Levi's® 2020 Vote PSA with Hailey Bieber and Oge Egbuonu

Summary

On November 3rd, 2020, 70 million young eligible voters have the power to shape the future of the nation. The script emphasizes the importance of voting in the face of challenges like voter suppression, machine malfunctions, and the historical impact of issues such as racial injustice and the pandemic. It urges young voters to turn their outrage into action, honoring the struggle for justice and democracy, and calls on them to cast their vote despite imperfections, fulfilling the promises made by previous generations. Voting is framed as a revolutionary act to create a future aligned with collective dreams and values.

Takeaways

• 😀 The 2020 elections on November 3rd will determine who sits in the House of Representatives, Senate, and several key state positions.
• 😀 There are 70 million young eligible voters, the largest and most diverse generation in U.S. history, with the power to shape the future.
• 😀 Voting is crucial for creating positive change in communities and aligning with a humane vision for the country.
• 😀 On November 3rd, voters will decide not only political leaders but also sheriffs, district attorneys, and judges, all of which impact local communities.
• 😀 Despite potential obstacles like voter suppression and technical issues, it is essential to vote anyway.
• 😀 The struggles of Black, Brown, and Indigenous communities during the pandemic and in instances of police brutality should drive voters to the polls.
• 😀 Voter suppression may be present, but it should not deter people from casting their vote, as every vote counts.
• 😀 Democracy is a work in progress, and voting helps push for a more inclusive and fair future for all Americans.
• 😀 The power of the vote transcends state borders and is a revolutionary act that requires participation to manifest change.
• 😀 Voting is a way to honor the ancestors and continue their fight for justice, equality, and a better future.
• 😀 We must vote not just for the present, but for the future we want to build—one that respects the dreams and struggles of all Americans.

Q & A

What is the significance of November 3rd, 2020 in the script?

November 3rd, 2020 is the day of the U.S. elections, where voters will decide on key positions including members of the House of Representatives, senators, governors, and local officials like sheriffs, district attorneys, and judges.

Who is being called to action in the script?

The script calls on young eligible voters, particularly the 70 million in the U.S. who represent the largest and most diverse generation in the country’s history.

What is the central message of the script?

The central message is a call to action for young people to vote, despite challenges like voter suppression and technical issues. The script emphasizes that voting is a revolutionary act and crucial for shaping the future.

What is the relationship between voting and social justice in the script?

The script links voting to social justice by highlighting the importance of continuing the fight for equality and change, especially for marginalized communities who have historically faced injustice and disenfranchisement.

How does the script address the challenges of voting?

The script acknowledges challenges such as voter suppression, malfunctioning voting machines, and discouragement but urges people to persist and vote anyway, stressing that these obstacles should not deter participation.

What historical events are referenced in the script, and why are they significant?

The script references the COVID-19 pandemic, which disproportionately affected Black, Brown, and Indigenous communities, and the deaths of George Floyd, Breonna Taylor, Nina Pop, and Dominique Fells. These events are significant because they highlight ongoing racial injustice and the need for systemic change.

What does the script mean by 'vote anyway'?

'Vote anyway' is a call to action to persist in voting despite challenges such as technical difficulties, discouragement, or voter suppression. It signifies the power and importance of casting a ballot even when the process is imperfect.

How is the concept of the 'American Dream' addressed in the script?

The script redefines the 'American Dream' as a collective vision that requires action. It suggests that voting is an essential step in realizing this dream, which has often been unfulfilled for marginalized groups.

What emotional tone does the script convey?

The script conveys an emotional tone of urgency, empowerment, and resilience. It motivates the audience to act despite the challenges and encourages a sense of shared responsibility for shaping a better future.

How does the script connect the past struggles to the future of democracy?

The script connects past struggles, particularly the fight for racial justice and the rights of marginalized communities, to the future of democracy by urging voters to honor those struggles and continue the work of achieving equality and justice.