How to Get Sponsored on YouTube
Summary
TLDRA 16-year-old YouTuber with 30,000 subscribers shares tips for getting sponsorships and making money on YouTube. They explain how to build an email list by networking and reaching out to potential sponsors. When emails respond, negotiate rates based on average views then send contracts. Create sponsored videos as negotiated - usually ad reads shouting out products or dedicated videos organically showcasing them. Review details, get paid, but research companies first to avoid promoting questionable businesses. Taking sponsorships allows monetizing hard work while growing an audience.
Takeaways
- 🚀 You need a sizable audience on YouTube for brands to consider sponsorship, with a starting point of around 1,000 subscribers.
- 📧 If brands don't reach out first, proactively contact them by gathering email addresses from LinkedIn, company websites, or through networking with other YouTubers.
- 🤝 Networking with fellow content creators is highly effective for exchanging contact information of potential sponsors.
- ✉️ Initial outreach emails should be short, customized for each company, and avoid revealing your rates too soon.
- 💼 Sponsorships on YouTube typically come in two forms: ad reads (short product mentions) and dedicated videos (entire video focused on a product or service).
- 💡 For setting rates, calculate the average views on your videos and multiply by 20-30 for ad reads, or 3-5 for dedicated videos.
- 📊 Be wary of deals that only offer payment through affiliate links, especially when starting small, as these are often not profitable.
- 🔄 Engage in negotiations by asking companies for their rates first to potentially secure a better deal.
- 📝 Always review contracts thoroughly before signing, and don’t hesitate to request one if not initially provided.
- 💸 After completing the sponsored content and getting approval, send your payment information to receive compensation.
- 📉 Expect some drop in viewer retention during sponsored segments, but don't let it deter you from accepting sponsorships.
- 🔍 Research potential sponsors carefully to avoid associating your channel with disreputable or unethical companies.
- 🏆 Don't view accepting sponsorships as selling out; it's a legitimate way to earn from your hard work and dedication on YouTube.
Q & A
At what subscriber milestone did the YouTuber get their first sponsor?
-The YouTuber got their first sponsor at 1,000 subscribers.
What two main types of sponsor integrations exist on YouTube?
-The two main types of sponsor integrations on YouTube are: 1) Ad reads - short 30-90 second shoutouts to a product or company, and 2) Dedicated videos - longer videos focused entirely on showing and explaining a product or service.
Why does the YouTuber recommend asking potential sponsors for their rates first?
-The YouTuber recommends asking sponsors for their rates first so that if the rates they provide are higher than what you expected, you have earned yourself some extra money.
What is an affiliate link and how does it work?
-An affiliate link allows the YouTuber to earn a percentage of profits from any purchases made through that link. However, affiliate links usually generate little money for small YouTubers.
How can you calculate a baseline rate to charge sponsors?
-You can calculate a baseline rate by taking your average views per video and multiplying that number by 20-30. That gives you a rate to charge for a basic ad read.
Why might retention rates dip during sponsor segments?
-Retention rates may dip during sponsor segments because some viewers will click away rather than listen to advertisements.
What should you research before accepting a sponsorship?
-Before accepting a sponsorship, research the company thoroughly to ensure they are legitimate and not a pyramid scheme which could damage your reputation.
When should you submit payment details to a sponsor?
-You should submit your payment details only after the sponsored content has been posted publicly, not before.
Should you feel like you're selling out by taking sponsors?
-No, you should not feel like you are selling out. Sponsorships allow you to earn money for the hard work you put into YouTube.
What backup should you have in case a sponsor does not provide a contract?
-If a sponsor does not provide a written contract, keep the email chain as evidence of the terms you negotiated and agreed to.
Outlines
😊 Getting Brand Deals and Sponsorships
The paragraph provides tips for small YouTubers to get brand sponsorships and make money, including having at least 1000 subscribers, networking with other creators for sponsor contacts, sending concise cold emails, calculating rates based on views, negotiating deals, filming integrations, and more.
☯️ How YouTube Sponsorships Work
The paragraph explains the two main types of YouTube sponsorships - ad reads which are short endorsements, and dedicated brand videos weaved throughout the full video. It also advises on coming up with sponsorship rates.
💰 Finalizing and Getting Paid
The paragraph discusses final steps like contracts, delivering and getting approval on integrations, processing payment, and considerations like checking retention data and researching companies to avoid promoting questionable products or services.
Mindmap
Keywords
💡YouTuber
💡Sponsors
💡Brand deals
💡Ad reads
💡Dedicated videos
💡Affiliate links
💡Rates
💡Contracts
💡Integrations
💡Retention
Highlights
I got my first sponsor at a thousand subscribers
Search LinkedIn and the company’s website for emails and departments with keywords like marketing, PR, social media
Network with as many YouTubers as possible and ask them for email addresses of companies that sponsored them
Keep your initial email extremely short and concise
Make sure your emails are specific as to why you want them to sponsor you
There are two main types of integrations: ad reads and dedicated videos
Calculate your rates by taking your average views and multiplying by 20-30 for an ad read
For a dedicated video, multiply your ad read rate by 3-5
If offered only an affiliate link, don't take it
Ask for the company's rates even if they ask for yours first
Read contracts thoroughly before signing
Research companies before promoting them
Don't feel like you're selling out by taking sponsorships
Expect dips in retention graphs during sponsored segments
Let me know if you have any questions
Transcripts
I'm a 16 year old YouTuber with 30 000
subscribers that works with sponsors
every single video here's my secrets to
getting brand deals that will make you
tons of money on YouTube first off your
channel has to be pretty big already or
companies aren't going to see any
benefit in sponsoring you for reference
I got my first sponsor at a thousand
subscribers then when you're at that
point if you don't already have
companies in your inbox wanting to
sponsor you you have to do a little more
work and reach out to them first to do
this you'll need to build a list of
emails and there's a couple good ways of
doing this the first way is to search
LinkedIn and the company's website for
emails and departments with keywords
like marketing PR social media and Etc
but oftentimes I don't find any emails
or I find generic emails that are likely
to be clogged up with millions of
messages so instead I like the second
method better which is to network with
as many YouTubers as possible and just
ask them for the email addresses of
companies that they have been sponsored
by in the past 99 times out of 100
they'll say yes because they're nice and
because there's an expectation that you
would do the same for them if you want
to learn more about networking I talk a
lot about it in this this video so pop
it open in a new tab to watch it after
this one after you've got a list of
email addresses you're gonna send all of
them an initial email keep this email
extremely short and concise because
nobody has time to read a four-page
essay listing every single little detail
on why you want to work with nordvpn
obviously you'll want a template to base
your emails off of but make sure you're
not just blasting the same email to a
million different companies they can
usually tell that it's a copy paste
email and it's much more effective if
you're specific as to why you want them
to sponsor you also don't let them know
your rates up front but I'll talk about
why later here's a template email for
you to screenshot if you want and here's
an example of it in use before you know
it companies will start responding to
your emails but before I tell you what
to do next here's a basic rundown of how
sponsorships work there are two main
types of Integrations on YouTube ad
reads and dedicated videos ad reads are
the most common form of sponsorships on
YouTube YouTubers that include an ad
read in their videos simply shout out a
company or a product for about 30 to 90
seconds you've definitely seen this
before in a YouTube video the second
type is a dedicated video These are
where Creator will use a product or a
service organically throughout an entire
video as opposed to just a shout out I
did this with my first sponsorship using
the hostinger I pretty much spent the
entire video making a website and then
showed my audience how easy it was to
use hostinger to host it ad reads are
obviously a lot easier to create but
some companies only want to sponsor with
a dedicated video so you'll have to
figure it out when the time comes you're
probably also wondering how to come up
with your rates luckily it's pretty easy
to get a ballpark first calculate the
average views for the videos on your
channel then
foreign
that number by 20 or 30 to get a pretty
good estimate this should be your flat
rate for an ad read integration for a
dedicated video you can probably
multiply this by three or five because
you're giving the company an entire
video of airtime compared to just the 30
to 90 seconds of an adri sometimes
companies will also add on a percentage
of profits from an affiliate link which
is nice but usually makes you like
pretty much no money when you're small
so I wouldn't worry about this if a
company tries to only offer you an
affiliate link then it's definitely a
bad deal for you I would not take that
but now that you have your rage you're
going to respond to all the companies
that have emailed you back obviously
thank them for getting back to you so
quickly and then ask for their rates for
whatever integration you're interested
in doing even if they ask for your rates
first just pretend you didn't see this
or ignore it because if you ask and they
respond with rates that are higher than
what you were expecting then you've just
earned yourself some extra money it
might seem a little dumb but this has
actually worked for me a few times in
the past then you'll probably email back
and forth a few times and eventually
figure out all of the details after this
happens they may want to send a contract
over for you to sign I'm not a lawyer
and I'm not giving you guys legal advice
but I mean obviously read the whole
thing over and if everything's good then
you know go ahead with it if they don't
send a contract over this isn't totally
unusual I mean I've worked with a lot of
companies that won't send contracts and
I still have the emails as backup if I
would ever need to use them but if you
want a contract just ask for one and
they'll send it over when that's all
sorted out you'll have to film the
integration or dedicated video or
whatever you and the company negotiated
I'll leave that to you then when that's
done and into the final video you'll
probably have to submit a Google drive
or unlisted video link to the sponsor so
that they can review it they may ask you
to make some revisions but when they
give you the green light to post then
post it and after you post email them
your PayPal email or whatever you're
using to get your money and then get
paid a couple notes though before you go
try this yourself first in videos with
sponsors especially adreach you're gonna
notice little dips wherever the sponsor
segments appear in your retention graph
it's unfortunate but it's normal and I
guess that's just the cost of including
sponsors in your videos second make sure
that you research companies before
trying to get sponsored by them it's
really not a good look for you or for
your channel if you go promoting some
like pyramid schemes so be careful third
don't feel like you're selling out
because you're taking a sponsorship
YouTube is hard and you deserve to get
paid for all the hard work you're
putting into it don't let anyone tell
you otherwise and with that I wish you
the best of luck let me know if you have
any questions here or on Discord or I
guess wherever you can find me
[Music]
foreign
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