✅ How Much Do Google Ads Cost 🔴

Summary

This video offers insights into the cost of Google Ads, addressing a common query for small business owners considering online advertising. It explains that costs vary due to factors like competition and suggests using Google's Keyword Planner to estimate expenses. The presenter demonstrates how to find bidding ranges for specific keywords, emphasizing the importance of setting a budget to avoid excessive costs. Additionally, the video highlights the need to monitor and adjust bids throughout the month for optimal results.

Takeaways

• 📢 The video discusses the cost of Google Ads and aims to answer a common question about their pricing.
• 💡 The cost of running Google Ads varies depending on many factors and can change daily or monthly.
• 🔍 Google Ads operates on an auction system where the price depends on the competition for ad space.
• 🛠️ Google provides tools within the system to estimate and manage the cost of ads, including setting a budget.
• 🔑 Using the 'Keyword Planner' tool can help estimate the cost for different keywords you might bid on.
• 🐶 As an example, the video searches for 'dog beds' and shows the estimated bidding range for ad placement.
• 💰 The minimum bid for 'dog beds' was 69 cents per click, with a higher bid for top placement.
• 🛒 Clicks do not guarantee sales; the cost per customer acquisition might be higher considering multiple clicks.
• 👀 Competitors may click on ads, which can inflate costs, though Google tries to filter out illegitimate clicks.
• 🚫 It's crucial to set a maximum budget to avoid high costs from potentially thousands of clicks.
• 🔄 The video suggests monitoring and adjusting bids and budgets throughout the month based on performance.
• 💡 The 'Keyword Planner' is recommended as a valuable tool for estimating Google Ads costs for specific businesses.

Q & A

What is the main topic of the video?

The main topic of the video is to discuss and answer the question of how much Google Ads cost.

Why might someone be interested in knowing the cost of Google Ads?

Someone might be interested in knowing the cost of Google Ads if they run a small business and are considering using Google Ads for advertising but are unsure about the expenses involved.

What is the first step to check the cost of Google Ads according to the video?

The first step is to log in to your Google Ads account to access information about your account.

What factors affect the cost of Google Ads?

The cost of Google Ads is affected by various factors including competition, time of day, and the specific keywords you are bidding on.

How can one estimate the cost of Google Ads?

One can estimate the cost of Google Ads by using the Keyword Planner tool within the Google Ads system to see the estimated cost for various keywords.

What is the minimum bid for the keyword 'dog beds' according to the video?

The minimum bid for the keyword 'dog beds' is 69 cents per click.

What is the importance of setting a budget for Google Ads?

Setting a budget for Google Ads is important to prevent excessive spending, as costs can quickly add up without a limit, especially with high search volume keywords.

How does the video suggest dealing with competitors clicking on your ads?

The video suggests that while Google Ads does look for unusual click activity and may refund for illegitimate clicks, the system is not perfect, so it's important to set a budget to avoid paying for competitor clicks.

What is the estimated cost per click for the keyword 'pharmacy technician jobs' in the video?

The estimated cost per click for the keyword 'pharmacy technician jobs' is seven dollars.

What action should one take to monitor and adjust their Google Ads campaign?

One should monitor their account throughout the month, adjusting the budget and bid type based on their campaign's performance, whether they are over or under budget, or not receiving enough competitive clicks.

What does the video recommend for those looking to find out the cost of Google Ads for their business?

The video recommends using the Keyword Planner tool in Google Ads as the best method found by the presenter to determine the potential cost of Google Ads for a specific business.