ChatGPT For Ad Copy - 8 Google Ads & Facebook Ads Copywriting Prompts

Summary

This video demonstrates how to leverage ChatGPT to generate ad copy effectively and efficiently. The presenter shares 8 different prompts that can be used to create headlines, descriptions, and primary text for various ad platforms like Google Ads and Facebook Ads. By providing product information, benefits, and selling points, ChatGPT can generate unique ad copy tailored to the specific product or service being promoted. The video showcases examples of the generated ad copy and emphasizes the importance of testing different variations to optimize conversion rates and improve return on ad spend.

Takeaways

• 😎 ChatGPT can be used effectively to generate ad copy variations for Google Ads, Facebook Ads, and other advertising platforms.
• 🔑 Providing ChatGPT with relevant product information, benefits, and selling points helps it generate more targeted and effective ad copy.
• 📈 Testing different ad copy variations is crucial for improving conversion rates and return on ad spend (ROAS).
• 📝 ChatGPT can generate ad headlines, descriptions, and long-form copy within specified character limits for different ad formats.
• ⏰ ChatGPT can help create ad copy that conveys urgency, scarcity, and promotes time-sensitive offers or sales.
• 🔍 Researching competitors' ad copy on Google Ads and Facebook can provide insights for crafting effective ad messaging.
• 🧩 Combining ChatGPT-generated ad copy with human-written copy can lead to better overall ad performance.
• 📚 The provided prompts and approach can be adapted to generate ad copy for various products, services, and platforms.
• 🚀 Utilizing ChatGPT for ad copy generation can streamline the process and improve efficiency in creating advertising campaigns.
• 📥 The video provides a downloadable document with prompts that can be customized and used with ChatGPT for ad copy generation.

Q & A

What is the main purpose of using ChatGPT for ad copy generation according to the video?

According to the video, the main purpose of using ChatGPT is to quickly generate ad copy variations, especially for Google Ads headlines and descriptions, as well as Facebook Ads primary text. The speaker mentions that they generally wouldn't use ChatGPT for strategy, keyword research, or other aspects of advertising campaigns.

What steps does the speaker suggest for gathering inspiration for ad copy from competitors?

The speaker suggests two methods for gathering inspiration from competitors' ad copy: 1) Clicking on the 'See more ads this advertiser has shown' option in Google Ads, which displays all the ads a competitor is running. 2) Visiting a competitor's Facebook page, navigating to the 'Page Transparency' section, and then clicking on the 'Ad Library' to see the ads they're running on Facebook.

How does the speaker approach generating ad copy variations with ChatGPT?

The speaker uses a set of prompts that include information about the product, its description, benefits, and selling points. They paste this information into ChatGPT along with specific instructions on the desired character count, tone, and purpose of the ad copy. ChatGPT then generates multiple variations of headlines, descriptions, and primary text based on the provided prompts.

What are the different character count limitations mentioned in the video for various ad platforms?

The speaker mentions the following character count limitations: Google Ads headlines (30 characters), Google Ads descriptions (90 characters), Facebook Ads primary text (125 characters), Facebook Ads headlines and descriptions (27 characters), Facebook Ads headlines (40 characters), Facebook Ads descriptions (30 characters).

How does the speaker suggest utilizing the ad copy variations generated by ChatGPT?

The speaker suggests copying and pasting the ad copy variations into a document, which can be easily referenced when creating and reviewing ads. The best-performing variations can be identified and continued to be used, while underperforming variations can be discarded or revised.

What is the benefit of using ChatGPT for generating ad copy according to the speaker?

According to the speaker, the primary benefit of using ChatGPT for generating ad copy is that it can significantly reduce the time required to create a large number of ad variations. By providing ChatGPT with the necessary information and prompts, numerous headline and description variations can be generated in a matter of minutes.

How does the speaker suggest incorporating promotions or special offers into the ad copy generation process?

For promotions or special offers, the speaker suggests including specific details about the promotion, such as the discount percentage, end date, and inventory scarcity, in the prompt provided to ChatGPT. This helps ChatGPT generate ad copy that creates urgency and highlights the limited-time nature of the offer.

What is the purpose of generating longer ad copy variations as mentioned in the video?

The speaker suggests generating longer ad copy variations (200-300 characters) for platforms like Pinterest where longer descriptions are allowed, or to have longer variations that can be broken down into shorter snippets for use across various platforms and marketing channels.

How does the speaker recommend approaching the ad copy testing process?

The speaker recommends testing different ad copy variations, especially for Google Ads, where Responsive Search Ads allow for multiple headlines and descriptions. By generating a large pool of variations with ChatGPT, advertisers can test different combinations to determine the best-performing ad copy and improve conversion rates.

What is the overall goal mentioned by the speaker when it comes to generating ad copy with ChatGPT?

The overall goal mentioned by the speaker is to drive more conversions and increase the return on ad spend (ROAS) by creating better-performing ad copy. By leveraging ChatGPT's capabilities to generate numerous variations quickly, advertisers can test and identify the most effective ad copy, ultimately leading to improved advertising performance and better results.