How to Write a Podcast Script (WITH TEMPLATES)
Summary
TLDREste video ofrece una guía para escribir un guion de podcast efectivo. James Mulvaney, un emprendedor en el espacio de los podcasts, comparte ocho elementos clave para incluir en el guion: introducción, mensaje de patrocinador, presentaciones, segmentos, temas principales, resumen, despedida y llamado a la acción. Cada elemento se explica para mantener la fluidez del podcast y permitir que el personalidad del conductor se filtre a través del contenido, asegurando una experiencia de escucha memorable.
Takeaways
- 🎤 **Estructura flexible**: Un guion escrito para un podcast debe ser lo suficientemente estructurado como para mantenerse en tema, pero flexible para permitir la personalidad del conductor.
- 📝 **Introducción**: Es esencial tener una introducción que establezca el tono y dé una idea de lo que se va a tratar en el episodio.
- 📢 **Mensajes de patrocinadores**: Incluir anuncios o mensajes promocionales, ya sea al inicio del podcast o justo después de la introducción.
- 👋 **Presentaciones**: Introducir al conductor y a los invitados brevemente, sin entrar en detalles excesivos que puedan desviar la atención.
- 🔗 **Segmentos de conexión (segs)**: Utilizar segmentos para vincular diferentes partes del podcast y facilitar la transición entre temas.
- 🗣️ **Temas principales**: Planificar y listar los temas principales de discusión para asegurarse de que no se olviden aspectos importantes.
- 📊 **Resumen**: Al final del episodio, realizar un resumen para resumir los puntos clave y darle un cierre natural al episodio.
- 🎶 **Outro**: Agradecer a los oyentes y tal vez recordarles dejar una opinión o comentario, cerrando el episodio de manera amistosa.
- 💡 **Llamada a la acción**: Instar a los oyentes a tomar alguna acción, como suscribirse a un boletín o seguir en redes sociales, para fomentar la interacción y obtener retroalimentación.
- 🔗 **Descargas de recursos**: El conductor ofrece recursos adicionales, como plantillas de guiones y marcos, en su sitio web para ayudar a otros a crear podcasts de alta calidad.
Q & A
¿Qué es un guion de podcast y por qué es importante?
-Un guion de podcast es un documento que ayuda a mantener el podcast en orden y evita que se desvíe en exceso. Es importante para asegurar que el contenido fluya de manera coherente y se pueda transmitir la personalidad del conductor o equipo de podcast.
¿Cuál es la función de un guion estructurado si no permite inyectar personalidad en el podcast?
-Un guion estructurado permite seguir un formato mientras se permite a los conductores o invitados inyectar su personalidad y hacer que el podcast suene natural y no rígido.
¿Cuáles son las ocho cosas que se pueden incluir en un guion de podcast según James Mulvaney?
-Las ocho cosas son: 1) Introducción, 2) Mensaje del patrocinador, 3) Introducciones de los anfitriones y invitados, 4) Segues o enlaces entre secciones, 5) Temas principales de discusión, 6) Resumen del episodio, 7) Outro o despedida, y 8) Llamada a la acción.
¿Por qué grabar la introducción después de haber grabado el episodio?
-Grabar la introducción después permite resumir lo que está por venir y mantener a los oyentes interesados, prometiendo lo que aprenderán o descubrirán en el episodio.
¿Qué es un 'pre-roll' y cuándo se suele colocar en un podcast?
-Un 'pre-roll' es un mensaje publicitario que se suele colocar al comienzo del podcast, antes de que comience el contenido principal o justo después de la introducción.
¿Qué tipo de información se debe incluir en las introducciones de los anfitriones y los invitados?
-Se debe incluir una breve descripción de quiénes son, qué hacen y qué se puede esperar de su participación en el episodio, sin entrar en detalles excesivos.
¿Cuál es el propósito de los 'segs' o enlaces en un podcast?
-Los 'segs' son enlaces entre una sección y otra que ayudan a unir diferentes elementos del podcast y a facilitar la transición entre temas o características del programa.
¿Por qué es útil mapear los temas principales de discusión en el guion del podcast?
-Mapear los temas ayuda a asegurar que no se olviden aspectos importantes de la conversación y proporciona un punto de referencia para mantener el enfoque del episodio.
¿Cuál es el propósito de un resumen al final de un episodio de podcast?
-El resumen sirve para dar una visión general de lo que se ha discutido, resaltar citas o aprendizajes clave y también puede ser una oportunidad para mencionar lo que vendrá en futuras episodios.
¿Qué se debe hacer en el 'outro' de un podcast y por qué es importante?
-El 'outro' es una forma de agradecerle al oyente por escuchar, recordarles dejar una reseña o comentario y despedirse. Es importante para cerrar el episodio de manera amable y mantener la conexión con el oyente.
¿Qué es una 'llamada a la acción' y cómo afecta el crecimiento del podcast?
-Una 'llamada a la acción' es un mensaje que insta a los oyentes a tomar una acción, como suscribirse a un boletín o seguir en redes sociales. Ayuda a construir una conexión con la audiencia y fomentar el crecimiento del podcast.
Outlines
🎙️ Creando un guion de podcast efectivo
James Mulvaney, un emprendedor en el espacio de los podcasts y fundador de varias plataformas de podcasting, nos presenta un vídeo con ocho elementos clave para escribir un guion de podcast que te permita mantener un flujo estructurado sin perder tu personalidad. Aborda la importancia de una introducción que atraiga al público y les dé una idea de lo que se avecina, la inclusión de anuncios patrocinados, la presentación del conductor y los invitados, y cómo usar segmentos para conectar diferentes partes del podcast. Además, sugiere grabar la introducción después de terminar el episodio para resumir mejor el contenido.
📝 Pasos para un guion de podcast exitoso
El vídeo procede a explicar los pasos para escribir un guion de podcast efectivo. James enfatiza la necesidad de planificar las discusiones principales, asegurándose de no olvidar temas importantes, y de hacer un resumen al final del episodio para refrescar la memoria del oyente. También menciona la importancia del 'outro', que es una forma de despedida y de pedir comentarios o reseñas del podcast. Finalmente, aboga por la inclusión de un 'call to action' al final del episodio para fomentar la interacción con el público y obtener retroalimentación valiosa. James ofrece también recursos y plantillas gratuitas para ayudar a otros a crear sus propios podcasts.
Mindmap
Keywords
💡script
💡personalidad
💡estructura
💡introducción
💡sponsor
💡presentador
💡seg
💡temas
💡resumen
💡outro
💡llamado a la acción
Highlights
Writing a podcast script is essential for staying on track and preventing excessive deviation.
A rigid script can sound scripted and hinder the injection of personality into a podcast.
Eight elements are suggested to include in a podcast script for structure and personality.
Introductions are crucial for setting the scene and engaging listeners.
Recording the introduction after the episode can help summarize the content effectively.
Sponsor messages are common and can be placed before the podcast starts or after the introduction.
Call to actions can be included for listeners to subscribe to newsletters or visit merch stores.
Introducing the host and guests early in the podcast helps set expectations.
Segments or 'segs' are used to transition between different parts of the podcast.
Mapping out main topics of discussion in the script ensures nothing is forgotten.
The summary at the end of the podcast helps to draw the episode to a close.
The outro is a way of saying thanks and reminding listeners to engage with the podcast.
A call to action at the end of the podcast encourages listener participation.
The eight-step formula is flexible and can be adapted to different podcast styles.
Free script templates and frameworks are available for download to assist podcasters.
Engaging with listeners through call to actions can significantly grow a podcast's audience.
Transcripts
hey everybody my name is james now
writing a podcast script uh is a great
way to keep your podcast on track and
make sure that you know you're not going
off piece too much but the thing is if
you write a script that's too rigid um
it can kind of sound well exactly that's
scripted and it can prevent you from
injecting your own personality into a
podcast so in this video i wanted to
give you eight things that you can put
into your script which will allow you to
follow a structure whilst allowing you
to also inject your own personality and
make your podcast sound great all of
that coming right up
[Music]
hey my name is james mulvaney i'm an
entrepreneur working within the podcast
space i'm founder of radio.co
podcast.commatchmaker.fm and also more
recently q podcast as well now if you
are thinking about creating a script for
your podcast make sure you watch the end
of this video because i'm actually going
to provide you a series of frameworks
and scripts i've put together that we've
been using for a lot of the work we do
with clients to produce high-end
podcasts and in this video i'm going to
give you eight steps to writing an
effective podcast script to ensure that
your podcast flows ever so smoothly but
also allows you to get across your
personality and all the points that you
want to make so let's dive right in
so
firstly the introduction just as i've
done in this very video it would be a
bit weird if say like a movie didn't
have some kind of title sequence or an
opening scene to kind of set the scene
and set the picture and kind of give
your audience an idea of what's coming
up
just like that a podcast also needs an
introduction and it's really really
useful when it comes to podcasting to
actually include an introduction to tell
people tease people what is coming up in
the episode it's going to keep listeners
engaged and it's going to promise what
they're going to learn or what they're
going to discover or how they're going
to be entertained through the episode so
quite often introductions are recorded
after the episode's been recorded that's
a really great way of doing a top tip
there
if you record your episode then go back
and record the introduction after
because it allows you to kind of
summarize what is coming up in your
episode try and keep it slick try and
keep it within so 30 to 60 seconds
doesn't need to be much longer than that
couple of minutes maybe at maximum but
really summarize what's coming up in the
episode um why should the listener keep
listening and also what are they going
to learn or what are they going to gain
from tuning in for the entire episode
next up a message from the sponsor it's
quite common nowadays for podcasts to
have sponsors
or to have some kind of promotional
upsell and it's great to get this in
either really before the podcast even
starts or straight after the
introduction this is often called a
pre-roll um this can sometimes be a
predefined message that you will be
asked to read word for word uh which is
what is known as a live read or it can
kind of sometimes be improvised a little
bit um but generally speaking this is
when the host is promoting a product or
service and if you don't have a sponsor
of your podcast this could literally be
some kind of call to action it might be
as a podcaster you want your listeners
to subscribe to your newsletter so
they're notified when new episodes are
released or it could be something like
go and check out our merch store
whatever it is it's always a good idea
to get this in before kind of getting
into the nitty-gritty of things you can
also do a mid-roll and post-roll but
basically this is a commercial message
number three
introductions you should introduce
yourself as a host and also introduce
any guests that you've got on your show
this can again be simple you don't need
to go into the whole life history
because that's the point if you've got a
guest on your show you'll really really
get that from them but it could be
simple as
i'm interviewing for example i'd talk
about myself here i'd say i'm
interviewing james mulvaney who is
founder of podcast.commatchmaker.fm
and he's an entrepreneur working within
the audio space trying to summarize it
within a few words a couple of sentences
at most let the guests speak for
themselves let them tell their stories
but introduce them set their precedents
to who they are and what you can
potentially expect to learn from that
particular guest and of course it's
always a good idea to introduce yourself
as the host as well
next up include a seg or two you might
have noticed that podcasts often aren't
a linear format they might have
different features going on or different
elements within that podcast and a seg
is simply a link between one section and
another this is commonly used in radio
you might say between two songs for
example
so let's say uh i might outro a song and
say we've got this song coming up next
and likewise in a podcast you can seg
between two different topics or two
different elements of your show so it
might be saying well that was great now
let's learn about x or it might be
saying
here is our weekly feature where we talk
to one of our listeners whatever it
might be but make sure you put these
into your script so you're remembering
to record these and this will make it
much easier in the edit afterwards if
you've got some elements to play with
again you could potentially even script
these
word for word is fine you can always
record these afterwards as well quite
often you've recorded the different
elements of your episode and then you
want to kind of structure it together
look at segs as the kind of glue that
binds all of your episodes together
between various different sections or
elements
next up the main topics for discussion
this particularly is very useful if you
are interviewing a guest for your show
or maybe you know you're doing a
discussion with your other co-hosts it's
always really good to actually map out
on a document as part of your script
what you're going to be talking about in
the episode i know this kind of sounds
obvious uh but sometimes
people will just have one topic of
discussion and that's fine but then you
can quite often forget to talk about
certain things which can sometimes
really add to your show or add depth to
what you're talking about
so split your topics of discussion out
into bulleted lists of things that you
want to talk about you know headings
subheadings uh or topics and subtopics
and really try and go into some detail
so you don't forget to talk about things
that kind of crucial to
the the kind of core of your show what
it is you actually want to talk about um
as i said i know sounds obvious but make
sure that you're writing the things that
you want to talk about in your episode
down you've got it in front of you
doesn't matter if you then start going
off on slight tangents but you've got
something a reference point that you can
bring you back on track make sure that
you're following exactly what you want
to set out to talk about
next up is the summary a summary is a
really good way of drawing your episode
to a close once you've recorded your
episode you might actually want to go
back and listen to it and then record
your summary after interviewing say a
guest
draw out some quotes from them maybe
edit it together a nice little package
or just reflect yourself or what you
think you've learned by talking to that
person
or you can even use the summary to talk
about potentially things that are coming
up in the next episode
use it as a tease to talk about what is
coming up in future
but summary is a really good way of just
basically saying here's what's been in
this this episode uh we think this has
been really useful you might have gone
into a lot of detail i would say 40 or
60 minutes you can wrap it up within a
space of a five-minute chunk of audio
basically just to give the listener a
little refresher on some of the things
that you've talked about always really
good way to finish your episode and draw
it to a natural close i think
number seven the outro an outro is
simply saying thanks for listening to
the podcast
maybe remind the listener to leave a
review or comment or get involved in the
discussion
and it's just a good way of kind of like
wrapping up the episode of drawing to
complain basically saying goodbye
i know finally number eight is the call
to action
kind of very similar to the intro what i
talked about earlier
you might want the listener to take some
kind of action this could either be a
commercial sponsorship message or it
could be saying go subscribe to our
newsletter go and follow our social
media accounts whatever you think is
relevant and appropriate for your
podcast quite often call to actions
might be a combination of these things
but ultimately it is just that it's a
call to action it's telling your
listeners to take some kind of action
and i think too many podcasters neglect
this and don't get involved with their
listeners as much as they should be it
allows you to get that all-important
feedback from listeners and allow them
to engage with you because ultimately
someone's listening to your episode you
don't always know who that person is but
if you get a call to action in place
which says hey send us an email with
your thoughts or tweet us or follow us
on instagram or you know join our
newsletter you've immediately got an
open line of communication with that
listener suddenly you start to build a
picture of who your real audience is so
call to action really really important
if you've not got one at the end of your
podcast i'd recommend you do because
it's one of these things that can change
your podcast
and really allow you to grow it
significantly because once you've got
that connection that bond with your
audience you'll notice things start
changing very very rapidly in your favor
so there we have it that is my eight
step formula to writing a successful
podcast script of course all of these
elements are interchangeable you might
not necessarily need all eight of them
in every single script you write and of
course there are no hard and fast rules
to writing a script of course you want
to adapt what i've talked about today to
suit your podcast and your style of
presenting or hosting now just to finish
up if you found this video useful i'd
really appreciate a thumbs up and also
comment below with your tips to writing
effective podcast scripts perhaps
there's some things i've not mentioned
today which you think others might
benefit from and let's get the
discussion going and finally if you want
to get hold of a set of frameworks i've
put together uh script templates and
basically the bare bones of how we
create podcasts for high-profile clients
that we work with i've actually uploaded
them for free you can download them on
my website if you go to jamesm.com
frameworks that's jamesm.com frameworks
you can get hold of our scripts and some
of the frameworks that we've used for
various different types of podcasts on
there
well worth of checking out and as i
mentioned i thought i'd throw them up
there for free so anyone can get hold of
them head to james.com frameworks
download your copy today hopefully
you've found this video really useful
and remember to subscribe to the channel
for more stuff like this really
appreciate your subscriptions and again
if you've got any questions comments
please leave them below i'll speak to
you soon take it easy bye for now
you
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