3 Erros que o Advogado Previdenciário deve evitar no marketing digital

Summary

This video provides crucial insights for social media marketing specifically for social security lawyers. It highlights three major mistakes to avoid: lacking a clear marketing strategy, producing overly technical content, and overspending on unnecessary resources like a large team or fancy branding. Instead, the focus should be on structuring a solid marketing plan, using simple, client-friendly language, and investing in paid ads for client acquisition. The video encourages lawyers to start small with basic tools, then scale up their efforts as they start gaining traction online.

Takeaways

• 😀 Define a clear marketing strategy to avoid aimless content production and wasted effort.
• 😀 Understand that producing content without a structured plan can lead to frustration and burnout.
• 😀 Focus on a marketing plan that includes structuring your profile, creating strategic posts, and moving towards paid ads to generate leads.
• 😀 Don't rely on organic traffic alone in 2024 – the content delivery algorithms have changed and it’s harder to get results.
• 😀 If you can invest even a small amount in ads (e.g., R$1 per day), prioritize paid ads to speed up client acquisition and avoid wasting time.
• 😀 Avoid creating overly technical content that’s difficult for your target clients (who don’t understand legal jargon) to digest.
• 😀 Simplify your content for the general public by explaining legal concepts in relatable, easy-to-understand ways.
• 😀 Avoid getting caught up in unnecessary expenses on branding (e.g., logo, color palette, website) at the beginning of your digital journey.
• 😀 Instead of spending on a team or flashy tools, invest in paid traffic for client acquisition (e.g., Meta Ads, Google Ads).
• 😀 Focus on using simple, cost-effective tools (e.g., smartphone, free editing apps) to create content and prioritize learning key skills like communication and video production.

Q & A

What is the most common mistake made by Social Security lawyers when producing content for their digital presence?

The most common mistake is the lack of a defined marketing strategy. Many lawyers simply start producing content without a clear plan, leading to wasted effort and ineffective results.

Why is it important for Social Security lawyers to define a marketing plan?

A defined marketing plan helps avoid aimless content production and ensures efforts are focused on activities that directly contribute to business growth. It enables lawyers to focus on client acquisition through targeted strategies.

What does the 'barata tonta' (dizzy cockroach) analogy refer to in the context of digital marketing for lawyers?

The 'barata tonta' refers to lawyers who keep producing content without strategy and do not achieve results, effectively running in circles without progress, much like a confused insect.

What is the recommended approach to digital marketing for Social Security lawyers?

The ideal approach includes structuring the lawyer's profile, using strategic posts to build authority, and then focusing on paid ads for client acquisition through channels like WhatsApp, followed by organic content production like reels and videos.

Should Social Security lawyers start by creating content if they have limited resources for paid ads?

No. If they have at least a small budget for ads (as little as R$ 1 per day), they should start with paid ads instead of focusing on content creation. This saves time and helps achieve quicker results in client acquisition.

What is a significant mistake lawyers make when creating content for their target audience?

Creating overly technical content filled with legal jargon. The target audience, typically clients seeking Social Security benefits, may not understand complex legal terms, which could alienate them instead of attracting them.

How should lawyers communicate with their potential clients through content?

Lawyers should focus on simple, easy-to-understand messages that address the client's specific needs, like 'These five diseases may entitle you to benefits from INSS,' rather than using complex legal terminology.

What is the third critical error that Social Security lawyers make in digital marketing?

The third mistake is investing too much in branding elements like logos, color schemes, or hiring large teams (e.g., social media managers, traffic managers) instead of focusing on generating traffic through paid ads and closing deals.

What kind of investments should Social Security lawyers prioritize in their digital marketing efforts?

Lawyers should prioritize investing in paid traffic tools (like Google Ads, Meta Ads, or TikTok Ads), content creation tools, and basic equipment like smartphones, tripods, and free video editing software to improve content quality and client acquisition.

What is the key takeaway from the speaker’s personal experience in growing a digital presence?

The speaker highlights that they invested R$ 3,700 in paid traffic and grew their digital presence significantly. They emphasize that simple tools, organic content, and paid ads are more important for growth than spending on branding or expensive equipment.