La historia de LEGO en Español HD

Summary

The video narrates the inspiring journey of LEGO, founded by Ole Kirk Christiansen, a talented carpenter who faced significant challenges, including personal loss and financial difficulties. Undeterred, he began crafting wooden toys, eventually branding his creations as 'LEGO,' which means 'play well.' The company evolved with innovative plastic bricks, encouraging creativity in children. Despite setbacks, including a devastating fire, LEGO flourished, leading to the creation of LEGOLAND and establishing a legacy of quality. Today, LEGO continues to inspire imagination, emphasizing that children deserve the best in play.

Takeaways

• 😀 Ole Kirk Christiansen faced significant challenges as a carpenter but persevered in creating toys for his children.
• 😀 The decision to make wooden toys led to the establishment of a small toy-making business, which began to gain attention.
• 😀 Despite initial success, a major setback occurred when a key wholesaler declared bankruptcy, leaving Ole with unsold toys.
• 😀 Ole's resourcefulness shone through as he personally sold the toys door-to-door, ensuring his family had food for Christmas.
• 😀 The creation of the LEGO brand stemmed from Ole's desire for a name that captured the essence of play, with 'LEGO' meaning 'play well' in Danish.
• 😀 The importance of maintaining high-quality standards became evident as Ole refused to compromise on craftsmanship.
• 😀 A devastating fire in 1942 destroyed the workshop, but Ole's commitment to his family and employees motivated him to rebuild.
• 😀 The introduction of plastic molding technology revolutionized LEGO's product line, leading to the creation of iconic LEGO bricks.
• 😀 Gottfried, Ole's son, played a crucial role in expanding the LEGO concept beyond wooden toys to a comprehensive system of play.
• 😀 LEGO evolved into a global brand that encourages creativity, imagination, and limitless possibilities for children worldwide.

Q & A

Who was Ole Kirk Christiansen?

Ole Kirk Christiansen was a skilled carpenter and the founder of LEGO. He started making toys during difficult financial times and faced many challenges while building his business.

What inspired Ole to create toys?

After losing his wife and having to care for his four children, Ole wanted to bring joy to their lives, which inspired him to create toys from leftover wood from his carpentry business.

How did Ole Kirk Christiansen initially market his toys?

Ole marketed his toys by selling them door-to-door, visiting different shops despite not being a natural salesman. He aimed to promote the quality and craftsmanship of his products.

What significant event impacted Ole's business during its early growth?

A major setback occurred when a wholesaler who had placed a large order went bankrupt, leaving Ole with a stockpile of toys he could not sell, which jeopardized the company's financial stability.

What does the name 'LEGO' signify?

The name 'LEGO' is derived from the Danish words 'leg godt,' which mean 'play well.' The name reflects the company's commitment to providing high-quality toys that promote imaginative play.

What innovative change did Ole make to his toy production?

Ole transitioned from wooden toys to plastic bricks, introducing a system that allowed for more creativity and flexibility in play, which later became the basis for the LEGO System.

How did Gottfried Christiansen contribute to the LEGO brand?

Gottfried, Ole's son, expanded the LEGO brand by focusing on innovative systems for play and marketing LEGO internationally, significantly increasing its popularity and sales.

What challenges did the LEGO company face during World War II?

During World War II, LEGO struggled to maintain production and profitability. However, the company continued to innovate and adapt to the challenging circumstances.

What was the significance of the 1942 fire in the LEGO workshop?

The fire destroyed Ole's workshop and all of his designs, posing a severe threat to the company's existence. Nevertheless, Ole's determination led him to rebuild and innovate once again.

What was the outcome of the creation of LEGOLAND?

LEGOLAND became a major tourist attraction, showcasing LEGO's creativity and innovation. The park opened with an unexpected high attendance, indicating the widespread appeal and success of the LEGO brand.