Cara agar KONTEN Kita Banyak yang Nonton

Summary

In this video script, the host from upgraded.id, SH Andreas, discusses strategies for creating viral content. He emphasizes the importance of making content that is educational, entertaining, inspirational, or informative. The script also covers the significance of hooks and call-to-action (CTA) in engaging viewers and increasing content reach. Additionally, it warns against relying solely on giveaways or paid advertising for gaining followers, instead advocating for organic growth and understanding social media algorithms for optimal posting times and strategies.

Takeaways

• 🎯 Focus on creating content that has the potential to go viral by ensuring it is beneficial, educational, entertaining, or inspirational.
• 📈 To increase content reach, consider the four content categories: education, entertainment, inspiration, and information.
• 👟 Use relatable examples to educate, such as distinguishing between authentic and knockoff shoes to provide valuable insights.
• 📊 The difference between education and information is that education provides a personal perspective on how to do something, while information provides specific facts.
• 🌟 To make content engaging, use 'hooks' to capture attention and 'CTAs' (Call to Actions) to guide viewers on what to do next, like liking, sharing, or subscribing.
• ⏰ Pay attention to the timing of your posts; the algorithm of social media platforms can affect the visibility of your content.
• 🚫 Avoid using quick fixes like giveaways or paid advertising to gain followers as they may lead to a drastic drop in followers and do not guarantee engagement.
• 🔍 Learn the algorithms of different social media platforms to optimize your content strategy effectively.
• 📱 Tailor your content to suit the specific platform and its audience; what works on TikTok might not work on Instagram.
• 📈 Always test and adapt your content strategy based on the feedback and performance metrics provided by the social media platforms.
• 💡 Lastly, remember that creating viral content is a combination of producing high-quality content and understanding the nuances of social media algorithms.

Q & A

What is the main topic of the video script?

The main topic of the video script is about how to create content that has the potential to go viral and be watched by many people.

What are the four categories of beneficial content mentioned in the script?

The four categories of beneficial content mentioned are education, entertainment, inspiration, and information.

How can selling shoes be an educational content?

Selling shoes can be educational if the content provides knowledge on how to differentiate between authentic and counterfeit shoes, which can be valuable for people who are not aware of the differences.

What is the difference between 'education' and 'information' in the context of content creation?

Education implies teaching from a personal perspective, showing how to do something, while information is about providing specific data or facts, often sourced from elsewhere.

Why is it important to create a 'hook' for a video?

Creating a hook is important because it can grab the viewer's attention and make them stop scrolling, thus increasing the chances of them watching the entire video.

What is a 'CTA' and why is it crucial in video content?

CTA stands for 'Call To Action'. It is crucial because it guides viewers on what to do next after watching the video, such as liking, commenting, sharing, saving, subscribing, or following.

What is the speaker's opinion on using giveaways to attract followers?

The speaker does not recommend using giveaways to attract followers because it can lead to a drastic drop in followers once the giveaway ends and people do not receive the promised rewards.

Why is it not advisable to rely solely on advertising for gaining followers?

Relying solely on advertising is not advisable because it may attract followers but not necessarily engagement or monetization. It's important to think about how the advertisement can bring value and return on investment.

What does the speaker suggest learning about to optimize social media content?

The speaker suggests learning about the algorithms of social media platforms, the best times to post, and the importance of hashtags to optimize social media content effectively.

How does the speaker feel about the impact of posting time on Instagram?

The speaker believes that the posting time significantly affects the visibility of content on Instagram, suggesting that timing is an important factor to consider.

What is the final advice given by the speaker for those who want their content to be popular?

The final advice is to not only focus on optimizing the content itself but also to understand and optimize the use of social media platforms, including learning about their algorithms and best practices.

Outlines

00:00

📚 Creating Engaging and Viral Content

The speaker, SH Andreas from upgraded.id, addresses the question of how to create content that attracts viewers and stands out in a crowded online space. He emphasizes the importance of optimizing content for social media, ensuring it is both engaging and beneficial. The speaker outlines four categories of content that can potentially go viral: educational, entertaining, inspirational, and informational. Using the example of selling shoes, he illustrates how to create content within these categories, such as educating viewers on the differences between authentic and knock-off shoes. The speaker also discusses the distinction between educational and informational content, where the former provides a personal perspective on how to do something, while the latter offers specific information. The summary concludes with the speaker's encouragement for creators to make content that is not only engaging but also valuable to the audience.

05:01

🔍 Strategies for Optimizing Social Media Content

In this paragraph, the speaker delves into the specifics of optimizing content for social media platforms. He stresses the importance of creating a 'hook' at the beginning of the video to capture the viewer's attention and stop them from scrolling past the content. The speaker also highlights the significance of a call-to-action (CTA), which guides viewers on what to do after watching the video, such as liking, commenting, sharing, or subscribing. He warns against using quick-fix methods like giveaways or paid advertising to gain followers, as these can lead to rapid unfollows and do not necessarily translate into meaningful engagement or revenue. Instead, he encourages creators to understand and adapt to the algorithms of different social media platforms, test different posting times, and learn about the impact of hashtags. The speaker concludes by reminding viewers to subscribe and activate notifications for updates on digital marketing and related topics.

Keywords

💡Content Creation

Content creation refers to the process of producing digital media content, such as videos, articles, or podcasts, to engage an audience. In the video, the main theme revolves around how to create content that attracts viewers, emphasizing the importance of producing content that has the potential to go viral and reach a wide audience.

💡Optimization

Optimization in the context of the video pertains to enhancing the visibility and effectiveness of content on social media platforms. The script discusses various strategies for optimizing content, such as using hooks and call-to-action (CTA) to improve engagement and reach.

💡Viral Content

Viral content is media that spreads rapidly and widely across the internet, often due to its shareability and appeal. The script mentions creating content with the potential to go viral, suggesting that such content should be beneficial and fall into categories like education, entertainment, inspiration, and information.

💡Educational Content

Educational content is material that aims to teach or inform the audience about a particular subject. In the script, an example is given where content could educate viewers on how to differentiate between authentic and counterfeit shoes, providing valuable knowledge to those who may not be aware.

💡Entertainment

Entertainment in the context of content creation refers to content that is designed to amuse or engage the audience. The script suggests that even a mundane topic like selling shoes can be made entertaining, which can help in capturing the audience's attention.

💡Inspiration

Inspirational content is designed to motivate or uplift the audience. The video script talks about creating content that tells a story of overcoming adversity, such as starting a shoe-selling business from the ground up, which can inspire viewers to persevere in their own endeavors.

💡Information

Informational content provides specific details or facts to the audience. The script differentiates between information and education, with the former being about delivering certain facts, such as the differences between authentic and counterfeit shoes, while the latter is about teaching how to discern them.

💡Hook

A hook in content creation is a strategy used to capture the audience's attention at the beginning of the content. The script emphasizes the importance of creating an engaging hook to prevent viewers from scrolling past the content and to encourage them to engage further.

💡Call-to-Action (CTA)

A call-to-action is a prompt for the audience to take a specific action, such as liking, commenting, sharing, or subscribing. The script mentions the significance of including a CTA to guide viewers on how to interact with the content, which can increase engagement and viewership.

💡Giveaway

A giveaway is a promotional strategy where items or rewards are offered for free to attract attention or increase engagement. The script warns against relying solely on giveaways to grow an audience, as it can lead to a drastic drop in followers once the promotion ends.

💡Algorithm

In the context of social media, an algorithm refers to the set of rules that determine the order and visibility of content in a user's feed. The script advises understanding and adapting to the algorithms of different platforms to optimize content posting times and strategies for better visibility.

Highlights

The importance of creating content that has the potential to go viral, such as the speaker's content reaching 5 million views and 1.2 million likes.

The necessity of continuously improving content quality to stand out in a competitive market.

The four categories of beneficial content: education, entertainment, inspiration, and information.

An example of educational content: teaching the difference between authentic and counterfeit shoes.

The distinction between education and information in content creation, with education being more about teaching from one's perspective.

The role of 'hook' in capturing attention and its impact on interaction within content.

The significance of 'Call to Action' (CTA) in guiding viewers on what to do after watching the video.

A warning against using giveaways as a quick method to gain followers due to the potential negative impact on the account.

The recommendation against using paid advertising for gaining followers, emphasizing organic growth.

The need to understand social media algorithms to optimize content for different platforms like TikTok and Instagram.

The impact of posting time on content visibility, especially on Instagram.

The importance of testing different strategies to find what works best for one's content.

A discussion on the misconception that views directly translate to monetary gain, emphasizing the need for monetization strategies.

Encouragement for creators to learn about social media optimization beyond just content creation.

The speaker's personal experience with content going viral and the subsequent increase in followers.

A reminder to engage with the audience by responding to comments and encouraging subscription and notification activation.

Transcripts

jadi ada pertanyaan dari teman-teman

kita di channel upgad ini saya munculin

di sini dari

fruk_mc cara Rami gimana Kak Oke jadi di

video kita yang lain dia komen gitu ya

di video kita tentang pembuatan konten

dia komen Gimana caranya bikin konten

Kita ramai akan kita bahas di video ini

tapi sebelum masuk ke sana Kembali lagi

bersama saya SH Andreas dari upgraded.id

dan hari ini kita akan bahas Gimana

caranya agar konten yang kita buat itu

banyak yang nonton ya jadi teman-teman

udah ngedit ya berjam-jam terus enggak

ada yang nonton kan rasanya sedih banget

gitu ya Nah di video kali ini kita akan

belajar Gimana cara mengoptimalkan ya ya

jadi ee langsung masuk aja ke layar

laptop saya teman-teman

Emm tapi nanti saya akan bahas dari

konten ya terus nanti saya akan bahas e

beberapa tips untuk sosial medianya ya

agar konten teman-teman juga teroptimasi

dengan baik jadi

em kita akan bahas dulu dari yang isi

kontennya teman-teman jadi agar

teman-teman itu bisa bikin konten yang

berpotensi viral ya kayak beberapa

konten saya dapat 5 juta jangkauan 1,2

juta r00.000 terus ini kontennya ini ya

upgraded tapi yang dulu ya E 1,4 juta

1,2 juta r1.000 walaupun ini udah tahun

beberapa tahun lalu cuman e ilmunya

masih kepakai ya Tapi karena kita tahu

yang bikin konten itu banyak

otomatis ini ya persaingannya cukup

ketat ya makanya kita harus bisa terus

meningkatkan kualitas konten kita agar

bisa menarik tin orang ya tapi

teman-teman terlepas dari itu agar

teman-teman itu bisa bikin konten yang

berpotensi viral teman-teman mau enggak

mau harus bikin konten yang bermanfaat

ya jadi konten yang bermanfaat itu ada

empat kategori edukasi entertain

inspirasi informasi Jadi kalau

teman-teman membahas apapun ini

tergantung topiknya ya teman-teman harus

pastikan konten yang teman-teman buat

itu ada empat kategori ini kalau enggak

ada agak sulit teman-teman untuk

menjangkau lebih banyak orang Misalkan

ya misalkan

Oke misalkan kita e jualan apa jualan

sepatu gitu ya misalkan kita jualan

sepatu Oke walaupun ini kadang-kadang

agak aneh ya cuman teman-teman bisa coba

ya dalam arti sepatu ngapain kita kasih

edukasi gitu tapi teman-teman bisa coba

ya Ya siapa tahu kontennya bisa viral

oke yang pertama edukasi apa yang bisa

kita edukasi dari jualan sepatu contoh

teman-teman di sini bikin konten ee

bedain sepatu ASI dan KW

nah ini walaupun E saya enggak tahu ini

banyak yang tahu atau enggak Tapi kalau

saya jujur saya enggak tahu Gimana cara

bedainnya Ya tapi kalau teman-teman

lihat di sini ada orang-orang seperti

saya yang enggak tahu dalam arti saya

enggak ngerti cara bedanya sepatu asli

dan KW jadi otomatis kalau teman-teman

memberikan informasi seperti ini saya

merasa bermanfaat gitu ya saya merasa Oh

ini manfaat banget nih buat saya jadi

informasi baru buat saya nah apa mas

yang membedakan edukasi atau informasi

jadi perbedaannya adalah kalau edukasi

itu dari sudut pandang kamu teman-teman

jadi dari sudut pandang kamu gimana cara

bedanya tapi kalau informasi itu

memberikan informasi tertentu jadi

kayak kita itu ngutip dari mana Oke Jadi

kalau misalkan cara bedain sepatu asli

dan KW itu bisa dibilang lebih ke

informasi nah kalau edukasi kayak gimana

edukasi

misalkan

ini bikin

sepatu anti bau dengan cara

ini dengan halele ini misalkan ya ini

hooknya ya oke nah Ini kalau misalkan

ini dari sudut pandang kamu dalam arti

kamu yang ngajarin orang caranya gimana

bikin sepatu anti bau ya itu termasuk

edukasi ya perbedanya di sana si edukasi

sama informasi ya edukasi itu kita

ngajarin dari pandang kita memberikan

edukasi kalau informasi itu kita yang

ngasih informasi tertentu Nah ada juga

entertain entertain misalkan kayak

gimana e kita bikin marketing Core gitu

ya jualan sepatu Ya itu kan sering ya

dipakai sama orang-orang zaman sekarang

sama yang terakhir inspirasi ya

inspiratif itu misal misalnya gimana apa

E sering di e hujat

teman karena

jualan di pinggir jalan Misalkan ya

teman-teman bikin satu konten inspirasi

kayak gini teman-teman karena dulu

mulainya jualan sepatu teman-teman ee

apa diujat teman-temannya terus ee

karena teman-teman Mulainya di pinggir

jalan mulainya sadanya teman-teman

dijauhi Nah itu teman-teman bisa jadi

konten ya jadi konten teman-teman agar

berpotensi viral apapun topiknya itu

bisa menggunakan beberapa kategori ini

tapi kembali lagi harus disesuaikan ya

karena kalau misalkan teman-teman

em misalkan ya biasanya kalau kita jual

apa ya misalkan kita jualan piring nah

piring apa yang diedukasi kan enggak

perlu ya kan Misalkan kita piring kayak

apa

ee apa misalkan piring plastik itu cocok

enggak sih buat makan Indomie panas

misalkan kayak gitu ya mungkin itu bisa

bermanfaat tapi agak aneh sih jadi ya

kembali lagi ke ini ya ke topik

industrinya masing-masing gitu ya tapi

teman-teman harus tes aja ya karena

enggak ada yang Absolute enggak ada yang

pasti oke yang kedua adalah teman-teman

harus perhatikan Hook videonya dan

gunakan cta jadi kita tahu sendiri bahwa

zaman sekarang itu banyak banget yang

bikin konten dan karena banyak yang

bikin konten otomatis ya kita harus

pintar-pintar nih untuk bikin Hook dan

memang betul bahwa Hook itu tidak

langsung berdampak pada Interaksi yang

terjadi tapi Hook bisa membuat orang sop

scrolling jadi kalau teman-teman ingin

orang sop scrolling teman-teman

teman-teman di sini harus bikin Hook

yang menarik perhatian ya enggak bisa

Hook yang biasa-biasa aja dan terkait

Hook kita sudah bahas di video yang lain

teman-teman bisa cek dan yang kedua cta

cta itu juga penting jadi kalau orang

sudah nonton videomu orang harus ngapain

Apakah like like comment share save

subscribe follow apa atau apapun itu

teman-teman harus ada ya jadi Hook dan

cta itu krusial banget untuk

copyrighting teman-teman ya dan yang

kedua ya Ini cara yang lain ya cara yang

ketiga ini ini cara aja saya gak kita

enggak sarankan teman-teman pakai ini

tapi cara ini itu adalah cara yang cepat

banget ya untuk bikin konten Kita ramai

adahal dengan memberikan giveaway ngasih

Hadiah atau uang cara yang cukup

persuasif teman-teman untuk narik

followers tapi ini perlu diingat cara

ini bisa merusak akun kita perlahan ya

contohnya seperti akun ini kalau

teman-teman lihat jadi kalau saat kita

giveaway wah ngeri banget ya

followersnya der der der R juta

pertambahan per hari ya ini ya r.uta

19.000 1 juta r00.000 tapi begitu

giveaway-nya selesai dan orang-orang

kecewa kalau ya Saya sudah follow lama

tapi k enggak dapat giveaway biasanya

unfollow-nya juga drastis ya

unfollow-nya juga tinggi banget makanya

nya ee apa ee cara ini saya enggak

sarankan ya atau yang cara yang lain

adalah teman-teman mengiklankan

kontennya ini juga saya enggak sarankan

Karena kalau saya sarankan bikin akun

atau bangun akun itu cara organik aja

jadi jangan pakai Ads ya karena Ads itu

selamanya teman-teman Harus berpikir

Gimana caranya iklan teman-teman itu

bisa ngasilin uang lagi jadi jangan

iklan dapat followers tapi enggak dapat

apa-apa karena kan followers sama views

itu enggak berbanding lurus sama uang

yang kita dapatkan makanya banyak kita

dapat DM bahwa orang orangorang berpikir

Mas saya bikin konten nih viral tapi kok

konten saya enggak dapat apa-apa ya ya

wajar kalau di ak media sosial kalau

YouTube sih masih mending ya ada eh apa

ada monetisasi dari views cuman ada

beberapa persyaratan yang harus kita

penuhi ya jadi ini beberapa caranya

terlepas dari itu teman-teman ada juga

cara yang lain Jadi teman-teman kalau

ingin konten Kita ramai enggak hanya

teman-teman belajar tentang cara bikin

kontennya kayak yang tadi bikin konten

bermanfaat perhatikan hook-nya tapi

teman-teman harus belajar algoritma

media sosial itu sendiri ya karena cara

mainnya berbeda tiktok sama Instagram

teman-teman algoritma meros jam posting

ya itu teman-teman juga harus testing

Walaupun ada yang bilang oh jam posti

enggak berpengaruh Kalau menurut saya di

Instagram sangat berpengaruh tapi kalau

di tiktok itu enggak terlalu berpengaruh

sih karena tiktok kan algoritmanya

friendly banget ya Khususnya buat kita

yang benar-benar baru mulai atau dari

nol Ya memang kontennya harus

diperhatikan tapi dengan tem

memperhatikan kayak pelajari algoritma

pelajari jam posting pelajari misalkan

ee apa mm hashtag enggak terlalu penting

sih enggak terlalu ee berpengaruh ya

apalagi Keti kita engak bisa baca apa

Data heknya cuman beberapa hal dari

media sosial itu teman-teman harus

pelajari agar teman-teman enggak hanya

optimasi dari kontennya tapi bisa

optimasi dari sosial medianya ya dan

kurang lebih teman-teman itu aja di

video ini teman-teman semoga membantu

buat teman-teman yang ingin kontennya

ramai seperti biasa kalau ada pertanyaan

lanjutan silakan tulis di kol komen dan

pastikan kamu subscribe channel ini plus

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