HOW TO GET MORE CANDIDATES (MY SOLUTION)

Ben Nader

20 Jan 202204:54

Summary

TLDRIn this video, Ben shares strategies to help recruiters find more candidates in a competitive job market. He emphasizes the importance of consulting with clients to offer more attractive packages, such as better benefits, remote work options, and faster hiring processes. Ben highlights the current labor shortage and stresses the need for recruiters to help clients improve their offers to entice candidates, who are often considering multiple job offers. By improving client offers, recruiters can secure more hires and increase their fees.

Takeaways

💼 Recruiters have an upper hand in the current candidate market due to high demand for workers.
📊 There is a significant gap in the labor market: 10 million open jobs and 7 million available workers, creating a 3 million worker shortage.
🤝 Recruiters need to consult clients on creating more enticing offers for candidates, such as better benefits, remote work, and increased equity.
⏳ Candidates are often interviewing at multiple places simultaneously, so clients need to make decisions quickly to avoid losing them.
📈 Clients are missing out on revenue and candidates due to slow hiring processes and uncompetitive offers.
💡 A solution to the candidate shortage is convincing clients to step up their offer game with better benefits and faster hiring processes.
📝 Candidates want to work, but they need to feel valued by receiving better offers than what they get from other potential employers.
👥 Recruiters should ensure their clients understand the competitive nature of the current labor market and adjust their offers accordingly.
💰 By consulting clients to improve offers, recruiters can help secure more candidate hires and increase their own fee potential.
🔗 Joining the Facebook group 'Recruiter Empire' provides additional resources and networking opportunities for recruiters.

Q & A

What is the main topic of the video?
-The main topic of the video is how to find more candidates for job openings, especially in a candidate-driven labor market.
What is 'Recruiter Empire' mentioned in the video?
-'Recruiter Empire' is a Facebook group with over 10,000 recruiters, offering resources and interaction for recruiters to improve their skills.
Why is it easier to find clients than candidates right now?
-It's easier to find clients because there are approximately 10 million open jobs in the U.S., but only 7 million available workers, creating a candidate shortage.
What is the solution Ben proposes for finding more candidates?
-Ben suggests working closely with clients to create more attractive job offers, including better benefits, remote work options, flexible hours, and competitive compensation to entice candidates.
How does Ben recommend recruiters consult their clients?
-Ben recommends that recruiters educate their clients about the competitive nature of the job market and encourage them to offer better incentives to potential candidates, such as benefits, equity, or flexible work arrangements.
Why is it important for clients to offer better packages to candidates?
-Clients need to offer better packages because candidates are often interviewing at multiple places and are more likely to accept offers that provide better benefits, salary, or work-life balance.
What does Ben mean by candidates having 'opportunities and options'?
-Ben means that candidates are in high demand, with many job opportunities available, allowing them to be selective about the offers they accept.
What is the potential risk if clients don't act quickly in the hiring process?
-If clients don't act quickly, they risk losing top candidates to competitors who may make faster or more attractive offers.
What role does the recruiter play in resolving the candidate shortage, according to Ben?
-The recruiter plays a key role by consulting with clients on how to make more competitive offers and helping them understand the urgency of hiring candidates in a competitive market.
What is the final message Ben conveys to the viewers?
-Ben encourages recruiters to step up their consulting efforts, work with clients to improve job offers, and emphasize the importance of making candidates feel valued in order to close more deals and earn more fees.

Outlines

00:00

👋 Welcome to the Channel and Facebook Group

Ben welcomes both new and returning viewers to his YouTube channel and encourages them to join his Facebook group, 'Recruiter Empire.' He highlights the value of the group, which includes 10,000 recruiters and numerous resources that can help them thrive in their recruitment efforts.

💼 The Recruitment Market: A Golden Opportunity

Ben explains that the current job market heavily favors recruiters, as there are more open positions than ever before, making it easier to find clients. However, many recruiters still struggle to find and hire qualified candidates. He promises to offer a solution for this challenge by the end of the video.

🔍 The Client's Role in Recruitment

Ben emphasizes that most clients lack a deep understanding of the recruitment process or the labor market. He stresses that this ignorance contributes to the difficulty in finding candidates and that solving this issue starts with educating clients on how to attract and retain talent.

📊 The Labor Market Gap: Opportunities and Challenges

There are currently 10 million open jobs and 7 million available workers in the U.S., leaving a 3 million-person labor shortage. While this presents opportunities for recruiters, it also brings the challenge of finding and hiring qualified candidates to fill this gap. Ben sees this dynamic as both an opportunity for recruiters to earn fees and a burden in terms of sourcing candidates.

🤔 Understanding the Labor Shortage

Ben dives deeper into the labor shortage issue, explaining that recruiters must grasp how this imbalance impacts the entire job market. He reiterates that solving this shortage starts with educating clients on how to make more attractive offers to potential employees.

👔 Consulting Clients: Key to Candidate Success

Ben urges recruiters to take on a consultative role with their clients. This involves advising them on creating competitive job offers, including better benefits, more flexible work conditions, and higher equity stakes. He argues that these steps will entice candidates to sign job offers more quickly.

⏳ Urgency in the Interview Process

During the interview process, clients need to realize that candidates often have multiple offers. Ben stresses that recruiters should help their clients act quickly and offer strong packages, or else risk losing candidates to competitors who move faster or offer more enticing deals.

🚀 Stepping Up Your Game as a Recruiter

Ben advises recruiters to improve their consulting strategies. If clients don't offer competitive packages or move fast enough, they will lose potential hires, which also impacts the recruiter's success. He argues that recruiters must educate clients about the importance of swift, attractive job offers.

💼 Candidates Want to Work: Make Them Feel Valued

Ben emphasizes that candidates are not averse to working but need to feel valued. He advises recruiters to help clients create environments where candidates feel more appreciated than at other job offers, increasing the likelihood they will accept the offer.

👍 Final Thoughts and Call to Action

Ben concludes the video by encouraging viewers to like the video if they found value in it and reminds them to join the 'Recruiter Empire' Facebook group. He reinforces the importance of staying connected to improve recruitment outcomes.

Mindmap

Keywords

💡Candidate Market

A 'Candidate Market' refers to the current job market where candidates hold a strong position due to high demand for labor. In the video, the speaker explains that the current environment is in favor of candidates because there are more job openings than available workers. This dynamic is central to the theme as recruiters need to adjust their strategies to attract and hire candidates in such a competitive market.

💡Recruiter's Market

The term 'Recruiter's Market' refers to the advantageous position recruiters find themselves in when they have more opportunities to fill than candidates available. The video highlights this as a key concept, where recruiters must leverage their position to match candidates with roles, but they face the challenge of finding the right talent due to the competitive nature of the current job market.

💡Client

In the context of the video, 'Client' refers to the companies or employers looking to hire through recruiters. The speaker emphasizes that recruiters must consult and work closely with their clients to help them craft more attractive offers for candidates, as clients often lack in-depth knowledge of hiring trends and labor market dynamics.

💡Offer Package

The 'Offer Package' includes the benefits, compensation, and perks provided to a candidate by the client. The video stresses the importance of making this package 'juicy' or competitive to attract top talent. Examples include flexible work options, remote work, better vacation time, or more equity, which are necessary to entice candidates in a highly competitive market.

💡Labor Market Shortage

A 'Labor Market Shortage' occurs when there are more job openings than available workers. In the video, the speaker points out that the U.S. is currently experiencing this, with approximately 10 million open jobs but only 7 million workers. This shortage is a key factor in why recruiters struggle to find candidates and why clients need to offer better incentives.

💡Consulting

In the video, 'Consulting' refers to the role of recruiters in advising their clients on how to create more attractive job offers. The speaker encourages recruiters to 'step up their game' by consulting clients on improving the benefits and flexibility of their job offers in order to attract more candidates and close more deals.

💡Competitive Market

The 'Competitive Market' in this context refers to the intense competition among employers to attract a limited pool of qualified candidates. The video emphasizes that candidates have many options, often interviewing with multiple companies simultaneously. As a result, employers must be more aggressive and flexible with their offers to stand out.

💡Remote Work

Remote Work is a flexible work arrangement where employees can work from locations other than the office. The video mentions remote work as one of the key benefits that recruiters should encourage their clients to offer, as it is a highly sought-after perk in today's job market and can make a job offer more appealing to candidates.

💡Flex Time

Flex Time refers to the ability for employees to adjust their work hours to better fit their personal schedules. In the video, this is highlighted as another key benefit that can make an offer more attractive to potential candidates. Offering Flex Time can help differentiate a job offer in a competitive environment.

💡Hiring Speed

Hiring Speed refers to how quickly a company can move a candidate through the interview process and extend an offer. The speaker advises recruiters to tell clients to speed up their hiring process because candidates often have multiple interviews lined up. A slow hiring process can result in losing the best candidates to other companies.

Highlights

It's a candidate market, which also means it's a recruiter's market.

Many recruiters are having trouble finding and hiring candidates for job openings.

There are currently around 10 million vacant jobs and 7 million available workers in the U.S., leaving a 3 million-person gap.

Recruiters have the opportunity to place more candidates and make more fees due to the labor market shortage.

The key to solving the candidate shortage starts with properly consulting your client on hiring strategies.

Many clients are unaware of the recruitment process and labor market dynamics.

Recruiters should help clients create more attractive offers, including benefits, remote work, flexible hours, and more paid vacation.

Candidates often have multiple offers and are interviewing at several places simultaneously.

Clients need to act quickly and offer competitive packages to prevent losing candidates.

Improving offers and interview processes can help close more candidates and reduce client losses from unfilled roles.

Recruiters need to step up their consulting efforts to ensure clients offer better opportunities.

Candidates do want to work; they just need to feel valued by employers.

Making candidates feel more valued will increase the likelihood of them accepting an offer.

Clients are missing out on revenue because they aren't hiring fast enough or offering strong enough packages.

By helping clients enhance their offers, recruiters can close more candidates and collect more fees.