First SEO Project Strategy: Where and How to Start? - SEO RoadMap 🔥

Summary

In this video, Harmeet from WSCubeTech discusses the practical steps to start and execute an SEO project. He emphasizes the importance of understanding the business niche, setting goals, conducting keyword research, and analyzing competitors. He also explains on-page and off-page SEO processes and the significance of continuous improvement in rankings. Harmeet shares insights based on his experience with one of India's top digital marketing agencies and promises in-depth content in upcoming videos to guide viewers on every step of the SEO journey.

Takeaways

• 😀 Practical knowledge is as important as theoretical knowledge in SEO.
• 📊 Understanding the business niche and goals is the first step in any SEO project.
• 🌍 Defining the target location, whether it's local, national, or global, is crucial.
• 📈 Analyze the current ranking and traffic of the website to measure progress.
• 🔑 Keyword research is essential and should be based on the business niche and target location.
• 🏆 Competitor analysis helps in understanding how to outrank others in the same market.
• ⚙️ On-page SEO and off-page SEO need to be done simultaneously for optimal results.
• 📝 Content optimization and building backlinks are critical for SEO success.
• 🔍 Continuously monitor analytics to track progress and adjust strategies.
• 🚀 SEO is a continuous process, requiring regular maintenance and updates to maintain rankings.

Q & A

What is the biggest challenge in learning SEO according to the speaker?

The biggest challenge in learning SEO is the abundance of theories available online without enough practical guidance. Many people discuss SEO concepts, but few explain how to execute SEO projects in real-world scenarios.

What is the speaker's main goal in this video?

The speaker's main goal is to explain how to start and execute an SEO project step-by-step, based on their practical experience from working at a leading digital marketing agency.

How can someone acquire an SEO project?

According to the speaker, an SEO project can be acquired in various ways: working for a company, joining a digital marketing agency, freelancing, or practicing with a dummy website.

What is the first step when starting an SEO project?

The first step is understanding the niche of the business, its goals, and the client's expectations. This includes determining the target location and understanding the business's current website performance in terms of traffic and rankings.

Why is analyzing the current performance of the website important before starting an SEO project?

Analyzing the current performance is important because it helps in comparing the results after implementing SEO strategies. For example, if a website originally has 200 visitors per month and grows to 2000, this data can prove the effectiveness of the SEO efforts.

What role does keyword research play in an SEO project?

Keyword research is a critical part of SEO because it helps identify relevant keywords based on the target location and business goals. These keywords form the foundation for content optimization and search rankings.

How do agencies typically handle keyword research with clients?

Some agencies send a list of selected keywords to clients for approval, while others handle the entire keyword selection process internally without involving the client directly.

What is competitor analysis and why is it important?

Competitor analysis involves examining how competitors are optimizing their websites, what keywords they are ranking for, and their overall SEO strategies. This helps to gather insights and improve one's own SEO approach.

What are the two main aspects of SEO that the speaker mentions, and when should they be implemented?

The two main aspects are on-page SEO (content optimization and technical SEO) and off-page SEO (creating backlinks and social links). Both should ideally be implemented simultaneously, but in cases where only one person is managing the project, on-page SEO is prioritized first.

What does the speaker say about the long-term nature of SEO?

The speaker emphasizes that SEO is a continuous process. Even if a website achieves high rankings, it requires ongoing SEO efforts to maintain and improve those rankings over time.