The Best Cold Calling Script That Actually Works

Summary

This video script offers a comprehensive guide to mastering cold calls. It shares insights on overcoming objections, engaging prospects, and securing meetings. The speaker, with experience from a large software company, provides a step-by-step approach, including what not to say, how to captivate attention, and a 'meta cheat code' call to action. The script also addresses common objections with logical rebuttals, aiming to reassure viewers that cold calling can be mastered with the right strategy.

Takeaways

• 📞 The importance of having a solid cold call script to overcome objections and set meetings effectively.
• 🔢 The speaker has made 60,000 outbound cold calls, which informs their expertise in the subject.
• 🎯 The goal of the video is to share knowledge that can immediately improve the viewer's cold calling success rate.
• 🤔 The script emphasizes the need to handle doubt, stress, uncertainty, and fear during cold calls.
• 🈲 Three key questions to avoid when opening a cold call to prevent getting hung up on.
• 📝 The necessity of understanding the prospect's needs and being clear about who you are, why you're calling, and what you want.
• 🗣️ The script suggests using the prospect's name to create a personal connection and to show genuine interest in their well-being.
• 📈 The importance of having a clear call to action and the objective of selling time, not just products or services.
• 💡 The strategy of using 'do you have 30 seconds' as a rebuttal to an objection rather than an opening line.
• 👍 The speaker shares their 'meta cheat code' call to action to increase the likelihood of securing a meeting.
• 🛑 The approach to handling objections by acknowledging them and then pivoting to set up a meeting, showing understanding and partnership.

Q & A

What is the ultimate goal of the cold call script discussed in the video?

The ultimate goal of the cold call script is to overcome objections, set meetings, and increase the likelihood of getting the prospect to agree to a meeting by using proven strategies and techniques based on real-world selling experience.

How many outbound cold calls has the speaker made according to the script?

The speaker has made 60,000 outbound cold calls.

What is the speaker's background in selling that they draw upon for their script?

The speaker's background is in selling for a large software company, which provides them with real-world experience and insights into effective cold calling strategies.

What is the 'meta cheat code call to action' mentioned in the script?

The 'meta cheat code call to action' is a strategy shared by the speaker to increase the chances of getting a prospect to agree to a meeting, although the specific details of this strategy are not provided in the script.

Why did the speaker coach a rep from a small company in Canada?

The speaker coached the rep because the rep was struggling on the phone, not knowing what to say, and needed guidance on improving their cold calling approach.

What is the first mistake made by reps when opening a cold call according to the script?

The first mistake is asking three questions in a row, which can overwhelm the prospect and lead to them hanging up.

What should a rep never ask when opening a cold call?

A rep should never ask if the person on the other end wants to hang up on them, as it is counterproductive and can make the call seem gimmicky.

Why is it important to ask for the prospect's time during a cold call?

Asking for the prospect's time is crucial because the objective of a cold call is to sell time and set up a meeting, not to close the deal immediately.

What is the strategy for handling objections when they arise during a cold call?

The strategy involves acknowledging the objection, validating the prospect's position, and then using it as an opportunity to set up an introductory meeting to discuss their needs and how the product or service might be of value to them.

What should a rep do after the prospect agrees to a meeting in the script?

After the prospect agrees to a meeting, the rep should validate the agenda for the meeting, confirm the email address for sending the calendar invite, and ensure the prospect is clear on what will be discussed during the meeting.

How does the speaker suggest handling the objection of a prospect saying they don't have any budget?

The speaker suggests acknowledging that they understand the budget constraints and that they are not expecting the prospect to make a change immediately. Instead, the focus should be on setting up an introductory meeting to make the prospect aware of what's available for future considerations.