MaxWebinar with Alex Micol
Summary
TLDRIn diesem Webinar diskutiert Joey mit Alex McCole, einem erfahrenen Affiliate-Marketing-Experten, die Geheimnisse erfolgreicher Skalierungsstrategien in der Affiliate-Welt. Alex teilt seine Erfahrungen von der Teilnahme an Konferenzen bis hin zur Entwicklung effektiver Werbekampagnen und betont die Bedeutung von qualitativ hochwertigen Anzeigen und ständigem Testen verschiedener Ansätze. Besonders hervorgehoben wird die Effektivität von Video Sales Letters (VSLs) in der Gesundheits- und Supplement-Nische, die breite Zielgruppen ansprechen. Alex unterstreicht die Wichtigkeit von Ausdauer und Anpassungsfähigkeit im Affiliate-Marketing, bietet Einblicke in seine persönliche Arbeitsweise und ermutigt neue Affiliates, durchzuhalten und ständig zu experimentieren, um Erfolg zu erzielen.
Takeaways
- 😀 Alex McCole ist ein erfahrener Affiliate, der seit seinem 18. Lebensjahr an jeder Affiliate World Conference teilgenommen hat.
- 🚀 Das Skalieren von Kampagnen basiert auf Stabilität und der Fähigkeit, mit höheren Budgets effektiv umzugehen, wobei der Fokus auf qualitativ hochwertigen Anzeigen liegt.
- 📈 Erfolgreiche Skalierung erfordert die Verdopplung des Budgets bei stabilen Ergebnissen, wobei die richtigen Metriken und Video Sales Letters (VSLs) entscheidend sind.
- 🎯 Anzeigenqualität ist entscheidend für den Erfolg; es ist wichtiger, in hervorragende Kreativität zu investieren, als sich auf spezifische Kampagneneinstellungen zu konzentrieren.
- 💡 VSLs für Gesundheitsprodukte funktionieren aufgrund ihrer breiten Ansprache und der einfachen Erstellung von neuem Content besonders gut auf YouTube.
- 🔍 Die Einführung neuer Hooks (Anreize) ist entscheidend, um eine VSL frisch und interessant zu halten, wobei die ersten Sekunden der Anzeige am wichtigsten sind.
- 🌐 Facebook und YouTube sind beide effektive Plattformen für VSLs, und erfolgreiche Kampagnen können oft von einer Plattform auf die andere übertragen werden.
- 👀 Experimentieren und Testen verschiedener Ansätze und Hooks ist entscheidend, um herauszufinden, was funktioniert, wobei Flexibilität und Offenheit für Überraschungen wichtig sind.
- 📊 Ausgaben für Werbung sollten sorgfältig und basierend auf vorherigen Leistungen und dem ROI skaliert werden, wobei ein wissenschaftlicher Ansatz für bessere Vorhersagbarkeit sorgt.
- 🧘♂️ Eine ausgewogene Lebensführung außerhalb des Marketings, einschließlich Sport und anderen Aktivitäten, ist entscheidend für Kreativität und langfristigen Erfolg.
Q & A
Wie oft hat Alex an der Affiliate-Konferenz in Barcelona teilgenommen?
-Alex hat seit seinem 18. Lebensjahr an jeder einzelnen Affiliate-Konferenz in Barcelona teilgenommen und keine einzige verpasst.
Was ist der erste Schritt, um eine Kampagne zu skalieren, laut Alex?
-Der erste Schritt ist die Überprüfung der richtigen Metriken und die Sicherstellung, dass die Kampagne vom ersten Tag an profitabel ist, bevor man beginnt, das Budget zu erhöhen.
Was ist entscheidend für die Stabilität beim Skalieren einer Kampagne?
-Entscheidend für die Stabilität ist die Qualität der Videowerbung (VSLs), die die Kampagne tragen und das Wachstum sowie die erhöhten Budgets unterstützen können.
Wie bestimmt Alex, dass eine Kampagne bereit für das Skalieren ist?
-Eine Kampagne ist bereit für das Skalieren, wenn sie von Anfang an profitabel ist. Alex verdoppelt dann das Budget und setzt dies fort, solange die Kampagne stabil bleibt und Profit abwirft.
Wie geht Alex mit der Erstellung von Anzeigen um, um die Skalierung zu unterstützen?
-Alex betont die Wichtigkeit von kreativen, qualitativ hochwertigen Anzeigen und das Testen verschiedener Ansätze, um die besten Ergebnisse zu erzielen und die Kampagne erfolgreich zu skalieren.
Warum funktionieren VSLs (Video Sales Letters) besonders gut für Gesundheitszusatzprodukte auf YouTube?
-VSLs funktionieren gut, weil sie allgemeinverständliche Probleme ansprechen, wie den Wunsch, Gewicht zu verlieren oder fitter zu werden, und weil es leicht ist, ständig neuen, ansprechenden Inhalt zu erstellen.
Wie hält Alex seine VSLs frisch und verhindert, dass sie an Wirksamkeit verlieren?
-Indem er regelmäßig die ersten paar Sekunden der VSLs ändert und neue Hooks testet, um die Aufmerksamkeit des Publikums aufrechtzuerhalten und Ad-Fatigue zu vermeiden.
Wie betrachtet Alex die Beziehung zwischen dem kreativen Prozess und dem Erfolg seiner Werbekampagnen?
-Er sieht Kreativität als Schlüssel zum Erfolg, wobei frische Ideen und das Testen verschiedener Ansätze entscheidend sind, um herauszufinden, was am besten funktioniert.
Was empfiehlt Alex neuen Affiliates, die in die Industrie einsteigen?
-Alex rät, mit realistischen Erwartungen zu starten, geduldig zu sein, verschiedene Produkte zu testen und durchzuhalten, da eine erfolgreiche Kampagne das Leben signifikant verändern kann.
Was ist laut Alex der wichtigste Faktor, um im Affiliate-Marketing erfolgreich zu sein?
-Der wichtigste Faktor ist die Qualität der Anzeigen. Gute Anzeigen sind entscheidend für den Erfolg, unabhängig von der Plattform oder der Zielgruppe.
Outlines
Introducing the Guest Speaker Alex
The host Joey introduces the guest Alex, the founder and CEO of Scalar. They make some small talk about Alex recently attending a conference in Barcelona that he enjoys going to annually. Alex states the conference helps him stay informed on market trends to potentially scale up campaigns.
Mindmap
Keywords
💡Skalierung
💡Affiliate-Konferenz
💡VSL (Video Sales Letter)
💡ROI (Return on Investment)
💡Ziel-CPA
💡Kreative Werbung
💡Testen
💡Ad Fatigue
💡Kampagnenmetriken
💡Plattformübergreifendes Werben
Highlights
Before scaling, need the right metrics and stable campaigns that can sustain growth
Key is making good ads and testing different approaches until finding something stable
For scaling fast, triple budgets when hitting target CPA and platform recommends more spend
What matters most is the creative - the ads. Everything else like campaign settings are secondary
Run winning YouTube ads on Facebook too by making them square. Often works well.
When one campaign dies down, have others as backup. Run same offers across platforms.
Only thing that needs changing in aging campaigns are the intro and hooks, not full video sales letters.
Treat each ad like a lottery ticket - make many different ones to increase odds of success.
Have no ego in this game - be open to testing any logical ad idea, even if doubtful it will work.
When spending over $100k per day, understand stats and have enough margins to sustain.
Balance helps creativity - take time for other activities then come back with fresh ideas.
Simple but not easy - requires grit to learn, test 50 campaigns before profits.
Intelligence measured by life quality - if unhappy, try affiliate marketing to change lifestyle.
Just one working campaign can provide income to transform life.
Stick through problems until finding success - positive mindset and persistence.
Transcripts
[Music]
with the shades on
welcome back everybody to another Max
webinar my name is Joey and we're joined
by founder and CEO of scalar's YouTube
super affiliate Facebook super affiliate
Alex mccole
welcome welcome thanks for joining us
thank you yeah excited it's uh round
number two so yeah round two on the
channel welcome back yes thank you very
much cheers yeah I know you're uh you're
just coming off of a conference in
Barcelona how did that go
that was fantastic it's
feels like home man like I grew up in
that I grew up at that conference I'm 26
now but my first one was 18 when I was
18 and I never missed a single affiliate
world
and yeah I just have so many friends
there it's always good to be there
um well like without even one thing I
get informed about how the market goes
so I'm at the right place at the right
time having fun and meeting new company
companies to potentially scale up so
what do you want more yeah no that's
awesome uh you haven't missed one you've
been in it for a while that's great yeah
um yeah well you said the magic word
scale up uh that leads me into our first
question I figured we'd start light with
something that you know a lot about uh
and that's scaling
um okay so yeah yeah put the glasses on
for sure
I wanted to ask you obviously you've
gone over you know launching a YouTube
campaign from the beginning
um but how do you determine when a
campaign is is ready to be scaled uh
like is it a certain metric and then
what does actually scaling it look like
are you just increasing the budget or is
there more to it
knowledge is that not there's other I
mean before getting to the points uh we
need to have the right metrics so
if it starts printing money from day one
I keep it chill I just start spending a
bit more for a couple days
let's give numbers numbers to it I start
running a campaign at 500 per day budget
because my payout is around 100 so
that's at least what I want to be
spending if not more
if I see I'm you know the first days I'm
I'm already making profits
it's a very good case scenario then I
just double the budget if it the error
remains profitable I just double the
budget and I keep doing that until I
have a solid RI but I don't I don't
scale aggressively up if I don't see
that there is stability so and in order
to have stability team
um let's introduce the magic keyword to
vsls in order to have stability we need
to have the right video Setters that
starts printing that money and before
being overly confident we need to be
sure that the campaign can sustain the
growth the scale the increase budgets
because otherwise it's likely going to
break and very often it breaks because
we spend little we see good results we
increase it and it and it just dies and
then we need to scale back and then it's
profitable again why because that ad is
gonna only perform a certain amount of
budget which is very low because the ad
is simply not good enough
so first thing we need to do before we
like we need to invest time in making
good ads testing them out and you know I
made a very good case scenario at the
beginning you just started putting money
right away which can be the case but
likely it's not going to be the case so
you're always going to need to test uh
different approaches approaches
different intros different hooks to the
vsls different products because not
every product works and yeah it's a
broader topic
right okay so it's not just doubling it
Until It Breaks but it kind of is as
well
when it works and it's double Until It
Breaks like uh even triplicates um on
YouTube it's limited by budgets the
magic button that appears when you start
uh hitting that Target CPA and the
platform knows you can do you can spend
more it's gonna recommend you usually to
triplicate so you can go from 1K a day
to 3K a day to 9k a day to 27 to 81. so
it can be pretty fast like it's a fast
track like at the airport you just skip
all the small increases that other gurus
tell you to do they tell you to
remember this and by the way this this
helped me scale better on Facebook as
well because back in the days all the
gurus slash fake gurus would tell you to
only increase the budgets by 10 20 15 a
day max
but if you have winning ads you can be
more aggressive than that sometimes
you're gonna see fluctuations that's
inevitable especially in Facebook but
again it's all all matter like what
matters the most is the creative
um so that there's no way around it and
that's the only thing that matters to my
to my point of view because uh back in
the days I had the media buyer to know
how to Target things and this and that
nowadays you just set up the pixel you
can help yourself with other tools to
track better the sales offline
conversions or high-ris whatever it is
for Facebook but other than that just
make the best possible ad you can and
work on that that's the only thing and
when things are printing money
triplicate yeah
good ads it always comes back to good
ads yeah that's cool I always laugh you
know like in advertising you have to
have good ads it's a shocker to some
people
yeah
yeah many people think about many other
things that are not super related
um like on Facebook do you do CBO or ad
sets how many assets do you put in a
campaign this and that and I'm like no
no wait if you have a banger ad it's
gonna work regardless just get it to
spend test it out and it's gonna work
and it doesn't matter what you do it can
matter a bit but I mean
like Pareto 80 20 rule what's gonna move
mountains is your ads what's gonna give
you minimal
um increases in profits or whatever in
performance are all those short gimmicks
that today you you create a CBO or you
put different whatever like that's
that's not a principle that's just what
works today on your account in your for
your subjective experience but every ad
account is different every campaign is
different what will always be true is
what the user sees which is your ad the
users are never going to see how you set
up your campaigns so I wanna clarify
that and I want to spread this message
throughout the industry yeah no it's a
great way of mentioning it and uh
referring to it I appreciate that that's
great Insight
um I also love that you mentioned the 80
20 rule I kind of wanted to ask you
about that today uh I wanted to ask you
what your your 20 is what's the 20 that
you do that uh leads to 80 of the
outcome for you
my I just said it
um but I I mean it's the ad for sure and
working with the right people so
one thing that I had a hard time you
know running after the shiny objects in
the room and always hearing oh that that
Niche works well this product works well
this and that I and also thanks to my
partner actually I really focus on a few
things and you know just one thing on
one product until it works and I think
that's the best thing you can do like at
the beginning we would I would take a
look at every possible metric but
everything that matters is your Roi so
it doesn't matter what your CPC is
doesn't matter what your CTR is that
nothing matters because if you're making
money you're making money if you're not
making money then your ad just sucks or
the flow you you build sucks so
that's what matters the most so your CPA
your cost per purchase and in the ads
and that's what moves mountains
sometimes
we think like oh um again same thing
campaign settings Target things this and
that but
are you doing the one thing that is the
most important out there or you're just
messing around and overthinking so I
think that's
that's a good question to ask and to be
aware of and so focus on what matters
the most which is finding the right
Brands they have the best video sales in
the game
making the best hooks the best ads to
promote that BSL
and that's it
oh love it that's great Insight thank
you thank you
um so obviously our viewers are they
lean into the vsl space the health
supplement vsl space
um so I wanted to ask you why it is you
think vsls work so well on YouTube
specifically health supplement bsls
um but why do they work so well there
well I think supplements are very they
solve very relatable problems everyone
wants to be fit everyone wants to burn
fat lose fat and you know get that beach
body or solve any generic pain that
people have so that's why I think they
work very well because they're very
broad they they don't only work well on
YouTube they work well everywhere
um especially in the US like us goes
crazy for supplementing the supplements
Department in the states is nuts they're
so big and they're growing in Europe as
well where I am right now
um and and also content wise it's very
easy to come up with new content so
like supplements generally have to do
with you know um what you're eating and
for weight loss for example you can
easily go into foods and it's very easy
to come up with facts around Foods or or
shocking information about certain types
of food or what foods are better for you
what foods are worse for you and compare
different foods so there are so many
different angles that you can also come
up with and that makes it very easy to
to create content and then create a
story so
um and yeah so it doesn't only work on
YouTube it works everywhere native
Facebook same game
right yeah no definitely I've seen it
work everywhere
um it's coming to the YouTube Master for
the answers
um so do you find it easier to come up
with hooks for for health supplements
compared to other verticals or
um I mean
I've I've been doing it more than for
other products so I've I've been very
vertical on this for many years so
sometimes it's easier sometimes it's
less easier because sometimes it's just
repetitive so you're like oh my God I
tried everything but then you always
come up with something new so I have no
idea how many hooks I tested
um I countless and also it's very easy
to come up with new hooks because we
don't need any fancy equipment I think I
said it last time as well that we can
just use our phones to record you know
any different food and that's going to
be catchy enough uh for the viewers to
actually stop so we need that's that's
the creative part that goes into
sustaining obviousl so it a vsl will not
die off like out of nowhere in a very
short amount of time but we'll die off
for the first few seconds that everyone
already saw so we need to
we need to change those first few
seconds and find something different and
the best way to do that is just to grab
your phone and record different things
and you can be very creative there like
I did all sorts of stuff I mix foods
with different foods I put Foods over on
top of other Foods I created drinks I
and then created from voiceover so
anything that can grab the attention and
has
um there is a correlation to what comes
after so it's not like I make a a hook
that has nothing to do with what I'm
gonna say after I always try to find
like a point of contact with you know
the next message that comes after the
first five seconds so there's a
correlation and that usually works
better so
so yeah so you uh so you're just testing
different hooks in front of the same
main ad vsl uh you know when one dies
out you just create some new Hooks and
test those using the same main ad
yeah so assuming UV cell works and for
the product you're promoting then you
have the luxury to do that so
um and also if you're given a vsl you
should always create different hooks to
try to find a winning ad that works so
so yes I'm sure the answer is yes I just
changed the hooks
um I have the cells running for the past
two three years unchanged the only thing
that changes are the first few seconds
and after a few months I change it for
minutes or two
and that's what I do like I rotate like
I I see the vsl it's like could be long
like 40 minutes but I see it in blocks
so there's it's pointless to change the
last blocks after 30 40 minutes because
not the majority of people didn't even
get to see that so but obviously makes
sense sense is to change the first few
blocks so the hook and the intro let's
say to the long DSL so if you change the
hook in the intro to a vsl that's going
to be enough for you to keep you know to
keep up the freshness to don't feel the
ad fatigue
um as much so you if you rotate those
blocks you come up with new angles you
come up with new hooks you're good
that's awesome that's super good info
yes and it also takes some time so it
doesn't mean that you test five they're
not gonna work and oh yeah the product
is dead like sometimes I go a few like a
month or so before I find something new
it happens also it's seasonal and a lot
of people panic that they had a
brilliant product that performed very
well 30 percent their eye thirty
thousand dollars a day spend for example
and for a mom for two and then it dies
off or and it doesn't work for one two
weeks they immediately trash the product
and I think that's a very big mistake
and a very big opportunity for anyone
that picks up the offer and just
continues testing so be careful guys
like just continue testing it's normal
to to to not find a winner and and suck
for a few weeks even one two months like
that's why it's good to work with
different products so if when one goes
down you have the other one and in
reverse and the same goes with ad
platform so we mentioned YouTube but you
can take the same vsl with the same
Hooks and run them on Facebook if they
work and you're writing on horizontally
just adapt later on you make them more
squared
and there you go you run the same offer
on two platforms at different scales but
you know
I think if you run both at this on the
same on on the two platforms you're
gonna double
the revenue and profits you're doing
right now so
yeah
do you do that often around the same vsl
on Facebook and YouTube at the same time
if I'm allowed to Yes
um I say allowed to because the people I
work with they have different partners
for different traffic sources and not
always we have the honor to run on both
traffic sources
but but I know for a fact that both
platform works and when I do get the
opportunity it's a big party because we
literally copy paste we apply the same
things on both platforms and they work
so if you have a winning and and that's
something you can do with YouTube ads
put them on on Facebook because a lot of
Facebook ads are I don't know maybe too
short or or not good enough or or just
vertical and that doesn't really work
too well you can't make them work on
um on YouTube ads but you can do the
opposite so if a winning YouTube ads
it's very easy to just put it on
and and yeah and for example just
recently I took a very old product that
they gave me
um they're running out of sorry they
want to get rid of the inventory so I
just took my YouTube ads two years old
untouched put them on Facebook started
spending 5K a day profitably not nothing
big but just as a recent case study that
you could just rip him off and just put
them on Facebook and it works and at the
same time I always talk to my partners
and the scale is just big on both
platforms for the same product with the
same BSL so
yeah it's
both are great
so yeah for the average everyday
affiliate definitely double dip YouTube
and Facebook same ads yeah like uh one
of my students who was doing well on
Facebook and I'm like
all right I think it's time to go for
YouTube I was like yeah but I need to
create new ads I was like no no no no no
just take the vsl you create it on
Facebook this is a good format for
Youtube upload it on YouTube and let me
know how it goes because that's what you
need to do at some point and and not
only that and there are many easy way to
scale up once you have something winning
for example if you just run us go ask
maxweb if you can run the same product
in the UK Canada Australia New Zealand
it's literally a matter of copy pasting
for the affiliate not for you guys
because you need to set up the whole
operation slash talk to the advertiser
and be sure you can handle it but on a
media buying perspective you just need
to copy paste and same language you know
it's likely going to work actually
that's how it usually works we just
duplicate it in Australia or UK and it's
a big party because special UK we can
you know spend extra money per day and
it's great
yeah no a lot of our offers are open in
many GEOS so yeah for the most part it
is easy and uh it's another great tip
thank you
um so next I kind of wanted to ask you
about something that took you by
surprise maybe it's an ad or a pre-sell
or an offer something that you thought
would work and then didn't or maybe
something that you didn't think would
work but you still tested and ended up
being a huge success
all the time man
no ego in this game yeah like
um don't fall in love with your tests
don't fall in love with the ads you
created or the product you're testing
because
just be humble just test different
approaches test things you would
personally like to see as an ad and
things that you would like to see so
think put you create different personas
in your head like think about what your
mom would click on what your grandma
would click on what your friend would
click on with people with other
interests and genders would click on so
you know be be open-minded about your
testing and
you know you never know what's gonna
work of course you should develop ads
that you know are that have the highest
chance when you should but also
sometimes while creating ads
if you're creating ads you know what I'm
talking about you create different
variants and you're like maybe I could
try this other variant I don't I'm not
sure if it works but if there's some
logic to it just test it you know
um and sometimes by surprise the ad that
I didn't think will work works the best
and the ad that I truly believed in and
I thought that was going to be a million
dollar ad just doesn't do anything
so you never know man the name of the
game is test test and that's what you
should be doing
in a Smart Way obviously you don't want
to test all sorts of approaches but it
can be a thin line but if if you're in
the game and you know what I'm talking
about the line can be also well defined
and it's just a matter of coming up with
different variations thinking about
different personas and trying to hit
different emotions different you know
different people with that and yeah more
chances so
an ad is just a lottery ticket it's so
the more different lottery tickets you
buy the higher the chances are to win if
they're all the same and you just change
a few things you could just run one ad
so it doesn't matter if you change I
don't know the tone of the voice a bit
or the the color of a frame or I mean if
if it's if fundamentally the ad is the
same it's not a great test so make sure
to come up with different angles and
you're gonna have better chances of
winning the lottery
I really like that Lottery is a good
example actually I've never heard that
but it makes a lot of sense in this side
yeah I mean you hit one ads you can
scale it to millions millions of views
on
on YouTube or Facebook it is a freaking
Lottery because you end up winning
hundreds of thousands of dollars if not
millions of dollars in profits so it is
a lottery
it's an incredible way of uh of looking
at it we're not gambling but it is uh it
is a lottery ticket
sometimes a little bit of gambling
I mean we wanna we we don't want to be
degenerates but we want to be
degenerates at spending when things are
going extremely well so you know when
you start spending an apartment per day
on Advertising you start feeling like
you might begin it's not because it's
all predictable and it's science and you
have a feeling that it's gonna go well
but when you start spending 100K a day
at first I remember like three years ago
at first it felt like what if it goes
wrong so but yeah
some productive and smart the generous
is needed
don't be afraid and when the era is
there yeah
was there anything that helped you get
over like the fact that you were
spending 100K a day on ads
or was it just seeing the payout
I mean I I just I remember clearly the
first time we got to that because it
happened like probably like four or five
days because because I mean we
triplicate right so it goes pretty quick
um so going from one to three thousand
dollars a day you're like all right
going from three to nine like let's hope
for the best nine to twenty seven is
like well I mean it keeps being so
stable it should be fine but when you go
from 27 to 81 you're like you're
crossing fingers you're checking stats
you're you're seeing but if things go
well then no and usually they do like
the beauty of YouTube
um and in General Media buying is that
it's predictable so you have a feeling
um if it's gonna go well or not also
depending on the day so if you know it's
Saturday and Sunday the day after and
you're gonna you know go nuts on the
budget
you can be a bit more
aggressive in that and also you don't
always have to triplicate I I'm talking
about triplicating but also you can just
increase the budget by 50 so from one
thousand you go from to 1.5 you know
like it it all comes down but I'm just
saying what happened back then and yeah
what made me go over it is just seeing
checking the stats going back in week
seeing which days perform better and you
know then it's a scientific bet you're
making and on a winning ad and you know
it's
it's gonna go well especially if you
have enough margins so if the ROI is not
slim we're not talking about five ten
percent but 20 30 plus
then you you know that it's very likely
going to be profitable and it's very
unlikely that you're going to lose all
the money so
but yeah if you start scaling you know
what I'm talking about
yeah you've got some room for air there
if you have good Roi did you notice you
uh would refresh your stats more as you
would up the spend
yeah but I stopped doing it very quickly
because I underst understood it was
pointless it just became fun you know
you just want to refresh but
I don't do any intro daily
um budget increase so I increase and I
and I check my stats the day after this
is where I got so at first I was like
that I was checking like hourly just
making sure but
after like let's say a month or two I
was like okay I understood
um that's how it is working it's working
so
um you know you should like zoom out
also chill because if you're there on
the computer just stressing all the time
you're gonna make bad mistakes you're
gonna you're gonna interfere with the
process and you're gonna do things
you're not you're not sure you're not
supposed to do so less is morals in this
case in terms of action sometimes you
know we're the first ones that [ __ ] up
everything well everything is okay and
it should be touched so let the machine
do the job the algo knows much better
than you how to spend its budget and of
course you're gonna you know tap it
sorry you're gonna tap it left and right
every now and then but
you know so sometimes you increase the
budgets you decrease the budgets you add
ad schedules uh you may be focus on a
few placements on Facebook on YouTube
you just let her run but other than that
you know there's not much to do so it in
fact one one guy in my community was
like uh dude I I increased my budgets
it's 9 A.M what do I do now I was like I
don't know man go wait sir what do you
want from me like go to the pool yeah
exactly because it was coming from Drop
Shipping so Drop Shipping is super
intense like it takes 15 hours a day 10
hours a day to to do everything because
you need to work on so many things
but if you have a winning campaign and
you you you just need to increase the
budget you can literally go out and do
whatever and that was also something I
had to get used to that I'm doing these
numbers and it's okay to think about
something else and that's that's also
something that had to click in my head
no
no awesome good to know good to know I'm
sure everybody listening is enjoying it
as well
um so let's get away from marketing for
a second
um while still touching on it uh
what is something outside of marketing
that you think impacts your success like
is it staying healthy going to the gym
is it a good diet maybe a certain
relationship
um a morning ritual whatever it may be
supplements yeah no I'm too young for
supplements I mean I do take some but
not the ones I'm selling because they're
all for plus 35
I think to stay creative you need to do
a bunch of other things you need to and
that goes for everything you know like
if you're it's it's
um
it's almost a paradox it's
counter-intuitive to stop doing what you
need to do the most in order to be the
best at what you need to do the most so
if you're just paranoid if you're
overthinking if you're always there you
never take a break I see people getting
consumed by The Game and not having any
fresh ideas
but detaching yourself taking care of
other parts of your life working out as
you mentioned doing other things and
then coming back at work and and really
crushing it is really going to help you
because I mean
we need to hustle we need to work and
it's not like we can just sit around and
do nothing I can't do nothing all day
like I need to do something otherwise I
explode that's how I am but sometimes I
consciously need to put my energy into
sports or other activities so that you
know my blood flows I get better ideas I
go for a run and then I have a I don't
know a fresh new idea and I go back at
the computer and execute it but if you
never take time off and you're just
you're just getting consumed by the game
it's not smart and I and I used to be
like that I used to you know sit at the
computer for way too long that it was
healthy too and
sure at the beginning might be needed
because you need to grind you need to
test different things only to learn the
game
but even then like I wish I had more
balance because balance brought balance
I mean there's no
work life balance is [ __ ] because
sometimes you just need to grind you
just need to put in the hours and and
sometimes it's just better to take some
time off to have fresh ideas so
self-awareness helps but yeah I I do it
for the lifestyle I don't do it just for
the bank account I love money but I put
my freedom at first
so I like to work on things that also
give me freedom I would never trade my
time for money and yeah that's why I
love Affiliates that's why I love
working with companies such as yours so
it's such as Max web which you know
gives good products out and I just need
to run traffic to it and the rest is
being taken care of
all right well thank you we uh we
appreciate you working with us as well
um so I figured we'd close it out on
some uh some advice to newer Affiliates
um if you have any advice for newcomers
into the industry uh whether they're
your students or not
um there would be some some partying
advice to them
just go for it man
um test products lower your expectations
put in time
if you see sale if you don't see sales
right away welcome to the club everyone
went through that I spent one thousand
dollars to see my first conversion you
know how much I got for my first
conversion three dollars because it was
a lead Journal so
thinking it's easy it's wrong it's
simple but it's not easy it requires
time it requires some budgets and it's
just a matter of testing it and getting
better at testing because at first you
don't really know what you're doing and
if you're new to this you know exactly
what I'm talking about so you're
insecure about everything like how to
pick the right offer how to uh how to
properly set up pixels how to everything
so and that's fine like
um it would if you feel like you have a
disadvantage compared to any other that
made it you you're being rich you know
it's everyone's been through that so
welcome to the game it's it's grind
takes time but it's possible because I
go to conferences where 5 000 people
show up and they all the average makes
hundred thousand dollars a month in
Revenue so if you think you don't have
it you can't make it then you're
probably right but be sure but just know
that many people do make it because they
stick long enough to it the lower the
expectations and they just keep testing
because you're just one campaign away
from massive success is gonna turn your
life upside down in a very good way so
if you're working at the job you're
being under as a student you're a
student
and you just want to change your life
remember just one ad on one campaign
that can make all the money that you
need to start living a different life so
just go for it keep testing and yeah
scale it baby
it's awesome positive mindset persists
through the problems until something
works
yeah usual stuff that will always work
and if you think like oh yeah I know
about it or I heard about it then
yeah then just do it you know I think
intelligence is measured by the life
quality someone lives so
if you're not happy with your life
quality with your lifestyle then just
change it try get an uncomfortable
situations go for it just you know take
the steps and stick to it a lot of
people just jump around oh I try this
from month didn't work I tried this from
I tried affiliate marketing for eight
freaking months before I saw any profit
at all so don't come to me saying oh
it's it's hard it didn't work I launched
how many campaigns did you launch
two oh okay go back to work how many
campaigns another guy asked me like
I don't know I launched 10 campaigns
still nothing worked cool I had to
launch probably 50 campaigns before I
made any any profit so welcome to the
game
yeah
yeah keep going until it works I love it
yeah
well I think that's great advice to
leave it on
um so Alex thank you so much for joining
us hope everybody enjoyed and got some
valuable insights out of this the
glasses are back on for the end go check
out follow me on Instagram
Instagram and YouTube uh subscribe to
the max Web Channel for more content
like this uh thank you all for watching
and have a good one respect peace
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