Organic Content Strategy | Keyword Research Practical | #learndigitalmarketinginhindi

Summary

The speaker, Sandeep Banshali, shares insights on how to organically increase content reach, emphasizing the importance of high-quality content and research. He advises using tools like Google Trends and BuzzSumo to find popular keywords and topics, and targeting relevant audiences based on location data. He stresses creating better content than existing ones and maintaining a list of trending ideas for future videos. The key takeaway is to conduct thorough research to address what users are searching for and improve content consistently. He also highlights the importance of practice in becoming confident while creating content.

Takeaways

• 😀 Content Quality: Ensure your content is of high quality and valid to increase its reach.
• 🔍 Research: Conduct thorough research to understand what people are looking for and create content accordingly.
• 📈 Keyword Strategy: Use popular keywords to enhance the visibility of your content.
• 🌐 Localize Content: Tailor your content to specific regions or languages to target a particular audience.
• 📊 Analyze Trends: Keep track of trending topics to create timely and relevant content.
• 📈 Leverage Google Trends: Utilize Google Trends to understand search patterns and optimize content.
• 📚 Learn Continuously: Absorb knowledge by learning and observing to enrich your content creation.
• 🎯 Focus on Audience Needs: Create content that answers the questions and solves the problems of your audience.
• 🚀 Practice: Regularly practice to improve your content creation skills and overcome initial hurdles.
• 📝 Note Down Ideas: Keep a record of ideas and topics for future content creation.

Q & A

What is the most important factor in increasing content reach organically?

The most important factor is ensuring the quality of the content is very good and that it is relevant to what people are searching for.

How can you find out what people are searching for in your niche?

You can use search engines to research popular keywords, such as 'digital marketing course', and see the types of content people are engaging with.

Is the length of the content important for ranking higher?

No, the length of the content does not necessarily determine its ranking. A shorter, high-quality video can rank higher than a longer one if it addresses the audience's needs better.

How can you use Google Trends to improve content reach?

You can use Google Trends to see which keywords are popular in different regions, and tailor your content and ads to those regions for better reach.

What is 'BuzzSumo' and how can it help in content creation?

BuzzSumo is a tool that shows you the content that is performing well for specific keywords. It helps identify the topics and types of content that have high engagement.

What should you do if you want to create content without having a clear topic in mind?

You can start by researching trending topics or popular keywords in your niche, make a list of potential topics, and choose one to create content about.

How important is research before creating content?

Research is crucial before creating content, especially if you want to drive traffic through content marketing. You need to understand what people are searching for and provide answers to those questions in a better way.

How can you overcome the issue of forgetting your content while recording a video?

Overcoming this issue is about practice. Initially, it’s common to worry about multiple aspects like lighting, camera, and script, but with practice, it becomes easier to focus only on the content.

What should you do to consistently come up with new content ideas?

Maintain a 'scrap list' of ideas that you gather during research. This way, when you need to create new content, you can easily refer to this list for inspiration.

What is the advice for beginners in content creation regarding video length?

Beginners should start by making short videos to get comfortable in front of the camera. As they practice more, they can gradually work towards creating longer, more comprehensive content.