How to Use LinkedIn’s New Video Feed to Grow Your Reach! 🌟

Summary

In this video, Kathy McReynolds introduces LinkedIn’s new video immersion feature, explaining how it can help faith-driven entrepreneurs grow their businesses while adhering to Biblical principles. She highlights the power of video content in increasing engagement and fostering personal connections with audiences. Kathy offers practical tips for creating impactful LinkedIn videos, such as starting with a strong hook, using closed captions, and maintaining authenticity. She encourages viewers to use LinkedIn to serve others and build a kingdom-centered business, emphasizing that business success is an opportunity to honor God by uplifting people.

Takeaways

• 😀 LinkedIn's new video feed offers a powerful way to engage with a wider audience and grow your business.
• 😀 Video content on LinkedIn receives five times more engagement than standard posts, making it a crucial tool for entrepreneurs.
• 😀 A strong hook is essential to grab your audience’s attention in the first few seconds of your video content.
• 😀 While LinkedIn is a professional platform, it's important to remain authentic and allow your personality to shine through.
• 😀 Adding captions to videos helps make your content more accessible, especially since many users watch with sound off.
• 😀 Creating valuable, insightful content is key to building trust and growing your audience, whether you’re offering business tips or encouragement.
• 😀 A Kingdom-centered business is about serving others and reflecting Biblical principles, not necessarily preaching or directly discussing faith.
• 😀 Video marketing allows you to connect with your audience on a deeper, more personal level, making your message more relatable and impactful.
• 😀 Leveraging LinkedIn's video feed can expand your reach beyond your current network, reaching new audiences that may benefit from your business.
• 😀 Always strive for excellence in your work, as Colossians 3:23 reminds us to do everything as if working for the Lord.
• 😀 By consistently providing value and serving others through your content, you can grow your business and impact lives while giving glory to God.

Q & A

What is the main focus of Kathy McReynolds' video?

The main focus is on how faith-driven entrepreneurs can leverage LinkedIn’s new video feed to grow their business, all while following Biblical principles and offering valuable content to their audience.

Why is video content important for LinkedIn users?

Video content on LinkedIn is powerful because it generates up to five times more engagement than standard posts, helping entrepreneurs reach and connect with a larger, more engaged audience.

What does Kathy McReynolds mean by 'letting your light shine' in business?

'Letting your light shine' refers to sharing your values, insights, and work with others in a way that glorifies God and serves your audience, just as it is mentioned in Matthew 5:16.

How can faith-driven entrepreneurs integrate Biblical principles into their LinkedIn content?

Faith-driven entrepreneurs can integrate Biblical principles into their LinkedIn content by maintaining a strong work ethic, serving others, and ensuring that their content reflects their Christian values, even if they don't explicitly mention scripture.

What are some best practices for creating impactful video content on LinkedIn?

Some best practices include starting with a strong hook to grab attention, keeping the tone professional yet authentic, using captions for accessibility, and ensuring the content provides real value to your audience.

Why is it important to use captions in LinkedIn videos?

Using captions is important because many people watch LinkedIn videos with the sound off, especially in professional environments. Captions make the content more accessible and ensure that the message is still communicated.

How can a LinkedIn video help build trust with an audience?

A LinkedIn video helps build trust by adding a human element to the message. It allows entrepreneurs to engage with their audience on a deeper level, creating an authentic connection that can lead to stronger relationships and increased credibility.

What does Kathy suggest about the consistency of posting video content?

Kathy suggests posting video content consistently to build trust and grow your business. Consistency helps raise curiosity and keeps the audience engaged, leading to more leads and opportunities.

What does Kathy mean by a 'Kingdom-centered' business?

A 'Kingdom-centered' business refers to operating a business with Biblical principles at its core—serving others, honoring God, and striving for excellence, regardless of whether the business explicitly promotes Christian values.

How does LinkedIn’s new video feed help expand your business network?

LinkedIn’s new video feed recommends content based on actions and interactions, meaning it can expose your videos to people outside your immediate network, helping you reach a broader audience and expand your influence.