【日本のデジタル競争力は世界23位→32位に低下】名門ビジネススクールIMD教授　マイケル・ウェイド／DXの87%が失敗する理由／「国際力」が低下する日本　【PIVOT GLOBAL】

Summary

In this conversation, Professor Michael explores the essential elements of digital transformation, including the importance of setting SMART goals, executing strategies through coordinated efforts, and scaling innovations. He emphasizes that AI, while powerful, is ultimately just a tool and requires careful management to add value. AI’s impact on jobs is discussed, highlighting Japan’s potential for AI adoption due to its strong technological foundation. The session concludes with an invitation for Professor Michael to further discuss AI's role in Japan at an upcoming event.

Takeaways

• 😀 Digital transformation requires precise, realistic, and measurable goals that are inclusive across departments.
• 😀 Setting achievable goals is crucial to prevent demotivation; unrealistic 'moonshot' goals can hinder progress.
• 😀 Goals should be succinct and easy to remember, ensuring widespread understanding within the organization.
• 😀 Execution in digital transformation is like orchestrating an orchestra—each element needs to be brought in at the right time.
• 😀 The process of digital transformation is not one-size-fits-all and depends on factors like organizational maturity and competitive landscape.
• 😀 Scaling innovations, particularly in AI, is crucial for long-term success, but it requires coordination and alignment across the organization.
• 😀 Many organizations have numerous AI pilots, but these don't deliver value unless they are scaled and integrated properly.
• 😀 AI should be seen as a tool, not a solution to all problems; it requires careful management to bring real value.
• 😀 Concerns about AI replacing jobs should be balanced with its ability to augment human labor and address labor shortages, especially in places like Japan.
• 😀 Japan's strong technology foundation and education system make it well-positioned to excel in AI and other digital transformations.
• 😀 AI's benefits and limitations should be understood clearly—its use should be tailored to what it does best, rather than overhyped as a cure-all.

Q & A

What is the PRISM framework mentioned in the conversation?

The PRISM framework stands for Precise, Realistic, Inclusive, Succinct, and Measurable. It is a methodology for setting goals in digital transformation that ensures the objectives are clear, achievable, relevant across departments, and easy to measure.

Why are moonshot goals considered problematic in digital transformation?

Moonshot goals, although ambitious, can demotivate employees because they may seem unrealistic or unattainable. When goals feel out of reach, people may become disengaged and less likely to work toward them.

How should digital transformation goals be set to motivate employees?

Digital transformation goals should be ambitious yet achievable. They should be stretch goals that people can realistically believe are possible, which helps keep motivation high while driving the organization toward significant change.

Why is inclusivity important when setting digital transformation goals?

Inclusivity ensures that the goals are relevant across multiple departments, not just the IT or digital team. This way, the transformation involves the whole organization, increasing engagement and alignment.

What does it mean for a goal to be succinct in the PRISM framework?

A goal is succinct when it is short, clear, and easy to remember. This helps ensure that everyone in the organization understands the objectives and can stay focused on achieving them.

What does the 'measurable' aspect of the PRISM framework entail?

The 'measurable' aspect means that organizations should define clear metrics to track progress toward achieving the goal. Without measurable indicators, it's difficult to assess whether the digital transformation is on track.

What is the orchestration model in the context of digital transformation?

The orchestration model is about strategically managing different elements of digital transformation, such as cultural change, technology, and processes, at the right time and in the right sequence. It's not about doing everything at once but managing them over time to create a harmonious transformation.

Is there a one-size-fits-all approach to digital transformation?

No, digital transformation is not a one-size-fits-all process. Each organization is at a different maturity stage, with varying internal dynamics and competitive landscapes, which means the approach to transformation must be tailored to each specific situation.

Why do many AI pilots fail to add value in organizations?

Many AI pilots fail because, while they may be conceptually successful, they often do not scale effectively. Scaling requires significant coordination, alignment of data, and integration with the organization’s processes, which is often neglected in pilot stages.

What is the role of AI in digital transformation according to the conversation?

AI is viewed as a powerful tool that can assist in digital transformation, but it is not a cure-all. It can help improve processes, substitute for human labor, and drive innovation, but it requires proper management and cannot replace the need for a structured digital transformation strategy.