty checks or a big
lump sum whenever you negotiate these
contracts for artists that are cool with
having their work commercialized like
this it seems
fantastic the second thing that I kind
of already do is continue with print on
demand and big infrequent shop updates
so I personally do not like the idea of
packaging orders all day long this does
not spark joy for me I know some people
love it but that's just not me it's
right up there next to folding and
putting away my laundry or emptying the
dishwasher on the lists of tasks that I
just don't like um yeah I currently save
myself quite a lot of time by having my
art prints be print on demand products
I've partnered with a really great
company finer works to produce Museum
archival quality prints of my work and
they do a far better job at producing
and packaging my prints than I ever
could this is one of the things that
buyback your time by Dan Martell talks
about actually how by delegating tasks
to Specialists you're actually
increasing the equality of different
parts of your business and replacing a
task that maybe you don't love to do at
the same time one of the other things
that I do in order to save myself some
time in my business is to do very big
shop updates a couple of times a year
instead of much more regular smaller
ones so I get to spend five 6 months
painting and then one month taking
everything to get photographed and
ordering print proofs and making the
product listings on my website and
grouping all these tasks together
instead of trying to do them peace meal
saves me a ton of time I think and Just
Energy this unfortunately means that my
website is often a little at least like
a little bit out a date but it's
honestly a trade-off that I'm more than
happy to make and I don't know if anyone
else really struggles with this um but
task switching is a huge pain for me
because there are so many tasks
associated with running a business and
different modes that you need to be in
to kind of succeed at those tasks like
my brain when I'm painting is very
different from my brain when I'm
answering emails or editing a video I
find it really
helpful dear God there's so much traffic
noise I find it really helpful to just
group similar tasks together as much as
possible because switching between these
different like modes in my brain takes a
lot of effort and honestly if I can just
spend one work day just painting that's
awesome like I want to I want to focus
my energy on like these long stretches
of the same kind of work and the third
way that I want to shift my business
plan going forward is to Pivot a little
bit away from one-on-one mentorship so
like we talked about helping artists
work their business and marketing
muscles and get better at everything
involved in Creative entrepreneurship is
really important to me it is work that I
find just genuinely enormous personal
fulfillment in and there are a couple
ways that I do this in my business
number one is free videos just like this
one right and the hundreds of other
business focused videos on my channel
some featuring art like this one and
someone with talking head videos the
second one that I do is low ticket
digital products things like notion
templates and my art YouTubers workbook
I am currently working on a very brand
new edition of that will be like twice
as long and hopefully even better and
third lastly we have mentorship I don't
currently have any availabilities right
now this video is on a sales pitch but
every so often I open up limited spots
of weeklong intensive programs or a
three-month mentorship and mentorship is
something that I used to get and still
get a lot of people asking for um I
talked about this when I first began to
offer it but I felt and still do feel no
small amount of impostor syndrome um but
I kept getting requests for it via email
and DM when I didn't offer this and it
felt a little silly to not at least give
it a try a couple times so earlier this
year I did a bunch of free calls people
would like submit a little application
telling me about themselves and then I
would pick a couple and do some calls to
kind of get practice and I even made
some videos about a few of them and had
some initial ideas for a podcast that I
ended up not having enough time for
which is classic but those free calls
boosted my confidence and gave me some
really great testimonials and feedback I
actually helped a onewe intensive
mentorship client make her most
successful YouTube video ever and she
launched this um cool like art style
mentorship program for her audience on
Instagram and she had a huge following
but had no idea how to monetize it and
helping her figure that out was really
cool and fun and like fulfilling for me
and she got results which was
great yeah but there's but there's kind
of an inherent scalability issue with
mentorship I'm still trading my time for
money and I'm only helping one person in
the process it feels like there should
be a happy middle ground here and that's
what I've been trying to play around
with this year a couple months ago I had
a breakthrough with this problem I held
my very first weekend Workshop called
the artists business blueprint where I
taught people the fundamentals of
business and marketing and guided them
through how to write a business plan in
a live virtual event it was something
like 8 hours of live instruction it had
homework assignments and co-working
sessions the works it wasn't a small
amount of effort by any means but it was
quite scalable I think I had close to a
100 people go to this event I had never
done anything like this before it was
totally new to me but it felt really
good to to give a concise refined
version of what I might normally go over
with a mentorship client to a crowd of
dozens of people asking really great
questions and getting a ton out of the
experience it's been about like a month
or two since that Workshop happened and
my business brain has been kind of like
like quiet L churning in the background
while I've been working on a bunch of
new oil paintings one of which you are
seeing right now and I think I'm slowly
discovering what my future might look
like in terms of the educational side of
my business because ultimately anything
that I do any project that I go on to
sorry any project that I start like a
podcast or workshops or an online course
whatever ultimately takes time away from
Making art in my business and selling my
art and that is kind of why I started
this that's what I want to focus on so
even though um my business videos
perform better by every stretch of the
imagination they perform better and um
people just love the educational content
that I create they seem to get a lot out
of it I help people when I do it I do
want to make sure that I'm staying true
to the heart of my business and the
reason why I started this in the first
place I think I am kind of slowly
figuring this stuff out I'm still
hammering out the details and nothing is
said in stone so don't hold me to this
but here's what I'm thinking I want to
hold four workshops next year so one
every 3 months all based around business
and marketing something pretty narrow in
topic revolving around one particular
action item or measurable goal things
that I have tangible real life
experience in doing either myself or
helping clients with something like
writing a business plan or creating a
sales page or designing and launching a
digital product Etc and the big weakness
here is the student implementation side
of it I can show up and I can teach
people all day long I can you know put
thousands of hours of effort into a
product or a curriculum but if they're
not putting things into practice and
taking action I feel like I might as
well not be there I don't want people's
money if I'm not actually helping them
so I want to have a really like
worldclass refund policy for these
workshops like I want to make sure that
people get their money's worth um but
I'm also trying to brainstorm ways that
I can incentivize action in the
curriculum itself like I would love my I
my big goal for this is I would love for
someone to take all four of these events
put them into practice and then go
full-time by the end of the year that
would be incredible but the question is
how I can create an environment that
Fosters that kind of transformation if
these workshops are 3 to 7 days long and
I'm doing four of them a year that's
maybe 2 months of effort working on the
curriculum and the marketing and a Max
of you know one month actually teaching
and I think this project would enable me
to help people at scale and do what I
love and find really fulfilling which is
teaching while also creating a more
sustainable business for myself in terms
of effort and more financial
stability like this is something that I
could do in addition to YouTube and oil
painting and trying to sell my work that
would give me more freedom to keep
making art without directly trading my
time for money in quite the same way as
coaching or a traditional 9 five it
enables me to continue helping people
and experiencing that personal
fulfillment that I get from doing so
while staying true to and honoring the
original purpose of my business making
and selling art speaking of YouTube and
the content that I make in this platform
I've been doing a couple things
differently over the past couple of
months and I only intend to make more
changes going forward so I want to talk
about that just a little bit so
basically for all of 2023 I felt pretty
unsatis ified with the direction of my
channel art focused videos were
consistently getting fewer views than
business focused videos I was getting
loads of sponsorship offers and brand
deal offers but they all prefer to
sponsor business videos and so the
monetary incentive was really difficult
for me to ignore right in part because
like I said um Financial stability is
really new for me but it left me feeling
very creatively unfulfilled and I don't
know it seemed like it was what the
viewers wanted too so I stopped making
art videos quite as much but I think in
a lot of of ways this problem is
somewhat inherent to the niche that I've
created for myself like I'm not just an
art YouTuber right and I probably never
will be I love The Insider baseball type
stuff the business and the marketing and
the entrepreneurship side of things to
ever give it up but there's a balance to
it right and it's been a very gradual
process with a lot of stumbling around
in the dark to try and find that balance
for myself and I feel like I'm very much
and I feel like I'm very much still
figuring things out there's probably
always going to be a certain amount of t
between these things but in the
beginning of this year I decided to
start making some pretty serious changes
in the direction of this Channel and the
past seven eight months or so of uploads
have been reflecting this change my I've
gr boss too close to the Sun video is
maybe the best example of this style
that I want to have going forward I've
started focusing more energy on the
craft and the editing and the
videography taking things to a new level
making shot lists for my videos and
hanging out with creators like wholesome
Simon and Natalie Lynn and American
Baron and frantic frames at events
called Creator camp and being exposed to
so many amazing talented people has
really inspired me and pushed me to
become a better YouTuber like a better
Creator and a better artist considering
my art as more than just the oil
paintings that I work on right but the
videos themselves trying to figure out
how I can make art about art and make
art within art I would love to share
business and marketing knowledge in ways
that feel Dynamic and creative and
entertaining and every so often going
above and beyond the standard talking
head video I will always be an oil
painter and I will also always be
interested in business and I need to
figure out ways to make this sustainable
for me that's kind of the future I'm
really excited for these changes and for
us to grow together as a community I
want my videos to be longer and more
storytelling focused and just a little
bit better over time not all at once or
not all right away
but I'll be stretching my baby
videographer muscles a little bit more
but all of this the art videos the
workshops none of this would be possible
if I did not have amazing sponsors like
Squarespace to support the work that I'm
doing on this channel so I want to take
a minute to thank them for sponsoring
this video and a huge chunk of all of my
videos this year and tell you some
Squarespace features that you may not
have heard of before
so here's the deal Squarespace can be
your online store your portfolio website
and your email marketing course hosting
membership scheduling and invoicing
platform it can do all of that and it
can do it really well imagine a world
where you're not paying a million
dollars a month for a ton of
subscriptions but just one price for all
of those features and it was hosted on
your own website branded exactly how you
wanted it to be and was perfect for you
on top of that squarespace's fluid
engine system makes designing a perfect
website tailored to your brand extremely
easy so not only is your website the hub
for everything you're doing online but
it's perfectly aligned with your
aesthetic as a creative it hosts your
work it has your email on it it's
incredible I have been using Squarespace
for years it makes me tens of thousands
of dollars a year on my online store and
whenever I need a sales page for an
online coaching program or a three-day
live Workshop that I want to promote I
use
Squarespace it is so easy to use I love
the flexibility of their drag and drop
editor and the ability to further
customize your site with code if you
need to and they're adding new features
all the time if you want to give
Squarespace a try you can support the
channel by going to squarespace.com
Kelsey Rodriguez and using my code
Kelsey Rodriguez for 10% off your first
order of a website or domain if you're
interest in signing out for that weight
list that I mentioned it's in the
description and I'll see you in the next
video bye guys
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