Menteri Perdagangan Budi Santoso Beberkan Strategi Selamatkan Industri Dalam Negeri

Summary

The Indonesian government is focused on boosting the export potential of small and medium enterprises (UMKM) through strategic initiatives. Key efforts include protecting the domestic market, expanding into non-traditional export regions such as Latin America, Asia, and Africa, and encouraging innovation and adaptability in UMKM to meet international market demands. With over 40 trade representatives abroad and strengthened Trade Promotion Centers, Indonesia's exports have been surplus for 53 consecutive months, highlighting the success of these initiatives in driving growth and global market presence.

Takeaways

• 😀 The government is focusing on preparing small and medium-sized enterprises (UMKM) to expand and export their products.
• 🌍 Indonesia has over 40 trade representatives abroad, aimed at promoting local products in international markets.
• 🏠 The first priority is protecting the domestic market, ensuring that local products dominate the market in Indonesia.
• 📈 Expanding export markets is a key goal, targeting non-traditional markets in Latin America, Asia, and Africa.
• 🤝 The government aims to create beneficial trade agreements to help penetrate new markets and boost exports.
• 💡 Innovation and adaptability are crucial for UMKM to succeed in exporting, with a focus on market-based strategies.
• 🌟 Supporting UMKM includes preparing them to innovate and adapt to international market demands.
• 🛠️ The government has set up trade promotion centers (ITPCs) to promote Indonesian products abroad.
• 🚢 Indonesia has seen consistent export surpluses for 53 consecutive months, demonstrating a growing export sector.
• 🗣️ The government emphasizes the importance of collective efforts, including trade agreements and market expansion, to support economic growth.
• 📺 The Kompas TV program emphasizes delivering news, references, aspirations, and inspiration, in line with Indonesia's trade goals.

Q & A

What is the main goal of the program discussed in the script?

The main goal is to enhance the export capabilities of small and medium-sized enterprises (UMKM) in Indonesia, ensuring they can expand both domestically and internationally.

How does the program aim to secure the domestic market?

The program aims to secure the domestic market by ensuring that local products dominate the market, making Indonesia a 'home' for its own goods and preventing foreign products from taking over.

What role do trade representatives play in this program?

Trade representatives stationed abroad play a key role in promoting Indonesian products in international markets. There are over 40 such representatives, along with Indonesian Trade Promotion Centers (ITPC), which focus on boosting export activities.

Which regions are targeted for market expansion?

The program targets non-traditional markets in regions such as Latin America, Asia, and Africa, aiming to diversify Indonesia's export destinations.

What strategies are suggested to penetrate new markets?

The strategy for penetrating new markets involves negotiating beneficial agreements, fostering innovation, and adapting products to meet local market needs.

What are the two key strategies for UMKM to succeed in exports?

The two key strategies for UMKM success are innovation, to develop new market-based products, and adaptation, to adjust to the demands of international markets.

How does the program support UMKM in becoming export-ready?

The program supports UMKM by providing resources and guidance to help them innovate and adapt, preparing them for international trade.

What is the significance of the Indonesian Trade Promotion Center (ITPC)?

The ITPC plays a crucial role in promoting Indonesian products internationally, acting as a bridge to increase awareness and demand for Indonesian goods in foreign markets.

What is the current status of Indonesia's exports according to the script?

Indonesia has experienced 53 consecutive months of export surplus, indicating the growing success of its export activities.

What does the program suggest about the mindset needed for UMKM to succeed in exports?

The program emphasizes that UMKM need to have a mindset focused on innovation and adaptability, which are essential for succeeding in global markets.