Alex Hormozi’s Advice on Content Creation
Summary
TLDR本视频脚本由知名内容创作者Alex分享,他通过40个月的努力,在社交媒体上吸引了780万粉丝,并获得20亿次曝光。他提出了五个阶段的内容创作策略:从开始发布内容,到保持一致性,再到多平台发布,然后是最大化每个平台的潜力,最后是内容的再利用和网络化。Alex强调了一致性的重要性,并建议创作者从自己熟悉的平台开始,逐步建立权威,并最终实现内容的自动化和再利用,以实现长期增长。
Takeaways
- 🚀 **开始行动**:克服完美主义,开始发布内容是增长社交媒体关注者的关键第一步。
- 📅 **保持一致性**:建立发布节奏,选择一个你熟悉的平台并坚持定期发布内容。
- 🔄 **平台选择**:建议从你已经在使用且熟悉的平台开始,这有助于你更快地适应内容创作。
- 📈 **增加发布量**:在所有平台上可靠地发布内容,增加发布量可以显著提升曝光度。
- 🔄 **最大化利用平台**:了解每个平台的最大发布频率,并尽可能地增加发布量。
- 🔄 **内容再利用**:将一个内容源(如播客)转化为多个平台的内容,以提高效率和覆盖面。
- 🔗 **建立权威**:通过展示成功案例和个人故事来建立权威,这有助于吸引和保持观众。
- 📊 **长期视角**:认识到内容创作和增长是一个长期过程,需要持续的努力和耐心。
- 📱 **适应不同平台**:根据不同平台的用户群体调整内容的包装和呈现方式。
- 💡 **个人化内容**:通过分享个人经验和故事来建立与观众的联系,而不是仅仅提供指导。
Q & A
Alex Rosi在40个月内增长了多少社交媒体粉丝?
-Alex Rosi在40个月内增长了780万社交媒体粉丝。
根据Alex Rosi的经验,内容创作的第一阶段是什么?
-内容创作的第一阶段是制作一些东西并发布它,即开始行动,发布内容。
为什么许多人在内容创作的第一阶段就停滞不前?
-许多人在第一阶段停滞不前,因为他们过于担心内容的完美性,导致他们推迟发布,错过了开始的最佳时机。
Alex Rosi建议如何保持内容发布的一致性?
-Alex Rosi建议创建一个发布节奏或日历,围绕何时发布内容,并找到一个你已经熟悉的平台进行发布。
为什么选择你已经熟悉的平台进行内容发布很重要?
-选择熟悉的平台是因为你已经了解该平台的运作方式,知道什么样的内容能够获得点赞、观看和评论。
内容发布的第三阶段是什么?
-第三阶段是可靠地发布内容,并在所有平台上进行发布,这将大大增加你发布内容的量。
如何最大化每个平台的发布效果?
-要最大化每个平台的发布效果,需要了解每个平台的最大发布量,并同时在所有平台上增加发布量。
Alex Rosi提到的内容发布的第四阶段是什么?
-第四阶段是从在每个平台上定期发布一次内容转变为最大化每个平台的承载能力。
为什么在内容创作中保持一致性很重要?
-保持一致性可以为未来几年打下基础,并为增加发布量做好准备,最终可能导致内容的病毒式传播。
Alex Rosi提到的内容创作的第五阶段是什么?
-第五阶段是开始捕捉并为所有平台创建内容,例如通过制作节目并重新利用这些内容来增强影响力。
如何通过重新利用内容来节省内容创作的时间?
-通过将一小时的播客或视频分解成多个短视频或推文,可以从一次采访中获取多个内容片段,从而节省时间。
为什么在社交媒体上展示你的成功故事很重要?
-展示成功故事可以建立权威性,使人们相信你的内容值得关注,并使你的内容在众多创作者中脱颖而出。
Alex Rosi对于如何避免在内容中显得过于推销有什么建议?
-Alex Rosi建议通过分享个人经验和观察来建立权威,而不是直接告诉别人应该怎么做,这样可以显得更加真诚和人性化。
Outlines
📈 如何快速增长社交媒体粉丝
本段讲述了Alex Rosi在短短40个月内,如何将电子邮件订阅者从0增加到700万,并且获得了2亿次曝光。他强调了内容创作对于增长社交媒体粉丝的重要性,并提出了五个阶段的增长策略。第一阶段是开始创作并发布内容,这是许多人面临的最大挑战。第二阶段是保持发布内容的一致性,建立发布节奏或日历。第三阶段是可靠地发布内容,并在所有平台上进行。第四阶段是最大化每个平台的发布量,以增加曝光率。第五阶段是为所有平台创建和捕捉内容,例如通过播客或YouTube视频与他人合作,以提高内容的再利用价值。
🌐 跨平台内容的差异化包装
这一段讨论了不同社交媒体平台上内容的差异化包装。Alex提到,即使是相同的内容,在不同平台上也需要进行适当的调整以适应不同用户群体的偏好。例如,Facebook上可能更适合发布模因内容,而Instagram Reels则需要更精致,TikTok则更倾向于原始和未经过滤的内容。此外,他强调了持续发布内容的重要性,并以自己的播客为例,说明了即使在初期没有立即成功,但通过持续的努力和改进,最终也能取得显著的成果。
🤖 自动化内容创作与AI工具的应用
最后一段提出了一个解决方案,即通过AI系统自动化内容创作,以减轻创作者的工作负担。这对于那些刚开始并且没有团队帮助的内容创作者尤其有用。通过AI工具,可以更高效地制作内容,并且可以针对不同的社交媒体平台进行优化。视频以鼓励观众点击链接了解更多关于AI内容创作系统的信息结束。
Mindmap
Keywords
💡内容创作
💡社交媒体
💡粉丝增长
💡一致性
💡平台
💡病毒式传播
💡内容再利用
💡权威性
💡自动化
💡个性化
Highlights
电子邮件订阅者从0增加到70万,总曝光量达到20亿次。
Alex Rori在40个月内获得了780万社交媒体粉丝。
内容创作的第一阶段是制作并发布内容。
许多人未能迈出第一步,因为追求完美而延迟开始。
第二阶段是建立发布内容的规律和日历。
建议从你已经熟悉的平台开始发布内容。
一致性是建立长期基础的关键。
第三阶段是可靠地在所有平台上发布内容。
第四阶段是最大化每个平台的发布量。
社交媒体算法会推动一致性发布者的内容。
当发布的内容获得病毒式传播时,应加倍努力并继续发布类似风格的内容。
大多数人从未达到第四阶段,因为他们没有在开始时看到病毒式观看。
第五阶段是从为所有平台创建内容转变为捕捉并为特定平台创建内容。
建立权威后,开始与高影响力的人建立联系和网络。
使用AI工具如Cast Magic来帮助内容的再利用。
不同平台的用户群体不同,因此需要调整内容的包装。
Alex分享了他6年前开始播客的经历,强调了一致性的重要性。
大多数人认为90天内就能看到成功,但现实并非如此。
第一年大多数人还在寻找自己的声音和定位。
通过一致性发布内容,长期来看你将获得病毒式传播的机会。
建立权威和信任是让人们倾听你的关键。
通过展示你是如何实现目标的,而不是告诉别人应该怎么做,可以更容易地建立权威。
人们讨厌被推销,所以内容应该展示你的路径和经验。
Alex建议,通过他的方法,你可以在几个月内轻松增长超过100万粉丝。
内容创作可能非常耗时,尤其是对于刚开始且没有团队帮助的人。
Transcripts
and my email subscribers went from 0 to
700,000 for a grand total of 2 billion
Impressions over that time period and
7.8 million new subscribers Alex rosi is
one of the most well-known content
creators in the business space and in
just 40 months he gained 7.8 million
followers across all of his social media
channels So today we're going to see
what he has to say about content
creation and how we can apply it to grow
our social media following phase one is
you make something and you post it
that's it you just got to post something
sometime somewhere and believe it or not
a lot of you guys haven't even done
phase one which is why I have to outline
it the biggest hurdle for the majority
of people is just getting started they
get so worried about it being perfect
that they wait 6 months longer than they
really need to and they realize they
just wish they started sooner number two
is that you post something consistently
you create a Cadence or a calendar
around when you post you find a platform
that you like ideally one that you're
probably already using and you just post
again after you posted once and you say
you know what this was s days apart if I
do this every seven days I will now be
consistent obviously just posting is not
going to get you anywhere if you're only
posting one video every couple of months
or even if you're posting seven videos
for 7 days straight and then you take 2
weeks off I rather see somebody be
consistent every single day or even
every other day to get started then have
them posting for 7 days straight then
take 2 weeks off Alex makes a great
Point here of starting with a platform
that you're already familiar with and if
already posted on so if you've already
made Instagram reals or tweets I would
start there because you're familiar with
it and you know what gets likes views
and comments on there I just know that
there's one day a week that I do all my
marketing stuff what I do on that day
changes but it's always marketing
related that's what's worked for me
maybe it'll work for you and this is
really important because you're still
new to this industry and this whole
content creation thing so being
consistent is going to set the
foundation for years to come and it'll
set the foundation for you to start
posting more so if you're posting every
other day like I mentioned before this
will get the foundation started so you
can eventually be comfortable posting
every single day third phase you post
you post reliably and you do it on all
platforms that's a massive increase in
the amount of volume that you are
posting this is when it transitions in
terms of objectives and I'll get to the
objectives in a second phase four is
that you go from posting just even once
on every platform on a regular Cadence
to maximizing how much every platform
can take the short form platforms can
take sometimes 5 10 posts a day like
Twitter or Tik Tok Facebook reals at
this moment rules change all the time if
you have a Newsfeed style where you have
an audience that it's pushing stuff to
they tend to fatigue faster and they
don't want to get overwhelmed with one
person that's usually where you get
capped out at one or few times a day and
so what you have to do is look at all
the platforms figure out what the max
amount is that you can polish on a
platform and then all you do is you
crank the volume on all of them at the
same time so how these social media
algorithms work is once you start
posting consistently and you start
garnering some views and attention they
will start to push your videos out more
and more so when you have a viral video
or viral tweet double down on it and
make a video that's very similar to it
and just continue to post that style of
video and this is where you're going to
start to see significant growth from
this consistent posting because when you
post a video and you get 1 million views
for example people are watching that
video clicking to your profile and so
the next time you post people will still
be watching that viral video from before
so now they're more likely to watch the
next video that you posted and therefore
it's going to get even more views and if
you do that consistently and are
consistently getting viral views it's
just going to Snowball Effect and that's
when you're going to start to get tens
of thousands and hundreds of thousands
of followers that's phase four most
people never even get to phase four a
little nugget that Alex said here is
most people don't get there less than
10% of creators are actually going to
get to post 30 or post 60 because they
don't see that Viral views right at the
beginning and so they quit and that
consistency that we talked about at the
beginning didn't pay off for them phase
five you go from creating for all of
those to capturing and creating for
example if I wanted to have a show where
everybody called in and I could
repurpose all that stuff across content
that would be me deliberately creating
content in a way across all those
channels but not only creating but also
capturing so that I could further
enhance my reach in the amount of volume
that I created once we've got a lot of
content we're going to actually want to
start to repurpose that content so we
can take one piece of content and turn
it to three different videos or tweets
or reals however we want to chop that up
once you start building authority you're
going to want to actually start
connecting and networking with higher
leverage people you might want to invite
them on a podcast or do a YouTube video
with them this is where you really can
unlock that cheat code of repurposing
content because you can take an hourlong
podcast and get 50 60 70 clips from that
one single podcast this will save you
time in your content creation process
because you go from only having that one
video to now you can make 30 videos out
of an hourlong podcast so you have an
entire month's worth of content ready to
be posted all from one interview and if
a single clip from that interview does
well it's more likely that people will
go looking for that podcast and looking
for other clips from that interview so
therefore the other ones are all going
to benefit from that as well I
personally like to use an AI tool like
cast magic to do this for me because it
can take one hourong podcast and change
it for any type of social media platform
I want so whether that's tweets reals
LinkedIn posts blog posts it can take
the tone and everything that was talked
about that and then start repurposing a
ton of content for me so not only one
platform is covered but I'm covered for
any platform I can need what packaging
looks like on each of the platforms if
you've ever seen that Meme that had like
Tinder LinkedIn Facebook and like
Instagram platforms are all a little bit
different same person just packaged a
little differently this tweet here then
getting put into a Tik Tok then also
getting put into a YouTube short and
then also getting put into a real it's
the same concept the same subject matter
we package it a little bit differently
so what Alex is talking about here is
how different type of people are living
on these different platforms so a person
that's using Facebook all the time is a
lot different than somebody that's
getting a lot of their news and feed
from the Instagram re so therefore you
need to slightly tweak the packaging for
each of these platforms Facebook you
might have more meme content reals it's
going to be a little bit more polished
and then over on Tik Tok it's going to
be a bit more raw and unfiltered so
that's exactly why you can't just be
blindly repurposing all this content the
same exact way for every single platform
for everyone who sees the overnight
success right what I want you to do is
go to my podcast and look at the
timestamp of my first episode this 2017
5 and 1/2 6 years ago it just now hit
the top 10 and in that 6year period
period I did not miss every week 1 to
three podcasts for 6 years and so people
are making podcasts and thinking in 90
days they're somehow going to blow up
when the reality is that you're finding
your voice for the first year you're
figuring out what way you communicate
you're learning how to teach how to
entertain how to present you're learning
how to speak and you're also learning
about the stuff that you're learning
meantime right like in that period of
time I might not have had as much stuff
that was as cool in the beginning that
applied to as many people her mosy who's
one of the biggest people in business
right now one of the most viral creators
ever didn't have his podcast blow until
7 years down the road and even when his
podcast wasn't going viral for those 7
years he was still showing up
consistently because he knew that if he
showed up consistently it would pay off
in the long run for him he mentions
exactly here that most people think it's
going to be 90 days of you posting and
you're going to see the success that's
not the truth at all he even says that
for the first year most people are still
finding their voice and he hits on a
great Point here when he says that you
learn stuff along the way that makes you
more valuable for people to watch so you
might not have a of value to bring
people until 2 years of doing your
podcast or posting content consistently
and that's when you finally start to
blow up and it's only after you meet
that certain threshold that's different
for every single person that you will
really start to blow up keep posting
your content consistently and don't
think about the results so much of one
video that you're posting today think
about the archive of videos that you
will have 5 years from now if you've
consistently been showing up every
single day and how it would be nearly
impossible for you not to have gotten a
couple viral videos in there that really
blew up your brand for the long term so
just keep showing up and improving and
suc success will eventually come I think
the real reason that we were able to
grow so I'm going to put like my real
head on for a minute and again this is
my two cents is that there's an unspoken
question in every person's mind that has
to First be answered which is why should
I listen to you and I think it's one of
the most profound questions and I think
it influences how people share how
people take your content everything it's
the frame that the content is consumed
in today more than ever there is so much
content on the internet so before
someone ever finds your content it's
extremely likely that just that same day
they've already seen 5 to 10 pieces of
similar content not to mention over the
last year seeing hundreds if not
thousands of creators in the same niche
as you so to get them to listen you need
to show that you have some sort of
status and proof that you're somebody
worth listening to you need to build
Authority with your viewer you don't
need to be flashing a Lamborghini but
I'm talking about client testimonial
showing success stories and your own
success story of how you got from square
one to where you're at right now not
only is this going to build Authority
but it's going to humanize you with
these people and separate you from the
random person that they saw on their for
you page right before you it works for
you awesome if it doesn't work for you
no sweat here's 20 of my clients this is
the stuff that I'm doing with them right
now Rosie was struggling with some skin
condition we started giving her magic
pills and look at her skin now it's
amazing right but like this is what it
might not work for you but this is what
worked for her and this will work for
him and this will work for my clients
right not what you should do as soon as
you point out people hate you because it
sounds like you're preaching it sounds
like you have an ego and I just don't
think people like that and so I think
it's also switching from how to
to how I so how to build a massive
social media following to how I built
the following that I have feel a
difference it's really small but really
big in terms of how people interpret
your message people absolutely hate
getting sold to because it feels like
every other video someone's promising
them the move so that's why in your
content you should be showing how you
achieved or did certain things talk
about your path and your observations
along the journey which is a lot easier
way to build Authority when you say hey
I did this and this was my specific
experience versus telling somebody hey
this is exactly how you should do
something because when you do that
you're run into a lot of people that
have more experience than you they've
been in the game longer than you they
have better results than you and maybe
they have a slightly different way of
doing it but if you frame it in a way of
hey this is how I did something and this
was my experience then nobody can refute
that because that's exactly what you
went through and those are your
experiences individually all of that is
going to prevent you from coming off
super saly and it's going to make you
more genuine again humanizing you in the
view of the viewer and that is Alex
Hero's advice on content take his advice
and you can grow your following to over
1 million followers in just a few months
easily however creating content can be
extremely time consuming especially if
you're just starting out and don't have
a team to help you with content creation
click here to watch how you can automate
your content Creation with this AI
system thanks for watching and I'll see
you in the next one
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