How to get ahead of 99% of Product Designers (Starting today)
Summary
TLDRThis video script offers a six-point checklist for aspiring UX designers to excel in their field, emphasizing the importance of relying on documentation over courses, building visibility among the right audience, prioritizing functionality over aesthetics, consuming high-quality experiences, learning from successful applications, and attracting opportunities through personal branding. It also highlights common mistakes made by beginners, such as failing to define problem statements, lacking inspiration sources, and not fully utilizing Figma's capabilities, providing actionable advice for improving design skills and professional growth.
Takeaways
- 📚 Rely on official documentation rather than courses or videos to stay updated with new features and best practices for tools like Figma.
- 🔍 Build the habit of being visible to the right audience by engaging with their content and sharing your own work on platforms like LinkedIn and Medium.
- 🎨 Prioritize functionality over aesthetics in design, focusing on solving the most critical user problems and establishing efficient systems.
- 🌟 Consume high-quality experiences to understand what makes them stand out and apply those learnings to your own design work.
- 📈 Learn from the successes of other applications and businesses to identify patterns and strategies that can be implemented in your own projects.
- 🧲 Attract better opportunities by optimizing your skills, online presence, and personal charisma rather than actively seeking them out.
- 🗓️ Document your learnings and process using tools like Notion to keep track of your progress and share your expertise with others.
- 🤝 Connect with the right set of people including design managers, CEOs, and recruiters to increase your visibility and opportunities.
- 🛠️ Make use of the latest AI tools and resources to automate tasks and stay ahead in the field of UX design.
- 🚫 Avoid common mistakes such as not defining a clear problem statement, lacking inspiration, and not fully utilizing design tools like Figma.
- 🛑 Strengthen your theoretical knowledge in UX design and stay updated with industry practices to effectively communicate and debate within your team.
Q & A
What is the main purpose of the video?
-The main purpose of the video is to provide a six-point checklist for UX designers to stand out and excel in their field, as well as to share common mistakes made by beginner UX designers.
What is the first point in the six-point checklist mentioned in the video?
-The first point is to rely on documentation rather than videos and courses to upskill, as documentation is often the most up-to-date resource for new features in tools like Figma, chat GPT, or Photoshop.
How can UX designers document their learnings effectively?
-UX designers can document their learnings effectively by using a tool like Notion, which allows for organization and easy reference of the knowledge gained from official documentation.
What is the importance of being visible to the right set of people in the design community?
-Being visible to the right set of people is crucial for networking, gaining recognition, and potentially securing job opportunities. It involves engaging with the community through platforms like Medium and LinkedIn and attending design conferences and events.
Why should a UX designer prioritize functionality over aesthetics when starting out?
-Prioritizing functionality ensures that the design is efficient, scalable, and focused on solving the core problems of the user. Aesthetics are important, but they should not overshadow the functionality and usability of the design.
What does the video suggest about consuming good experiences to improve one's design skills?
-The video suggests that consuming good experiences, such as visiting well-designed spaces or using well-crafted products, helps designers understand what makes an experience stand out and can inspire their own design work.
How can learning from the successes of other applications benefit a UX designer?
-Learning from successful applications helps a UX designer identify patterns and best practices that have worked well for others, allowing them to implement similar strategies in their own designs without reinventing the wheel.
What is the video's advice on seeking opportunities as a UX designer?
-The video advises not to actively seek opportunities but to optimize oneself to attract better opportunities. This involves improving skills, building a strong online presence, and developing charisma and persuasive abilities.
What are some common mistakes beginner UX designers make according to the video?
-Some common mistakes include an inability to define a clear problem statement, not having enough reference websites for inspiration, and not fully utilizing the capabilities of design tools like Figma.
Why is it important for UX designers to strengthen their understanding of design theory?
-Strengthening design theory helps UX designers to have a solid foundation to debate and question problem statements, ensuring they are working on the right problems and not just blindly accepting tasks.
What resources does the video recommend for UX designers to collect inspiration from?
-The video recommends using various websites and tools like Mobile, SAS, and Page Flows to collect inspiration and organize it in a way that is useful for reference and learning.
Outlines
🚀 Standing Out as a UX Designer
The speaker introduces a six-point checklist designed to differentiate exceptional UX designers from the average. They emphasize the importance of relying on official documentation for learning new tools, documenting learnings in tools like Notion, and implementing best practices from sources like Figma's official resources. The speaker also highlights the value of visibility among the right audience, networking on platforms like LinkedIn, and creating a Notion portfolio. They promote their learning website, howtoprom.in, which offers AI resources and guides for tools like Chat GPT and mid-journey, and encourage viewers to subscribe for updates.
🔍 Building Visibility and Design Philosophy
This paragraph discusses the importance of being visible to influential individuals in the design community, including design managers, CEOs, and HR recruiters. It advises against generic outreach and instead promotes engagement through platforms like Medium and LinkedIn, sharing original content and creating a public-facing Notion portfolio. The speaker also stresses the importance of designing for functionality before aesthetics, focusing on solving core problems and establishing efficient systems in UI design.
🎨 Consuming and Learning from High-Quality Experiences
The speaker encourages designers to immerse themselves in high-quality experiences to enrich their design sensibilities. They share personal anecdotes about observing and learning from well-curated experiences in real-world settings like shopping malls and coffee shops. The emphasis is on understanding the details that make these experiences stand out and applying those learnings to digital design. The speaker also advises learning from successful applications and various industries, not just focusing on what goes wrong but what works well.
🌟 Attracting Opportunities Through Excellence
The speaker shares insights on attracting better opportunities by focusing on personal excellence rather than aggressively seeking them out. They discuss the importance of charisma and personal branding in addition to design skills, using the example of how successful individuals close deals and network effectively. The speaker also touches on the importance of using the latest tools and subscriptions to stay ahead in the industry, and mentions a playlist on improving life and user experience design.
⚠️ Common Mistakes to Avoid in UX Design
The speaker outlines common mistakes made by UX designers, categorizing them into buckets. The first is the inability to define a clear problem statement, which they advise to overcome by strengthening design theory and questioning tasks given without proper understanding. The second is the lack of inspiration from various sources, recommending the organization of inspiration and the use of resources for UI and UX design. The third is the underutilization of Figma's full potential, urging designers to learn about its features like variables, auto layout, libraries, and styles. The speaker provides checklists for these areas to ensure designers avoid these pitfalls.
🛑 Final Thoughts and Call to Action
In the concluding paragraph, the speaker reiterates the importance of the discussed pointers and mistakes to avoid, encouraging designers to utilize the provided checklists before starting projects or job applications. They invite viewers to subscribe for upcoming content on mobile and spatial design, AI tools, and other topics, and invite feedback on specific areas of interest. The speaker signs off with well-wishes for the viewers' mental and physical health and a reminder to like and subscribe for more content.
Mindmap
Keywords
💡UX Design
💡Documentation
💡Visibility
💡Functionality
💡Aesthetics
💡Problem Statement
💡Inspiration
💡Figma
💡Charisma
💡Opportunities
💡Mistakes
Highlights
To stand out as a UX designer, follow a six-point checklist that differentiates great designers.
Utilize official documentation instead of waiting for courses or videos on new features.
Document your learnings systematically using tools like Notion.
Implement best practices from Figma's documentation and YouTube office hours.
Be visible to the right audience by engaging on platforms like LinkedIn and Medium.
Connect with industry professionals by attending design events and sending personalized LinkedIn requests.
Prioritize functionality over aesthetics in design, focusing on problem-solving and efficiency.
Consume high-quality experiences to understand and replicate successful design elements.
Learn from the successes of various applications and businesses, not just from UX design.
Optimize your personal brand to attract better opportunities rather than actively seeking them out.
Strengthen your theoretical knowledge in UX design to effectively define and tackle problem statements.
Organize design inspiration systematically to avoid reinventing the wheel.
Invest in understanding and utilizing Figma's advanced features like variables, auto layout, and libraries.
Avoid common mistakes by following a checklist before starting new projects or applying for jobs.
Subscribe to the channel for upcoming videos on advanced UX design topics and AI tools.
Engage with the community for specific topics and get insider tips on landing high-paying UX jobs.
The importance of continuous learning and upskilling in the ever-evolving field of UX design.
Transcripts
if you want to stand out amongst the
crowd and get ahead of 99 ux designers
you need to understand and do something
that 99 of them don't most ux designers
follow the crowd but the top one percent
lead the way in this video I'll take you
through my six pointer checklist that
makes all the difference between an
average ux designer and a great one and
on top of that I will share you a list
of common mistakes that many beginner ux
designers make so without wasting any
further time let's get started
before you move ahead I want to tell you
about our latest learning website
howtoprom.in where you can get free AI
resources roadmaps and step-by-step
guides that will teach you everything
that you need to know about tools like
chat GPT and mid-journey in fact you can
also know about my offline master
classes AI courses ebooks and
communities all in one place visit
howtoprom.in to start learning and
upskilling yourself you will find all
the relevant resources and the link to
download the PDF in description if
you're here for the first time make sure
you click on subscribe and hit the Bell
icon so that you never miss an update
[Music]
so here is the six spot checklist on
number one make sure that you rely on
documentation and not videos and courses
to upskill in life I see a lot of
designers saying that oh if figma has
launched a new feature we'll probably
wait for a YouTuber or maybe my YouTube
channel to come up with a video or maybe
they will buy a course folks understand
that anytime a company releases a new
feature they don't have the bandwidth to
come up with videos and courses
instantly but they always release
supporting documentation now I'm not
just talking about figma even if you
pick a tool like chat GPT or mid-journey
even Photoshop or Adobe After Effects
the smartest brains who know a lot about
these tools don't really make YouTube
videos or sell courses they actually
write documentation so as a designer if
you build a habit of reading and if you
build a habit of going through
documentation and then learning from
official documentation you will always
be ahead of everybody else but again
please make sure that whatever it is
that you're learning step number one you
document it on a tool like notion I have
already uploaded a video that explains
how you can use notion to document your
learnings and then step number two you
need to implement what you're doing
specifically when it comes to figma
figma has its own website where the
release documentation I'll put the links
in the description but apart from that
they have a best practices guide as well
that also is extremely valuable and
apart from that they regularly upload
their YouTube videos which is under the
category of office hours I think if
you've been following my channel you
already know what office hours is so to
quickly summarize instead of chasing
courses or certifications please rely on
documentation they have everything you
need to know for free available for
public Point number two build the habit
of being visible to the right side of
people see even if you're writing
amazing case studies regularly posting
on medium and Linkedin if it is only
your friends who you're connected with
on Instagram and Linkedin how does it
even matter your friends are not gonna
give you a job so you need to be visible
in the radar of the right set of people
now when I say be visible what students
do is they end up messaging a lot of
senior design or think so I need ux
guidance ma'am I need an internship
folks that will never ever work this is
absolutely not sustainable what you need
to do is you need to go on medium read
articles written by other ux designers
other design companies and agencies
understand what they are doing learn
from their processes and write your own
case studies on medium then you need to
create your own notion portfolio what do
I mean by that in notion you can
actually put hyperlinks of your medium
case studies and create a resume sort of
a thing on notion you can release it on
public so you can publish a notion page
you'll get a hyperlink anytime you post
something on medium make sure that you
post it on LinkedIn now the question is
how do you get connected to the right
set of people on LinkedIn keep a very
close eye on all the top design
conferences design meetups design events
design talks both offline and online
anytime you find someone interesting
consume their talk and make pointers of
what they were teaching then go to their
LinkedIn and send a request quest to
connect with add a note this is a
premium LinkedIn feature when you're
writing this note make sure you pick
some elements from whatever it is that
you've learned from their content
whether you saw their talk or attended a
lecture whatever it is the note has to
be personalized the note has to make
sense please don't write something like
I need guidance please make sure you
don't ask any questions to these seniors
that can be available on YouTube or
Google right this is a very important
litmus test that I regularly share with
students that when you have the
opportunity to send a message please
don't waste it please don't ask
questions that you can already get
answers off from YouTube or Google when
you consistently connect with people on
LinkedIn for at least six to eight
months and when in parallel you spend
your time writing your case studies well
eventually people will start noticing
you because anytime you post something
on LinkedIn now you're in the radar of
the right set of people now when it
comes to right set of people it's not
just designers it's also design managers
it's also VPS it's also CEOs and
managing directors it's also CEOs of
companies that are VC backed and are
just starting out so they have funds to
hire good people and they also have the
appetite to actually sit down and
understand what you are trying to do
apart from that you can always get
connected to all the Design Studios and
design agencies and HR recruiters so
people only target the senior designers
of a specific company forgetting that a
lot of this homework and all of the
Fielding is actually done by the HR and
the people operations of every single
company to summarize this point please
make sure you're visible to the right
set of people on LinkedIn and this list
is not just about designers or VPS but
also about CEOs of new startups design
recruiters HR managers design agencies
and Studios Point number three design
for function first then aesthetic a lot
of designers when they're just starting
out they get very excited by seeing all
of these visual Inspirations and when
they join a startup because they're
dealing with all beginners even the CEOs
and managers don't really know how to
direct it so they get excited and they
start making things that focus more on
the Aesthetics and and not in the
functionality when that happens you lose
track because things that are very very
good looking with a lot of fancy
Graphics are actually very difficult to
scale and Implement so you end up
wasting a lot of bandwidth doing things
that really don't matter when you're
just starting out you need to make sure
that when you're designing you keep
efficiency problem solving and systems
these things on priority and you're not
just about making things look pretty but
you're about setting the right systems
the right foundations your palettes
typography spacing your button system
your input systems making things
functional but this is on the UI
component side of things you also need
to make sure that you're solving the
right problems that you're actually
solving the pain points first and we'll
come to this point later on but please
make sure that when you're discussing
ideas within your teams within your
project managers please make sure that
you have five problems in front of you
and you stick to those five problems for
one single quarter and within those five
problems you ask yourself which is that
one major problem that would be the
highest pain point for the customer
please talk to your customers before you
set your priorities please make sure
that you don't invest a lot of time
solving multiple problems at once I know
you're in a new startup you have a lot
of energy on your hands but folks trust
me please prioritize and solve one
problem end to end at one time Point
number four start consuming good
experiences now this is something that
requires a lot of capital so you can't
really do this when you're just starting
your career but if you've been earning
well if you've been making some money
from your freelancing I would recommend
you to start hanging out in places where
you can consume good experiences so for
example when I was in Bangalore I was
all alone my parents are in Delhi so
when I went to Bangalore I used to spend
my weekends going into coffee shop and
hotels and good good restaurants and I
didn't used to spend a lot of money I
just used to like dress up and just
notice how big big brands are curating
their experiences so for me going into
the shopping mall without any agenda is
the best time pass ever because I would
go into shopping malls and figure out
why are they using this copy why are
they using this car color why is this
toy made in this specific way why this
layout of the store has been designed in
this specific way so the thing is I'm
not restricting myself to experiences on
the app side of thing but I'm also
consuming experiences that are in the
real world right experiences that are
more expensive more well curated because
then my eyes started recognizing the
tiny tiny details because when I started
consuming higher experiences people used
to sell me those experiences used to
give me stories and narrations and you
know take me through this user journey
and I used to make a note of all these
things because I used to think that dude
if this guy is charging so much of money
for such a simple thing how can I
replicate the same in the virtual world
how can I replicate the same lessons in
apps right so the thing is you can't
replicate really good experiences unless
you are an active consumer of great
experiences so to summarize it you
cannot create good designs unless you
yourself have consumed and digested good
design and when I say digested it's not
just about buying things and just
spending money it is also about being in
that experience being fully aware of
what is making this experience stand out
so you need to have a checklist in your
Bay and be very observant when you're
out there in the real world on point
number five start learning from
successes of other applications and stop
wasting too much time figuring out what
people have done wrong and don't just
restrict yourself to app inspiration if
you see a good movie figure out what
they have done well if you find a good
fmcg business that is very very
profitable figure out what they did well
because the first principles of user
experience remain the same right user
experience is not just about apps it is
literally about consuming any product
and the thing is when you broaden your
net when you broaden up this fear of
knowledge when you start picking Clues
from multiple Worlds the output that you
get in the end is very very high right
but coming back to the main topic a lot
of people worry too much about seeing
what other people are doing wrong I
would recommend you to pick only
successful apps apps that you and your
friends and your family members use and
just start picking things that have
worked really well for them and then
also find patterns between multiple
applications and figure out how can we
Implement these in our applications
because you don't have to reinvent the
wheel right so please take inspiration
from real profitable successful
applications that actually work that are
actually loved by people and not these
rare applications that might look really
good or fancy but they're actually not
very profitable because as a designer
it's not just about making things look
pretty it's also about understanding the
business side of things because in the
end it is the business that funds all of
your operations and at the very end on
point number six I would recommend you
to please don't ask for opportunities
but instead optimize to attract better
opportunities now what do I mean by that
this one is slightly nuanced but I'm
pretty sure that you will get some part
of it if you've seen my previous videos
so the thing is we've been uploading
some videos that are under this improve
your life playlist right and I'm gonna
dig deeper into this point because this
point is the most overlooked one so when
it comes to selling your Services right
as a freelancer as a consultant or even
as a person who's doing a job it's not
just about the experiences you design it
is also about the experience of working
with you when I was in college I was
extremely shy extremely underconfident
in fact I have documented my entire
Journey on this podcast called take it
easy if you haven't heard about it I
will share the link in description the
thing is that when I was noticing people
who were really really successful than
me I realized that it's not just about
them being very good at what they do but
it's also about who they know how they
pitch how they persuade other people and
their own Charisma simply because they
had more Charisma they could close
better deals just because they were
smooth talkers just because they carried
themselves well just because they knew
what to say when to say how to listen
more people started associating with
them more people started hanging out
with them and I'll tell you how this
works right you can do a lot of things
in life most people around you would be
doing things to impress the masses like
wearing a specific set of clothes or
maybe partying or showing off their
latest phone cars whatever it is reason
it is very easy to impress the majority
it is very very easy to impress 80
percent of the people but you will not
get maximum returns if you impress those
80 you need to figure out what is the
top 10 looking for and the top 10
percent is looking for efficiency for
strong people for smart people if you're
really good at what you do and you are
positioned well either on the Internet
or offline now what do I mean by that if
you're in a city which is not Delhi
Mumbai Bangalore Hyderabad if you're in
a smaller City it is very very important
that you double down on your social
presence because then internet will work
for you however if you're in Bangalore
Delhi Mumbai Kolkata Hyderabad and all
of these big big cities you need to
figure out if you can work in a good
office or if you can just work out of a
co-working space where you can find
like-minded people or if you can go to
design hackathons or even normal
hackathons or meetups or events just
position yourself in the right side of
people because step number one is
becoming very good at what you do step
number two is knowing who to sell to
because if you are very good at your
studying in your house and nobody knows
about you it is absolutely useless step
number three is charisma so this is
something that you need to work on in
parallel with your design skills so when
I was starting out I never cared about
how I spoke how I looked how my clothes
looked because I thought my skill will
sell itself my talent will sell itself
it is not my face or my Charisma it is
my talent the thing is obviously you can
100 get there with just your talent but
I'm saying if you can use these mental
biases if you can use the opposite
person's perception why not just use
these things to your own Advantage right
so we've made a very detailed playlist
called improve your life I've already
mentioned it before if you don't know
anything about user experience I've made
a very detailed playlist which has 15
episodes on user experience design in
both Hindi and in English and folks a
very important part of this checklist is
knowing how to use the latest tools the
latest subscriptions to your advantage
so I have always delivered high quality
work not because I am born or genius
it's because I know know where to find
my inspiration from it's because I
invest heavily into subscriptions that
save a lot of my time I am up to date
with all the latest AI tools so I know
that if I'm doing this tasks these are
the places where I can fit in an AI tool
and automate a lot of my mundane tasks I
have been uploading so many free videos
on both chai GPT and mid journey and if
you're a creative profession even if
you're not a creative professional these
videos can save so much of time for you
so yeah I think that these are six
pointers that very few people talk about
and if you were to create a checklist of
these I think they will really really
help you get ahead of if not 99 it will
surely help you get ahead of a long list
of people now everything that I spoke
about right now was more towards like
Theory and mental aspects there are some
practical Hands-On mistakes that I see a
lot of designers committing again and
again so I've put these mistakes into
three buckets on bucket number one is
your inability to define the problem
statement so the issue is that anytime a
junior designer comes into a company
that design is very underconfident so
she would blindly accept whatever tasks
are thrown at her now the thing is that
I always recommend folks to either work
with really experienced or wise people
or at least work with people who
understand design now if as a beginner
you don't have enough references you
don't have your theory strong you don't
understand how mental models work you
will not be able to debate with your PMS
or your CEO right because anything that
they throw at you you'll be like okay
fine let's just solve this right without
questioning them because you don't have
any proof to say something that
questions their argument so what you
need to do is first of all strengthen
your theory right there's growth design
there's built for Mars I have made so
many videos on ux psychology you need to
put your theory at test and make sure
that you are up to date with whatever
good companies are doing and then as
soon as you get a problem statement in
your own company ask questions don't
just blindly accept what they throw at
you and make sure you define the problem
statement very clearly when I say Define
the problem statement you need to
understand what is the pain of your
customer what is the customer looking
for what are the disadvantages of using
this approach what are the advantages of
using this approach and if I had to
summarize the entire problem statement
with my user Persona in two or three
sentences how would I do that now
because we have limited time in this
video I won't go too deep into it
because I've already created a lot of
content on this the 15 episode course
that we have uploaded on our YouTube
covers this entirely but I just want to
make sure that you guys understand the
importance of defining the problem
statement before you start the project
so for each of these buckets I've
created a checklist and I will put the
checklist in the description below
before you start your projects before
you apply for your jobs please make sure
that you follow this checklist so if
we're done with category number one
let's come to category two of mistakes
which is around students not having
enough websites to take inspiration from
I can't believe it that even after so
many free resources on the internet
designers just directly start designing
on the frigma canvases folks it doesn't
matter how confident you are it doesn't
matter what brand identity you have in
place whatever inspiration you collected
you need to have at least 11 to 12
applications just for references and I'm
not just talking about throwing
screenshots right so we've uploaded some
very detailed videos on how you can
write your case studies and within that
I share how I organize my inspiration
right so it's not just about throwing
screenshots you need to put them in a
specific flow I have header components
where you know that within this
application what is this flow talking
about what is the good part about this
what is the bad part about this you need
to organize your inspiration and I will
share a list of websites in the
description that will give you
inspiration for UAC for your UI for
landing pages for inspiration across
multiple domains all of it is available
for free some of them are paid but you
don't have to go through all the paid
resources right if you can afford it
well and good I use mobile I use SAS
interface I use page flows so these are
the three subscriptions that I have paid
for but at least build a habit of
spending at least two to three days just
collecting inspiration otherwise you
will waste a lot of time Reinventing the
wheel so even for this specific category
I'm made a checklist so this checklist
covers some important Hands-On topics as
well so make sure you cover those before
you start your project the last category
of mistakes are around not going figma
now I have regularly mentioned this
mistake again and again but I thought
it's just worth saying it out loud that
folks as I said in the first point you
need to go through figma's documentation
and the office hours playlist to
understand how the tool works I meet so
many designers who have even one year of
experience but they are still not
learning variables still not learning
Auto layout still not learning how
libraries and styles work their excuses
that we don't have the paid version of
figma I don't think that's a very valid
excuse you can always invest in a paid
model you can always ask your company to
invest in a paid model you can have the
base plan the Pro Plan I think it's
called the Pro Plan you should totally
get that and folks you need to
understand how Library Styles components
Auto layouts variables all of these
Basics work I would strongly recommend
you to strengthen your figma theory
first because if you don't know how the
tool Works how will you implement your
knowledge so yes that was a pretty long
video of me compiling all the major
mistakes and important pointers that you
can use to get ahead of 99 of other
designers if you're here for the first
time make sure you click on subscribe
and hit the Bell icon because we will be
uploading some very very cool videos not
just on mobile design but also on
spatial design which is designing apps
for the Apple Vision probe we've already
released some episodes they are on
YouTube right now you will absolutely
love them apart from ux we've been
creating some very cool videos on AI
tools like chargpt and mid Journey so do
check them out as well let me know in
the comment section if there's something
specific you want me to cover we've
already uploaded videos on riding a ux
case study reaching out to recruiters
this is one specific video which is
Insider tips on getting a high paying ux
design job that also gives you a
step-by-step roadmap on cracking good
internships and good jobs even in India
and abroad with that being said I hope
that you're taking care of your mind and
body this is your those ansh Mera
signing out
if you like this video make sure you
click on like and hit the Subscribe
button I regularly upload videos on ux
design marketing and storytelling
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