7 Things to Know BEFORE You Start an E-commerce Business

Charlie Chang
8 Sept 202016:07

Summary

TLDRThis video offers seven essential tips for launching a successful e-commerce business. It emphasizes the vast opportunities in e-commerce despite the perception of saturation, highlighting the importance of marketing, targeting a niche audience, and creating a strong pre-launch strategy. The video also stresses the significance of product differentiation, crafting a compelling brand story, and prioritizing exceptional customer service. Sponsored by Alibaba.com, it provides insights on sourcing suppliers and leveraging their events for business growth.

Takeaways

  • 🌐 E-commerce opportunities are vast and growing, with global retail sales continually increasing, indicating more chances for new businesses to succeed.
  • 📈 Direct to consumer and private labeling are booming, allowing manufacturers and brands to bypass traditional retail and maintain higher profits.
  • 🎯 Marketing is crucial for visibility and sales, with strategies needing constant adaptation due to the ever-evolving field; it's often the difference between success and failure.
  • 💡 Alibaba.com is highlighted as a valuable resource for finding product suppliers, with events and challenges that can provide significant support for new e-commerce ventures.
  • 🚫 Avoid creating products aimed at everyone; instead, focus on niche markets to better target and satisfy a specific customer base.
  • 📢 Pre-launch strategies are essential for a successful product launch, including building an audience and marketing before the product is available.
  • 🔄 When selecting a product, consider making at least one change to differentiate it from existing options, addressing a specific need or solving a problem.
  • 📖 Creating a compelling brand story can enhance customer loyalty and engagement, making your brand more memorable and shareable.
  • 💬 Prioritizing customer service is key to long-term success, as it builds a positive reputation and encourages repeat business and word-of-mouth referrals.
  • 💪 Encouragement to take the leap into e-commerce, despite the challenges, as the potential rewards are significant and learning from the process is invaluable.

Q & A

  • What are the seven things you need to know before starting an ecommerce business according to the video?

    -The video outlines seven key points: recognizing the vast opportunities in ecommerce, understanding that marketing is crucial, focusing on niche products, the importance of a strong pre-launch strategy, differentiating your product, creating a compelling brand story, and prioritizing excellent customer service.

  • Why does the video emphasize that ecommerce is not oversaturated?

    -The video emphasizes that ecommerce is not oversaturated because the ecommerce share of total global retail sales has been growing strongly since 2015, indicating that there is still significant opportunity for new businesses to enter the market.

  • What is the significance of direct to consumer and private labeling in the growth of ecommerce?

    -Direct to consumer and private labeling are significant because they allow manufacturers and brands to bypass traditional retail partners, maintain higher profits, and have more control over their brand and audience, which contributes to the growth of ecommerce.

  • How does the video suggest one should approach marketing for an ecommerce business?

    -The video suggests that marketing should be the primary focus, even before the product development, and that it requires constant experimentation and learning to achieve the best ROI. It also highlights the importance of visibility and the need for a tailored marketing plan based on the business and product type.

  • What role does Alibaba.com play in the context of the video?

    -Alibaba.com is highlighted as a platform that connects buyers with suppliers and offers various resources for ecommerce sellers, including their Super September annual event and the 50k Challenge 2020 campaign, which are beneficial for those starting an ecommerce business.

  • Why is it important to target a niche market for your ecommerce product according to the video?

    -Targeting a niche market is important because it allows for more effective marketing, higher conversion rates, and the ability to create products that cater to specific needs, which can lead to a more loyal customer base.

  • What is the significance of having a pre-launch strategy for an ecommerce business?

    -A pre-launch strategy is significant because it helps build an audience and market awareness before the product is available, which can lead to immediate sales upon launch and a more successful business start.

  • How does the video suggest one should differentiate their ecommerce product?

    -The video suggests looking at customer reviews and pain points to identify areas of improvement, and then making at least one change to an existing product to create a differentiating factor that adds value and solves a problem.

  • Why is storytelling important for an ecommerce brand according to the video?

    -Storytelling is important because it helps create an identity and an authentic relationship with the buyer, enhancing brand loyalty and making marketing more impactful by connecting with the audience on an emotional level.

  • What is the video's stance on the importance of customer service in ecommerce?

    -The video emphasizes that excellent customer service is key to the success of an ecommerce business, contributing to customer loyalty and word-of-mouth referrals, which are critical for long-term business growth.

Outlines

00:00

📈 E-commerce Opportunities and Growth

The video emphasizes the vast opportunities in e-commerce, dispelling the myth of oversaturation. It highlights the importance of understanding the growth trend of e-commerce from 2015 to 2023, which shows a strong upward trajectory. The speaker shares personal insights, wishing they had known about this growth earlier to invest more in their own e-commerce ventures. The video also touches on the rise of direct-to-consumer and private labeling businesses, suggesting that these models offer significant potential for new entrepreneurs. Global e-commerce sales are expected to reach 6.5 trillion dollars by 2021, indicating a massive shift towards online retail. The speaker encourages viewers to leverage this trend to start their businesses, arguing that e-commerce is scalable and can provide a new stream of income.

05:01

🎯 The Imperative Role of Marketing in E-commerce

This section underscores the paramount importance of marketing in e-commerce, stating that visibility is crucial for product sales. The speaker shares a personal anecdote about their failed clothing business, 'Charge Athletics,' attributing the failure to a lack of marketing. They stress the need for a robust marketing plan tailored to the business and product type, which may involve trial and error. The video introduces two types of marketing: brand awareness and sales increase. It also mentions the potential benefits of having a mentor or a marketing agency, provided there are sufficient funds. The speaker advocates for a strategy where marketing investments yield high returns, enabling business scaling and success.

10:02

🌐 Alibaba.com as a Valuable E-commerce Resource

The speaker introduces Alibaba.com as a sponsor and a platform they use for finding product suppliers. They discuss two significant events hosted by Alibaba: the 'Super September' annual event, which offers deals for small and medium-sized businesses, and the '50k Challenge 2020' campaign, which gives away $50,000 for product purchases. The video explains how these events can be beneficial for aspiring e-commerce entrepreneurs, providing opportunities to connect with suppliers, explore new products, and potentially win significant financial support for their businesses. The speaker also provides a direct link to Alibaba's Facebook page for viewers to participate in the campaign.

15:04

🏷 Targeting Niche Markets for E-commerce Success

The video advises against creating products that appeal to everyone, arguing that such products often fail to resonate strongly with any specific customer group. It suggests focusing on niche products that cater to the needs of a specific subset of consumers. The speaker explains that targeting a smaller, well-defined audience can lead to a more effective marketing strategy and higher conversion rates. They also discuss the importance of understanding the 'gold buyer' demographic to develop products that meet their specific needs. The video encourages viewers to conduct market research and use feedback to improve and differentiate their products, creating value and standing out in the competitive e-commerce landscape.

🛒 The Importance of Pre-launch Strategy in E-commerce

This section highlights the significance of a strong pre-launch strategy, which includes building an audience before the product is ready for sale. The speaker advocates for personal branding and creating a social media presence or website to attract potential customers. They share their experience with their company 'Charge,' which lacked a pre-launch strategy, resulting in zero sales on the first day. The video suggests that starting to market before the product is built is crucial for a successful launch and early sales. It also touches on the idea of differentiating the product by making at least one improvement to an existing product, which can be identified through market research and customer feedback.

📚 Creating a Brand Story for Emotional Connection

The video stresses the importance of creating a compelling brand story to establish an emotional connection with customers. It argues that storytelling is vital for building brand identity and loyalty. The speaker shares their regret for not focusing on storytelling with their clothing company 'Charged,' suggesting that selling the experience and story behind the clothes would have been more effective. They encourage viewers to consider the brand's motives, slogan, and imagery to create a strong narrative that resonates with customers. The video also mentions the example of Patagonia, which excels at storytelling, creating a community around its brand. It concludes by emphasizing that a well-crafted story can enhance marketing effectiveness and lead to long-term brand success.

💬 Prioritizing Customer Service for E-commerce

The final section of the video emphasizes the critical role of customer service in e-commerce success, using Zappos as a case study. It points out that a significant portion of Zappos' sales comes from returning customers, attributed to their exceptional customer service. The speaker advises prioritizing customer satisfaction over efficiency and cost-saving in customer service. They suggest that providing excellent customer service can lead to customer loyalty and positive word-of-mouth, which are crucial for long-term business growth. The video concludes by encouraging viewers to start their e-commerce journey, learn from the process, and apply the insights shared to increase their chances of success.

Mindmap

Keywords

💡E-commerce

E-commerce, short for electronic commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. In the video, the speaker emphasizes the vast opportunities available in e-commerce, despite the perception that the market is oversaturated. The video discusses the growth of e-commerce from 2015 to 2023, indicating that there is still significant room for new businesses to succeed.

💡Private Labeling

Private labeling is a business model where a retailer's brand is attached to products that are manufactured by a third party. The video suggests that private labeling is a growing trend where manufacturers and brands can bypass traditional retail partners, maintain higher profits, and have more control over their brand and audience. It is presented as an attractive business model for those interested in e-commerce.

💡Marketing

Marketing is the process of promoting and selling products or services, including market research and advertising. The video underscores the importance of marketing for visibility and sales, stating that without effective marketing, even the best products can fail. The speaker shares personal experience, highlighting the failure of a previous business due to inadequate marketing efforts.

💡ROI (Return on Investment)

ROI is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of different investments. In the context of the video, the speaker discusses the importance of achieving a positive ROI from marketing efforts, where the money spent on marketing should generate more profit than the cost of the marketing itself.

💡Alibaba.com

Alibaba.com is a Chinese multinational e-commerce company that provides consumer-to-consumer and business-to-business sales services via web portals. The video mentions Alibaba.com as a sponsor and as a platform where the speaker sources product suppliers, highlighting its role in facilitating connections between buyers and suppliers globally.

💡Niche Products

Niche products are specialized products that cater to the needs of a specific segment of the market rather than trying to appeal to a broad audience. The video advises against creating products that aim to please everyone, suggesting instead that niche products are more likely to succeed because they can meet the specific needs or interests of a defined group of consumers.

💡Pre-launch Strategy

A pre-launch strategy refers to the actions taken before officially launching a product or service to the market. The video stresses the importance of having a strong pre-launch strategy, including building an audience and marketing before the product is available, to ensure a successful launch and initial sales.

💡Differentiation

Differentiation in a business context refers to the unique features or characteristics that set a product or service apart from competitors. The video encourages finding a way to differentiate a product, even slightly, to create value and stand out in the market. This could be through design, functionality, or price.

💡Storytelling

Storytelling in branding is the art of conveying the narrative behind a product or company to create an emotional connection with consumers. The video suggests that creating a story around a brand can enhance brand loyalty and marketing effectiveness by making the brand more relatable and memorable.

💡Customer Service

Customer service refers to the assistance and support provided to customers before, during, and after a purchase. The video emphasizes that excellent customer service is key to the long-term success of an e-commerce business, as it can lead to high customer loyalty and positive word-of-mouth marketing.

Highlights

E-commerce opportunities are vast despite the perception of saturation.

E-commerce has been growing strongly since 2015, indicating more opportunities today.

Direct to consumer and private labeling is growing at an extremely fast pace.

Global e-commerce sales are projected to reach 6.5 trillion dollars by 2023.

Marketing is crucial for visibility and is the first priority in e-commerce.

The importance of understanding marketing before outsourcing it to others.

Marketing strategies should be tailored to the business and product type.

Alibaba.com is a valuable resource for finding product suppliers.

Alibaba's Super September event offers deals and connections for e-commerce sellers.

Targeting a specific customer demographic is more effective than trying to appeal to everyone.

A successful pre-launch strategy is essential for initial sales and brand awareness.

Differentiating your product by addressing customer needs or solving problems is key.

Creating a story around your brand helps build an authentic relationship with customers.

Customer service is key to long-term success and brand loyalty.

Personal branding can be a powerful way to build an audience before launching a product.

Investing in customer happiness through excellent service interactions pays off in the long run.

Transcripts

play00:00

in this video i'm going over the seven

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things you absolutely have to know

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before starting

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a successful ecommerce business that

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brings great profits these are the

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things i wish i knew before starting

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because if i did it would have made my

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life a lot easier

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if you follow these tips i guarantee you

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that you'll have one a better vision to

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a more successful launch

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and three a long lasting company that

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pays you for years and years this video

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is sponsored by alibaba.com so i want to

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say thanks to them anyways

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let's get started the first thing you

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need to know about ecommerce is that the

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opportunities are

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vast a lot of people think that

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e-commerce is oversaturated

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and that it'd be impossible for them to

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start up a successful business the truth

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is that yes it is harder to start an

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e-commerce business today than it was

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maybe five years ago but there is still

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so much more opportunity available and i

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really want to make this point clear

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because i think a lot of people are on

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the edge of

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starting a business but just never

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follow through with it because they get

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discouraged let's take a look at this

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chart which shows the ecommerce share of

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total global retail sales from 2015 all

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the way to 2023. as you can see

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e-commerce has been

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growing very very strongly since 2015

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with the year-to-year growth

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getting higher and higher and higher

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this shows that there is more

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opportunity today than there was maybe

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five years ago i think that if i had

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known this i would have put a lot more

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time and effort into my own ecommerce

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ventures which i do now on the side but

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they aren't my main focus

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make sure to check out my 10 sources of

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income at age 28 video if you want to

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see what other things i do but yes

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ecommerce is one of my side hustles it's

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not one of my main businesses but seeing

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this growth of ecommerce

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absolutely makes me think hey maybe i

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should spend more time

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on my ecommerce businesses the fact is

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that direct to consumer

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and private labeling is growing at an

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extremely fast pace

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manufacturers and brands are realizing

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that they don't need to work with these

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retail partners they can bypass them

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keep their profits high and be more in

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control of their brand and their

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audience

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so that is where you come in that's

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where you come in with that private

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labeling there are so many different

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opportunities in this field and i

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suggest you guys

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if you're interested in e-commerce in

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any way do some more research into this

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business model it's

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such a great way to make money and it's

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not just the us global ecommerce sales

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will top 4 trillion dollars in 2020 and

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reach 6.5 trillion dollars by the year

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2021 every retailer is shifting more and

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more towards e-commerce

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investing more in their digital

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footprint as well as their online

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presence

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even chipotle is investing heavily in

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their online platform so if restaurants

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are doing it then of course

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retail is like 10 times more likely to

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basically my point is that there is so

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much opportunity for you to do well

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in this space there's always going to be

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way more consumers as there are creators

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and sellers and there is a never-ending

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and growing group of people who buy

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everything online so take advantage of

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this huge shift

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to start your own business this first

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point should really speak to you if

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you've been on the fence of starting

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your own e-commerce business and think

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that e-commerce is something that is

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one too late to get into or too too hard

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to get into it's not too late people are

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starting e-commerce businesses

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today and a lot of them are seeing

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success and two regarding the concern

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that it might be too hard well yes it is

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a hard business to get right but if you

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are able to succeed

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it's gonna change your life completely

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and create a whole brand new stream of

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income for you it's also extremely

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scalable which is one of the most

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important things i look

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into before starting a business all

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right next up is the fact that

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marketing is king this is stuff that you

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really should know yourself

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before you hire it out to other people

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first there are hundreds of ways to

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market and get sales and it's a field

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that's always evolving so you constantly

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have to be

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experimenting or learning in order to

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get the best roi

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return on your investment now why is

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marketing so important

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i think the main factor is visibility

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without visibility

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no one will buy your product because no

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one will see and no one will know that

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it exists it could literally be the best

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product in the world but without

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adequate marketing it's going to be

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very hard to succeed and you know i've

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learned this personally the hard way

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with my first clothing business called

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charge athletics this company ultimately

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failed because i just did not understand

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the importance

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of marketing i spent so much time

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building the brand

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building the clothes designing them

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getting them made that i didn't apply

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any effort into the marketing side and

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so while i think that my products were

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pretty good the fact is that

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not enough people knew about the brand

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and i was also very stingy with my

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marketing dollars i'd run one campaign

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stop it after spending maybe 20 and just

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be like why don't more people know about

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my brand well it was because of the

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lack of marketing i really wish i had

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this expectations before starting my own

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first e-commerce brand because you know

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it affects your priorities

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i always like to say that marketing is

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first and your product is a close second

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there's two types of marketing

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the first is to raise brand awareness

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and the second is to increase your sales

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you want to have a marketing plan and

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this marketing plan totally depends

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on your type of business and product for

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some instagram influencer marketing

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might be the best roi

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for some youtube ads google ads

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sponsored posts social media

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those could be a lot better it does

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involve a fair degree of trial and error

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so you have to enter with the

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expectation that the first

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few dollars that you spend on marketing

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aren't going to fully work out but if

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you keep trying and trying you will

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stumble upon

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a type of marketing strategy that works

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for your brand or company a mentor will

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for sure help and a marketing agency

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would be great but that's only if you

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have the money to spend there's gonna be

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a time where

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every dollar you put into your marketing

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strategy is gonna generate let's say

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three five even ten dollars of profit

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when this does happen you can

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scale this campaign and that's really

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going to help you make your brand

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successful all right so now let's talk

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about alibaba.com who's the sponsor of

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this video they're the first company

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i've ever worked with to sponsor a video

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and i'm super happy because i use

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alibaba.com

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to find all my product suppliers and

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chances are 99 of you guys will as well

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we'll go over two events that they're

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hosting for e-commerce sellers that you

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guys will find

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super helpful basically they connect

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buyers all across the world with over

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100 000 suppliers on their ecommerce

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marketplace they have over 40 different

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product categories

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and you can search for good products to

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sell send buying requests get quotes and

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work directly and safely with

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suppliers right now they are having

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their super september annual event which

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helps small and medium-sized businesses

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find great deals on new products to sell

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it's a live stream event where you can

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connect directly with suppliers

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as a buyer you can browse new product

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assortments and design solutions in 3d

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reality and virtual showrooms so if

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you're thinking about starting your own

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e-commerce business then this is the

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perfect event for you and i totally wish

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i had something like this when i first

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started they'll have tons of big

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discounts for buyers during the super

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september event so i'm positive that it

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can save you a lot of money for example

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they do have benefits like reduced

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transaction fees

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60-day payment terms without any fees as

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well as big discounts on shipping costs

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the second thing i want to talk about is

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that they are giving away

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50 000 to spend on products as well as

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30 other winners of smaller products

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it's called their

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50k challenge 2020 campaign to enter

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follow alibaba.com on facebook and then

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share your own 2020 business story so

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basically like

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what your business is how you got

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started the roblox you faced

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your successes and pretty much anything

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else you want to share share the post

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with your network

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and then take a screenshot of your post

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and send it to them by the deadline that

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is listed on their facebook page the 20

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posts with the most likes by september

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21st will move on to the next round

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there a panel of judges will select one

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winner who will win that fifty thousand

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dollars to spend on products and they're

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also picking 10 best stories

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every week for other special prizes so

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if you potentially want to win 50 000

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to start off your e-commerce business

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then this is a pretty cool opportunity

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i'll post a link to their facebook page

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below so that you guys can enter all

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right

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back to the video all right next up is

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that your customers should not be

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everyone this is a very important part

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because i think that a lot of

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new e-commerce people think that if they

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make a product that appeals

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to everyone then everyone will want to

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buy it the truth however is that if you

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do have a product that appeals to

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everyone

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that product will likely only appeal to

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everyone a little bit

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certainly not enough to get them to buy

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there's a certain tipping point or a

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hump that the customer has to get over

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in order to buy your product and based

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on past experience general products

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are just not likely to make that cut

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instead that customer is likely to just

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purchase something that's more

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specialized or more directed at a

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certain need the most successful

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products and this

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is especially true for private labeling

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are niche products

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this is a type of product that you don't

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think that there would be too much

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demand for but there actually is

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so when you are creating your first

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product just note that it does not need

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to appeal to everyone and like i said

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before it actually

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should not appeal to everyone it should

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be a product that clearly fits the bill

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for a small group of people like for

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example

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rose gold rimmed plastic cups or a

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journal with specific prompts or

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questions

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that only a small subset of people would

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like aiming your product at a smaller

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audience

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also helps with your marketing return on

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investment no one has enough money to

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market to everyone in the world

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so don't even think about it instead

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what you want to do is you want to

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market towards a specific crowd of

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people and for most the more narrow this

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crowd is

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the better not only does it make your

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marketing budget smaller but also makes

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it far more effective and it makes your

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conversion rate

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way better as well so think about your

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gold buyer their age their demographic

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their interest their location their

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gender their values and that is

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something you need to have in mind

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when developing that product if you can

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pinpoint a certain type of person that

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is most likely to buy a product

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then that is a great sign the next thing

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i want to talk about is the fact that

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your pre-launch is more important than

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you think a lot of people think that if

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they make a good product then sales will

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start flowing in

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the moment they launch it however you

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guys this is just not true there's just

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too many different products

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brands or services in the world and the

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fact is that without a proper pre-launch

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strategy

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no one is going to buy your product on

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the first day it's launched one crucial

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thing that a lot of companies miss

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is starting to market before they create

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the product

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this can be done by creating an audience

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a newsletter a website or a social media

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account before the product is ready to

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sell a lot of successful e-commerce

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companies are started way after that

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initial audience

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is created and this is why i'm such a

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big fan of personal branding this is one

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of the most powerful ways to build an

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audience before you ever start a company

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and by having a successful personal

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brand

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you have this pre-built audience who's

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going to support whatever business you

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have

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in the future the same goes for a

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popular website or a social media

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account with a lot of followers as long

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as these accounts are targeted to

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specific interests then they should

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react

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pretty well to any future marketing for

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a company that you create the sort ties

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into marketing but this type of

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marketing is done

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way before a product is built and even

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before a product is conceptualized this

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is the number one way to guarantee that

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your company has a successful launch

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and sees sales at the beginning as you

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guessed my company charge did not have a

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good pre-launch strategy so on the first

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day we launched i got

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zero sales all right so the next thing

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on my list is when you find a product

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and you start building a product

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you have to change at least one thing

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about it this differentiating factor is

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probably going to be tied to some type

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of solution

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for a problem but i have to emphasize

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that you don't need to

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completely reinvent the wheel if you're

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trying to create a product you know what

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you want to do is

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take an existing product and ask

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yourself is there one thing that i can

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change about this that is going to make

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it better

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it can be the price the design the color

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dimensions functionality etc we don't

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need

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more sellers selling the exact same

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product what we do need is more sellers

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finding solutions to

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existing problems creating something

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that is a little bit better and then

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selling that that is when you create

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real value and that is also when you can

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differentiate your product

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from the competition so how do you do

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this well one of the best ways to do

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this

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is to look at reviews of the types of

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products you're trying to sell

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look for certain pain points or common

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feedback that you see in multiple

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reviews

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take that and use it as free market

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research for your type of product and

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then of course

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implement it before starting ecom you

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just need to know that differentiation

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it essentially

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keeps your competition farther away and

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it's giving value to your customer you

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aren't giving value to your customer

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if you're selling them the exact same

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thing that everyone else sells but you

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are if yours is a little bit different

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aka it matches their needs a little bit

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better or is just an improved product

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overall all the products i've ever sold

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in my entire life

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have always had some type of

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differentiating factor

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i've done bundles i've done different

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dimensions and sizes that i thought

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would work better and i've also made

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cheaper alternatives to name a few this

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is an important strategy that i

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definitely recommend

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implementing in your first e-commerce

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business because without it

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your life is going to be a lot more

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tough all right another thing that is

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imperative to the success of any brand

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especially its long-term success is

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creating a story around that brand i

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know this sounds sort of cliche but

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storytelling plays such a vital part

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in creating an identity as well as an

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authentic relationship

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with the buyer not only does it help

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with your brand loyalty but it also

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helps with your marketing so when you

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are marketing using like a story or

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emotions

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this allows that ad or whatever it is

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you're using to connect with the

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audience on a whole different level so

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that's really why i wish i knew this

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before i started it would have changed

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the way that i

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shape the brand for example the motives

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the brand slogan and images

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and probably most importantly the

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website for the website i totally would

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have changed the way that i portrayed

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the brand for example with my clothing

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company charged

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instead of selling the clothes and how

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great they were i should have tried to

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sell the story and experience of

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actually wearing the clothes people like

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to buy not only a product but also the

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story behind it and when they do

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participate

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in the story that creates a big win for

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you for example take a look at the brand

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patagonia who does such a good job at

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this their buyers

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completely feel like part of the brand

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when they wear their clothes so this

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will not only boost your short-term

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growth although you know it is harder to

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market initially with a story than

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versus just peer marketing but it also

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ensures that your products and your

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brand

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last a long time a story is hard to

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create but it's like building equity in

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your company the stronger you get your

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story be more efficient your

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marketing will be and hence you will

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have a better return on investment it

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also encourages people to

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share the story and the brand this word

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of mouth will pay

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huge dividends throughout the course of

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your business alright the last thing you

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guys need to know before starting your

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ecommerce business

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is that customer service is key if you

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take a look at some of the most

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successful e-commerce businesses

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one key reason why they succeed is

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because of their customer service

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for example take a look at zappos and

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their ceo tony 75

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of their purchases are from returning

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customers so you can see that they are

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extremely loyal and also about 44

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of the customers heard about them

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through word of mouth a huge contributor

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to this is how they treat their

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customers their ceo tony shea is

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known for his unconventional approach to

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customer service he has said that his

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goal with customer service is not to

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save money and it's not to be

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highly efficient instead the only metric

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that he uses is how happy and how

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satisfied that customer is

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at the end of that service interaction i

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wish i knew this before starting my own

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ecommerce businesses because you know

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lots of businesses

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they just don't prioritize customer

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satisfaction as they should

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and this is another means of

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differentiation but it's more on the

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company level

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and not really the product level placing

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your customer first places

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money into your future business and

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gratitude bank account the more positive

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customer service interactions

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the more full this jar gets so this

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point is crucial for both you as the ceo

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as well as any customer service

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representatives that you hire in the

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future

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you have to train them well and you have

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to make the priority of top-notch

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customer service extremely extremely

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clear

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i guarantee you that any of those extra

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minutes you spend making the customer

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happy or any extra dollars you spend

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making them happy will pay off in the

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long run plus it's just a better way of

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running a business so yeah you guys

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those are my biggest takeaways

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things that you need to know before

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starting your own ecommerce business

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it's not easy and it certainly takes a

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lot of time to set up

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any good business but the more you wait

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the harder it's going to be

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so you know i just really encourage you

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guys to take that leap and learn from

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the process

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i'm so grateful that i took the chances

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with my own e-commerce businesses and

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yes some of them have failed and some of

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them have been successful but really you

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don't know until you try so yeah

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hopefully you guys found this video

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helpful if you did

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make sure to share it with a friend

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who's thinking about starting their own

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ecommerce business and hey drop a like

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and subscribe if you want to see more

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content just like this i make a ton of

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videos about personal finance

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investing in entrepreneurship thank you

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so much and i'll see you guys in the

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next video peace

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