I launch an AI Newsletter Brand with $0

Summary

In this video, the creator embarks on a zero-budget challenge to launch an AI-powered newsletter from scratch, debunking the myth that building a successful newsletter is difficult. Utilizing AI tools like ChatGPT and Gummysearch for market research and sentiment analysis, the creator identifies a growing market and pain points to target. The video outlines the RBL system for research, branding, and launch, showcasing a step-by-step process from concept to gaining initial subscribers on Reddit. The creator emphasizes the importance of speed, relevance, and adaptability in newsletter creation and growth.

Takeaways

• 🚀 The video aims to launch an AI-powered newsletter brand from scratch with a $0 budget, challenging the notion that creating a successful newsletter is difficult.
• 🔍 The creator has already successfully launched two newsletters and intends to demonstrate the process using AI tools like ChatGPT, emphasizing that one doesn't need to be exceptionally intelligent to succeed.
• 📝 Transparency is key; the video promises to show the real deal without hiding or sugarcoating any aspects of the process.
• 📉 The creator sets three strict rules for the challenge: use AI tools extensively, have no budget for research, building, and launching, and not to promote the newsletter to existing followers or personal networks.
• 🔑 The RBL system (Research, Brand, Launch) is introduced as the framework for launching the newsletter, highlighting the importance of each step.
• 🔑📈 Research is identified as the most crucial part, focusing on finding a growing market and a real problem to solve, which is essential for rapid growth.
• 🔎 Tools like Explodingideas and Google Trends are used to identify growing markets, while Gummysearch.com is employed for sentiment analysis on Reddit to uncover common problems within niche communities.
• 💡 The idea of the newsletter 'Inside TikTok Shop' is born from the research, aiming to provide a behind-the-scenes look at successful selling on TikTok.
• 🎨 Branding involves creating a compelling brand identity using Canva, with the goal of blending in with the niche and being 80% ready before customizing further.
• 📧 The newsletter is set up on Beehiiv, a free platform that quickly creates a landing page for email subscriber collection.
• 📊 Launching involves posting comments on Reddit to organically attract subscribers, with a strategy to either double down on successful posts or shut down the newsletter if it doesn't gain traction quickly.

Q & A

What is the main objective of the video?

The main objective of the video is to demonstrate how to launch an AI newsletter brand from scratch with no budget and to challenge the notion that building a successful newsletter is difficult.

Why does the creator disagree with the common belief about the difficulty of building a newsletter?

The creator disagrees because they have already successfully built two newsletters and aims to prove that it can be done by anyone with the right strategy and tools.

What AI programs will the creator use to assist in building the newsletter?

The creator will use AI programs like ChatGPT to generate content and ideas for the newsletter, emphasizing that one doesn't need to be exceptionally smart to succeed.

What is the RBL system mentioned in the script?

The RBL system stands for Research, Brand, and Launch, which is the framework the creator uses for all of their newsletters, covering the essential steps from market research to launching the newsletter.

How does the creator plan to use Reddit for market research?

The creator plans to use Gummysearch, an AI tool that performs sentiment analysis on Reddit, to identify the top problems users are facing in niche interest groups, which can then be addressed by the newsletter.

What is the significance of using Explodingideas for market selection?

Explodingideas is a platform where the creator publishes research on growing opportunities. It helps in identifying markets that are currently growing, which are then validated using Google Trends.

Why is it important to choose a growing market for the newsletter?

Choosing a growing market ensures that there is a demand for the newsletter's content and solutions, allowing for rapid growth and a larger potential subscriber base.

What platform does the creator choose for setting up the newsletter and why?

The creator chooses Beehiiv as the platform for setting up the newsletter because it is free, quick to set up, and provides a landing page for capturing email subscribers.

How does the creator plan to launch the newsletter on Reddit?

The creator plans to make natural and non-intrusive comments in relevant discussions on Reddit, where the newsletter can be organically introduced to potential subscribers.

What is the creator's strategy for evaluating the success of the initial launch?

The creator will monitor the number of subscribers gained after an hour of posting comments on Reddit. If there is interest, they will continue to engage with the community; if not, they will consider shutting down the newsletter as it may not be worth the time investment.

How does the creator plan to grow the newsletter subscriber base over time?

The creator plans to make regular comments on Reddit every weekend, which can drive a varying number of subscribers, and continue to refine the newsletter based on subscriber feedback and engagement.

Outlines

00:00

🚀 Launching an AI Newsletter from Scratch

The speaker introduces a project to create a successful AI-powered newsletter with zero budget, challenging the common belief that it's difficult. They outline the rules for the project, emphasizing the use of AI tools, a no-budget constraint, and a prohibition on promoting the newsletter to existing followers or networks. The RBL system (Research, Brand, Launch) is introduced as the framework for the project. The research phase involves identifying growing markets and leveraging AI tools like Gummysearch for sentiment analysis on Reddit to pinpoint common problems within niche communities.

05:01

🎨 Crafting the Brand Identity for the Newsletter

In the branding phase, the focus shifts to creating a compelling brand identity using Canva templates that align with the TikTok theme. The speaker emphasizes the importance of blending in with the niche and not getting too caught up in the design process, as branding can be iterated upon later. The chosen template should be close to the desired look to streamline the customization process.

📢 Launching the Newsletter and Initial Growth Strategy

The launch phase involves setting up the newsletter on Beehiiv, a free platform that quickly creates a newsletter and landing page for email subscriber collection. The speaker plans to launch the newsletter on Reddit to leverage organic traffic and grow the subscriber base. The strategy includes making subtle comments to avoid spamming and observing the initial response to determine if the newsletter is gaining traction or needs to be discontinued for lack of interest.

Keywords

💡AI newsletter

An AI newsletter refers to a digital publication that leverages artificial intelligence to generate content or streamline the creation process. In the video, the creator aims to build a successful AI newsletter from scratch with no budget, demonstrating that it's achievable with the right strategies and tools.

💡Scraper

A 'scraper' in the context of the video refers to the approach of using AI tools to the maximum extent to position the newsletter for success. It implies a resourceful and cost-effective method of leveraging technology to achieve goals, as opposed to traditional, potentially more expensive methods.

💡Budget

The term 'budget' is used to emphasize the zero-cost constraint of the project. The video's theme revolves around proving that a successful newsletter can be built without financial investment, challenging the common belief that significant capital is required.

💡Research

Research is the first step in the RBL system mentioned in the video. It involves identifying growing markets and understanding the problems within them to create a newsletter that addresses these issues. The script illustrates this by using tools like Google Trends and Gummysearch for market and sentiment analysis.

💡Gummysearch

Gummysearch is an AI tool mentioned in the script that performs sentiment analysis on Reddit. It helps in understanding the pain points and complaints of users within specific niches, which is crucial for the research phase of creating a newsletter that solves real problems.

💡Branding

Branding in the video refers to the process of creating a compelling visual identity for the newsletter. It involves using design tools like Canva to develop a template that resonates with the target audience and aligns with the niche of TikTok Shop, as decided during the research phase.

💡Beehiiv

Beehiiv is a free newsletter platform highlighted in the script. It is used to set up the newsletter quickly and efficiently, providing a landing page for email subscriber acquisition, which is essential for the launch phase of the newsletter.

💡Launch

The term 'launch' in the video signifies the final phase of the RBL system, where the newsletter is put together and made public. The script describes using Reddit as a platform for launching the newsletter to attract organic subscribers without any promotional spend.

💡Reddit

Reddit is portrayed as a platform for organic growth in the video. It is used for launching the newsletter by making comments in relevant discussions to attract subscribers naturally. The script mentions the strategy of posting comments and monitoring the subscriber count after an hour.

💡Subscribers

Subscribers are individuals who sign up to receive the newsletter. The script discusses the importance of gaining subscribers as a measure of success and uses the subscriber count as a metric to decide whether to continue with the newsletter project.

💡RBL system

The RBL system stands for Research, Brand, and Launch, which is the framework the video uses to structure the process of creating a newsletter. It is central to the video's narrative, guiding the viewer through the steps necessary to build a successful newsletter from scratch.

Highlights

Launching an AI newsletter brand with a $0 budget from scratch.

Addressing the misconception that building a successful newsletter is hard.

Demonstrating the process with AI tools like ChatGPT to simplify newsletter creation.

Transparency in the process without hiding or sugar coating any steps.

Invitation to viewers to stay until the end to see subscriber growth.

The importance of subscribing to the channel for algorithm support.

The three rules for the challenge: using AI, no budget, and no promotion to followers.

Introduction of the RBL system: Research, Brand, and Launch strategy.

Emphasizing the importance of research in finding a growing market and solving real problems.

Using Explodingideas and Google Trends for market validation.

Utilizing Gummysearch for AI-driven sentiment analysis on Reddit.

Identifying pain points from Reddit communities to build the newsletter around.

Selecting the TikTok Shop market as the best opportunity.

Generating newsletter ideas with ChatGPT focused on solving identified pain points.

Creating a compelling brand identity on Canva with a relevant design template.

Setting up the newsletter on Beehiiv, a free platform for rapid setup and subscriber collection.

Launching the newsletter on Reddit for organic subscriber growth.

Strategic commenting on Reddit to naturally promote the newsletter.

Evaluating initial subscriber growth to decide on further action for the newsletter.

The success of the initial launch with 4 subscribers after an hour.

Scaling the newsletter by making regular comments on Reddit for subscriber growth.

The simplicity of growing a newsletter through consistent and strategic efforts.

Transcripts

In this video i’m going to launch an AI newsletter brand with $0.

Im gonna build it right now on my computer and im going to show you everything.

I’m going to do this from scratch with no budget. 

I’m making this video because there’s a huge problem with the newsletter industry

right now 

and that is that people think that it’s really hard to build a successful newsletter..

However, I strongly disagree with this because I've already done it twice.

And so in this video i’m going to prove it to you.

And I’ll be using AI programs like ChatGPT to show you that anyone can do this, you don’t

need to be that smart.

I will not hide or sugar coat anything.

I’m giving you the real deal.


And you’re going to want to stay til the end to see how many subscribers I get. 

So if you’re new here, please subscribe to the channel, it really helps me with the

algorithm.

And if you have any questions drop a comment below and i’ll answer them.

Let’s get started. 

Here are the rules. 

Number 1 is that I need to be scrappy and use AI tools as much as possible to position

my newsletter for success. 

Number 2 is that I get no budget.

$0 to research, build and launch my newsletter.

This is going to be really hard, and honestly i’m getting anxiety just thinking about

it.

and

The final rule is that I can’t promote this to any of my followers.

To be clear I am not allowed to promote this to other newsletters i’ve built, my Twitter

followers, or even my friends and family. 

If I violate any of these 3 rules, I immediately fail. 

Cool so now that we’re on the same page, let’s get into the launch strategy i’ll

be using. 

It’s called the RBL system.

That stands for research, brand and launch. 

This is the exact framework that I use for all of my newsletters. 

Let’s get into the the first section; research 

Research

This is the most important part of the whole video.

So listen close.

When launching a newsletter your research needs to be on point. 

What we want to do is find a market that’s growing and launch a newsletter that solves

a real problem in that market. 

If we can nail that, we’ll be able to grow really fast. 

So here’s step 1.

First thing i’m going to do is write down 3 markets that i’m interested in. 

I’m going to find these markets on Explodingideas which is where I publish my research every

week on growing opportunities.

I’ll type these markets into google trends and if they’re still growing, i’ll add

them to my research document.

Let’s jump in…

()() Add video ()()

()() End video ()()

Great so now that we have our 3 markets picked out.

We’re gonna take them to gummysearch.com - they have a free trial which i’ll be using

in this section. 

Gummysearch is an AI tool that does sentiment analysis on Reddit.

This is essential for market research because Reddit is made up of millions of niche interest

groups. 

In these niche interest groups, people love to complain about problems they’re experiencing

in their given niche. 

The gummysearch AI will scan these complaints and find the top problems users are facing. 

I like to build my newsletters around these problems. 

I find that people will sign up for the newsletter if they feel it will solve their problems. 

Make sense?

Ok now let’s do it.

()() Add video ()()

So i’m typing in our keyword then having the AI find relevant communities.

It basically does all the work.

I like to make sure there’s thousands of members collectively in the subreddits so

that I can get the AI to collect a ton of data, but honestly it’s not always possible,

so I'm gonna do what I can. 

Next i’ll click pain and anger, this will make the AI search for all the things that

people are complaining about in the subreddit and give me a summary. 

I’ll copy and paste these summaries into the research document for later. 

I’m going to do this same thing for each of the markets I selected. 

()() End video ()()

Great so now that I have my research I think the best opportunity will be building a TikTok

Shop newsletter. 

There are a ton of people looking to sell on TikTok shop right now and I think that

we can ride a wave and easily get some subscribers by pursuing this category.

So let’s go over to chatgpt and have it give us some newsletter ideas that are focused

on solving the pain points we found on Reddit. 

()() Add chatgpt video ()()

()() End Video ()()

So I like this name Inside TikTok Shop. 

It makes you feel like you’re getting a behind the scenes look at how to be successful

selling on TikTok, and that’s exactly the message i’m looking to convey with this

newsletter. 

So that’s it for the research phase, let’s roll into part 2. 

Part 2: Brand

Branding. 

For this section we’re going to create a compelling brand.  

This part is a little creative but i’ll make it straightforward so it’s as simple

as possible. 

Basically what i’m gonna do is find a template on Canva that has a relevant font, color scheme

and logo. 

It needs to feel like a newsletter about TikTok. 

I’m trying to find something that’s 80% there.

I’ll remix it from there to get it exactly the way I want it.

And a quick tip before I show you. 

You don’t want to get too wrapped up in this part because you can always change the

branding later. 

So you should just know that speed is super important and the main goal is to blend in

with the niche. 

So to do that I'll use the company website for inspiration. 

Let’s hop back in.

()() Add video ()()

()() End video ()()

Great so I think that’s good. 

Now let’s move on to the next phase; Launch 

Part 3: Launch

For this section, i’m going to put the newsletter together and launch it. 

I’m going to set up the newsletter on Beehiiv which is a free newsletter platform, then

i’m going to launch it on Reddit. 

I’m going to use Beehiiv because it’s free and takes about 5 minutes to set up a

newsletter. 

Also, they make you a landing page so that you can start getting email subscribers. 

Beehiiv is super fast, easy and efficient to use.

Once i get that set up,  i’m going to launch the newsletter on Reddit.

I’m launching it on Reddit because it’s pretty easy to get free organic subscribers

there, i’ll show you what I mean in a minute. 

Now let’s get our newsletter account and landing page set up.

()() Add video ()()

()() End video ()() Now that’s done.

We’re ready to launch. 

So let’s head over to reddit and use the search feature to find discussions around

the tiktok shop where we can naturally plug our newsletter.

I don’t want to push it too hard so i’ll make 3 comments and give it an hour or so

and see how it does.

Let’s hop back in.

//make video ()() add video ()()

()() End Video ()()

Ok so now that we’ve made a couple comments advertising the newsletter, i’m gonna leave

it for an hour and then come back and see if we got any subscribers. 

If we get some subscribers i’ll just double down and keep posting comments to grow the

newsletter. 

But, If we get no subscribers i’ll shut this newsletter down because if it doesn’t

get easy fast subscribers, i’m basically wasting my time.

I wanna cut my losses.

i’d rather try to build a more interesting newsletter that grows really fast.

()() 1 hour later ()()

Ok so it’s been a little over an hour. 

You can see we got 4 subscribers so far.

So it’s clear there’s some interest around this newsletter. 

So i’d say this was successful.

In order to take it to the next level, i’d literally make comments on Reddit every weekend. 

Sometimes a comment will drive 2-4 subscribers, sometimes it will drive over 200 subscribers. 

It’s kind of a gamble but you win either way because you get subscribers regardless.

My newsletter explodingideas has over 10,000 subscribers and I literally just did this

same thing every weekend to get them.

Growing a newsletter is literally that simple.

If you liked this video, give it a like and subscribe to the channel. 

See you next time