How To Sell GoHighLevel SaaS Like Frank Kern ($142,376 MRR in 47 Days!)

Summary

In this video, Jason Wardrop discusses strategies for scaling a SaaS business, inspired by Frank Kern's success in growing his business to over a hundred thousand dollars in monthly revenue. Wardrop emphasizes the importance of simplifying the sales process, leveraging existing databases, and using webinars for promotions. He also highlights the effectiveness of pre-built templates for landing pages and follow-up campaigns in generating leads and boosting business growth, all while maintaining a simple and user-friendly approach.

Takeaways

• 🎥 The video is a tutorial by Jason Wardrop on selling high-level SaaS (Software as a Service) models, inspired by Frank Kern's strategies.
• 📈 Frank Kern scaled his SaaS business from zero to over a hundred thousand dollars in monthly recurring revenue in about 40 days, which Jason Wardrop finds relatable and wants to share.
• 🤔 Jason emphasizes the importance of simplifying complex business concepts to make them easily understandable, similar to Frank Kern's approach.
• 💰 Frank Kern leveraged his existing database and used webinars to sell his software at a discounted rate, a strategy that Jason also recommends.
• 📅 The use of urgency, such as limited-time offers during webinars, is highlighted as an effective sales technique to drive immediate action.
• 🔄 Consistency in offers and follow-ups is key to making more money, as suggested by Frank Kern's multiple promotional strategies.
• 🏠 Jason's software targets real estate agents, focusing on solving their pain points of lead generation and effective follow-up systems.
• 📝 The script details the importance of simplifying the software demo process, ensuring it's quick and easy to understand for the audience.
• 📲 The use of mobile apps for notifications and the automation of follow-up campaigns are presented as solutions to manage leads efficiently.
• 📉 Addressing customer concerns preemptively, such as the ability to customize templates, builds trust and showcases the software's flexibility.
• 🌐 The script outlines a sales formula focusing on lead generation, follow-up, and closing deals, emphasizing the ROI of investing in lead generation.
• 🎁 Creating urgency through bonuses, like setting up the first lead campaign for the first 20 customers, is a tactic to boost conversion rates.

Q & A

What is the main topic of Jason Wardrop's video?

The main topic of Jason Wardrop's video is demonstrating how to sell high-level SaaS models, drawing parallels with Frank Kern's strategies for scaling a SaaS business to over a hundred thousand dollars in monthly recurring revenue.

Who is Frank Kern and what did he speak about at the Go High Level event?

Frank Kern is a well-known internet marketer and business coach. He spoke at the Go High Level event about his experience scaling his SaaS business from zero to over a hundred thousand dollars in monthly recurring revenue within about 40 days.

What is the significance of simplifying the business process as mentioned by Jason Wardrop?

Simplifying the business process is significant because it makes the complex aspects of business more relatable and understandable, allowing the audience to grasp the concepts easily and feel more confident about implementing them.

How did Frank Kern leverage his existing database to grow his business?

Frank Kern leveraged his existing database by conducting webinars, offering a sales presentation, and providing a discounted rate for his software during the webinar to encourage early sign-ups.

What is the concept of price anchoring mentioned in the video?

Price anchoring is a marketing strategy where a product is initially presented at a higher price, and then a lower price is offered as a discount during a special promotion, making the deal seem more attractive to potential customers.

What is the importance of following up with leads in the sales process?

Following up with leads is crucial because it helps in maintaining engagement with potential customers, increasing the chances of converting leads into sales, and building long-term customer relationships.

How does Jason Wardrop suggest simplifying the software demonstration for potential customers?

Jason Wardrop suggests simplifying the software demonstration by focusing on the core benefits, using pre-built templates, and showing how easy it is to set up campaigns with minimal steps, making it accessible even for those who are not tech-savvy.

What is the role of webinars in Frank Kern's strategy for scaling his SaaS business?

Webinars play a significant role in Frank Kern's strategy as they serve as a platform for presenting his product, offering time-sensitive discounts, and creating a sense of urgency that encourages immediate action from the audience.

How did Jason Wardrop adapt the concept of selling the vision to his real estate clients?

Jason Wardrop adapted the concept of selling the vision by showing his real estate clients a clear path to consistent income through lead generation and follow-up systems, demonstrating how the use of the software could transform their business and lifestyle.

What is the significance of creating urgency in the sales process as described by Jason Wardrop?

Creating urgency in the sales process is significant as it prompts potential customers to take immediate action, reducing the chances of them delaying or abandoning the purchase decision.

How did Jason Wardrop handle the challenge of offering a believable bonus to his customers?

Jason Wardrop handled the challenge by offering a bonus that was both believable and attractive. Instead of promising an overwhelming number of leads, he promised a consistent number of exclusive leads per month, managed by a lead generation expert, ensuring that the offer was realistic and valuable.

Outlines

00:00

🚀 Introduction to Selling High-Level SaaS with Frank Kern's Strategies

In the introductory paragraph, Jason Wardrop sets the stage for a video focused on selling high-level Software as a Service (SaaS). He references Frank Kern's recent success scaling his SaaS business rapidly and highlights the key takeaways from Kern's presentation at the Go High Level event. Wardrop emphasizes the importance of simplifying complex business concepts, as demonstrated by Kern, to make them relatable and actionable. The paragraph outlines Wardrop's intention to compare and contrast his own strategies with those shared by Kern, focusing on the simplification of the sales process and leveraging webinars for promotional purposes.

05:03

🎥 Leveraging Webinars and Email Marketing for SaaS Promotion

This paragraph delves into the specifics of using webinars as a promotional tool for SaaS products. It discusses Kern's strategy of offering a discounted rate during webinars to incentivize early sign-ups, a tactic that Wardrop has also employed. The paragraph explains the importance of following up with webinar attendees through email sequences and utilizing deadline funnels to create a sense of urgency. It also touches on the effectiveness of multiple promotional cycles and the power of consistency in offers and follow-ups to drive sales.

10:06

🏠 Tailoring SaaS Sales to Real Estate Agents' Needs

In this paragraph, Wardrop tailors his discussion to the real estate industry, emphasizing the need to simplify the sales process for real estate agents who are not tech-savvy. He outlines the three main points he focuses on when selling software to this audience: generating leads, establishing a follow-up system, and selling the vision of a successful business. Wardrop stresses the importance of making the software seem easy to use and having a support team in place to assist clients with more complex tasks.

15:09

📊 Demonstrating SaaS Software with Simplicity and Clarity

Wardrop discusses the approach to demonstrating SaaS software in a simple and clear manner, avoiding technical jargon and focusing on the user's perspective. He uses the example of a webinar to illustrate how to quickly and effectively showcase the software's capabilities, emphasizing the ease of setting up campaigns using pre-built templates. The paragraph also touches on the importance of addressing potential customer objections and simplifying the follow-up process to make it manageable even with a high volume of leads.

20:10

📈 Addressing Follow-Up Challenges and Selling the Vision

This paragraph addresses the challenges of following up with a high volume of leads and selling the vision of business growth through the use of the SaaS system. Wardrop explains how to confirm the effectiveness of the lead generation process and reassure customers of the system's ability to deliver results. He also discusses the importance of organizing and automating follow-ups to handle leads efficiently and the strategy of under-promising and over-delivering to create a believable and attractive offer.

🎁 Creating Urgency and Offering Believable Bonuses

In the final paragraph, Wardrop shares his experience with creating urgency during webinars and the importance of offering bonuses that are believable and valuable to the audience. He reflects on the initial failure of offering Facebook ad campaign setup as a bonus and the subsequent success of offering a consistent number of exclusive leads instead. The paragraph concludes with advice on keeping the sales process simple, focusing on core benefits, and ensuring that the system is easy to use and set up, which can increase customer retention and satisfaction.

Keywords

💡SaaS

SaaS stands for Software as a Service, a software licensing and delivery model in which software is provided to customers on a subscription basis. In the video, the speaker discusses scaling a SaaS business, indicating the focus on a service model that offers software over the internet rather than being installed locally.

💡Frank Kern

Frank Kern is a well-known internet marketer and business coach, often referenced for his expertise in scaling businesses and online marketing. The video mentions him as a speaker at an event and uses his strategies as a reference point for the discussion on scaling a SaaS business.

💡Monthly Recurring Revenue (MRR)

MRR refers to the amount of revenue a subscription-based company can expect to receive each month. The script highlights scaling a business to over a hundred thousand dollars in MRR, emphasizing the growth and financial success of a SaaS model.

💡Webinar

A webinar is an online seminar or lecture that is transmitted over the internet. In the context of the video, webinars are used as a promotional tool for selling the SaaS product, offering a platform for presenting and selling the service to a large audience.

💡Price Anchoring

Price anchoring is a sales strategy where a higher initial price is presented, followed by a lower price to make the latter seem more attractive. The script mentions using price anchoring on the website and then offering a discounted price during the webinar to incentivize quick sign-ups.

💡Lead Generation

Lead generation is the process of finding and nurturing consumer interest in a product or service, with the goal of developing a sales pipeline. The video emphasizes the importance of lead generation for small businesses and how the SaaS system can facilitate this process.

💡Landing Page

A landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The video script discusses the effectiveness of landing pages in generating leads compared to traditional websites.

💡Automation

Automation refers to the use of technology to perform tasks without the need for human intervention. The script mentions automation in the context of follow-up systems for leads, indicating how the SaaS system can automate communication to streamline the sales process.

💡Urgency

Urgency in marketing is the creation of a sense of immediate action or decision-making. The video script describes creating urgency by offering bonuses for the first 20 people to sign up, highlighting a common sales tactic to drive conversions.

💡Demo

A demo, short for demonstration, is a showcase of how a product or service works. The speaker in the video provides a demo of the SaaS software, aiming to simplify and clarify its functionality for potential customers.

💡Templates

Templates in the context of the video refer to pre-built structures or designs that users can utilize to streamline their processes. The script mentions templates for campaigns, emails, and SMS, which are part of the SaaS system to simplify the lead generation and follow-up process.

💡Simplicity

Simplicity in the video refers to the ease of use and understanding of the SaaS system. The speaker emphasizes the importance of simplifying the presentation of the system to make it more relatable and accessible to the audience, following the 'Frank Kern style' of dumbing down complex concepts.

Highlights

Jason Wardrop introduces his video on selling high-level SaaS models, inspired by Frank Kern's success.

Frank Kern's strategy of scaling a SaaS business from zero to over a hundred thousand dollars in monthly recurring revenue in 40 days is discussed.

The importance of simplifying business concepts to make them more relatable and understandable is emphasized.

Leveraging an existing database and using webinars for sales presentations is highlighted as a key strategy.

The concept of price anchoring and offering discounts during webinars to incentivize early sign-ups is explained.

The effectiveness of multiple webinar promos and email replay sequences for lead generation is shared.

The significance of offering consistency and follow-up in sales to increase revenue is underlined.

Selling software to real estate agents by focusing on generating leads and simplifying the process is detailed.

The use of pre-built campaigns for different real estate needs is showcased as a user-friendly feature.

A quick and easy demonstration of the software's capabilities is presented, following the 'Frank Kern Style'.

The necessity of follow-up systems for converting leads into clients is discussed, with case studies presented.

The automation of follow-up campaigns through emails, SMS, and phone calls is explained to streamline the process.

Customization options within the software for personalized text messages and emails are highlighted.

The demonstration of the software's ease of use, with an emphasis on requiring minimal effort from the user, is shown.

Creating urgency through bonuses for early adopters is discussed as a sales strategy.

The importance of under-promising and over-delivering to build trust with customers is shared.

A final summary of the video's content, emphasizing simplicity, automation, and the potential impact on business growth, concludes the presentation.

Transcripts

what's up you guys Jason wardrop here  and in today's video I want to show you  

how to sell go high levels SaaS mode  just like the man himself Frank Kern  

um he spoke at the go high level event this past  week on how he went and scaled his go high level  

SaaS business from zero to over a hundred thousand  dollars in monthly recurring revenue and just  

like 40 something days so absolutely insane he  spoke the very last day of the event it was by  

far my favorite session I was taking massive  notes on everything that he was doing and it  

was interesting because a lot of things he was  saying that he's done or that he was doing over  

the last you know six weeks or so to get that  100 plus thousand dollars a month according to  

revenue were some similarities of what I've  done so I wanted to kind of like go through  

show you guys in comparison so this is like my  slides my stuff but it had a lot of similarities  

to what Frank Kern was talking about and so I'll  share a lot about what he was saying but then also  

um a lot of things that I've seen work for my  business myself as well now the biggest thing  

here I think the biggest thing I always get from  Frank Kern anytime I hear him speak is he always  

is like he kind of plays stupid he always like  acts like he's dumb he doesn't really know what's  

going on and he just like it's a way to really  simplify everything that's going on because  

honestly a lot of this business stuff it there  are some complexities but he just simplifies it  

in the way he talks about it makes it seem like  oh yeah no that's totally easy that's totally  

relatable oh yeah you're not a techie yeah like  you don't know what really what you're doing and  

you figured it out so like I could probably go  figure it out right so he gives off that vibe  

which um I'm not saying you have to go through and  copy and model that Vibe because I don't give off  

that Vibe whatsoever um I kind of just shoot  straight just how it is but also at the same  

time when you're looking at go high level system  there are so many features there's so many things  

to focus on so if you're going through and trying  to like focus on all the different features and  

the complexities of how to set it up and all  these different things you're going to lose  

your prospect right whereas if you're simplifying  things and going like showing how it's like easy  

mode then I'm like oh yeah totally I relate with  that so we want to break things down in a very  

simple and easy format so before I dive into what  I've got for you here today one of the big things  

that Frank Kern talked about that he did was he  leveraged his existing database which he said it  

was like you know after all he's been doing it's  not like that mass of a database because he's been  

basically scrubbing his list all the time but  he was using a webinar right so basically going  

through and doing a sales presentation and at the  end um it's just kind of like a hey go go buy go  

sign up for a thing and on his main home page  um he said that he had a price for his software  

and then it's like let's say it was like  397 a month I think that might be the number  

um that he said but then on the webinar he was  selling it for a discounted hundred dollars  

um discount so it was like 297 per month they  could lock that in if they signed up early  

right there on the webinar which I thought was  great I've done that before as far as like price  

anchoring on the webinar our price anchoring  on the website and then if you get in on the  

webinar it's actually a discounted price okay so  anyway I don't know like his exact strategies as  

far as like what he shared on the webinar but  he basically did like a webinar promo and then  

after the webinar promo kind of like if you guys  know about webinar promos afterwards he did like  

a an email replay sequence so it's like hey  go watch the replay and then he did a deadline  

funnel basically like okay you know you've  seen the replay you've watched the webinar  

like get in or else this is closing down right  and so he did that multiple times he said he's  

done like seven to eight Promos in the last six  weeks and he he had a couple different webinars  

which I don't think you have to start out with  a couple different webinars especially if you're  

just getting started I actually ran this exact  same webinar for about three and a half years  

every single week I did it live for three and  a half years and it worked very very well right  

but he did say that you know the more offers you  make the more consistency the more follow-up you  

have just the more money you're going to make  overall which I really took to heart as well so  

as far as going through and selling go high levels  SAS mode um like it like the Frank Kern style of  

just Simplicity and just really dumbing it down  instead of like getting into like the nitty-gritty  

of like here's how you set up workflows  and automations all these different things  

um so the way I would always sell my software  and I always try to like simplify it as much as  

possible so I was working with real estate agents  and you know real estate agents they don't really  

want to set things up and neither do your clients  doesn't matter what industry you're in and so you  

have to really simplify things down but also speak  to what they want so I knew real estate agents  

they wanted leads none of them were getting leads  and so I would need to go through and show them  

how to an easy way to go through and get leads  and I wanted to show them a simple enough way  

that they could believe that they could actually  make it happen themselves or that the things that  

might be difficult that our team would be there  to assist right and then number two I knew okay if  

you're getting leads that's great but the fortune  is in the follow-up so we've got to have a proven  

follow-up system in place and then number three  what I would always do is is I would sell the  

vision I would sell the dream the vacation right  of going through and saying hey look you know you  

might be like very inconsistent with your business  but let's show you how you can make a consistent  

10 grand 20 grand per month just by leveraging  the numbers that we've just broken down here so  

um that's kind of like what I'll show you here  I'll go through fairly quickly on the slides  

here just because like I'm not going to do the  full webinar presentation but I also want to  

show you guys and this is something that in one of  our coaching calls last week people were asking me  

like how do you demo the software right well you  demo the software in a very like quick and easy  

way right like kind of like we'll call it the  Frank Kern Style just like the quick quick easy  

super dumbed down version just simplify it don't  act like oh it's yeah so complicated all that  

stuff just like super quick and easy right and so  basically what we would do is like you know we we  

kind of first stress on this webinar of like hey  how many of you guys have a website and if you're  

in my market if you're working with real estate  agents 99 of them have a website that was given  

to them by their broker or some like basically  tempted website so they're all like oh yeah I  

have a website and then I say you know how many  of you guys are actually getting leads from your  

website and it's like crickets everyone's like  zero zero none or someone's like one a month two  

a month something like that so I'm like okay so  it's nothing you can really rely on right and so  

they basically are admitting their problem their  pain point and then what I do from there if we can  

get this thing working over here I come over here  and I say okay well how many of you guys have a  

Facebook page you know that must be the answer  you're having a Facebook page and they're all  

like yeah I have a Facebook page because by now  everyone has a Facebook business page I'm like  

okay how many guys are actually getting leads from  that all of them are like nope I'm not you know  

it's not working and so then I go say hey look  that's just that model doesn't work what you need  

is you need to leverage highly optimized landing  pages and going to like the Frank Kern style of  

just dumping everything down I remember when I  first started doing this webinar back in 2016  

um I just assumed everyone knew what a landing  page or lead capture page was in my industry which  

is the real estate space truth is nobody knows  anything and you gotta assume that nobody knows  

anything and so you got to go like one of the best  pieces of advice I ever got was somebody one of  

my early mentors said hey make your presentation  make your webinar as if you're trying to sell to  

your grandma and if your grandma could understand  it more than likely your audience will understand  

it so then I go through them it's like hey look  we go and love your social media send people to  

a landing page and by the way a landing page this  is what a landing page is it's not a website it's  

highly optimized page you can see there's nothing  else on here no other distractions it's kept us  

clear and concise as possible and so a landing  page actually converts significantly better  

than a website because you guys you guys already  experienced the the less than one percent on your  

website right you guys already told me you're  not getting any leads well guess what we just  

make the simple Trend transition to a landing page  and look at all this higher lead conversion right  

and so then we go through and I kind of throw in  some some engagement there like look this dude  

right here Chad he went through and switched over  and he started getting all these leads and guess  

what look we have all these pre-built campaigns  in here got the listing these campaigns seller  

lead campaign buyer lead campaign open house all  these cool things and this works literally for  

any type of agent right so here's the deal guys  this same process is it works whether you're in  

real estate or working with dentists Chiropractic  doesn't matter the industry it's literally the  

same process because all small business owners  they're looking for leads or more clients or  

patients or whatever the terminology is and  then from there they know it's not just one  

thing to get a lead you actually have to follow  up with them right and so after I go through and  

basically show them all these templates I'm like  hey look would you like to see how easy this is  

to go through and set up right so I'm saying  hey look we've got all these proven templates  

check this out we have the software and this  is going into the go high level system right  

um we have this software that you can literally  go through and get all this set up in just about  

like three clicks right and so I'm like so let's  say I'm gonna go through and set up a new ad so  

I'm going to click on real estate right here and  we've got all these pre-built templates right here  

in the system already okay and we're just going  to say choose this template easy enough right so  

I always like to like stress like how easy it  is like how many of you guys could go through  

and click choose a template choose what template  you want to run yeah of course right then you type  

in your city let's say we're type in Denver right  there the bitly link this is something I actually  

need to get updated but we'll just say test right  there and then put in your name how many of you  

guys can put in your name right how many guys know  your name so just put in like Json right there  

and then we have a campaign type we like to  do lead forms because we're generating leads  

right that is kind of the whole goal and obviously  like that webinar is a little bit older was when  

we were talking about landing pages but um in  recent experience lead forms has just performed  

significantly better for our real estate clients  so that's where I would do maybe a little tweak  

there of talking about lead forms as opposed  to landing pages um and so we say lead forms  

because we want to generate leads right and then  we just give a budget we recommend a minimum of  

ten dollars per day that's what we've seen would  work best and then throw in your existing website  

you guys already said you have a website and then  we just come in here and click launch campaign  

pretty easy right how many of you guys feel like  you could go through and get this all set up as  

soon as this afternoon then everyone's in the  typing in the comments yeah yeah for sure that's  

super easy that's so awesome blah blah blah all  that cool stuff right and so I'm like yeah man um  

so cool right and then I'm just jumping back over  here and that is literally all the demo that I'm  

doing and I'm not lingering on here because  if I Linger on here guys what they're gonna  

be doing like oh payments like what is what is  payments all about what's opportunities what are  

all these things all about and so we just like  go show the thing that we need to show show how  

simple and easy it is how they can replicate it  and then from there we're jumping back in here  

okay and then we're moving on to the next thing  so we're basically going through next thing is  

our follow-up right that we already kind of talked  about and then I I basically confirm in their mind  

because they're they're still in thing in their  mind I'm not generating leads for my business I  

don't know how to generate leads and okay you're  saying you're giving me these templates but like  

you know probably a lot of people have given  templates and I a lot of people talk a lot of talk  

and so now I basically reconfirm like look now  you're at a point where like you're good to go you  

have our proven templates and I confirm basically  like there's no way you're not getting leads  

because also we've also run this with over 15 000  real estate agents so like we have pretty high  

confidence that we are actually going to get them  leads with this and so basically we go through  

them like yeah like at this point you've got the  blueprint you're getting leads you're getting  

you're you're killing it but here's the deal what  happens when you start getting three new leads  

um or actually this is what I say on this page  like you know if you get three to five new leads  

in a single day that's super easy to call them  up you know follow up with them um hit them up  

via text email give them a call but what happens  when you start getting three to five new leads  

every single day right and so it's like you know  after 10 days if you're just getting three leads  

per day that's 30 leads and that's a lot of leads  you have to stay organized with follow up with all  

these different things and so we basically like we  we solved the first pane which the first pane was  

like Hey I need leads right but then we show them  like look once we solve this pain because we've  

already solved it for you we've got it right the  next thing is you're going to have the pain point  

of follow-up you're gonna be like man I I don't  have time for all this right and so then we like  

went through and hit a case study like look Ashley  went through she got all these leads because she  

used our system but then she's like hey you know  I don't have time to follow up all these leads I  

need to shut off my campaign so I was like look  there's a much better way to do it basically as  

soon as the lead comes in email SMS face a message  we can call the lead next days the second day  

all that stuff so we can go through get the speed  Elite and actually go through and connect with all  

these leads so sift and sort through all of them  and so then I go through and so I'm like look we  

put together pre-built emails and SMS templates so  that you don't have to go through and do this um  

and look these are the results Ashley went through  was getting leads and then after implementing the  

the templates she got 50 plus appointments booked  in her first month and then now Debbie is closing  

three to four close deals every single month  which in real estate consistency is a big thing  

because a lot of times they make you know a big  Commission on one close deal they might not close  

another deal for three to four months right and  so I'm like hey you know how many guys would like  

to see these exact templates and see how these  work and how simple this is and ties in with the  

Facebook ads we just set up they're all like yeah  me me me right and so then we're jumping over here  

and what I do typically is I have the tab  already open so I'm not having to go through and  

click through the software and click to the next  thing because I want this as simple and quick as  

possible and not feel like oh I'm getting lost and  where you just clicked and so I just got the next  

tab open and so I say look we have these all these  automated follow-up drip campaigns and that's  

what they kind of call them in the real estate  space your space Might Recall them a little bit  

different and say like look if we went through and  we we set up a seller lead campaign or let's say  

a buyer lead buyer lead campaign here is our buyer  lead follow-up and check this out we click on this  

and just like we showed you of how to go through  and follow up on the day one day two day three  

check this out we've already got the text message  and then we've got an internal notification  

notifying us that we got a lead so we can actually  reach out with them and we also have a mobile app  

that can notify you anytime a new lead comes in so  even if you're out and about at your kids soccer  

game you know you're at open house is showing  anything like that you can be on top of your  

business and what's happening and then look we've  got an email going out wait a little bit we've got  

a phone call and then we wait the next day we've  got day two we got another text message you can  

see how we have this entire flow so we can make  sure we're sifting and sorting through all these  

leads so you are only talking to leads who are  the most qualified and then what I like to do just  

because I've done this so many times is I know I  like I already know the questions that people have  

right and so what I do is before the question even  comes up I already address it so I say you know  

what big question a lot of times people have is  well can I customize the text and the emails and  

everything that's going on because my business  is a special Snowflake and I want to go through  

and customize everything to myself and I say yeah  and if you want to customize everything check how  

cool this is you just click on this right here and  it says Hey contact first name so autofills with  

the con the leads first name so I'm showing them  like additional value here this is your name this  

is you know going through where you're looking  to buy and if you want to customize the text and  

I just type out here usually I don't have a mic  in my hand I type in customize the text you can  

easily customize anything that you want in these  text messages and the same goes for the emails  

and but the the nice thing is is if you don't  want to customize anything everything is already  

pre-built for you it's got the contact first  name and it's already got this email signature  

so everything is pre-built in here for you so if  you don't have time to go through and set all this  

up it's already done right and so then from here  it's another one where I'm like how cool is this  

you know how many more you know deal like how much  time would this save you as far as the follow-up  

you think you'd be able to go through and book  a lot more appointments you know be able to like  

save a ton of time not wasting your time with dud  leads because we've got this automated system and  

everyone's like oh yeah yeah this is awesome  and then I jump back and then um then anyway  

so so then I'm like going into okay that's how  we went and did that and then I go through and  

the last step is I sell the vision so if you  guys think about it like right now like um step  

one and two those are the two main pain points of  my customers right how to generate leads and then  

how to actually sift and sort and follow up those  leads so you can actually book more appointments  

and close more deals which the goal is to display  that but also display that in a simple way that  

we're not getting back over here we're not talking  about I mean you could go into conversations all  

that stuff but like we're trying to keep it as  simple as possible we're not showing them like  

hey here's how to set up the calendar and do all  this stuff and here's here's how we set up the  

automations or build out the websites or the top  templates you want to show that it's already done  

that like there's as little work as possible on  their end and then one thing that we actually did  

um so anyway I'll just show you guys this real  quick just to show you guys so basically I went  

through just kind of show them the growth formula  to sell the vision of like hey look here's how you  

can actually Change Your Life by changing your  business by leveraging this system of you know  

hey look 100 leads your average commission is 10  grand because I haven't like put in like how much  

they make per uh per deal right let's just say you  close one deal right our average lead cost is five  

dollars Nationwide so that's a 500 investment  let's just say one percent that's one deal ten  

Grand you subtract the 500 AD span your profits  9 500 2 000 Roi right so I really hit that home  

and then to say you know if you can potentially  make 10 grand for 100 leads cost is five dollars  

by lead how do we scale we just buy more leads  so I'm just selling them on like okay this is  

like this is the the um basically the Holy Grail  to grow in the business nice show look hey this  

these are the actual stats this is the average  lead cost but check it out we actually from time  

to time get leads significantly less and then  I just break down the system right so this is  

basically repeating what I showed them up here  of the game changer social exposure lead capture  

follow-up right and then down here we've got  generate leads three to five dollars just use  

our templates Auto sift and sort through the leads  close more deals so Simplicity the Frank Kern way  

the Frank Kern style um you know really dumb it  down really make it simple and easy and if if you  

don't have it simple and easy on the back end make  it simple and easy so either like make it simple  

and easy through the templates and the snapshots  or have a member of your team jump in there set  

it all up because honestly like the way the  system works is you only really need to onboard  

and activate like once then a lot of this stuff  just works on autopilot right so coming down here  

um one last thing I'll share with you guys that  uh hopefully you guys will like is to create that  

urgency right that urgency of just getting in like  hey you got to get in right now on the webinar  

is what we did is we said hey for the first 20  people we're going to add on an additional bonus  

and we said okay so here here's kind of the the  flow I'm giving you guys literally everything  

right here um the first time we said hey you know  for the first 20 people we're gonna actually go  

set up your first Facebook ad campaign for you  and I was like man this is going to boost our  

conversion so much and guess what it was crickets  because nobody wanted to have a Facebook ad  

campaign set up because they didn't know what  it meant like a Facebook ad came in like they  

were so new to Facebook ads or just like lead  generation in general they're like okay you're  

setting up a Facebook ad campaign what does that  actually mean and then I was like okay after a  

few failed attempts of that few weeks of pitching  that live and I'm like man why is this not working  

I was like well you know if we set up a Facebook  ad campaign and they're spending ten dollars per  

day which is what we're kind of like our Baseline  of what we're telling them to do our average lead  

costs is five dollars per lead that's getting  people typically two to three leads per day which  

over the course of a month right is what is that  60 to 90 leads where I was like okay 60 90 leads  

um that honestly was like pretty consistent what  we would get for clients but I was like that's not  

believable if someone's going from zero leads  and they've never been able to generate leads  

and I'm telling them like hey look we're gonna go  through and get you 60 leads they're gonna be like  

um yeah that's that's not happening I I  don't believe that plus some areas were  

a little bit more expensive than other areas  so we also wanted to kind of like make sure we  

weren't we wanted under promise over deliver  type of thing and so we cut it down we said  

instead of like the hey we're gonna set up your  first Facebook ad campaign for you I said hey  

we're gonna have Denise on our team here she is  a lead generation expert so I like build her up  

because they all to this point they've just seen  me my branding everything is so they're wanting  

me to do it so I build up Denise I'm like man  Denise is like on her team she is the best she  

is our lead generation expert um which on the back  end we actually scale to the point where like she  

wasn't setting them all up but she was actually  just managing the account reps um so like you'll  

probably get to a point that you're like that  but you need to have like a figure you need to  

have a face that you're like building up of like  the legion expert she's amazing blah blah blah  

um and then I'd say instead of hey she's gonna set  up a Facebook ad campaign we're gonna actually set  

up your first lead campaign so I didn't even  say like Facebook ad your first lead campaign  

and we're gonna get you a consistent 20 exclusive  leads every single month because remember we knew  

on average we were getting people between 60 and  90. so we cut it down we made it believable but  

we also under promise over deliver and so now when  I I presented this the first 20 people were going  

nuts they were going crazy and to be honest we  didn't only like we we said here that it was uh  

for the first 20 but even if it was like 25 I  remember one day we had 53 people sign up um in  

an hour and I like I didn't I didn't discriminate  I didn't say oh no you were the the 21st person  

We're Not Gonna we set up every single one of  those people because it's going to help with  

onboarding activation and actually moving things  forward um so anyway there's there's a little  

bonus hopefully guys this helped obviously you  can see there's a lot more slides and everything  

um but that's it like keep it simple keep it  like the Frank Kern style only focus on the core  

um benefits and the pain points that your ideal  Target customer is is feeling and I would just  

say like keep it to Three core principles and then  when you demo and you show simplify it simplify it  

as much as you can and if you're going to the  demo and show show that it's like already done  

and that's the easiest thing about go high level  is the templates the snapshots all that stuff it  

can be already all done and so when they get  in there it is all done and there's just a few  

things to connect the the dots which you have  another member of your team do that anyway so  

that you can increase the retention rate and the  stick rate on an ongoing basis so anyway guys I  

hope this video was helpful um thanks so much  for watching and I'll see you in the next video