How I Made $13.2M Starting From $0

Summary

The video script outlines a modern approach to entrepreneurship, emphasizing the founder-led business model. It highlights the importance of personal branding and leveraging one's unique strengths and passions to build a business that aligns with one's lifestyle and goals. The speaker shares insights on identifying one's niche, creating content, and effectively targeting and converting an audience into a monetized customer base, ultimately achieving financial freedom and living a dream lifestyle.

Takeaways

• 🚀 The modern entrepreneur doesn't need a physical office or team to start a business; personal branding and a founder-led business model can be the foundation.
• 💡 Entrepreneurship has evolved to prioritize personal happiness and goals, allowing for a business built around the founder's desires and lifestyle.
• 🌟 The speaker's business model, 'founder OS', is an example of a successful founder-led business, generating significant revenue while providing the freedom to live a dream lifestyle.
• 🔑 'Founder Freedom' encompasses full control over work, location, social connections, and financial aspects of life, which is a key aspect of the new entrepreneurship.
• 📈 The 'IY Guy' exercise from Japan is recommended for identifying one's unique niche by intersecting what one is good at, can be paid for, and loves to do.
• 🛠 Building a personal brand involves establishing expertise and creating an online presence, which can attract a client base and increase demand for one's services.
• 📚 The 'founder-led business model' begins with self-analysis, connecting personal needs, wants, and goals with the business to create a unique offering.
• 📈 Scaling a personal media company involves leveraging cash flow to hire creative professionals, which can help in content creation and brand scaling.
• 🎯 Targeting the right audience is crucial for business success; it involves focusing on a specific type of person who is passionate and able to afford the offerings.
• 💌 Lead magnets are valuable for converting email sign-ups and can include a range of content types, from PDFs to free trials, which provide value upfront.
• 📈 Creating an irresistible offer based on audience needs and interests is essential for converting a rented audience into a monetized one, with various offer tiers from low to high ticket.

Q & A

What is the new wave of entrepreneurship mentioned in the script?

The new wave of entrepreneurship refers to the founder-led business model where the business is built around the personal brand of its founder, using their personality as the hero of the brand.

What is the founder OS mentioned in the script?

Founder OS is a term used to describe a business system built entirely around the founder's wants, dreams, desires, goals, and lifestyle, encompassing everything they want and nothing they don't want.

What does the founder-led business model prioritize?

The founder-led business model prioritizes the founder's happiness and goals when building a business, allowing for a more personal and fulfilling entrepreneurial journey.

What is the concept of 'founder freedom' in the context of the script?

Founder freedom refers to having full control over the four W's in life: work, where, with whom, and when, which means having the freedom to work on what you want, where you want, with whom you want, and when you want.

What is the 'iy guy' exercise mentioned in the script and its purpose?

The 'iy guy' exercise is a method to discover your personal niche by listing what you're good at, what you can be paid for, what the world needs, and what you love to do. It helps in identifying the intersection of these areas to define your unique niche.

What are the two routes for developing a niche as described in the script?

The two routes are 'owning your niche', where you become an expert in a specific subject, and 'becoming the niche', where you leverage your unique insights and experiences to connect with your audience on a personal level.

What is the importance of having a personal media company in the founder-led business model?

A personal media company helps in establishing the founder as a true expert in their area, building a pipeline of clients, and increasing demand, which in turn allows for higher charges, more customers, and the building of a massive empire.

What are some of the key components of a successful personal media company?

Key components include having a clear content strategy, hiring creative weapons or writers to scale the brand and message, and focusing on ideation and execution while leveraging cash flow to hire the necessary talent.

What does the script suggest for targeting the right audience for a founder-led business?

The script suggests targeting an audience with precision by focusing on quality over quantity, finding passionate people about a specific topic, and ensuring the audience can afford to purchase what is being sold.

What is the significance of a lead magnet in converting an audience into leads?

A lead magnet is a valuable piece of content offered in exchange for an email sign-up, which helps in proving authority, solving part of the customer's problem for free, and making the rest of the solution an easy purchase.

What are the different tiers of offers mentioned in the script for monetizing an audience?

The tiers of offers include low ticket courses, paid communities, service-based businesses and consulting, and high ticket masterminds, each serving different purposes and price points in the monetization process.

Outlines

00:00

🚀 Embracing the Founder-Led Business Model

The script introduces a shift in entrepreneurship where traditional resources are no longer a barrier to starting a business. It emphasizes the founder-led business model, which leverages the founder's personal brand as the business's hero. The model prioritizes the founder's happiness and goals, allowing for a lifestyle business that generates significant revenue. The speaker shares their experience with 'founder OS', a business built around their personal desires and lifestyle, which successfully brings in substantial monthly revenue. The script also touches on the challenges of balancing business growth with personal happiness, advocating for 'founder freedom' that provides control over work-life aspects.

05:00

🌟 Building a Personal Brand and Niche

This paragraph delves into the importance of personal branding and establishing oneself as an expert in a specific niche. It discusses two strategies: owning a niche by becoming the go-to expert on a particular subject, and becoming the niche by leveraging unique personal insights and experiences. The speaker shares their journey of building an audience and revenue through personal branding. The section also covers the benefits of having a personal media company and the strategies for scaling content creation through hiring writers and leveraging social media effectively.

10:01

🎯 Targeting the Right Audience for Business Growth

The focus of this paragraph is on identifying and targeting the right audience for a founder-led business. It advises on precision in audience selection, emphasizing the importance of finding people who are passionate about the topic and have the ability to pay for the products or services offered. The speaker shares lessons learned from past experiences, such as the mistake of targeting an audience that couldn't afford their offerings. The paragraph also introduces the concept of a 'perfect social funnel', which includes a newsletter, strategic calls to action, lead magnets, and an irresistible offer to convert the audience into paying customers.

15:02

📈 Crafting Irresistible Offers to Monetize Your Audience

This section discusses the process of creating and pitching offers that resonate with the audience and lead to monetization. It suggests listening to the audience's needs and packaging them into compelling formats. The speaker outlines different tiers of offers, from low-ticket courses to high-ticket masterminds, and explains how each can contribute to significant revenue. The importance of creating a sales page and email sequence is highlighted, along with the strategy of converting the audience through direct sales or automated systems.

20:04

🏆 The Journey to Founder Freedom and Business Success

The final paragraph wraps up the video script by reinforcing the concept of 'founder freedom' and the journey to building a successful business. It acknowledges the challenges faced by entrepreneurs and offers encouragement, promising to share a sales system in a future video. The speaker invites viewers to follow a series on building an audience from scratch and wishes them success on their entrepreneurial path, ending on a motivational note with a reminder of the joy that comes from achieving business milestones.

Keywords

💡Entrepreneurship

Entrepreneurship refers to the process of designing, launching, and running a new business, which typically involves taking on various risks to create something of value. In the video, entrepreneurship is portrayed as an evolving landscape where traditional barriers such as needing an assistant or an expensive office are no longer mandatory. The script emphasizes the new wave of innovators leading businesses with a personal brand, which is central to the founder-led business model.

💡Founder-Led Business Model

The founder-led business model is a concept where the business is built around the founder's personal brand, leveraging their personality, goals, and lifestyle as the core of the company's identity. The video discusses this model as a way to prioritize the founder's happiness and goals while building a business, using the speaker's own business as an example, which brings in significant revenue without the need for traditional business infrastructure.

💡Personal Brand

A personal brand is the unique image or identity that an individual projects, often used to establish themselves as an expert in their field. In the context of the video, the personal brand is crucial for the founder-led business model, as it helps attract a community and customers who resonate with the founder's values and vision. The script illustrates this with the idea of using one's personality as a 'hero' for the business's brand.

💡Founder Freedom

Founder Freedom is a term used in the script to describe the autonomy and flexibility that founders have in their business and life. It encompasses full control over the four W's in life: work, where, with whom, and when. The video promotes the idea that with the right business model, founders can achieve financial freedom and location independence, working on their terms and pursuing their passions.

💡Iy Guy Exercise

The 'Iy Guy' exercise is a method mentioned in the video for discovering one's personal niche or 'reason for being'. It involves creating four lists to identify what one is good at, what can be monetized, what the world needs, and what one loves to do. The intersection of these lists reveals one's unique niche, which is essential for building a founder-led business model. The video speaker uses this exercise to find their passion for systems, growing audiences, and helping founders.

💡Niche

In the video, a niche refers to a specialized segment of the market that an entrepreneur can target with their products or services. The speaker discusses the importance of identifying and becoming part of a niche, which allows for a more focused approach to building a business and attracting a dedicated audience. The video also differentiates between 'owning a niche' by specializing in a specific topic and 'being the niche' by leveraging one's unique personal brand.

💡Content Creation

Content creation is the process of producing various forms of content to engage and attract an audience. The video emphasizes the importance of content in building a personal media company and leveraging it to scale one's brand. The script suggests that entrepreneurs should not try to master all aspects of content creation but rather assemble a team to execute their vision, focusing on formats that align with their niche.

💡Lead Magnet

A lead magnet is a valuable piece of content that is offered for free in exchange for contact information, typically an email address. The video discusses the effectiveness of lead magnets in increasing leads and suggests that they can be in various forms such as PDFs, video series, or workshops. The script uses the example of offering '50 systems to generate 1 million per month' as a lead magnet to grow a newsletter subscriber base.

💡Sales Funnel

A sales funnel is a series of steps designed to guide potential customers through the purchasing process. In the video, the speaker describes creating a 'perfect social funnel' that includes a newsletter, strategic calls to action, lead magnets, and an irresistible offer. The goal is to convert the audience's interest into revenue by nurturing them through the funnel with valuable content and offers.

💡Monetization

Monetization in the context of the video refers to the process of converting an audience into a source of revenue. The speaker discusses various tiers of offers, such as low-ticket courses, paid communities, consulting services, and high-ticket masterminds, as ways to monetize an audience. The video emphasizes the importance of understanding the audience's needs and desires to create compelling offers that they are willing to pay for.

Highlights

Entrepreneurship is evolving, allowing for a new model of business that prioritizes the founder's personal brand and happiness.

The founder-led business model leverages the founder's personality as the hero of the business brand, attracting a paying community.

Founder OS is a system for building a business entirely around the founder's desires, goals, and lifestyle.

The founder-led business model enables living a dream lifestyle while generating significant revenue, as evidenced by over $850,000 a month.

Founder Freedom emphasizes full control over the four W's of life: work, where, who, and when, leading to time and location independence.

The hustle culture's negative impact on entrepreneurship is discussed, highlighting the importance of sustainable business practices.

The importance of understanding one's 'Iy Guy' or reason for being, as a method to discover one's personal niche in business.

The concept of owning a niche versus becoming the niche, and the benefits and drawbacks of both strategies for personal branding.

Building a personal media company as a scalable strategy for content creation and brand building.

Investing in a personal brand can be broken down into hiring writers and social managers to scale content creation.

The significance of targeting the right audience with precision to ensure a passionate and financially capable customer base.

Creating a compelling offer that resonates with the audience's desires and problems, turning passion into profit.

The five tiers of offers ranging from low-ticket courses to high-ticket masterminds, each with their unique benefits.

The importance of creating a sales page and email sequence to effectively convert an audience into paying customers.

The joy and challenges of achieving the first sale and the importance of a sales system for scaling a business.

The channel's focus on building businesses that free founders to live the life they want, not creating restrictions.

An invitation to learn more about building an audience from 0 to 100,000 followers through a series of educational videos.

Transcripts

[Music]

I know what your problem

is you think you have nothing and you

want to start a

business 5 years ago that might have

been a problem and there's never been

more pressure to become an entrepreneur

than

today the good news is entrepreneurship

is changing you don't need some

assistant some full-time filmmaker an

expensive office or an expensive desk

the truth is there's a new wave of

innovators that are doing

entrepreneurship right

leading a business with the personal

brand of its founder using their own

personality as a hero for the business's

brand transforming the ingredients

needed to attract a paying Community

this is the founder-led business model

and it allows you to prioritize yourself

your happiness and your goals when

building a business I spent the past 3

years testing this formula creating

systems to build my own founder-led

business founder OS a business built

entirely around myself my wants my

dreams my desires my goals my life

lifestyle everything that I want and

nothing that I don't want and the crazy

thing is it

works I get to live my dream lifestyle

while founder West brings in over

$850,000 a month in Revenue I can work

when I want on what I want wherever I

want with whoever I want this is the

evolution of Entrepreneurship this is

the founder Le business model this is

how to start a business from nothing

starting with yourself

today starting a business isn't

necessarily the hardest thing every

influencer and their sister has a

product or a course or a merch line they

would call a business but starting a

business and growing it while actively

tending to your happiness that's the

challenge and this is where founder

Freedom comes

[Music]

in founder freedom is full control over

the four W's in life work where you want

on what you want with who you want when

you want it's time location and

Financial Freedom the hype of hustle

culture drove so many people into the

deep end of Entrepreneurship without the

education or the tools to participate in

this world sustainably even I lost

myself while building my first business

bitmaker which was an in-person coding

school from the outside everything

looked good but inside it was one of the

most frustrating experiences of my life

I hated running an inperson

brick-and-mortar business it was the

worst it took everything in my soul not

to break but I realized a ton about

myself looking back it's obvious that

bitmaker wouldn't fulfill my dreams but

if it wasn't for bitmaker I'd never have

known what I truly wanted and how to

avoid what I don't want your

entrepreneur Journey doesn't have to

start with lessons learned the hard way

Embrace founder freedom and focus on the

founder you give yourself clear answers

around how you want to live where you

want to work and who you want to work

with and how much you need to make for

me I wanted to live between global

business hotspots working wherever I

want and having the freedom to travel

and to be close to Nature answer those

four questions and you've defined

founder Freedom you can now start

building your founder-led business model

the vehicle everyone must use to thrive

in this new age of Entrepreneurship

every founder-led business model starts

with an analysis of the founder that's

you that's me that's

[Music]

us to connect your business directly

with your personal needs wants goals and

dreams you have to look inward my

favorite method to discover your

personal Niche is the iy guy exercise iy

guy is a concept in Japan that stands

for your reason for being so your iy guy

consists of four different lists but

once you're done this you can see that

this area here that's your iy guy and so

you're going to go and you're going to

fill this in with what you're good at

what you can be paid for what the world

needs and then what you love to do you

you may go and find that as you look at

these four different quadrants there are

some commonalities and what I'd

encourage you to do is try to go and

fill at least five things out in each of

these different sections the topics that

meet in the center represent your unique

Niche this changed everything for me for

my icky guy I discovered that I love

systems growing audiences building

communities and traveling the world and

helping Founders this is my Niche I help

Founders get to $5 million profit a year

using the proven systems I've created

over the past 15 years creating four

profitable companies if I were to

simplify it down to one word it would be

systems but I don't just see myself

making stuff only around systems I talk

about my Curiosities the things that

inspire me my travels my interests my

strengths I'm able to do all of this

because I'm doing things that I'm

passionate about I'm passionate about

traveling and meditation cold baths

saunas nature and the list goes on at

the intersection of this diagram isn't

just a business that you love it's a

business where you love the customer and

then to communicate with that customer

you need to become the

[Music]

niche and to do that you need to

understand people follow people and then

they follow Brands it's important that

every brand has a Founder that is

building their own personal brand having

an online presence establishes you as

the true expert in your area it gives

you a packed pipeline of clients that

you can tap into at any moment and it

makes you even more in demand allowing

you to charge more drive more customers

and build a massive Empire there are two

routes forward with your Niche both work

but there's one that I really love first

you can own your Niche this is when you

pick a subject and then go all in on it

you own a word in the customer's mind

you're the productivity guy or the

habits guy or the stoicism guy on the

positive side this builds a highly

targeted audience fast you become the

go-to expert and the trigger when people

hear that they come to you and people

want the solution that you provide the

downside is that you can end up stuck in

a single Niche and you get a little

pigeon hold so the alternative to then

owning Niche is just to become the niche

think about it you're the only one who

has access to your own unique insights

curiosity I ities mistakes achievements

lessons tools and tactics there's no one

else who knows as much about you as you

this shift alone was a dramatic change

and helped me then grow an audience of

over 3 million people around myself and

then feed all of my businesses which are

now doing over $13 million a year in

Revenue with this approach you want to

discuss a handful of related topics

regularly but those topics are more

focused on your personal brand than on a

single company topic you're trying to

make people feel connected to you

because again you are the niche the

downside of a person first brand is it

become challenging to monetize if you

don't also have a bunch of businesses

around you and a clear problem you're

looking to solve for your audience and

you risk people coming to you more for

entertainment than to charge that's why

I recommend starting somewhere between

these two areas right you're both going

to become the niche while also owning a

word in the mind of your customers then

look at the edges of where your

interests are and see where it overlaps

with your ideal audience members

problems and desires then you can create

a brand around solutions that address

those problems but overlap with who you

are you'll have a unique Niche and a

personal mode around everything that you

do but to embrace your Niche you need to

embrace

content and this is where the system of

building your own personal media company

comes into

[Music]

play there's still too much of this

Creator approach to content whereby you

must master all of the elements of

content yourself if you're an

entrepreneur your superpower is

assembling a team making decisions and

then executing a Clear Vision how are

you going to do that well you're making

tons of YouTube videos from adz building

a newsletter your audience on X and

Linkedin all by yourself if you're

starting out you likely will have to do

a lot of it yourself but once you've

landed on your Niche two to three

formats you want to pursue you are ready

to leverage your cash flow to hire some

creative weapons dedicated to scaling

your brand and your message and here's

the real numbers behind a successful

personal Media Company let's just say

for example you have 12K to dedicate to

your own personal brand the 12K

investment can be broken down into a

couple of options option one is you hire

a weapon of a writer as a contractor for

around 7K and then have them handle all

the social content on your newsletter

then also hire a newsletter writer to

handle a newsletter one time a week at

around around 3 to 5K per month option

two is you hire a full stack writer as a

contractor that can handle all of your

Social content and your Weekly

Newsletter this person is going to work

likely part-time solely on your content

and this will probably cost around 8 to

10K per month if you go with option two

you'll have a full stack writer to

publish 14 x posts per week seven long

form LinkedIn posts per week and one

highquality newsletter per week you'll

need to ensure that you bring on this

writer that has loads of experience

writing on the platforms that you're

looking to grow on which is likely X and

Linkedin the strength of this strategy

is that it can help you build leverage

you're getting help now with writing the

content so you can go and spend time on

bigger things in your business you are

also able to focus your energy on

ideation and then helping with execution

the downside is that you still got to be

pretty involved in your content strategy

you need to come up with ideas edit

content and ensure tight alignment

between your content and brand

guidelines with 2 to 3K more of your

business's Revenue dedicated to your

personal Media Company you can increase

the salary of the writer to then come up

with the ideas that you'll execute on

inside of your content strategy while

still employing a social manager to post

all of that content that way you can get

off the content hamster wheel entirely

this is where you move from just the

Creator to the CEO back into your zone

of Genius you now have four out of the

five ingredients of the founder-led

business model you understand founder

Freedom you identified your reason for

being your icky guy and you are

dedicated to either becoming or owning

your Niche and you have the first steps

of a highly scalable personal Media

company to power your brand through

content and now you have to sell it and

to sell it you first need to Target the

Right

audience most Founders use some spray

and pay method and that never works you

want to move with surgeon like Precision

focus on quality over quantity find the

right people and then draw them in there

are 8.1 billion people on the planet and

you can't help them all narrow down your

audience to a specific type of person if

you're teaching health and fitness

narrow it down Health and Fitness for

film industry professionals Health and

Fitness for working moms Health and

Fitness for recovering athletes in the

first 6 months following an accident the

more specific you can be there the more

comp telling your online presence will

be for the right person second go after

a topic people are already passionate

about fashion heads don't need to be

convinced to go and get the newest pair

of sneakers Apple enthusiasts follow

every single keynote and product drop

you don't want to have to persuade

people that they need your offer find

that passion then direct it towards a

specific version of what you're creating

criteria three for your ideal audience

member is who can buy at the the end of

the day you have to be realistic about

whether or not your audience can

actually afford to purchase what you're

selling about 6 years ago I had the idea

for something called Trail AI it was an

AI that would essentially help real

estate agents and financial services

folks with synthesizing all the data and

reports that they have and then getting

those to their clients I'd get on calls

with these folks and I'd get green

lights they were excited the only issue

was that they weren't really the buyer

they didn't have the money or the

ability to pay I quickly realized that

was building something for the wrong

audience and this was much more of a

large corporate play every business

owner has experienced this an audience

that's passionate but has no money so

pick an audience that's ready to spend

money either to solve their problems or

to get deeper into what they love an

audience full of people who are in love

with what you're talking about is the

goal that audience is a Tinder Box of

Revenue that you need to ignite with the

perfect social funnel the perfect social

funnel consists of a newsletter

strategically placed ctas killer lead

magnets and an irresistible offer create

your newsletter on convert kit it's the

best platform for Founders when I

discovered convertkit it blew everything

I tried beforehand out of the water it

is hands down the best place for your

newsletter on the internet you want to

create a focused landing page that

really sells what your newsletter is and

is an incredible resource for your ideal

audience member here's an example of

what my signup page looks like all right

so this is my signup page here anyone

that goes and signs up on found.com

newsletter this will drive you to my

convertkit newsletter and so the key

components of this page as you can see

there is no ability to scroll on this

page so all you can do is enter your

email from there there's a bold headline

right the only newsletter you need to

grow your personal brand and then from

there a little bit more information on

why you should join including a valuable

lead magnet to get you 50 systems to

generate 1 million per month and then we

have overwhelming social proof here from

a group of absolute Legends so that's my

sign up page 101 now go make yours your

focus sign up page is important for

converting traffic since you'll be

sharing it across all of your Social

channels I call this process my call to

action system you want to go on a

massive campaign to add that link to as

many places as possible across your

social media presence here are 20 places

I incorporate my call to actions across

Instagram LinkedIn X Tik Tok YouTube and

my podcast you're going to want to put

in your Instagram bio Instagram stories

LinkedIn about section LinkedIn bio

LinkedIn featured section LinkedIn cover

photo LinkedIn Carousel ending your X

bio X cover photo X end of a tweet X end

of a thread Tik Tock bio your Tik Tok

video CTA YouTube bio YouTube

description YouTube about section

YouTube cover photo and a YouTube 15sec

commercial with the CTA as well as in

your podcast descriptions if you want to

get my CTA system and learn how to

implement all 20 of these call to

actions across all the six platforms

then go to the description of this video

right below the like button which you

should press anyways while you're down

there this is the guide I wish I was

given when I wanted to grow my email

list as fast as possible if you really

want to increase newsletter conversions

I recommend lead magnets according to

HubSpot companies see a 50% increase in

leads when they use a lead magnet

compared to companies that don't a lead

magnet is a Hy useful piece of content

that's gated behind an email sign up it

could be an in-depth PDF download

multi-part video series webinar Workshop

Workshop recording an email mini course

specialized Insight quiz ebook white

paper checklists free systems playbooks

or even a free trial you can prove your

Authority by solving a piece of the

problem for the customer for free and

then the rest of the solution is an easy

purchase away my belief is that the more

generous you are The More Everything

grows around you you know it can be

scary creating something that truly is

amazing and then giving it all away for

free sounds nuts but I think having an

abundance mindset always wins

reciprocity is one of the strongest

forces in humanity you give and then you

get so for me I always challenge myself

to give away what I know you're now

ready to connect your passion to profit

by pitching your audience on an

irresistible offer so they can become

your monetized audience this is your

most valuable audience audience and this

is the part I love because you're

already creating a system that

automatically is creating trust between

you and your audience and finally what

should you actually provide in your

offer well now that you have an audience

they're probably already telling you

what they want from you I like to listen

to what my audience regular ask for in

my YouTube comments email responses and

in in-person Live Events and I just

observe the topics that resonate with my

audience and if people are passionate

about a certain topic well they're

probably willing to pay for related

products or services around that thing

if that's the case all you have to do is

then package it up into a compelling

format that works for you here are five

tiers of offers I recommend low ticket

offers are great because they're a low

barrier to entry you can get people into

your ecosystem with very minimal

friction for example you can expand a

low ticket course into then a high

ticket course upsell or you can take

part of a higher ticket course and then

create the lower ticket course from that

paid communities are amazing as well

they're a great form of recurring

Revenue you're bringing people together

to learn and have fun you get paid to

talk about things that you love while

making meaningful connections amongst an

amazing group of people the community

can also be an incredible internal

referral source and you have a pre-sold

audience that you can then upsell other

products or services to service-based

businesses and Consulting are the lowest

barrier to entry with great margins if

you're doing it right Consulting in

particular is one of the easiest

businesses to get traction with and what

I recommend every every successful

founder starts with if they don't know

where to begin finally let's dive into

masterminds these are ultra high ticket

products where you do group coaching

experiences and education over a longer

period of time with a consistent group

of high performers often the point of a

mastermind is personal connections to an

exclusive crowd the price point is the

barrier to entry and the math of getting

to six figures once you have a

compelling offer is simpler than it

appears for example consider 20 people

buying a $5,000 course or 50 people

paying $2,000 for consulting or just

over 500 people buying your low ticket

$197 course all of these are routes to

100K if you mix and match you can get

there even faster once you have your

irresistible offer it's time to share it

and convert your rented and Ed audience

to monetized First create a sales page

for the offer using similar principles

to your focus signup page for your

newsletter right you're going to have a

bold headline hero images social proof

to make it so irresistible people can't

say no then incorporate that link into

your profitable profile create an email

sequence that automatically launches

after they download a lead magnet and

then launch it to your entire list for

the first time when your offer debuts

then continue to feature it as a main or

recurring CTA in your newsletter I've

created businesses where sales are

generated directly from the sales page

but in my experience the higher ticket

your product is the more likely you're

going to want to actually sell sell the

customer directly when I was just

getting started with bitmaker you know

we priced the program at about $11,000

we'd go on to increase the price of

things to around $5,000 but I remember

the Joy on my team's face when we saw

that first $1,000 come in for the first

person that would join our technology

school and learn to code I don't know if

I could sell anything else that would

bring me as much joy as that first sale

I got I think the hardest money that

you're ever going to make is the first

time you get to 20K per month you have

no idea what you're doing I know because

I've been there and I can tell you this

you're going to get through it you will

need a sales system in place but I'll

let you get started with your business

and then I'm going to give you that in

another video this channel is about

building businesses not prisons freeing

us the founders to do what we want in

life if you want to do the same and

haven't already watched my full series

I'm building your audience from0 to

100,000 followers you can click this

video here to start learning thanks for

watching and good luck on your founder

journey I wish you all the success

possible

[Music]