10 Years Of Marketing Advice That You Won’t Regret

Summary

Jeremy Haynes, a seasoned agency owner, shares key marketing insights from 'Breakthrough Advertising' and 'The Ultimate Selling Machine' to boost client revenue. He emphasizes targeting 'in-market' customers for higher conversion rates and cost-effective ad spends. Haynes details his journey from a digital marketer to a successful agency owner, highlighting the power of rev shares and result-driven outcomes. His educational programs, 'Master Internet Marketing' and his 'Inner Circle', aim to elevate marketers' skills and business strategies for substantial growth.

Takeaways

• 😀 Jeremy Haynes is an agency owner with 10 years of experience, focusing on a specific model with fewer than 15 clients per month and aiming for a minimum of $100K monthly revenue per client.
• 📈 The agency's ad spend ranges from $1 million to $2 million a month, emphasizing profitability and a high-value approach to client relationships.
• 📚 Jeremy recommends 'Breakthrough Advertising' by Eugene Schwartz and 'The Ultimate Selling Machine' by Chad Holmes as key resources for effective marketing strategies.
• 🎯 The importance of identifying the specific target audience is highlighted, with a focus on 'in-market' customers who are ready to buy and are the most cost-effective to reach.
• 🔑 The concept of 'Stadium Selling' is introduced, illustrating the different segments of potential customers and their varying degrees of readiness to purchase.
• 💰 The cost of customer acquisition increases the further away from the 'stage' (or target market) you go, making it crucial to focus on the most engaged and ready-to-buy audience.
• 📉 Jeremy shares his personal journey, transitioning from a stressful, high-overhead business model to a more profitable, streamlined approach with revenue shares.
• 🌐 He emphasizes the power of targeted messaging and how it can differ significantly between in-market customers who already have an agency versus those who want to start one.
• 🚀 Jeremy's success with high-ticket sales and his ability to scale his agency through specific, tailored messaging to different customer segments is highlighted.
• 🔄 The script discusses the inevitability of expanding marketing efforts to reach new customer segments when the in-market segment becomes saturated.
• 📈 The potential for high revenue with less effort is underscored by focusing on in-market customers and creating specific strategies for engaging this audience effectively.

Q & A

What is Jeremy Haynes' professional background?

Jeremy Haynes is an agency owner with 10 years of experience, specializing in a model where he works with a small number of clients, focusing on revenue share deals and aiming for a monthly agency income of at least $100K.

What is the typical monthly ad spend for Jeremy Haynes' agency?

The agency typically spends between $1 million to $2 million a month on ad spend for their clients.

How does Jeremy Haynes define 'in-market' customers in the context of his business?

In-market customers are those who actively identify the problem that the company's solution can offer and are ready to put money towards it. They are actively looking for a company to solve their problem and are the highest probability to convert.

What is the concept of 'Stadium Selling' as mentioned in the video?

'Stadium Selling' is a concept from Chad Holmes' book 'The Ultimate Selling Machine', where different demographics of potential customers are visualized as being at different distances from the stage, with those furthest away being the least likely to convert.

What are the benefits of targeting in-market customers according to the video?

Targeting in-market customers is more cost-effective and has a higher conversion rate compared to targeting customers who are not in the market or are less likely to convert.

How did Jeremy Haynes' agency transition from a traditional model to a revenue share model?

Jeremy Haynes' agency transitioned by focusing on revenue share deals, charging at least $10,000 a month and aiming for a 10% net revenue share. This led to a reduction in staff, elimination of offices, and a shift to a work-from-home model, resulting in less stress and higher income.

What is the importance of messaging in marketing according to Jeremy Haynes?

Messaging is crucial as it can make or break whether you successfully reach and sell to your target demographics. It's not always about targeting but how you communicate with your audience.

What is the significance of the book 'Breakthrough Advertising' by Eugene Schwartz?

'Breakthrough Advertising' is significant as it is one of the best books to read in marketing and advertising, providing key lessons that have helped Jeremy Haynes' clients generate additional revenue.

How does Jeremy Haynes describe the process of scaling a marketing agency?

Jeremy Haynes describes scaling a marketing agency as focusing on sales, revenue-driven outcomes, and efficient use of time. He emphasizes the importance of targeting in-market customers and tailoring messaging to resonate with them.

What are the different stages of customer readiness as outlined in the video?

The stages include: not in the market at all, might admit having a problem but with low priority, not in the market but acknowledging a problem, probable customers (on the fence), and in-market customers who are actively looking for a solution.

How does Jeremy Haynes approach educating his clients about marketing?

Jeremy Haynes provides education through various programs like 'Master Internet Marketing' and his inner circle program, which includes live classes, homework libraries, and certifications, focusing on both mindset and practical skills in digital marketing.