Essentials of Mobile Videography with Abuja Content Creator; with Djiame Aiyejina
Summary
TLDRIn this insightful interview, content creator Jam shares his journey and experiences in the digital media space. With over 14 years of experience, Jam discusses his most rewarding projects, including the Nigeria International Energy Summit, and the importance of storytelling in content creation. As a founder of Abuja Content Creators, he emphasizes the need for innovation and speed in the industry. Jam also highlights his vision to establish a hub for content creators, foreseeing the growing influence and opportunities in digital media.
Takeaways
- 😀 Mayon and Jam, the guests, emphasize the importance of meeting and gaining insights for daily motivation and activities.
- 🔍 Jam, a content creator in the social media space, discusses the significance of his name and its origin, which is short for his full name and not a nickname.
- 🏢 Jam shares his experience running a print press and his venture into content creation, highlighting the Nigeria International Energy Summit as a significant project.
- 🏆 The Energy Summit is described as a high-profile event with government officials, which was both financially and career rewarding for Jam.
- 🤔 Jam talks about the necessity of innovation in content creation, which involves constant research, thinking, exploring, and observing to improve and do things better.
- 🎥 As a founder of Abuja Content Creators and creative director, Jam explains the importance of storytelling in content creation and tailoring the approach based on the brand's story.
- 📱 Jam mentions the use of mobile devices for content creation, emphasizing the importance of speed in delivering content, especially in a fast-paced social media environment.
- 🛠 Jam provides insights into his content creation process, including shooting with the intention to edit and using templates to streamline content delivery.
- 📈 Rules 101 is an initiative Jam started to train and recruit a team to handle opportunities he cannot take on, thereby expanding his reach and workload management.
- 🌟 Jam expresses gratitude for the impact he has had on others in the content creation field, noting the satisfaction of seeing people he has inspired succeed.
- 🚀 Looking forward, Jam aspires to build a hub for content creators that encompasses digital media, aiming to establish the permanence and importance of digital content creation in education and industry.
Q & A
What is the significance of starting the day with a new insight or motivation according to Mayon?
-Mayon believes that starting the day with new insights and motivation is very important for getting the best out of one's daily activities and doings.
How does Jam feel about being referred to as 'the jam'?
-Jam clarifies that 'the jam' is not a nickname but actually his name, and he is fine with being called 'jam' as long as it's not misspelled.
What role has Jam's name played in his identity as a content creator?
-Jam's name, which is short for his real name, has played a distinctive role in his identity as a content creator, as it is unique and memorable.
How did Jam's involvement with the Orange Academy shape his career?
-Jam's involvement with the Orange Academy for over 14 years provided him with a wealth of experience that has been both challenging and rewarding, contributing significantly to his career.
What was the most rewarding project Jam has worked on in terms of content creation?
-The most rewarding project for Jam in terms of content creation was the Nigeria International Energy Summit, which was both financially and career rewarding due to its high-profile nature and the opportunities it brought.
What is Jam's main livelihood outside of content creation?
-Jam's main livelihood outside of content creation is running a print press, where he does print projects for government agencies and various sectors.
How does Jam approach innovation in his content creation?
-Jam approaches innovation by constantly researching, thinking, exploring, and finding better ways to do things, which requires a lot of meditation, thinking, searching, and researching.
What is the importance of observation in content creation according to Jam?
-Observation is key in content creation because there's a difference between watching and observing. Jam emphasizes that one can watch without observing, and being observant can lead to better content creation.
How does Jam tailor his content creation approach for different brands or personalities?
-Jam tailors his content creation approach by first discovering the story of the brand or personality. The story then determines the content style, which influences how he shoots and edits the videos.
What strategies does Jam employ to ensure seamless content delivery in various programs?
-Jam employs strategies such as speed, using his phone for quick editing and content creation, and shooting with the intention to edit, which allows him to deliver content quickly and efficiently.
What is the goal of Jam's initiative 'Rules 101'?
-The goal of 'Rules 101' is to establish a hub for content creators, where Jam can guide and train others to do what he does, thereby expanding his team and workload capacity.
What are Jam's aspirations for the future in the field of digital content creation?
-Jam aspires to build a hub for digital media that encompasses content creation and digital marketing, aiming to establish the permanence and importance of digital content in various industries.
How does Jam view the evolution of digital content creation in the next few years?
-Jam sees digital content creation evolving significantly, with a growing industry size and more educational opportunities. He believes it's crucial to stay in step with the rapid changes in the digital landscape.
Outlines
😀 Introductions and Content Creation Insights
The script begins with Mayon and Jam introducing themselves and discussing the importance of starting the day with insightful and motivational content. Jam shares his experience as a content creator in the social media space and clarifies his name's origin, which was shortened from his junior work due to length. The conversation highlights the significance of names in personal branding and the impact of content creation on daily activities.
🏆 Jam's Content Creation Journey and Projects
Jam talks about his diverse roles, including running a print press and his foray into content creation about a year ago. He describes the Nigeria International Energy Summit as a particularly rewarding project, involving high-profile government officials and intense work. The project's success led to further opportunities, emphasizing the value of innovation and continuous learning in the field of content creation.
🔍 The Art of Observation and Tailoring Content
Jam discusses the importance of observation versus watching and how it aids in content creation. He shares his approach to creating content for different brands like Echas and Burger King, emphasizing the need to understand the unique story of each brand to determine the appropriate content style. This involves knowing how to shoot and edit videos that align with the brand's narrative and message.
🚀 Strategies for Efficient Content Delivery
The script delves into Jam's strategies for ensuring timely and impactful content delivery, particularly during fast-paced events. He highlights the importance of speed in content creation and how he uses his phone for editing on the go. Jam also explains his method of creating templates and filling them in during shooting to expedite the content creation process.
🌟 High-Profile Projects and Personal Impact
Jam reflects on his work with high-profile individuals and organizations, discussing how these projects have expanded his creative horizons and思维. He talks about the importance of storytelling in content creation and how it dictates the style and approach to video production. The paragraph also touches on his experience working with influential personalities like TJ Bishop and Travis Green, and how he adapts his content creation to suit their unique charisma.
🛠️ Future Goals and the Evolution of Digital Content
In the final paragraph, Jam outlines his aspirations to build a hub for content creators, encompassing digital media as a whole. He foresees the growth of digital content creation and its integration into conventional education. Jam also predicts the industry's expansion, emphasizing the need to stay current with trends and adapt to the evolving digital landscape.
Mindmap
Keywords
💡Content Creator
💡Insight
💡Motivation
💡Social Media
💡Innovation
💡Digital Media
💡Nigeria International Energy Summit
💡Abu Dhabi Content Creators
💡Mobile Videography
💡Excellence
💡Digital Footprint
Highlights
Mayon and Jam discuss the importance of starting the day with insightful and motivational content for daily activities.
Jam's experience as a content creator in the social media space and the distinctive role his name plays.
Jam's journey with the Orange Academy and the challenges and rewards of his various projects.
The Nigeria International Energy Summit as a career and financially rewarding project for Jam.
Jam's role as a founder and creative director of Abuja Content Creators and the importance of innovation.
The significance of speed in content creation and how Jam uses his phone for quick editing and delivery.
Jam's approach to content creation, emphasizing the importance of understanding the story behind each brand.
How Jam tailors his content creation approach to suit the personalities and brands he works with, such as Burger King.
Jam's strategy for ensuring seamless content delivery in various programs by shooting with editing in mind.
The establishment of Rules 101 as an initiative to train and recruit more team members for content creation.
Jam's gratifying moments in seeing people he's inspired go on to do great work in content creation.
The importance of practice in videography and the belief that any phone can be used to start creating content.
Jam's insights on capturing the charisma and personality of influential individuals in his content.
Jam's aspirations to build a hub for content creators that encompasses digital media as a whole.
The future of digital content creation and Jam's view on its growth and integration into conventional education.
Jam's advice for staying current in the ever-evolving field of digital content creation.
The closing remarks encouraging viewers to follow Jam for insights into content creation.
Transcripts
good morning everyone yes so pleased to
be on this show again with you my name
is Mayon and I am with my name is
j all right I believe that every morning
when we get to meet people this way it's
really very important you get the best
of the Insight that you expected to get
for your daily moving and also for your
motivation in your daily activities and
doings so nice to meet you Mr Jam yes
same here um yes the name let's start
with the name the name is it Jam or Jam
or it's j so de okay so if I if I call
you jam I'm wrong you're wrong someone
calls me the
jam all right all right so yes um pretty
much aware you've been doing so much and
so very well in the you know in the
social media space as a content creator
wow thank you I I didn't know I was
doing so
so however yes um and I believe that
your name has played a very distinctive
role as well so what has been you know
being with you and the content creator
them okay so my name like content
creator right or J J oh J okay so J
sounds like a nickname but it's not
actually my nickname my name okay it's
short for
a okay right um where do you think that
from uh well I don't know you tell me me
so um okay it's short for so J short for
J so when I was going to write my junior
work I was told was too long so I had to
divide into two wow that's amazing okay
yeah so so is there like You' actually
mentioned so there's no special story to
your name no no no it's it's actually
like my name my name so oh okay there's
no real story I I
mean all right so you've actually been
involved with the orange Academy for
over 14 years experiences wow and so um
what has been the most you know
challenging and you know most rewarding
project well um I do different things so
I do but my main my actual main sort of
livelihood is I I run a print press
right so I do a lot of print projects
for government agencies and a lot of
people yeah in different sectors right
but for Content creation which is like
um my new
found my new
wife new wife yeah
so I got fully into it about a year plus
ago so um for that I think
my so far will be um the Nigeria
International Energy Summit um it was
both um financially
rewarding
career
rewarding yeah because um it's like
the in fact it's like the official
Energy Event of the federal government
of Nigeria wow yeah so um we had like
almost all like a law of about seven or
so ministers from the federal
government if I actually supposed to
have the president but I think something
happened has to be in ab and all that
stuff okay right so um it was 5 days um
of very
intense very very intense work um very
short sleep time um you had to be
delivering on the spot wow I mean our
sessions are ending delivering videos
for them um and all of that they had to
move lot of movement from the state
house to transort hilon to IC wow was
crazy well wow but I mean p off at the
end of the day
because why I said it was career reward
um a lot of opportunities also came um
from that experience wow that's that's a
that's amazing so and uh of course we
are also aware that you you are actually
one of the founders of Abuja content
creator yeah I am oh wow so uh as the
creative director right so how do you
stay
Innovative yeah so um when I when iuss
to my guys um I feel like um to be
Innovative you need to keep up with um
Innovation right so what that means is
that you constantly researching search
in thinking thinking exploring and
finding ways um that things are done
better wow and how to do things better
which requires a lot of meditation a lot
of thinking a lot of searching and
researching and all that so I that it
also requires a lot of observation
because I tell people that um there's a
difference between watching and
observing you can watch and not observe
so you can watch and not observe yeah so
observation is really key so so yes that
will lead us to of course I understand
that you've actually delivered um
several content for high profiled
International
organizations uh individuals with high
profile yeah so um how do you you know
how does that stand as an impact to your
career and then can you probably just
tell us one of the most standing out
project okay
um I think you know when people say
content creation I there are different
aspects to it so um I had I I had a
contract um with the company in the
hospitality business um two years ago so
um and I was supposed to be like a
social media manag manager at the time
and required that equate content right
um so I was having discussion with um
the CEO of the company um about content
so I was trying in my Approach at the
time I was trying to telling that oh
that I do content creation so I do
videos yeah but I also do print um I do
photography and all that stuff I told
you that even print is content creation
yeah right and um it just got me
thinking because the fact is as long as
with any material that is able to hold
information and use that pass
information to another person absolutely
so um there are lot of projects really
because for every project like there's a
site to it that is
to me yeah because as someone that's is
creative absolutely um I don't just do
stuff because I want because I because
it's has some monary value attached to
absolutely like I I also like to apply
my mind to stuff absolutely right so
when I'm taking on projects I'm not just
taking them on because I'll be paid um I
take them up because I feel like it's a
way to stretch my mind right so for
every project that I've done really from
the experience to the ener summit to at
EO hours I mean everything has just been
in a way um mind expanding for me
absolutely and that's what I really hold
there um that I'm able to get call for a
project yeah and
did um and in
between Take My Mind through different
processes cing out creative ways
of yeah so that's that's really what's
key for okay yes I heard you mention
echas yeah and of course um I also heard
of uh I think I've actually heard of a
project with Burger King yeah um so how
do you tailor your content creation
approach to you know suit this this um
very kind of um you know personalities
that you you've actually done some of
these jobs for okay so I the thing is
for every content there's a story yeah
yeah so if you're going to create
content first first need to to discover
what the story is right so that story is
going to determine the content style
yeah that you need to deploy so um if
I'm shooting for Echo for example it's
not going to be the same approach as
shooting for B King because I'm telling
different stories with both Brands right
yeah so that's that's what's key so the
approach is to know where the story is
and from the story you can now determine
what the content style is so that
content style determine how you shoot
the videos how you edit the videos the
kind of shots you get how how long you
shoot for and all that stuff yeah so
that's wow well it seems like you have
an enous experience with this most of
the things yes but I think this will
also lead me to you know I understand
that you've actually done jobs with the
experience yes um of course the Nigerian
International Energy Summit so um what
key strategies do you employ to ensure
seamless and unders sport content
delivery in this various programs yes so
um you see the thing with content right
is that um speed is a
factor speed so yeah you say speed speed
yes okay especially because
um I was watching something recently
about how you have official
photographers and videographers for
events yeah you have content creators so
it seems like content creators are also
not official yeah because like you feel
like okay because he a camera so it's
like yeah the big deal yeah but then um
because we're living in fast-paced world
right and social media is sort of a
fastpaced environment ABS so once an
event is happening and you're not able
to maximize the buzz of the event in
that instance absolutely then you've
lost in a way um the effectiveness in um
using material yeah so um speed is
really a factor um so and
how you um are able to overcome that is
I should to my phone right okay so um
and because it's my phone I can be
working from point A to point B and
editing I'm driving and editing which is
wrong but don't try
thaty
yeah I me I could because my phone I can
be I can just with you EDI at that helps
you speed then the other Factor too is
that because it's my phone too I'm also
able to lay so for example if I come to
you or you call me up and you say oh you
want to you want wants me to create um
content for you you want me to make a
video for you um I would discuss and I
have full understanding what it is right
I can easily um create a template on my
phone so I can create a dummy template
so um I can just fill in like blank
videos yes over sound or whatever and
just f it so what I now do is while I'm
shooting which is also very key because
when you shoot videos you should shoot
to edit absolutely you don't just shoot
and now think of editing shoot because
you already have an idea for yeah so
what I just do is as I shoot I just fill
in on my phone as I shoot I F on my
phone so by the end of um a segment or
whatever absolutely I'm already
exporting the video wow yeah that's what
I did with the experience that's so yeah
so we had we had a lot of pickups for
the no not for the experience another
another well the experience too um was a
program so we had like an airport pickup
so I was supposed to like tell the story
of the movement from the airport to
so I already had a template for it so as
to the
airport yeah so immediately the my
principal person I was shooting enter
the elevator in the hotel I was already
exporting the
video was yeah so that's how do you do
that yeah so you have it D already so
you're just shooting so shooting just
filling it in replacing the cont the
videos in your sequence so just
replacing replacing replacing and you
just play through country you can see
any ER and all that stuff exper that's
pretty
smart wow so let's speak about rules 101
yeah that really sounds um you know
amazing from the name from the from from
the subject like so um It's actually an
initiative that I I believe you've
actually established to you know push
some of your you know activities and
probably also get proper recognition on
social media right yeah so what really
inspired you to start these training
sessions okay so um because like I said
I do other things from content creation
yeah um so um and a lot of times I get
opportunities um that I'm not available
for because I'm probably do something
else yeah so I just felt instead of all
those opportunities waste yes I should
have a team which is like proper thing
to do yes um that I can send out to also
execute like I
was pres so that's how um I said was one
one I'm just to guide people and should
people take so they're also able to do
what I do wow so it's more like it's
more like a way of recruiting more men
your team yeah and and of course um also
get the workload easy for you wow that's
that's amazing so yeah but has there
been any gratifying moment yeah because
um
really
um I see a lot of people now that do I
mean someone a couple of days ago and
well I think it really
just I'm really just grateful at the end
of day because when you now see that
people are doing stuff because um they
were able to find inspiration from what
you do absolutely and yeah are humble
enough to say oh I learn from this guy
this my main and all that stuff and you
see them do good work you see end leing
from it all I mean shows that a way the
work you're doing so effective what
you're doing is very effective and also
impacted yeah wow that's impressive
that's a yeah so mobile videographing
Yeah you mentioned something earlier
that um you probably could actually even
get some work done even while driving
this thing that's not the example
yeah but of course if you can deal with
mobile phones then you can actually deal
with a mobile videography right so it
has been a crucial skill for modern
content creators so just that actually
exemplifies what I just uh you know
mentioned right so what are some
essential tips okay so um I think from
videography it's a lot of practice yes a
lot of practice a lot of practice so I
tell people just shoot shoot anything
you go invite you for a hang out you
shoot it shoot going to the market you
shoot it you whatever just shoot so
because one of the things I also
believeing is Excellence yeah right and
I feel like Excellence comes with a lot
of doing and redoing improving um and
all that so um I just shoot shoot
anything might you don't you don't need
to you don't need to be perfect to to to
get I shoot with any phone you have yeah
because um mobile rraphy to the business
is also an investment so if you if you
are waiting till you are able
to um get like 1.5 to buy a camera not a
camera a
phone to buy a phone before you start
then you might have just um so do you do
you do you think we can actually make
use of any kind of phone yeah I think
you should make it because there are
different different aspects apart from
the technical aspect like oh I mean when
I say techn like in use of device like
you're using good they also um setting
principles and techniques that are
Beyond just the device okay so in terms
of Composition terms of movement of
angles um Sho in types and all that
stuff so um I feel like with Device you
have you should be able to practice with
that so once you feel like okay
especially if you're going to do it as a
business um so once you're sure you've
got the hang of all that stuff then you
can invest in device that can return on
investments yeah right so when you're
practicing you're not practicing because
you're looking for returnal investment
right but once you're not able to bring
out money and say okay I'm going to buy
an iPhone 15 yeah to make videos then
you should be sure that you're already
very good at do enough to be called to
carry out certain um jobs that can be
done investment yeah wow it's all right
I think this my next question will
somewhat be kind of related to probably
what I've asked before but I understand
that you've actually done some shoots
for T J Bishop T you've done for Travis
Green yeah so in some sort of ways have
you been able to you know capture this
level of personality of this very people
in um in your content because um yes
obviously you you know there's a
particular kind of Charisma message that
um such people would probably have to
convey it's quite different from burer
King and so how do you you know suit
these people's um influential
personality and their way of Charisma
into yeah so um for T J right um T is
like the they call it the prince of
preachers like he like a king preacher
absolutely so you want to give way you
want to give him that um presidential
feel yeah so when you're making a video
for you want people to understand that
um this is like a very very very
valuable um individual yeah um so um all
the elements in in in your shooting
should reflect that um either his
personality as um a leader or the
treatment he gets as a leader right so
you want to and the case when I shot
when I shot him
um what I was trying to express really
was
that one cuz I was shooting for someone
I shooting for himself so I wanted it to
seem like um the person he came that
invited him over yeah had
like very high regard for him especially
in the way he was treated in terms of um
security yeah and all that stuff yeah um
then for him to um for him to understand
that
um in a way he's
because it wasn't the first time in
Nigeria though but he came with his
daughter and all that stuff here so I
wanted it to feel like okay he was home
yeah like he was at home with um his
people yeah um and all that stuff so I
could in a way I was trying to create
that connection that even though he's
from the US and all that stuff that he
understands that he's we are we are his
people AB yeah so that's that's that
then for Travis Green I mean it's yeah
Travis Green he's young um and he's very
influential too absolutely yeah so he
want to show that
he's I mean what he's young so you that
he's young he's bubbly and all that
stuff absolutely and also show influence
in terms of how he's carried um
something that's known worldwide wow
yeah it's okay I think um you've
actually said so much you know about
mixing up this people's personality
together with how you actually come up
with your content yeah but this is the
last but not the least right um as uh
you've actually played a very huge and
leading role you know with Abuja content
creators right so what are your goals
and aspiration for the future well
[Music]
um for goals right yes I think no I
don't think I know that in the coming
well I was going to say coming years but
maybe months um I hope to create or
build rather a hub for Content creators
so
um it's not like I know everything or
I'm not I'm not like the like the best
guy yeah yeah but I feel like once you
start to getting some level of influence
you should be able to deploy it for for
good right yeah so I hope to build a hub
um that's not just about content
creation yeah that goes into um um
digital media as a whole so that would
be in terms of digital marketing yeah um
and all that stuff like big stuff in the
digital media space just to not
necessarily for monary games but just to
establish the fact that
um it's here to stay absolutely because
I now see that um it's even getting into
conventional education uh yeah so I see
courses online well not Nigeria yet but
um in foreign countries about that give
that off far he amb bachelors in arts
digital content creation stuff yeah so
um I feel
like we need to ride on that way because
it's key to understand that since I feel
like covid-19
was in a way like it was a reset for
digital content creation absolutely
because that was like
the the button that switch it on yeah
like full force right so and it's
becoming a really really big industry um
so I hope to create a hub um and with
that Hub a lot of other things will
follow follow
yes yeah so the role of digital content
so how do you see it evolve in the next
few years like I said it's going to be
there going to be rules one in one very
soon
maybe okay every other university
because you see every everybody's now
online I mean we have a physical world
have an eor absolutely so everybody
wants to have like a digital footprint
so I see a lot of people closing their
stores and banking on Instagram
absolutely hope crash one I know it's
can't well that's that's where we are
going so um everybody's now moving
online and as long as and we just even
started as far as because we're not
having aial inell all that stuff so um I
feel like we're just getting started and
there's a long it's going to like we
still have a long way ahead of us
absolutely so I think it's really going
to evolve going forward I mean so I was
reading an article recently and they
saying that it's going to be like a 30
over 32 billion doll
industry um in 2030 which is like 6
years away yeah so there are a lot of
things that are going to it's probably
going to be more as every day I mean
absolutely it's probably going way more
absolutely but it's it's growing I see I
see a lot of a lot of good things a lot
of good things happening um it's just
really important to
stay well some people say stay ahead of
the time I don't how that's
possible you stay you stay stay in step
with time ABS so that um yeah not you're
not wasted absolutely
yeah thank you so much for your time jam
and um for those who are watching it's
really very important you follow likes
of um Jame uh so you can pick so much
from him as especially as content
creators um uh and I believe you should
probably stay very closely to R1
yeah so you can get everything you might
possibly need in your journey as a
content creator thank you so much it's
been a pleasant you thank you very much
all right thank
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