3 Strategi Bisnis Sukses Dari BUKU PERANG ( The Art of War ) #SelfDev

Summary

This video script discusses applying ancient military strategies from 'The Art of War' to modern business. It emphasizes the importance of self-awareness and understanding competitors, using the 4Ps (Product, Price, Promotion, Place) to analyze the market. The speaker introduces the concept of 'Blue Ocean' strategy, suggesting businesses find uncontested markets to thrive without direct competition. The video also advises on choosing battles wisely, focusing on sustainable growth rather than competing in every aspect.

Takeaways

• 📚 The speaker discusses the relevance of 'The Art of War', a 400-year-old military strategy book, to modern business practices.
• 🌟 The book emphasizes the importance of understanding one's own strengths and weaknesses (SWOT analysis) and those of the competition before engaging in any business venture.
• 🔍 The first tip for business success is to subscribe to the speaker's content, highlighting the importance of learning from others' expertise.
• 🛡 The concept of 'winning without fighting' is introduced, suggesting that the best victories are those achieved without direct conflict.
• 🌊 The difference between 'Red Ocean' (competitive markets) and 'Blue Ocean' (less competitive, innovative markets) strategies is explained, with a push towards the latter for business success.
• 💡 The speaker advises businesses to focus on their strengths and avoid areas where they are not proficient, suggesting collaboration or learning to improve in those areas.
• 🤝 The importance of unity and teamwork is highlighted, suggesting that a strong, cohesive team is more likely to succeed in business endeavors.
• 🎯 The speaker stresses the need to choose battles wisely in business, focusing on the big picture rather than getting caught up in small, insignificant conflicts.
• 🌐 Geographical, customer segmentation, and product uniqueness are suggested as ways to create a 'Blue Ocean' strategy and stand out in the market.
• 📈 Statistics are mentioned to show the profitability of companies using 'Blue Ocean' strategies compared to those in 'Red Ocean' markets.
• 📱 The example of Apple's iPhone is used to illustrate a successful 'Blue Ocean' strategy, where they created a new market and dominated it with innovative technology.

Q & A

What are the three principles of business mentioned in the transcript?

The three principles of business mentioned are derived from 'The Art of War', a book that emphasizes strategy, understanding oneself and the competition, and the importance of unity over size or individual strength.

How does the speaker suggest one should approach entering a business field like fashion?

The speaker suggests analyzing competitors based on the 4Ps: Product, Price, Promotion, and Place. Understanding one's own strengths and weaknesses (SWOT analysis) is also crucial before entering a business field.

What is the significance of the quote 'Know yourself and know your enemy' in the context of business?

The quote emphasizes the importance of self-awareness and competitive analysis in business strategy. It suggests that before engaging in any business venture, one must understand their own capabilities and the strengths and weaknesses of their competitors.

What does the speaker mean by 'Unity not the size or individual' in business?

The speaker is referring to the idea that in business, it's not the size of the company or the individual's prowess that matters most, but the unity and teamwork that can lead to success.

What is the concept of 'Blue Ocean' strategy as discussed in the transcript?

The 'Blue Ocean' strategy refers to creating uncontested market space and making the competition irrelevant. It's about finding or creating a new market where there is little to no competition, as opposed to the 'Red Ocean' which is a market space crowded with competition.

How does the speaker relate the concept of 'winning without fighting' to business?

The speaker relates 'winning without fighting' to the idea of creating a unique product or service that doesn't directly compete with existing offerings, thus avoiding direct conflict with competitors.

What is the importance of understanding one's own strengths and weaknesses (SWOT analysis) in business according to the transcript?

Understanding one's own strengths and weaknesses is crucial for strategic planning in business. It helps in identifying areas of improvement and leveraging existing strengths to gain a competitive advantage.

What does the speaker suggest as a strategy to avoid direct competition in business?

The speaker suggests finding a 'Blue Ocean', which is an uncontested market space where the business can thrive without direct competition, by creating unique products or services that meet unmet customer needs.

How does the speaker interpret the military strategy of 'picking your battles' in a business context?

In a business context, 'picking your battles' means focusing on areas where the business has a competitive advantage and can achieve significant rewards, rather than spreading resources too thin across multiple fronts.

What is the significance of the 'Red Ocean' strategy mentioned in the transcript?

The 'Red Ocean' strategy represents competing in existing markets where competition is fierce. It's characterized by trying to take market share from rivals, often through aggressive tactics and price wars.

How does the speaker recommend businesses to differentiate themselves in a crowded market?

The speaker recommends businesses to differentiate themselves by creating a 'Blue Ocean' strategy, which involves offering unique value propositions that set them apart from competitors and attract customers away from existing options.

Outlines

00:00

📚 Ancient Wisdom in Modern Business

The paragraph discusses the relevance of 'The Art of War', a 400-year-old military strategy book, to modern business strategies. The speaker emphasizes the importance of understanding the book's context and applying its principles to various fields such as politics, economics, and psychology. The speaker translates key lessons into business strategies, starting with the advice to 'know thyself and know thy enemy'. This involves analyzing competitors using the 4Ps (Product, Price, Promotion, and Place). The paragraph also introduces the concept of SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and suggests that understanding one's own strengths and weaknesses is crucial before engaging in competition. The speaker provides examples of how to leverage strengths and mitigate weaknesses, such as partnering with others or seeking investors.

05:01

🌊 Winning Business Battles with Blue Ocean Strategy

This paragraph delves into the concept of 'winning without fighting' by avoiding direct competition, which is likened to entering a 'blue ocean' market where competition is less fierce. The speaker explains the difference between 'red ocean' markets, which are saturated and competitive, and 'blue ocean' markets, which are less explored and offer greater potential for growth. The example of Apple's iPhone is used to illustrate how entering a blue ocean market can lead to significant success. The speaker advises businesses to focus on their strengths and to be strategic about which battles to engage in, suggesting that sometimes it's better to let smaller battles be lost in order to win the overall war. The importance of understanding the competitive landscape and making strategic decisions is highlighted, along with the idea that businesses should aim to create customer loyalty rather than just competing on price or features.

Keywords

💡Business Principles

Business principles refer to the fundamental truths or guidelines that drive business operations and strategies. In the video, the speaker discusses applying ancient military strategies to modern business, suggesting that principles from 'The Art of War' can be adapted for business success. This keyword is central to the video's theme of leveraging historical wisdom for contemporary business strategies.

💡The Art of War

'The Art of War' is a classic Chinese military treatise written by Sun Tzu. The video references this book as a source of strategic wisdom that can be applied to business. The speaker emphasizes that while many people are familiar with the book's synopsis, few understand its full context and the breadth of its applicability to areas beyond warfare, including politics, economics, and business.

💡Strategic Advantage

Strategic advantage refers to the superior position or leverage a business or individual can gain over competitors. The video mentions that understanding one's own strengths and weaknesses (SWOT analysis) and those of competitors is crucial for gaining a strategic advantage in business. The speaker uses the example of analyzing competitors based on the 4Ps: product, price, promotion, and place.

💡SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It's a strategic planning method used to identify and analyze these elements in a business venture or project. In the video, SWOT is used to illustrate how to understand one's own business and the competitive landscape, with the speaker suggesting that recognizing internal and external factors is key to strategic planning.

💡Blue Ocean Strategy

The Blue Ocean Strategy is a business concept that refers to creating uncontested market space and making the competition irrelevant. The video contrasts this with the 'Red Ocean Strategy,' which involves competing in existing markets. The speaker explains that businesses using the Blue Ocean Strategy have higher profit margins because they avoid the cutthroat competition of the 'Red Ocean' markets.

💡Red Ocean Strategy

Red Ocean Strategy refers to competing within existing, known markets, often characterized by fierce competition. The video describes 'Red Ocean' markets as saturated and bloody, where businesses fight over the same pool of customers. This is contrasted with the 'Blue Ocean Strategy,' which seeks to create new markets with less competition.

💡Unity

Unity in the context of the video refers to the cohesiveness and collaboration within a team or organization. The speaker mentions that a unified team is more likely to succeed in business endeavors. The concept is tied to the idea that a business should focus on building a strong internal team rather than solely on outperforming competitors.

💡Internal and External Factors

These factors are crucial for business analysis. Internal factors refer to elements within a company's control, like management, finances, and operations. External factors are outside influences, such as market conditions and competition. The video emphasizes understanding both to formulate effective business strategies, as highlighted by the speaker's discussion on SWOT analysis.

💡Profitability

Profitability is a measure of a company's financial performance and ability to generate profit. The video underscores the importance of creating a profitable business model, suggesting that a successful business should be able to attract customers and generate profits without engaging in direct competition with others.

💡Market Share

Market share represents the portion of the market a company controls in its industry. The video discusses the concept of market share in the context of business battles, where the speaker advises focusing on winning the 'big battles' that contribute significantly to market share and profitability.

💡Competitive Battles

Competitive battles refer to the direct confrontations between businesses in the market. The video suggests that businesses should strategically choose which battles to engage in, emphasizing the importance of focusing on battles that align with the company's strengths and strategic goals.

Highlights

The speaker will teach three business principles from a 400-year-old war book that are still relevant today.

The book 'Art of War' is likened to a guide for business success despite its military context.

Many people misunderstand the book's synopsis without reading it in full, missing its full context and value.

The book's military strategies can be applied to politics, economics, business, psychology, and daily life.

The speaker emphasizes creating business content and agrees with the importance of the three principles.

The first tip for business success is to subscribe, reflecting the importance of community and network building.

The primary focus of Chinese military strategy is to win the war without fighting, a principle applicable to business.

Understanding oneself and the competition is crucial before engaging in any form of 'war' or business.

Analyzing competitors using the 4Ps (Product, Price, Promotion, and Place) is a fundamental step for new entrepreneurs.

The concept of Unity is highlighted as more important than individual strength or size.

The speaker provides an example of starting a business, emphasizing self-awareness and building a team.

SWOT analysis is introduced as a tool for understanding internal strengths and weaknesses and external opportunities and threats.

The importance of understanding one's capabilities and the need for external support is discussed.

The speaker explains how to identify and capitalize on opportunities and avoid unnecessary competition.

The concept of 'Blue Ocean' strategy is introduced as a way to win in business without direct competition.

Statistics show that companies using 'Blue Ocean' strategies have higher profit margins than those in 'Red Ocean' markets.

The speaker contrasts 'Red Ocean' markets, which are competitive and bloody, with 'Blue Ocean' markets, which offer less competition but require more innovation.

The story of Apple's success with the iPhone is used as an example of entering a 'Blue Ocean' market.

The importance of picking battles wisely in business is emphasized, focusing on significant 'wars' rather than minor skirmishes.

The speaker advises focusing on customer needs rather than competitor actions to achieve sustainable business success.

The story of Lego's near bankruptcy and recovery is used to illustrate the importance of staying true to one's strengths in business.

The speaker concludes by encouraging the audience to read the book or seek a detailed summary for a deeper understanding of its applications.

Transcripts

gua bakal ajarin kalian 3 prinsip bisnis

dari buku perang 400 tahun sebelum

masehi masih bisa dipelajari sampai

sekarang buat bisnis nama bukunya Art of

War intinya di buku itu kok kayak

cingcong banget perang tapi dia

bilangnya kalau lu mau menang perang lu

jangan perang kan kayak main Blon

banyak orang yang lihat sinopsis dari

buku ini tapi nggak baca full dan dia

nggak ngerti konteksnya itu maksudnya

apa hebatnya buku perang ini dari ahli

strategi military China itu kalian bisa

ambil pelajarannya di politik ekonomi

bisnis psikologi bahkan kehidupan

sehari-hari karena kalian lagi suka gua

bikin konten bisnis gua akan Translate 3

hal yang penting banget yang gua setuju

sama suzu ini cara kalian menang di

dunia bisnis tips pertama yang paling

penting adalah subscribe

tips pertama ingat karena ini Chinese

military strategi yang fokus utamanya

adalah untuk memenangkan perang besar so

save to say dia ngerti strateginya

sebelum kita bahas tentang topik

utamanya Gimana cara menang tanpa

konflik ada satu quote yang penting

banget buat dia now dieself and your

Enemy jadi itu chapter 1 sebelum kalian

mikirin perang sebelum mikirin siapin

senjata apa dengan lain hal paling

penting di dalam hidup atau apapun itu

strategi apapun adalah mengenali diri

sendiri dan mengenali kompetitor

urutannya gitu Berapa banyak dari kalian

kalau mau bikin bisnis makanan atau

bikin bisnis fashion Hal pertama yang

kalian lakuin adalah siapa yang yang

jago di fashion ini siapa kompetitornya

kita ngelihat berdasarkan 4P produk

price promotion and place kita analisa

semua kompetitor dan kebanyakan pebisnis

pemula mulai dari sana ada satu kota

tambahan juga di bukunya It's About

Unity not the size or individual that

next the team World kira-kira kayak gitu

quote pastinya kayak gini awal mulai

dari semua peperangan yang kalian bakal

menangis adalah mengenali diri sendiri

membangun tim yang bukan fokus ke

kompetitor gua kasih example kalau

kalian mau mulai bisnis kalian bisa

praktekin ini sekarang juga yaitu sword

dan ini SWAT bukan bisnis kalian loh

bukan bisnis kompetitor dulu tapi kalian

sebagai bisnis owner terbagi dua ya SW

internal ot yaitu eksternal boro-boro

ngomongin perang kalau kita nggak kenal

Strike sama weakness kita ini hal

internal dari diri kita sendiri kalian

jago apa jago masak Oke strength tapi

enggak jago desain enggak jago marketing

Oke weakness enggak bisa jualan kalian

dari keluarga yang cukup berada punya

kenalan ke chef terkenal Oke opportunity

tapi keluarga kalian enggak support

semua dan kalian lagi masak kuliah

enggak punya full time oke treat ini

jauh lebih penting dibanding kalian coba

oper-oprek konektor lagi ngapain Kalau

loginnya buat apa kalian tahu mereka

ngapain Kalau kalian sendiri aja enggak

tahu kalian bisa ngapain dari ngenalin

diri sendiri SWAT ini kalian baru ngerti

yang namanya external dependence apa

hal-hal eksternal yang kalian butuhin

untuk siap-siap berperang misalnya

weakness kalian bisa enggak diisi dengan

partner lain perlu enggak cari comforder

Apakah kalian punya modal untuk mulai

bisnis ini perlu enggak cari investor

luar kalian punya teman enggak yang

punya pengalaman bangun bisnis yang

kalian mau Oh enggak punya berarti

kalian bisa Consider fokus di internal

skin sendiri itu quote-nya no dry self

Jadi kalian tahu sebelum perang kalian

milih nanti perang yang mana Baru step

kedua kalian ke kompetitor juga

fashion bisnis mulai pelajarin apa yang

mereka jago apa yang mereka nggak jago

replace mereka apa opportunity nya apa

kira-kira mereka terancam karena mereka

banyak hutang kalian pelajari semuanya

pakai 4P tadi yang kalian bisa belajar

di sentrepreneur gratis semuanya kalian

kepoin Instagramnya dan tahu enggak

walaupun konteksnya adalah noda realme

di buku ini dia enggak ngejelasin ini

untuk berperang justru dia ngajarin

kalian untuk avoid perang sudah tahu

mereka bisa ngapain enggak usah dilawan

ya masuk ke Chapter 2 win without

fighting Gimana cara menang di dunia

bisnis tanpa kita berkompetisi ini

kotornya dari suzu The Greatest Victory

is that one without enggak pernah tapi

lu menang itu tujuannya kalau kita

ngomong menang di dunia bisnis artinya

kan kalian punya suatu company yang

profitable bisa dapat customer tanpa

harus ikut-ikutan sama orang kalau

kalian Banyakin konten gua yang lama

kalian harus tahu ini masuk apa ya kita

bakal membahas red ocean blue Ocean bisa

nggak bisnis menang tanpa perang bisa

banget dan itu namanya Blue Ocean gue

jelasin dulu ya red ocean atau lautan

yang merah karena isinya darah semua

ikan makan makanan digigit-gigitan

kenapa soalnya banyak pemain yang bisa

kalau mau masuk dunia fashion oh baju

cowok printed polos biasa

gila-gilaan kalian sikutannya bakal

gila-gila tapi kadang gua super match

yang mungkin customernya Lebih dikit

tapi enggak banyak kompetitor misalnya

kalian baju yang blink-bling ada led-nya

ada apa gitu kan itu cara menang tanpa

perang dan ada statistiknya dari 18

perusahaan 114% yang menggunakan

strategi Blue Ocean punya profit 61%

lebih tinggi dibanding kompetitornya

yang red ocean ini profit margin loh

color red ocean kayak di jam-jaman

e-commerce start up Yes mereka gede

mereka punya duit banyak tapi kan mereka

enggak profit mereka bakar duit kenapa

mau enggak mau mereka harus perang

sikut-sikutan sama orang sebagai

praktisi bisnis kalau kalian mau menang

sama perang cari yang benar-benar Blue

Ocean tapi ada plus minusnya red ocean

Kenapa gigit-gigitan karena jelas

makanannya banyak di sana customernya

udah ngerti

Ocean itu customernya Lebih dikit dan

kalian harus cari lebih susah tapi

enaknya nggak banyak yang kompetisi di

sana kalian bisa ngelakuin ini dengan

beberapa cara bisa berdasarkan geografis

misalnya di Jakarta Barat uh rame banget

di sini Jakarta Timur enggak ada Blue

Ocean atau belum bikin makanan kue

pancong semuanya udah bikin kue pancong

maca dan aneh rame banget di Indonesia

modifikasi jadi kue pancong pakai pakai

soda Glow the dark atau apapun itu yang

orang lain dengan memakai lakuin sama

itu juga bisa blow Ocean jadi Blue Ocean

bukan berarti kayak benar-benar industri

doang bisa jadi geografis customer

segmentation produk unikness dan masih

banyak lagi dan sebenarnya ini maksudnya

di saat Apple yang sekarang terkenal

dengan iphone-nya mereka walaupun mereka

perusahaannya udah lumayan middle size

waktu itu mereka enggak langsung saingan

sama BlackBerry mereka enggak langsung

sayang sama Android Nokia yang semuanya

sayangnya di film Vector yang sama layar

keyboard di bawah mereka nunggu momen

yang tepat di mana mereka benar-benar

bisa bikin produk yang beda tunggu

teknologi advancement yang sebelumnya

mereka fokus ke komputer mereka yakin

mereka punya yang berbeda handphone full

touchscreen kapasitif multitas baru

mereka masuk ke sana dan itu Blue Ocean

enggak ada pemain yang kayak gitu itu

yang pelan-pelan bikin Apple punya

namanya kompetitif mode kalau lu masuk

ke industri Blue Ocean dan bisa dapetin

seluruh Market Share dari Blue Ocean itu

atau mayoritas dan kalian bisa

pertahanin itu mouth karena mereka udah

loyal sama kalian tapi ini mitos yang

banyak orang gak ngerti maksudnya Ya

udah kita selalu about conflic untuk

menang Salah One day konflik will hap

sedamai-damai kita cari permainan perang

yang enggak ada peperangan

ujung-ujungnya kita bakal ditodong untuk

perang pasti 100% di dunia bisnis

kompetition real orang lihat kalian

masuk ke bulu market terus sukses

kompetitor lain masuk makanya di poin 3

pelajaran bisnis dari buku perang ini

pick your Battles kita bedain namanya

Battle Anwar ada quote-nya yumeilus the

battle but you will ada beberapa

peperangan kecil yang kanan boleh kalah

tapi kalian tetap menang peperangan

besarnya kalau di kontes bisnis War

Biasanya kita translate ke market share

dan profit seberapa besar Market Share

atau pangsa pasar yang kita punya dan

customer beli sama kita beli sama kita

sampai kita profit terus just War Battle

adalah perang kecil-kecilnya itu kalian

bisnis yang punya 5 produk lain misalnya

55 nya nggak usah sukses karena jarang

perusahaan yang bisa sukses di semua

Lini bisnis mereka sebagai top

competitor tapi sering juga mereka kill

bisnis unitnya nggak terlalu work terus

fokus ke 3 yang Emang works kan

ujung-ujungnya untuk bisnis bisa

sustainable kalian harus fokus ke

customer bukan fokus ke kompetitor

terlalu dalam Ini nyambung ke poin satu

ukur Strike yang witness competitor

masing-masing dua ukuran Restu

reward-nya worth it enggak buat kalian

perang Battle ini tiga maximize

resources Unity tim kalian jagonya di

mana fokus di yang kalian jago Jangan

cuma sekedar mau perang Battle itu

kalian bikin tim baru yang mungkin

enggak jago atau kayak paksain perang

tim kalian ke tim itu contohnya Lego

hampir bangkrut mainan yang terkenal ini

udah jago dibikin mainan mau masuk ke

medan perang tim Park kayak Dufan gitu

loh dan waktu itu cost mereka itu naik

gila-gila tiga tim parks dari tahun '96

sampai 2002 dan sempat lupa sama dia

mereka Unity dari timnya mereka stretchy

mereka sampai mereka ambil bangkrut so

picture Battle perang di medan perang

yang kalian jago kalau enggak jago

enggak usah perang mungkin untuk sunrise

video ini ini tuh mirip sama bisnis

strategi link startup juga dimana terus

ubah adaptasi memenangkan perang-perang

kecil dulu sampai kalian menang level

Kapan loginnya kalau di game baru ke

perang-perang gede selanjutnya dan

selalu kenalin semua pemain-pemain

pionnya di medan perang di video yang

terlalu panjang saran Gua boleh dibaca

bukunya atau summary yang lebih detail

itu buku benar-benar buku perang dari

ribuan tahun lalu tapi bisa dipakai di

banyak banget aspek hidup kita karena

strategi still strategi managing team

still managing team Winning or loosing

competition selalu ada di semua hidup

kita ada pertanyaan

[Musik]