Retail Management | Introduction to Retail | Tutorialspoint
Summary
TLDREl video ofrece una introducción al comercio minorista, una industria en auge en todo el mundo y especialmente en India, donde crece a una tasa del 20 al 25 por ciento. Se discuten los diferentes estándares de crecimiento de la industria, desde los mercados rurales y ferias hasta las tiendas de conveniencia y el comercio moderno con tiendas de marca exclusiva, supermercados y centros comerciales. Se exploran los factores clave del éxito en la venta minorista, incluyendo la previsión efectiva, el control de stock, la proximidad al mercado y la estrategia de marketing adecuada. Además, se abordan los riesgos, como el bajo crecimiento de los mercados de consumo, las regulaciones y los aumentos de precios de insumos. Se destaca la importancia del servicio al cliente y se presentan oportunidades para el sector, como el aumento de la clase media global, los nuevos canales de marketing y los cambios demográficos.
Takeaways
- 🌍 La industria del retail está creciendo rápidamente, especialmente en India, con un crecimiento anual del 20-25%.
- 🛍️ El retail implica la venta de productos y servicios del vendedor al comprador, donde los compradores utilizan estos productos para consumo personal o familiar.
- 📈 Históricamente, el retail en India comenzó con mercados semanales y ferias, evolucionando hacia tiendas de conveniencia y luego a formatos modernos como grandes almacenes y centros comerciales.
- 🚀 Los factores clave del éxito en el retail incluyen una previsión efectiva, control de inventario y ubicación estratégica de las tiendas.
- 📉 Los factores de riesgo en el retail incluyen mercados de bajo crecimiento, regulaciones estrictas y volatilidad en el precio de los insumos y el mercado inmobiliario.
- 📊 El modelo de las Cinco Fuerzas de Porter revela alta competencia en el sector del retail debido a la cantidad de nuevos ingresos y la baja capacidad de negociación de los proveedores.
- 🌐 Los avances tecnológicos y el cambio hacia el marketing digital y los canales de venta multicanal presentan nuevas oportunidades para el sector.
- 🛒 Las tiendas especializadas y las marcas exclusivas continúan siendo relevantes en la era moderna, adaptándose a las preferencias de los consumidores y las dinámicas del mercado.
- 🔍 La emergencia de etiquetas privadas y el lanzamiento de nuevos productos son tendencias actuales que están moldeando el futuro del retail.
- 🌟 Las oportunidades en el retail se están expandiendo con el aumento de la clase media global y la diferenciación competitiva a través de la marca local.
Q & A
¿Qué es la venta al por menor según el script?
-La venta al por menor es la transacción de venta de bienes y servicios de un vendedor a un comprador, donde el comprador utiliza los productos o servicios para su consumo personal o familiar.
¿Cómo ha crecido la industria de la venta al por menor en la India?
-La industria de la venta al por menor en la India ha crecido a una tasa del 20% al 25%, con un aumento en el número de personas que desean tener éxito y desarrollar su carrera en este sector.
¿Cuáles son las diferentes etapas de crecimiento en la industria de la venta al por menor según el script?
-Las etapas de crecimiento incluyen el enfoque histórico y rural con mercados semanales y ferias, el enfoque tradicional con tiendas de conveniencia y tiendas de mamá y papá, el apoyo gubernamental con cooperativas y sistemas de distribución pública, y el formato moderno o internacional con tiendas exclusivas de marcas, supermercados, tiendas departamentales y centros comerciales.
¿Qué es el modelo de las cinco fuerzas de Porter en el contexto de la industria de la venta al por menor?
-El modelo de las cinco fuerzas de Porter evalúa la competitividad de la industria de la venta al por menor, considerando la intensidad de la competencia, las amenazas de nuevos entrantes, el poder de negociación de los proveedores y los compradores, y las amenazas de productos sustitutos.
¿Cómo ha evolucionado la industria de la venta al por menor desde tiempos tradicionales hasta la era moderna?
-La industria de la venta al por menor ha evolucionado desde el sistema de trueque, pasando por las tiendas de barrio y las tiendas de Kirana, hasta la creación de tiendas especializadas impulsadas por la fabricación. Se ha transformado con la apertura de la economía de India en la década de 1990, el surgimiento de hipermercados y supermercados, y la entrada de nuevos competidores en el sector.
¿Cuáles son algunos factores clave para el éxito en la industria de la venta al por menor?
-Algunos factores clave para el éxito incluyen la previsión efectiva, un estado de resultados sólido, un control de existencias eficaz, la proximidad al mercado, la contratación de empleados adecuados, la implementación de la estrategia de marketing adecuada, la selección de mercancías correctas y la atención al cliente.
¿Qué factores de riesgo pueden afectar la industria de la venta al por menor?
-Los factores de riesgo incluyen el bajo crecimiento en los mercados de consumo, las regulaciones y cumplimientos, la imposibilidad de controlar los costos y el aumento de los precios de entrada, las interrupciones en la cadena de suministro, la dificultad para penetrar en los mercados emergentes y la volatilidad en el mercado inmobiliario.
¿Cuáles son las oportunidades que la industria de la venta al por menor enfrenta en la actualidad?
-Las oportunidades incluyen el aumento de la clase media global, los nuevos canales de marketing y los medios sociales, el enfoque multi-canal para llegar a los consumidores, los cambios demográficos, el crecimiento de las marcas privadas, el lanzamiento de nuevos productos y servicios, y la diferenciación competitiva con branding local.
¿Por qué la previsión efectiva es importante en la industria de la venta al por menor?
-La previsión efectiva es importante porque permite a los vendedores anticipar qué productos o tendencias serán exitosas en los próximos años, lo que les ayuda a planificar y adaptar su oferta de manera más eficiente.
¿Por qué el control de existencias es crucial en la venta al por menor?
-El control de existencias es crucial ya que asegura que los productos estén disponibles cuando los clientes los necesiten, evitando la pérdida de ventas y permitiendo una gestión más eficiente de los inventarios.
¿Cómo la atención al cliente influye en el éxito de una empresa de venta al por menor?
-La atención al cliente influye en el éxito de una empresa porque contribuye a la satisfacción y lealtad del cliente, lo que puede llevar a más ventas y a la recomendación de la marca entre otros posibles compradores.
¿Qué cambios ha habido en el modelo de negocio de la venta al por menor en la India desde la década de 1980?
-Desde la década de 1980, la India ha experimentado una apertura económica que ha llevado a una mayor liberalización del comercio, el surgimiento de hipermercados y supermercados, y una mayor competencia en el mercado de la venta al por menor.
¿Cómo la globalización ha impactado la industria de la venta al por menor en la India?
-La globalización ha llevado a una mayor conciencia de las marcas y productos disponibles en el mercado, un aumento en la clase media global más educada y viajera, y la entrada de nuevas marcas y formatos de tiendas en la India.
Outlines
📈 Introducción al comercio minorista: crecimiento y características
Este primer párrafo introduce el comercio minorista como una industria en auge a nivel mundial y especialmente en India, donde crece un 20-25% anual. Se describe el comercio minorista como la venta de bienes y servicios desde el vendedor hasta el comprador, quien los utilizará para su consumo personal o familiar. Se exploran las diferentes etapas de crecimiento del comercio minorista en India, desde los mercados rurales y ferias hasta los almacenes de barrio, tiendas de conveniencia y el apoyo gubernamental a través de cooperativas y sistemas de distribución pública. Finalmente, se mencionan los formatos modernos y internacionales, como tiendas exclusivas de marcas, supermercados, tiendas departamentales y centros comerciales.
🏪 Evolución y factores clave del comercio minorista
Este párrafo aborda la evolución del comercio minorista desde tiempos tradicionales hasta la era moderna. Se menciona el sistema de trueque (Bata system) como el primer tipo de comercio en India, seguido de tiendas de barrio y especializadas que surgieron debido al crecimiento de la industria manufacturera. Hacia 1980, India comenzó a abrir su economía, lo que llevó a un aumento en el comercio. A finales de la década de 1990, hubo un gran cambio con la entrada de nuevos competidores en el sector minorista. Se discuten los factores clave para el éxito en el comercio minorista, incluyendo la previsión efectiva, un balance sólido en la hoja de pérdidas y ganancias, el control de existencias, la proximidad al mercado, la contratación adecuada de empleados, la estrategia de marketing, la selección de mercancías adecuada y el servicio al cliente. Además, se mencionan los factores de riesgo, como el bajo crecimiento de los mercados de consumo, las regulaciones y cumplimiento, el control de costos y los precios de entrada, las interrupciones en la cadena de suministro y la dificultad para penetrar mercados emergentes y la volatilidad del mercado inmobiliario.
🚀 Oportunidades en el comercio minorista
Este párrafo concluye el video destacando las oportunidades en el comercio minorista en India. Se menciona el aumento de la clase media global y la conciencia de los consumidores sobre las diferentes marcas disponibles. Se destaca el crecimiento de los canales de marketing y las redes sociales, lo que ha llevado a un enfoque multi-canal para llegar a los consumidores. Además, se abordan los cambios demográficos y cómo el comercio minorista no ha seguido el ritmo de estos cambios. Se mencionan las oportunidades de etiquetas privadas, el lanzamiento de nuevos productos y servicios, y la diferenciación competitiva con branding local. En resumen, se destaca cómo estas oportunidades están impulsando un aumento masivo en la industria del comercio minorista en India.
Mindmap
Keywords
💡Retail
💡Growth
💡Porter's Five Forces
💡Barter System
💡Mom-and-Pop Stores
💡Exclusive Brand Outlets (EBOs)
💡Stock Control
💡Customer Service
💡Risk Factors
💡Opportunities
💡Multi-Channel Approach
Highlights
Retail is a booming industry globally, growing at a rate of 20-25% in India
Retail involves the transaction of goods and services from a seller to a buyer for end consumption
Retail in India started with historical weekly markets and fairs as a source of entertainment for villagers
The traditional retail approach in India included convenience stores and mom-and-pop neighborhood stores
Government support for retail included cooperatives, housing societies, and the public distribution system
The modern retail format in India includes exclusive brand outlets, supermarkets, department stores, specialty stores, and shopping malls
Porter's Five Forces model shows high competition and rivalry among existing players in the retail industry
Barter system was the first form of retail in India where goods were exchanged without money
Manufacturing necessitated the growth of small stores and specialty stores in the retail industry
1980s saw a shift from a seller's market with limited brands to a more competitive retail industry in India
1990s brought new entrants from manufacturers to retailers, opening up the retail industry in India
Hypermarkets and supermarkets emerged in the latter half of the 1990s in the Indian retail industry
Effective forecasting, strong balance sheets, stock control, and proximity to market are key success factors in retail
Hiring the right employees, marketing strategies, buying the right merchandise, and customer service are crucial for retail success
Risk factors in retail include low growth consumer markets, regulatory compliance, rising input prices, supply chain disruptions, and real estate market volatility
Opportunities in retail include the rise of the global middle class, new marketing channels, demographic changes, private labels, and launching new products and services
Transcripts
hello friends welcome to this video on
tutorials point with me to charm today
we are going to talk about introduction
to retail well friends retail is a
booming industry all over the world and
specifically in India it is an industry
which is growing at the rate of twenty
to twenty five percent all of those
people who really want to succeed in
retail and make a career in retail keep
watching this video on how what retail
is all about so let's get started well
on the agenda today we are going to talk
about exactly what retail is all about
features and components of retail we'll
talk about the stages of growth in the
retail industry and sector and how it
has really started off reasons for
growth of retail in India and the big
retail players in the market in India
today so friends if I have to ask what
exactly is retail if I have to tell you
in a layman's language retail is nothing
but selling of goods and services from a
seller to a buyer now the buyer who is
buying the product or services is really
using it for his end consumption or his
own soul consumption or for himself or
for his family members now retail is
nothing but just this transaction where
in there is our exchange of money in any
kind of cash or kind is what retail is
all about well friends retail industry
has not here been just yesterday it has
been there in India since times and
times immemorial so I'm going to take
you through the different stages of how
retail has boomed in the country it
started with a historical or a very
rural approach to retail wherein there
was weekly markets there were different
fairs and MELAS etc these were a pure
source of entertainment follow oh you
know for the villagers and hence this
particular historical way of starting
the retail started in India with these
weekly markets and fairs and MELAS well
in this particular module after that it
went on to the traditional reach or how
it really started is there were
convenience stores and
mom-and-pop stores my friends these were
really karana stores as we you know run
down to the market or a kuranes told to
get something you know for us for
ourselves or for our family members and
that is what is the neighborhood stores
and the traditional approach of retail
moving on the government supported you
know the retail in a particular way by
getting cooperatives Housing societies
as well as PDS that is public
distribution system outlets kadhi stores
etc the advantage of having government
support was there was a lot of
availability and there were low cost
involved in getting these goods and
services and lastly we have the modern
format or the international format
wherein there were EB O's now what is EB
O's EB use our exclusive brand outlets
as well as there were supermarkets
departmental stores speciality stores
and shopping malls etc so friends now
we're going to talk about another part
of retail which is the Porter's five
forces model now we're going to talk
about the industry competitiveness over
here with regards to retail industry
there is high baud rate as well as low
you know kind of competitiveness in the
in retail industry looking at rivalry
amongst the existing competitors well
there is a lot of competition entering
into the retail industry and hence we
have termed that high level of
competition because of the different
kind of competition coming in threats of
new entrants well every day you might be
hearing of new enterpreneurs as well as
new startups which are coming into the
retail industry hence it is again a high
in terms of the level of competitiveness
bargaining power of the suppliers has
become low because there are lot of
players in the market today and
suppliers have a lot of options and
hence it is at a low level of
competitiveness bargaining power of the
buyers has become moderate because again
with regards to buyers having a lot of
options hence their bargaining power has
become moderate threads of substitute is
high because there are a lot of
substitutions today for each and every
product in retail there are thousands
and hundreds
of substitutes which have come into the
market health it is at a high level of
competitiveness in the retail industry
well let's friends now talk about how
retail industry has evolved from you
know the traditional times to the modern
times
well bata system was the first kind of
anything retail ever knew because bata
was give and take when the farmer
started out with the retail industry
they used to bargain few cattles for few
herds of sheeps etc like that so that is
the barter system of retail where it
started it was followed by the mom and
pop and the Kirana stores where in the
neighborhood stores where and we would
just run down to get something for
ourselves manufacturing is something
that came up which necessitated the
small stores and the speciality stores
manufacturing as an industry as a you
know retail came up wrong in a big big
or rather a very massive manner well
friends it was a seller's market till
this point of time which was having very
limited number of brands hence it was a
monopoly of the sellers because they
were not too much of competition and
there were just one or two sellers
selling the same thing so there was a
big monopoly 1980 experienced a slow
change as India began to open up the
economy and the doors of economy opened
up and there was a lot of trading which
started happening well the latter half
of the 1990s saw a fresh wave of new
entrants from the manufacturers to
retailers now there was a big shift
which happened from manufacturers to the
retailers and hence that really opened
up the doors of retail industry in India
emergence of hypermarkets
as well as supermarkets which is
actually what happens in the you know
international market wherein they have
big stores and big malls etc and that
also came into India so friends this was
how retailed really evolved into India
talking about certain key success
factors in the retail industry there are
certain things which really helped boom
the retail industry let's take a look at
them effective forecasting a lot of
sellers today are able to forecast what
is going to be the
hit thing for the next coming few years
so there is affective forecasting there
is a strong balance sheet of profit and
loss and sellers today have become very
very smart in regards to having a
balance sheet there is a lot of stock
control there people who take care of
the stock and there is a lot of stock
movement from the vendors to the
manufacturers to the retailer's etc and
also proximity to market
wherever you are whichever part of the
city you are in you will definitely have
something or the other wherein you can
go and get something for yourself in
terms of the product or services talking
about certain more success factors
hiring the right kind of employees
becomes very important in retail because
here the employees are facing the
customers marketing the right marketing
the right kind of strategy to get your
product and service to the right kind of
person
hence marketing is very impersonal or
important buying the right merchandise
also is something that is a key factor
and customer service is something which
is huge in the retail industry today
without customer service you will not
have a good set of customers who want to
buy your products and services well then
there are good factors or success
factors how can there not be any risk
factors so let's look at certain risk
factors in retain low growth consumer
markets so well growth is happening but
at a low stage for the consumers there
are a lot of regulations and compliances
now retail industry follows the norms of
Rai which is Retailers Association of
India now Rai has come up with lot of
compliance issues lot of protocols and
lot of regulations which each and every
person who's running a retail outlet has
to follow there is an inability to
control the cost and there's a rising
input prices now prices are increasing
day by day of goods and services so that
could be a low factor or a risk factor
supply chain disruptions you might have
heard certain people going on strikes
etc and hence the supply chain gets
disrupted because of that inability to
penetrate the emerging markets is again
one of the factors and volatility in the
real estate market now a lot of people
who have their retail stores on you know
real estate agencies which are really
going high and low they are also
affected because of this particular wall
tality where friends where there are
risk there are also opportunities and
hence now let's look at certain
opportunities for the retail industry
there's a rise of global middle class
and I'm sure you would agree to this
when I see it that a lot of people are
becoming more educated and knowledgeable
and hence they have also traveled the
world so the global middle class is
rising and they are becoming more and
more aware of different brands available
today new marketing channels and social
media the world has become digitalized
and hence India has also entered into
the social media platforms multi-channel
approach so there are lot of ways to
reach a particular consumer by you know
having different approaches so
multi-channel approaches their
demographic changes a lot of people are
in fact changing their demographics
changing the you know their cities their
countries but retail is not changing so
wherever they are whichever part of the
country they are close to any particular
retail format private labels a lot of
people are actually you know coming up
with their own private labels and hence
that is also selling at a very rocket
prices rate launching new products and
new services I'm sure you would agree
lot of every day we hear new products
new services coming in and there is
competitive differentiation wire local
branding so friends these are a lot of
opportunities which are bringing a
massive increase in retail industry in
India well with that we come to a
conclusion on this particular segment of
introduction to retail I hope you have
enjoyed watching this video we have
loved teaching this to you keep watching
more videos coming your way thank you
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