How To ACTUALLY Start Copywriting In 2024

Summary

This video offers a step-by-step guide for aspiring freelance copywriters to earn money in 2024, starting from scratch. The speaker shares personal experiences, emphasizing the importance of self-education, mastering copywriting techniques, and building client relationships. The guide includes tips on learning copywriting from resources like 'Cashvertising', practicing with real ads, and reaching out to potential clients on Instagram. It also covers sales strategies, client onboarding, and leveraging client satisfaction for referrals to grow one's business.

Takeaways

• 🚀 The speaker went from being broke to earning $48,000 a month as a copywriter in 18 months and shares a guide to help others achieve similar success.
• 🧠 'Brainwashing' oneself with information is the first step, which involves consuming content from successful copywriters to understand the field deeply.
• 📚 The book 'Cashvertising' by Drew Eric Whitman is recommended as a fundamental resource for learning the principles of copywriting.
• 🔍 The 'Problem Agitation Solution' framework is emphasized for writing effective copy that resonates with the audience's needs.
• 📧 Reading and rewriting existing copy from various sources helps in learning the craft and understanding what works and what doesn't.
• 💼 The speaker advises turning an Instagram personal account into a business account to reach out to potential clients for freelance copywriting opportunities.
• 📩 A casual and personalized approach is recommended when reaching out to business owners on Instagram, focusing on their email marketing needs.
• 💬 During sales calls, it's important to remember that the client needs the copywriter's skills more than the copywriter needs the job, which helps in confidently pitching services.
• 🤝 Building a strong relationship with clients is crucial for long-term success, as it often leads to referrals and word-of-mouth marketing.
• 📈 The speaker suggests investing in one's own skills and education to continuously improve as a copywriter, which benefits both the freelancer and the clients.
• 🌟 Providing exceptional service to clients can lead to referrals, reducing the need for constant outreach and allowing the business to grow organically through recommendations.

Q & A

How long did it take the speaker to go from broke to making $48,000 a month as a copywriter?

It took the speaker exactly 18 months to go from having no money in the bank to making $48,000 a month as a copywriter.

What is the speaker's main goal for the video?

The speaker's main goal for the video is to provide an updated guide on how to make money as a freelance copywriter in 2024, even without any initial capital or experience.

What does the speaker suggest as the first step to becoming a successful copywriter?

The first step suggested by the speaker is 'brainwashing yourself' with information by consuming content from various sources about copywriting.

Which book does the speaker recommend for learning the fundamentals of copywriting?

The speaker recommends 'Cashvertising' by Drew Eric Whitman as the book to learn the fundamentals of copywriting.

What is the 'problem agitation solution' framework mentioned in the script?

The 'problem agitation solution' framework is a copywriting technique where the copy identifies a problem, agitates it, and then offers a solution, typically a product or service.

How does the speaker suggest finding and reaching out to potential clients?

The speaker suggests finding and reaching out to potential clients by scrolling through Instagram and contacting business owners, especially those doing email marketing.

What is the significance of chapter three in the speaker's guide for copywriters?

Chapter three is significant as it covers taking sales calls, which is a crucial step in converting outreach into actual business and securing clients.

Why does the speaker emphasize the importance of relationship building with clients?

The speaker emphasizes relationship building because it can lead to long-term client retention and can also result in referrals, which can significantly reduce the need for constant outreach.

What is the onboarding process as described by the speaker?

The onboarding process, as described by the speaker, involves integrating with the client's business by getting access to necessary tools and setting clear expectations about the work to be done.

How does the speaker suggest leveraging a successful client relationship to grow the business?

The speaker suggests leveraging a successful client relationship by getting referrals from satisfied clients and using testimonials to attract new clients, which can lead to increased business without the need for constant outreach.

Outlines

00:00

🚀 Journey to Becoming a Successful Copywriter

The speaker shares their personal experience of transforming from financial hardship to earning $48,000 a month as a copywriter in 18 months. They emphasize the importance of self-education through consuming vast amounts of information from various sources to understand the intricacies of copywriting. The speaker advises watching videos, listening to podcasts, and following successful copywriters on social media platforms like Instagram and Twitter. They also stress the need to avoid over-education and to start applying the knowledge gained to generate income. The speaker outlines a step-by-step guide, starting with 'brainwashing' oneself with information, then learning the fundamentals of copywriting, and finally, applying these skills to secure and retain clients.

05:01

📚 Mastering the Art of Copywriting

The speaker discusses the importance of learning the fundamentals of copywriting, recommending the book 'Cashvertising' by Drew Eric Whitman as a comprehensive guide. They explain the 'Problem, Agitation, Solution' framework for writing effective copy and suggest reading and rewriting existing copy to hone one's skills. The speaker then transitions into the practical aspect of finding clients, focusing on outreach through Instagram. They advise turning a personal Instagram account into a business profile and reaching out to business owners, particularly those engaged in email marketing. The speaker provides insights on crafting personalized and casual outreach messages to stand out and secure potential clients.

10:02

📈 Scaling Up: Client Acquisition and Retention

The speaker delves into the process of client acquisition, emphasizing the importance of sales calls and the art of persuasion. They dispel the fear associated with sales calls, asserting that the client needs the copywriter's skills more than the copywriter needs the client. The speaker encourages copywriters to have informed conversations about the client's business and how they can enhance it through email marketing. They also discuss the onboarding process, setting clear expectations, and the importance of over-communication to ensure client satisfaction. The speaker highlights the significance of building a strong relationship with clients to secure long-term collaborations and referrals, which can lead to a steady flow of clients without the need for continuous outreach.

Keywords

💡Copywriting

Copywriting is the art of writing persuasive content, typically for advertising and marketing purposes. In the context of the video, it's the main skill the speaker has developed to generate significant income. The speaker emphasizes the importance of learning copywriting fundamentals and applying them to create compelling marketing materials, as exemplified by their journey from financial struggles to a successful freelance copywriter.

💡Brainwashing

In the video, 'brainwashing' is used metaphorically to describe the process of immersing oneself in a wealth of information related to copywriting. The speaker suggests consuming various content like podcasts, YouTube videos, and social media posts to deeply understand the field. This term is used to illustrate the intensity and thoroughness required to learn and excel in copywriting.

💡Cashvertising

Cashvertising is a book by Drew Eric Whitman that the speaker highly recommends for learning the principles of copywriting. It's described as a comprehensive guide that covers the psychology behind marketing and how to write effectively. The book is used as a key resource in the speaker's learning process and is recommended for beginners to grasp the fundamentals of persuasive writing.

💡Problem Agitation Solution

This is a copywriting framework mentioned in the script where the copywriter identifies a problem, agitates it, and then provides a solution. It's a strategy for creating engaging and persuasive content. The speaker uses this framework as an example of how to structure marketing messages effectively, which is crucial for a copywriter to understand and apply in their work.

💡Outreach

Outreach, in the video, refers to the process of actively contacting potential clients to offer copywriting services. The speaker details how to use Instagram to connect with business owners and pitch services. This keyword is central to the video's theme of building a freelance copywriting business, as it's the phase where the speaker transitions from learning to earning.

💡Sales Calls

Sales calls are an essential part of the copywriting business process where potential clients are convinced to hire the copywriter's services. The speaker discusses the importance of being confident and knowledgeable during these calls, emphasizing that it's not a job interview but an opportunity to showcase one's skills and the value they can bring to the client's business.

💡Onboarding

Onboarding, in the context of the video, refers to the initial phase of integrating a new client into the copywriter's workflow. This involves setting up access to tools, establishing communication, and clarifying expectations. The speaker stresses the importance of making this process smooth and friendly to ensure a good start to the client relationship.

💡Servicing Clients

Servicing clients involves maintaining a good relationship with them by delivering high-quality work, communicating effectively, and showing genuine care for their business. The speaker highlights the importance of this in retaining clients and receiving referrals, which can lead to a stable income and growth in the copywriting business.

💡Referrals

Referrals are when existing clients recommend the copywriter's services to others, leading to new business opportunities. The speaker mentions that referrals can significantly reduce the need for constant outreach and can be a major source of new clients, as they come with a trusted endorsement from a satisfied customer.

💡Email Marketing

Email marketing is a form of direct marketing that involves sending emails to potential or current customers with the goal of promoting products or services. In the video, the speaker focuses on email marketing as a lucrative area for copywriters, as it requires persuasive writing skills to engage subscribers and drive sales.

Highlights

Achieved a monthly income of $48,000 as a copywriter within 18 months from having no money.

Emphasizes the importance of immersing oneself in learning about copywriting through various information sources.

Advises not to spend too much time in the learning phase to avoid analysis paralysis.

Recommends the book 'Cashvertising' by Drew Eric Whitman for learning the fundamentals of copywriting.

Introduces the 'Problem Agitation Solution' framework as a key strategy for effective copywriting.

Encourages reading and rewriting existing copy to improve skills and gain practical experience.

Suggests using Instagram as a platform to reach out to potential clients for copywriting services.

Provides a script for outreach that personalizes the approach to engaging with potential clients.

Stresses the importance of understanding email marketing as a significant source of income for copywriters.

Advises on how to handle sales calls effectively, positioning the conversation as a partnership rather than an interview.

Discusses setting the right expectations and pricing during client onboarding.

Highlights the significance of over-communication and relationship building for client retention.

Suggests investing in personal development to enhance copywriting skills and provide better service to clients.

Explains the benefits of leveraging client testimonials and referrals to acquire new business.

Provides a step-by-step guide from learning copywriting to earning a substantial income in the field.

Offers one-on-one mentorship for those who want personalized guidance in copywriting.

Transcripts

it took me exactly $18 months to go from

$0 dead broke no money in the bank to

making

$48,000 a month as a copywriter and

honestly if I knew what I know now back

in 2021 when I was doing this I would

have gotten there so much faster so this

video is going to be an updated guide

for how to step by step make money as a

freelance copywriter in 2024 even if you

don't have a nickel and a brain cell to

rub together this video will help you

I'm going to cover where I would learn

to write copy how to get clients and how

to keep those clients paying you so that

you're not stressing about money every

single month so pay attention because

this video could legit change everything

for you so my goal for this video is to

take you through the Journey that I went

on to become what I am now but to do it

even faster so we're not even going to

start at chapter one we're going to

start at chapter zero which is

brainwashing yourself what I did when I

started was I indoctrinated myself with

so much information from so many

different places that I knew all of

these things about copyrighting where I

don't even know how I learned it you

have to take yourself down an

information Rabbit Hole so you want to

watch videos on YouTube you want to

listen to podcasts you want to just find

a bunch of people who are already doing

copyrighting and consume content from

them and not to sound like I'm pluging

myself or anything but I don't know many

other people that are teaching

copyrighting in the way that I do and

their students are getting the results

that my students are getting but I'm on

Instagram I'm on Twitter I'm on YouTube

I have an email list you should be on

all those things so that I can just

brainwash you without you having to do

anything else and the thing that I

messed up on was I brainwash myself for

way too long I spent way too much time

listening to podcast watching YouTube

videos scrolling Twitter listening to

other people talk about copyrighting

because it distracted me from doing what

I needed to do was actually make money

so this phase is important for a lot of

people but you shouldn't do this for

more than like a couple weeks and after

that that brings us to chapter one which

is actually learning copyrighting

learning copyrighting is obviously two

parts it's learning the fundamentals

like literally putting it into your

brain what copywriters need to do and

how they need to write and then two

actually doing it the only book I like

to recommend is cashvertising by Drew

Eric Whitman you could buy it or you can

read the free pdf that already exists

online the reason this is the only one

that I talk about is because this is

sort of like the big book of

copyrighting where it's like it has all

the principles inside it it teaches the

psychology it teaches you a little bit

about actually writing but more just

about like marketing and how human

beings operate and once you know this

stuff you can never go back I remember

once I read this book I started looking

at everything differently all of a

sudden everything in the world was

marketing because that's what it is

every time you see an ad every time you

see a billboard every time you read an

email every time you look at a magazine

you're not going to see it for what it

is you're going to see it as in what is

this person trying to sell me so I want

you to read that book however you want

it delivered you can get the physical

copy you can get a PDF you can get a

Kindle I don't care and as a beginner

there's really one framework that I want

you to follow there's obviously

thousands of copyrighting Frameworks

that you can follow but there's one that

you need to pay attention to and it's

p problem agitation solution so when

you're writing copyrighting you identify

the problem you're fat agitate you're so

fat that you can't even see your own

genital solution I have a weight loss

pill you're fat you need it buy my

weight loss pill that's super dumb down

and obviously a very crude version of

what you should be doing but that's how

I write most of my copy that's how most

people I know who are really good

copywriters write their copy that's how

you write emails that's how you write

websites that's how you write a lot of

stuff and then what you have to do is

read a bunch of copy so go to swipe. co

you can read a bunch of copy there you

can also every single ad you get click

on it go to their website maybe sign up

to their newsletter and just see what

kind of copy they have on their website

and their emails and stuff like that

you'll consume so much just by doing

this and once seen a bunch of copy start

trying to beat that copy so if you sign

up to a newsletter for an e-commerce

brand what you can do is you can just

read the email be like all right knowing

what I know now about copyrighting

because Cardinal Mason told me how to do

it I would change this I would change

this I would change this and then

rewrite the email in the way that you

would want to do it and then once you've

done that like 10 times for a bunch of

emails and ads or whatever save all of

those Google Docs and put them somewhere

safe cuz you're going to need it later

now chapter 2 is where it gets fun this

is where we start making money this is

the Outreach phase you are reaching out

to business owners trying to get them to

pay you and the way you're going to want

to do this is on Instagram you probably

have an Instagram account right now and

the account that you have is going to be

the account that you use to reach out to

people with you don't need a business

account all you got to do is turn your

account into like the business thing on

Instagram where it's like you just turn

into a business account so you can see

metrics and stuff like that you can send

more DMS and you want to put writer in

your bio and I promise you that's pretty

much all you need you don't have to have

any cool pictures on there if you have a

picture of you skiing and a picture of

your dog that's it that's all you need

the point is you want to look like a

human and then as you're scrolling

Instagram every single business owner

that you see you're going to reach out

to it doesn't matter if it's a person

selling courses or coaching programs it

doesn't matter if it's an e-commerce

brand selling you know toys for cats

doesn't matter if it's a SAS company

selling tools for that you can use with

AI or something like that every single

business you're going to reach out and

you're going to see if they're doing

email marketing the reason for that is

because copywriters make a lot of money

by doing email marketing and so that's

kind of what you're going to be doing

email marketing is literally just

writing a couple emails a week for

client if you don't know anything about

email marketing that's okay because you

haven't gone into chapter zero yet which

is the brainwashing phase by by chapter

2 you will know what's going on so like

I said you're reaching out to every

single person that you see now here's

where this gets tricky because I've been

giving out scripts for people to use for

a while and they get burnt out for a

while the scripts was along the lines of

hey love your content love your offer

looks like you're crushing and then a

personalized compliment and then you

would say are you doing anything with

email right now now that's still kind of

works but because hundreds of thousands

of people have seen that script it's

kind of treated like a joke even me

myself I get hit up people asking me if

I'm doing anything with emo right now

and the answer is yes I'm doing my own

email I'm a copywriter but the principle

is still there where you just want to

casually ask if someone is doing email

marketing but you're not going to make

it sound like a robot where it's like

excuse me sir are you doing email

marketing you're going to casually reach

out as a person be like hey literally

think your content's sick and whatever

business you're working on I don't know

exactly what it does but I want to know

more are you currently doing email

marketing right now is that a channel

you're focusing on that's the essence of

the script it's not going to be the same

every time you're not going to say are

you doing anything with email right now

every single time it's going to be

different depending on who you're

talking to but they're probably going to

answer you they're probably going to say

like oh no I'm not doing anything with

email right now and then you'll know

because you brainwash yourself you're

going to say something along the lines

of like oh did you know that business

owners who are using email are

generating 30% more Revenue than they

would have without email because email's

so powerful we're retargeting your

customers we're literally telling people

to buy stuff from you three times a week

I'm blasting out 500 words to your list

of people who already know and love you

telling them giving them reasons why

they should buy your thing don't you

want that for your business and they're

going to be like oh yeah that sounds

like a great idea let's talk more about

it which brings us to chapter 3 chapter

3 is taking sales calls and this is the

part that everyone freaks out about

because they think they're on the hot

seat they think that this is like a job

interview and that they're about to get

laughed out of the room if they say one

wrong thing it's not the way it works

one thing you need to truly internalized

is this is not a job interview they need

you more than you need them you're

making them more money yeah sure they're

going to pay you a little bit of money 2

three grand a month but they're going to

make way more off this deal it's a way

better deal for them they're there for

your skills your expertise and if you

don't think that you have expertise yet

it is what it is bro you're going to

learn as you go nobody starts out

knowing everything about copyrighting do

you think that I knew everything about

copyrighting when I took my first sales

call no it was embarrassing but I still

got the deal all you're doing is having

a conversation with the business owner

about what they're currently doing and

how you can help during this call

they're going to be talking about all

the things that they are doing and

aren't doing and you because you went

through chapter zero and you brainwash

yourself you're going to be hearing

opportunities to make them more money so

maybe they say something like oh yeah I

have a list of like like 12,000 people

but I never send emails you're

immediately going to be thinking like oh

okay if I send three emails a week to

12,000 people how much money can I make

them probably a lot you're going to tell

them different ways that you can help

them and you're going to make them feel

better about their own business they're

going to get excited because they're

going to be talking to you about how

much money you're going to make them

with your skill and they're going to

want to hire you they might ask

questions about like oh are you new at

this like how do you know what you're

doing and all you have to say is like

listen like you know I I'm not a veteran

I've been doing this for 20 years but I

found your business online you look like

you know what you're doing you look like

you have a great brand I know that I'm

good at copyrighting I know I'm good at

copyrighting I know I am and I know I

can help you and I'm here you know this

is you know something that I want to

turn into a full-time thing it's a side

hustle right now admittedly but I want

it to be a full-time thing I know I can

help you I'm going to be here day and

night trying to make this work for you

because I like this business and I like

you and I want this to work if someone

said that to me I my heart would melt I

would hire them in a heartbeat okay and

then they ask your price and you're

going to say $2,000 a month for three

emails a week and if you found the right

client 90% of the time they're going to

go all right cool and then you're going

to realize that that was a little bit

too easy and you probably should have

set a higher number which that's okay

because you'll learn that for next time

the next client you sign you can say

2500 bucks a month or 3,000 bucks a

month or if you're like me you can say

6,000 bucks a month and you'll get there

eventually so chapter 4 you are

onboarding your client now for the

uninitiated onboarding is a fancy word

for sort of bringing them into your life

making them feel welcome in your

business you're going to get the logins

to the stuff that you're going to be

using so if you're running emails you're

probably going to be added to their ESP

and ESP is an email service provider so

that could be a lot of things I use

clavo some people use convert kit some

people use active campaign some people

use MailChimp some people use sen Lane

some people use I think that's it

actually but no matter what they're just

going to add you as a user on their

account and in this onboarding period

you want to set expectations telling

them what you're going to do how long is

going to take what the process is going

to look like and if you can get them to

set up a tracking link that you can use

when you promote stuff in emails and

what that means is if you write an email

and you promote something the link that

you use should be your tracking link so

you know when you made Sal for them so

if I make a link that's like whatever

and then the extension is Mason email I

know that when I go into my dashboard

and I'm looking where all my sales came

from oh Mason email made you know 500

bucks today this might be in the weeds

but your client will usually know what

you're talking about remember to keep

this process light and fun the best part

about working with a freelancer is you

don't have to go through all the red

tape of working with a big company or a

big agency where they're trying to get

you to sign all these documents and you

know do this whole paper trail and fill

out all these forms like no one wants to

do that Freelancers do not have to have

all this complicated onboarding stuff

like the best part about working with a

freelancer is it's easy you just start

working together that's it which brings

us to chapter five which is servicing

clients and keeping them happy and the

whole time you should be thinking if you

were a business owner what would you

want you would want work done in advance

you would want to be able to see

everything and approve everything before

it goes out you would want to see plans

for growth and so all that means is if

there's an email going out on Monday

make sure you submit it the the week

before Thursday or Friday make sure they

see it and they get it approved and they

love it make sure you overc communicate

so everything that you do make sure they

know what you're doing and you're hungry

for more and most importantly show that

you genuinely care like if they pay you

2 Grand a month maybe if you don't

really need that money right away invest

in something that's going to make you an

even better copywriter invest that money

into books or courses or something

that's going to teach you how to be

better at your job so you can be better

for that client relationship I swear is

like 80% of the equation here if you're

a four or five out of 10 writer they'll

put up with you for longer than you

would expect if the relationship is kept

well so you can keep this client for a

long time by just being a likable person

caring about them and if you're actually

a decent writer they will never want to

let you go chapter six is crushing it

for this client and getting them to tell

their friends so let's face it you don't

want to be doing Outreach forever right

for you to get this first client it

probably took you like 200 DMS and maybe

a couple of cold emails and maybe a

couple of job applications for you to

find this thing it probably took a few

weeks and that was a lot of work the

reality is for your first two to four

clients you're going to have to do it

this way it's just the way it is but you

don't want to do it forever so if you

really do a good job for this client

what they're going to do is they're

going to put you on they're going to

tell their friends and they're going to

sign you just because your client said

you're great and this is what happened

to me about 6 months in where I didn't

have to do Outreach anymore I just had

people hitting me up because all of my

clients talked about how great I was and

if you are still doing Outreach you can

use this testimonial as marketing to get

more clients one of my first few clients

was a big brand at the time called

crossnet and anytime I reach out to an

e-commerce brand I said hey I've been

writing copy for crossnet and it's

ripping for them I don't know if you

know who Crosset is but you probably do

do you want to get results like them and

it was so easy for me to sign more

clients because I was working with

Crosset shout out Chris me all of my top

students do this the person who's best

at this is my younger brother Griffin he

gets all of his business through

referrals I did an interview with him

he's at 50k a month now as a copywriter

so if you want to learn how he did that

click that somewhere on the screen so

just to recap you're brainwashing

yourself you're learning the actual

skill of copyrighting by reading a bunch

of copy reading cashvertising and

actually writing copy yourself and then

you're learning sales getting

comfortable reaching out to people and

trying to send as many DMS and emails as

possible so you can find the perfect

client for you then you're selling them

on the skill you're building a

relationship with them you're working

with them for a long time and you're

making sure that you can leverage this

relationship to get more clients so you

can grow this business to 10 20 50k a

month and if you work fast on this and

you work with the right people it's very

reasonable that you can get to 10K a

month in 6 months maybe if you're really

good 20K a month and 12 months and like

I said at the start you have all the

information available on this channel to

learn for free but if you want to work

with me one-on-one and get your hand

literally held then click the link in

the description because I have something

for you I have H dozens almost hundreds

at this point of students hit their

first 5 10 15K months with copyrighting

there's no reason I can't do the same

for you so if you want to work with me

and I can help you oneon-one click the

link below and we can run it all right

thanks for watching click like subscribe

don't forget to hit that link in the

description and I will see you soon