video 101: how to make good videos.

Summary

The speaker shares advice on creating compelling videos, drawing on his experience making videos since childhood. He emphasizes focusing on eliciting an emotional response rather than chasing views. Good videos tell stories that resonate across generations. Memes capture current trends while timeless videos have lasting appeal. Choosing the right music sets the tone and pacing. Work backwards from a song to develop a video idea. Mimic video templates rather than creating fully original content. Spend time ideating, storytelling and developing a workflow. Don’t overthink minor details. Shoot video showcasing what you’re building without expectation. Experiment until you find your unique style.

Takeaways

• 😊 Make videos that you actually want to watch yourself first
• 🎵 Choose music and sounds that convey the right feeling
• 👀 Find inspiration from trending memes and viral videos
• 🤝 Don't be afraid to mimic and reuse effective video templates
• 🎥 Focus more on storytelling and less on fancy editing at first
• 📝 Keep your script simple, follow the music beats
• 🌈 Boost visual appeal with color grading and sound effects
• 🔁 Have an organized workflow to gather footage and ideas
• 😕 Don't overthink minor tweaks, avoid unnecessary effort
• 🤔 Getting feedback from others helps improve your videos

Q & A

What are the 4 fundamentals for making a good video according to the speaker?

The 4 fundamentals for making a good video according to the speaker are: 1) Storytelling 2) Types of storytelling 3) Workflow 4) Feeling/vibes

What are the two types of videos the speaker discusses?

The two types of videos the speaker discusses are: 1) Timeless - videos that stand the test of time and can be watched over and over 2) Memes - videos based on current trends and generational humor

What does the speaker say you should focus on when first starting to make videos?

When first starting to make videos, the speaker says you should just focus on making a video that feels good to you personally rather than worrying about views, hooks, etc.

What practical framework does the speaker recommend for making videos?

The speaker recommends focusing on the "basic fours" - color grade, sound effects, vocals, and music.

What does the speaker say is an often overlooked but impactful component of videos?

The speaker says choosing the right music is an often overlooked but very impactful component of making a good video.

What does the speaker recommend doing if you get stuck on ideas for making a video?

If you get stuck on ideas, the speaker recommends finding templates and examples from other videos to mimic until you develop your own style.

What is the speaker's workflow or process for making videos?

The speaker's process involves: 1) Scavenging Instagram for ideas 2) Developing a script that matches the pacing of chosen music 3) Filming footage 4) Plugging footage into script in editing software like Premiere 5) Getting feedback and making iterations

What tips does the speaker have for writing effective video scripts?

Tips for writing effective video scripts: 1) Keep words simple, avoid complex vocabulary 2) Write lines to match the rhythm and beats of your chosen music 3) Don't overcomplicate - keep scripts basic

What does the speaker say about overthinking your videos?

The speaker says not to overthink your videos. Just make something simple that feels good to you, post it, and move on to the next thing.

What real-life example does the speaker provide of mimicking another popular video?

The speaker provides the example of his company struggling for content ideas, so he found a startup's video he liked, mimicked the hook and context in his own style, and it helped bring views and followers.