Sales Call - Claudia

Summary

Claudia, co-owner of a German Kitchen company, discusses her passion for nutrition, stemming from a past eating disorder. She explores the idea of turning this interest into a business, potentially helping others with nutrition. The conversation covers her successful kitchen business, marketing strategies, and the possibility of pursuing nutrition education to enhance her knowledge and services. The discussion also includes the benefits of a nutrition program, its comprehensive nature, and the potential to earn a significant income by helping clients achieve their health goals.

Takeaways

• 😀 Claudia has a personal interest in nutrition, stemming from her past experience with an eating disorder.
• 👥 Claudia and her husband run a German Kitchen company, where she is an instore demonstrator and promotes their business at big shows.
• 💡 Claudia is motivated by a desire to maintain her own health and to help others with their nutrition, potentially seeing a future in consulting or coaching.
• 🏢 The business has been successful for 25 years, with a significant portion of their marketing done through big shows in London.
• 📈 The sales process involves making connections at shows, following up with leads, and maintaining contact to ensure long-term relationships with potential customers.
• 🌐 The company is considering expanding its marketing efforts beyond physical shows and into social media and online platforms.
• 🎓 Claudia is considering further education in nutrition to complement her existing business and personal interests, potentially leading to new services or products.
• 💼 The presentation discussed a comprehensive nutrition program that condenses years of study into a shorter, more focused course.
• 💰 The cost of the nutrition program is £3,997, which includes a full year to complete the course, and there's an option to pay in installments or to purchase the course for personal use only at a reduced price.
• ⏰ Claudia is hesitant to make an immediate decision and requests time to consider the investment, discuss with her husband, and learn more about the company and the program.

Q & A

What is Claudia's current occupation?

Claudia, along with her husband, runs a German Kitchen company where she works as an instore demonstrator at big shows in London to promote their company.

Why is nutrition important to Claudia?

Nutrition is important to Claudia because she used to have an eating disorder when she was younger, and she has always been interested and quite tuned into nutrition.

What are Claudia's aspirations regarding nutrition?

Claudia aspires to not only maintain her own health by focusing on good nutrition but also to help others with their nutrition, potentially taking on clients in the future.

How long has Claudia been in the kitchen business?

Claudia has been running the German Kitchen company with her husband for the last 25 years.

What is the typical method Claudia uses to market her kitchen business?

Claudia markets her kitchen business primarily through participating in big shows in London, such as the home build show and grand design show at Excel, and other exhibitions at Olympia.

How does Claudia handle leads from the shows she participates in?

Claudia maintains constant contact with leads, even if they are not ready to buy immediately, ensuring she follows up with them and does not let them go, as she believes in the long-term potential of each lead.

What is the main focus of the nutrition program being discussed?

The nutrition program focuses on teaching the science behind helping average individuals with their nutrition, compressing years of study into a shorter, more efficient program.

What is the significance of the 50 nutrition studies mentioned in the script?

The 50 nutrition studies are crucial as they provide the evidence-based knowledge that the program participants will use to advise their clients effectively.

How does the business model of the nutrition program work?

The business model involves using Facebook or Instagram ads to attract potential clients, booking zoom calls, and then making sales through those calls. The program also provides support in setting up ads and sales funnels.

What is the cost of the full nutrition program?

The full nutrition program costs £3,997, which covers all the teachings, support in setting up the business side, and access to a team of experts.

What is the potential earning from the nutrition program?

The potential earning from the nutrition program is significant, with examples given like Fez, who makes £40,000 a month from weight loss programs, indicating the high demand and profitability in the field.

Outlines

00:00

🗣️ Opening Conversation and Background

The conversation begins with a technical issue being resolved, allowing the host and Claudia to greet each other. Claudia is asked to share her background, and she explains that she and her husband own a German Kitchen company. She expresses her interest in nutrition, stemming from her past struggles with an eating disorder. The host acknowledges the power of personal stories in business and relates to Claudia's passion for nutrition.

05:04

🌟 Aspirations and Current Business

The discussion shifts to Claudia's aspirations, which include both personal health and helping others with nutrition. She mentions her concerns about diabetes and the impact of poor nutrition on health. The host empathizes with her motivations and inquires about her business. Claudia details her role in promoting their kitchen business at trade shows and her natural inclination towards sales and customer relations.

10:04

💼 Business Operations and Marketing

Claudia elaborates on her business's marketing strategy, focusing on trade shows and some social media presence. She emphasizes the importance of maintaining contact with potential customers, even over several years, to ensure long-term business relationships. The host acknowledges her tenacity and sales skills, which are crucial for both acquiring new clients and ensuring their success in the program being discussed.

15:05

📊 Obesity Crisis and Nutrition Education

The conversation introduces a presentation highlighting the obesity crisis using data from the CDC. The host discusses the increasing rates of obesity in the US and the UK, emphasizing the need for nutrition education. The presentation aims to motivate Claudia by showing the potential impact she could have by joining the program and the demand for nutrition experts.

20:28

📚 Program Overview and Business Model

The host outlines the program's structure, which compresses extensive nutrition science into a three-month course. The focus is on practical knowledge rather than academic theory, emphasizing the importance of evidence-based nutrition advice. The business model involves a simple online marketing strategy using social media ads to attract clients. The host introduces the team that supports program members in various aspects of their business setup.

25:30

💬 Financial Considerations and Decision-Making

Claudia expresses her need to consider the investment carefully and discusses her upcoming commitments. She mentions the cost of the program and her upcoming participation in a large trade show. The host offers payment plans and emphasizes the value of the program as an investment in both financial success and personal knowledge. They agree on the importance of discussing the decision with Claudia's husband and schedule a follow-up call.

30:32

🔍 Exploring the Course Content

The host and Claudia discuss the content of the nutrition course, which includes 900 studies condensed into the most relevant 50 for practical application. The studies are categorized into seven main areas, such as calorie management, inflammation, gut health, and appetite control. The host explains that the course provides the necessary scientific backing for nutrition advice, which is crucial for clients' compliance and success.

35:32

📱 Personal Growth and Future Opportunities

Claudia considers the course's benefits for her personal growth and the potential to share the knowledge with others. The host suggests that even if Claudia decides to learn for herself initially, the skills and knowledge can be valuable for future opportunities, including selling nutrition programs. They discuss the option to pay a reduced fee for the course without the sales setup, focusing on personal development.

40:32

📆 Scheduling and Next Steps

The conversation concludes with scheduling a follow-up call for the following Tuesday. Claudia is given the option to secure her place in the program with a deferred start date to accommodate her current commitments. The host emphasizes the importance of making a decision to ensure a spot in the program and to discuss the investment with her husband. They agree on a time for the follow-up call to finalize the decision.

Keywords

💡Nutrition

Nutrition refers to the process by which the body obtains and utilizes the food we eat to maintain health and support growth. In the video, nutrition is a central theme as the interviewee expresses her interest in it, stemming from her personal journey with an eating disorder. The conversation also revolves around the potential to educate others about nutrition for improved health outcomes.

💡Eating Disorder

An eating disorder is a mental health condition characterized by abnormal eating habits that negatively affect a person's physical health or psychological state. In the script, the interviewee mentions having had an eating disorder in the past, which has influenced her deep interest in nutrition and her aspiration to help others avoid similar struggles.

💡German Kitchen Company

This term refers to the business owned by the interviewee and her husband, specializing in German-style kitchens. While the main discussion is about nutrition, the German Kitchen Company provides context to the interviewee's background in business and sales, which could potentially translate to a new venture in nutritional guidance.

💡Instore Demonstrator

An instore demonstrator is a person who provides live demonstrations of products or services within a retail environment to attract customers and promote sales. The interviewee mentions her role as an instore demonstrator, highlighting her experience in direct marketing and customer interaction, which are valuable skills in any sales-oriented business.

💡Marketing

Marketing is the process of promoting and selling products or services, including market research, advertising, and selling techniques. The discussion touches on the interviewee's limited experience with digital marketing, focusing more on physical shows and direct sales, which contrasts with the potential online marketing strategies for a nutrition business.

💡Social Media Marketing

Social media marketing involves promoting products or services through social media platforms. Although the interviewee's company has a presence on Facebook, there's an acknowledgment of a potential need to expand into more proactive social media marketing strategies to reach a broader audience.

💡Leads

In sales, a lead is a potential customer who has shown interest in a product or service. The script discusses how the interviewee and her husband acquire leads at big shows and follow up with them, indicating a customer acquisition strategy that relies on long-term relationship building.

💡Obesity

Obesity is a medical condition involving excessive body fat, typically defined by a body mass index (BMI) of 30 or more. The video script includes a discussion on the rising rates of obesity and its implications for public health, underscoring the importance of the nutrition education that the interviewee is considering providing.

💡Nutrition Science

Nutrition science is the study of how what we eat affects our health, including the biochemical and physiological processes involved. The script mentions a program that condenses years of academic study into practical knowledge, suggesting that the interviewee is considering acquiring this scientific understanding to underpin her nutrition advice.

💡Sales Funnel

A sales funnel is a marketing term that describes the process of guiding potential customers through a series of steps, ultimately intended to convert them into buyers. The script refers to setting up a sales funnel as part of the business strategy for the nutrition program, indicating a systematic approach to sales and customer engagement.

Highlights

Claudia discusses her background and interest in nutrition, stemming from a past eating disorder.

Claudia and her husband own a German Kitchen company and have been in business for 25 years.

Claudia's personal motivation is to stay healthy and prevent diseases like diabetes.

There is a mutual interest in helping others with nutrition, potentially taking on clients.

Claudia's sales skills are highlighted as she promotes her kitchen business at big shows in London.

The discussion touches on the importance of storytelling in business and how personal journeys can resonate with clients.

A presentation is introduced, outlining the training program's ability to compress four years of nutrition science into a three-month course.

The program focuses on the practical application of nutrition science for the average individual, not specialized medical cases.

The training includes learning 50 key nutrition studies to support advice given to clients.

A case study is presented, featuring Fez, who earns £40,000 a month from weight loss programs.

The training program offers a business vehicle, teaching how to market and sell nutrition programs effectively.

Claudia expresses concerns about her ability to learn and apply new computer skills for the program.

The program offers a team support system, including experts in ads, funnels, and promotion.

Claudia is considering the investment cost and needs to discuss it with her husband, highlighting the personal nature of the decision.

A follow-up call is scheduled to give Claudia time to process the information and discuss it with her husband.

The program's payment plan is discussed as a potential solution for managing the cost.

Claudia is considering the course for personal benefit first, with the option to sell services later.

Transcripts

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there's an unspoken question in every

person's mind that has to First be

answered why should

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hey

Claudia how you doing I can't hear you

at the moment CL just need to put your

mic on if you don't if you don't

mind uh no still it's on mute just

zoom's on

mute can you hear me now oh that's

better fantastic brilliant brilliant how

are you been how are things I'm good

thank you just work oh one second I'm

just working at the moment but I'm I'm

just going to take um some time out okay

that's fine good stuff uh we just

recording this for like training quality

um so hopefully that's okay let's jump

straight into it then if you just give

me a bit of background to yourself so

Claud so just tell me you know what do

you do at the moment um what's existing

my husband I have a me and my husband

have a German Kitchen company okay I've

I've always been interested in nutrition

mainly because I used to have um an

eating disorder when I I was younger

I've always been into nutrition I'm

quite sort of like quite tuned into

Nutrition a little bit well I think I am

anyway so um and it's always been in the

back of my mind to sort of like learn

either for myself or um you know maybe

to put it on for the future for my my

future as well yeah brilliant okay so

you you're interested in nutrition and

um you have a personal story as well

which is always very very powerful

because people who people relate to

stories you know you probably know this

a business they say abely yeah like it's

it's the stories itself so if you if

people can relate to you and know that

you've gone through a journey like that

it's very powerful yes

absolutely when you say you you're

really interested in nutrition as well

so obviously you've got a successful

business at the moment um what would be

like an aspiration for you can you hear

me hello you're you're breaking up

hello okay um let just

check got full bars of oh that's better

okay cool can you hear me now yeah yeah

keeps um cutting out okay um so I was

just saying that uh what would be like

the ideal scenario for you then so you

have this successful business already

what would you like to do ideally like

would you like to help people with their

nutrition take on clients and things

like that I think it's both to be honest

me obviously because I do obviously like

to um

have a a healthy future to be honest you

know like I said you know with my

background of a little bit of an eating

disorder I do sort of like worrying I do

want to put like a lot of healthy food

into my body I do worry about things

like diabetes I just worry about

illnesses from Bad nutrition basically

okay so there's like a there's a

motivation of you personally staying

healthy is there also a motivation of

you're wanting to help others as well

yeah absolutely

yeah yeah okay cool cool so that's

really helpful so we can I can probably

summarize that to say you know you've

got your personal story you want to stay

healthy yourself I mean I can relate to

that 100% you know being in nutrition

that's not that's not my initial

background but being aware of all the

science and ofu just part of what I do

the first person that benefits is

definitely myself so I can 100% relate

to that that that feeling as well

absolutely also constantly talking to

I'm constantly talking to people about

food and what's good for them and good

fats and good carbs good this and good

that it's like you should just be a

dietician or you just sping should you

know do a sliming club or a sliming

world or or whatever but you know so I'm

constantly interested in nutrition okay

cool cool cool so we will talk about

that I'm gonna get I've got a

presentation I'm going to show you

before we get into that um just trying

to understand a bit about you your

motivations and your background so uh

there's the personal side there's also

um helping others tell me a little bit

about your business because you've got a

successful business already yeah we have

a German well me and my husband we have

a German Kitchen company um we've been

running together the last 25 years I'm

an instore demonstrator I work at Big

Shows in London promote our company and

I make appointments for um me and my

husband and and a couple of our

designers to go and sell 304,000 pound

German kitchen so yes I'm you know I'm

always constantly with people um I'm

very much of a people's person I like to

motivate I like to I like make people to

feel good I just I'm just that kind of

person you know yeah okay I love to help

put it that way well that's fantastic

because you've got a because sometimes

people underplay this don't realize how

important it is but selling skills are

so you know it's there two sides it's

one is selling actually your programs

but it's also when they're in the

program selling and making sure they

comply and get good

results absolutely

100% do you do you feel that that's

something that you if you had a client

you'd be able to get them to the end

point and help them to make those

changes yeah obviously I would need a

lot more background information

obviously you know about you know facts

basically about nutrition um you never I

had all the answers well not saying I'm

you know be God and have had all the

answers but if you know if I had answers

for them then yes and obviously if it

worked you know I'd constantly be on

their back pushing them in a nice way

brilliant have you done any marketing

like how do you Market your business

then have you any done done any social

media marketing anything like that

before no not really to be honest we do

like we do all the big shows in London

uh we are on Facebook um but we but like

said most of our leads we go to big

shows we do like nine days in Excel

which is home build show a grand design

show in London at the EXL and then we do

a three-day show um at Olympia in London

so yeah Olympia and Excel big so say

again they're the big they're the big

centers aren't they yeah they are especi

they're very very they sort of like is

over for least about two or three years

we get you know we speak to people that

looking for kitchen sort of like now or

in 10 years time but in my head if

they're interested I would never ever

let them go you know because whe whether

it's now or 10 years time they're still

looking for a kitchen and we sell

kitchen so I'd never let go even forgot

their name and tele phone number you

know because two or three years comes up

very very quickly so um and if I'm in

constant contact with them um they know

that I'm you know that I'm Legit they

know that um you know I'll always

promise to call them when I need to call

them um yeah so that how we how we

Market the company yeah because that was

one of the things that St stuck out to

me when we spoke on the phone the fact

that you said that you've got that

background if you you're used to dealing

with leads over that that period of time

it shows that kind of tenacity to want

to stick with people oh absolutely yeah

way that I see is you know we have

thousands of people walking past me

looking for kitchens I'm never going to

get that opportunity again so I'll be

like a professional animal out there you

know and do my best to promote my

company the most professional way but

that way you know I've got a name and a

t all I need really is a name and a

telephone number and give them a call

after the show introduce myself prop but

I do speak some you know like quite a

long length at show so they're very

interested when I do call back because

I'm quite on I'm very honest very

genuine I tell them exactly what they're

going to get out of it I don't lie and

this that and the other I'm just very

thorough and very honest okay when I

speak to

people well I mean thanks for that CLA

that's been really useful I've got a

presentation I'm going to go through to

explain a few things but just to paint

the kind of the journey the the uh the

end point that we want to get our

students to is number one we

compress like a fouryear degrees worth

of nutrition science and teaching uh we

have a team of like nutritionists and

dietitians and um we compress that into

like a three-month program um the reason

why they're really bloated long programs

long degrees is that're they're

multi-disciplinary so you're studying a

whole bunch of things which you'll never

use you'll study like how to work with

cancer patients how to Fe somebody when

they're unconscious in a tube through a

tube all these different things and then

what always happens is that people just

focus on one area and they forget

everything else so you spent like four

years studying and you've forgotten most

of what you studied so a very

inefficient outdated way of doing things

so for us we want you to learn the

science that helps you help like the

average individual client the sick

people go to the NHS they get treated

free anyway we want to help a person who

can't go to the NHS because they're not

eligible they're just struggling with

their nutrition yeah so let me share

this presentation with you um and then

um kind of hopefully it'll make sense uh

can you see that

okay yeah okay brilliant so can yeah

fantastic right so diet specialist

That's the name of the company um so

we're going to go through this case

study uh this is Fez that we're telling

you about the Fez is now making 40,000 a

month sing weight loss programs um and

that's fairly consistent he's past a

million pounds now um but we're going to

go through exactly what he doesn't and

how he goes about doing that yeah okay

as diet specialist we've trained over

30,000 people we wanted to hone in on

one case study because sometimes people

find that bit more relatable um but

we've trained over 30,000 people we've

been doing this for over 15 years and

these are like some of our testimonials

I just took like a few screenshots of

different people people like personal

trainers bodybuilders all sorts of

people you know these are all the ones

who gave his video testimonials about

the course saying it's fantastic a whole

bunch of like written testimonials here

as well so just like a few screenshots

just to kind of show we've also helped

people as well like actually um with

things like weight loss as well so for

example this is like a group of six

clients they lost 54 kilograms in six

weeks um and this so we have that sort

of expertise as well so it's not that we

just teach nutrition science we also

have clients to do that as well but

we're going to focus on this this is the

case study okay um and just to sort of

like really encourage you um people

don't realize how big a problem we

actually have so this is something this

is a little presentation um it's in our

course but we so powerful that we

actually show it to people at this stage

as well um which is from the Center for

Disease Control and prevention so so the

classifi Obesity is anybody with the BMI

over 30 so BMI is like weight divided by

height squared yeah um and if you look

back in 1985 this was kind of like the

uh the US map so you can see most of the

countes like under 14% of the state is

is obese okay now you'll notice here at

the top left this is the year so each

year there's more and more places now

having obesity so you can see a lot more

dark blue and then what happens is that

um once you get to

1991 a new category is form so 15 to

19% yeah of the country you can see here

a couple of states that add that color

and as you go through the years it gets

more and more and more dark blue yeah

1997 they have to create a new category

which is over 20% of the state is obese

yeah and you can see here 1999 now most

of the country is now this color 2001

they have to create a new category which

is orange which is over

25% and again the you know it's just

getting worse and worse and worse it's

worrying yeah that's I saying that's

what I was saying to you before you know

it can become very worrying can't being

about all the diseases that you know

your diabetes you're just

everything this is why we're so

passionate because we need people like

like yourself Claud is Follow Your

Passion because this the demand is

unbelievable yeah I mean Coca-Cola and

Pepsi between the two of them spend $5

billion dollar a year just on marketing

that's why this is so bad so then they

create a new category which is over 30%

and now you know everything now is like

um over 20 20% and most of the countries

now dark red and then now it's like this

yeah most of the countries and it's

getting worse and worse and worse and

the UK is is just as bad they have

similar it's just as bad yeah so to help

people we simplify it you just need two

vehicles yeah two vehicles the first

vehicle is you don't need a degree but

you need to know and you mentioned this

earlier in the call if you remember you

just need to know what to say to people

you need to know the studies yeah it's

one thing saying to somebody oh you

should eat more fruits and veggies and

stuff but if you can site the study oh

there was this study where they did this

it's all to do it's all to do the

benefit of the customer the reasons why

exactly exactly so we just focus on on

our students learning 50 nutrition

studies so these nutrition studies are

going to be the the the the evidence

behind what you're telling them to do so

for example if you're saying to people

you should have apple cider vinegar they

might have heard it on social media but

there's an actual R what they're called

randomized control trial it was done in

Japan two groups and and the only

difference was one was having vinegar

and it amped something called ampk so

basically put them into fat burning mode

just by having vinegar if you can site

that to your clients they'll it you see

what I mean I think it's like proven and

tested and you give them some facts I

think that's when they that's what yeah

we want to arm you with 50 studies yeah

now we give you more than 50 studies but

these 50 studies are the ones that are

in your program you actually go through

900 but you go through 900 just at this

level I don't know if you can see this

it might be a bit small on your screen

but this is basically just like the

summary of the study I've just put a few

screenshots of different studies here

it's just a summary of the study it's

what they call the abstract yeah so you

don't need to go the ins and outs of the

study you just need to know oh there was

this study you know they had

yeah yeah so that that's the core of it

and you can do that in two to three

months so you've compressed literally

like three four years of study into two

three months yeah that's the first thing

the second I'm not very I'm not very um

academic put it that way that's that's

thing so it's completely nonacademic

it's you know the way I described that

vinegar study that's that's the level

it's at yeah because your clients

they're not going to be interested in no

absolutely majority of them are not okay

yeah they just need to know this is why

Claud is telling me to eat this food

done yeah if you want academic that' be

different but we're not interested in

that no okay yeah the second thing is we

need the business vehicle because there

one thing having that passion and family

and friends is cool but we need also

like a bit more yeah so it's a very

simple marketing strategy that we use

forier we just do a Facebook ad or

Instagram ad exactly like hold a second

hold on a second I've got one of my um

designer guys

just one second I just put you on mute I

put you on mute yeah on a

second

e

e

e

e e

hey Gloria hi sorry I thought I had my

boys just um bringing my van back that

was all no no problem no problem so so

the business setup is basically the same

way that you found us actually so we

just do an ad on meta which is Facebook

and Instagram and it's just you you know

giving like a bit of a um a short

explanation of what it is that you do

who it is you're trying to help yeah

they'll book a zoom call with you so you

get on the call uh you get get on the

phone you just you B book a zoom call

like this and then you just get on there

and then you make the sale it's very

simple very straightforward process and

it works yeah okay and that's it that's

all we need yeah we can get this

business up and running actually in one

month now what we do is we help you with

that by U not only just teaching you the

nutrition side but we actually do all of

this for you as well yeah okay so I have

a team they're like my kind of dream

team so I've got Matt who does the ads

um he's been doing this for 15 years he

spent over 5 million on Facebook ads um

he actually gets invited to Facebook

headquarters so he makes sure all the ad

form set up everything's done and he'll

do all of that for you he'll do the

targeting he'll do all of that kind of

stuff um then I've got Josh Josh is like

a um a what we call the funnels expert

so he's really good at everything after

the ad so he will for example like if

you'll do a presentation like this but

like in your area of nutrition so it

could be like um like Fez does weight

loss for women over 40 for example so so

depending on what you choose to do he'll

make he'll make sure that's all kind of

like really good um he's helped like

thousands of clients some of them are

like earning £100,000 pound a month many

of them have passed over like a million

so he's really really good at that uh

and then I've got what I want to do and

he'll sort it out me on like the

promotion side yeah yeah so we'll we'll

give you like templates and stuff like

that it's up to you exactly like you'll

have some choices we want to try and get

you success as quickly as possible so we

know certain things work really well so

sometimes people say I'm really

interested in like this like maybe like

this quite Niche area of nutrition so

you say look let's get weight loss

successful first because that's the

easiest thing to do then you can Branch

Branch out on other areas of nutrition

because we want to get you we want your

success as quickly as possible to prove

that Claudia you can do this yeah yeah

the only thing is I'm not very good when

it comes to it though I really am not

really good on computers really you know

you can use zoom all you need is zoom

okay okay amazing okay that's all you

need Zoom because even your even your

program it's just going to be like a

weekly Zoom call with a WhatsApp group

that's it okay yeah very simple very

simple yeah Chris can help you with

video editing like we can put sub titles

and things like that on your video um

and then um and that's it that's it so

me of course this is myself so I can do

basically everything so at the moment

I'm taking these calls um but uh I have

like a sales team that will take do

these I'm this is this is what I'm doing

for like training purposes and things

like that but I can do everything I can

do ads websites I I've gone through like

thousands of nutrition studies myself so

I I kind of do everything in the

business so I'm sort of part of the

program as well is it your business it

is my business

yeah got a team but I'm one of the

founders say again I'm one of the

founders yeah okay oh okay yeah and

you've got 12 months to finish the full

course so we I amist I'm just I am

listening I'm just reading my

puppy mean that that's kind of come to

the end of my presentation to be honest

so you've got 12 months to finish the

full nutrition course so you cover all

900 studies but we can launch your ads

even in month one if you want yeah so

what we'll do is we'll work out your

your specific timetable that you you're

happy with if you're keen and you want

to go like really quick we can get the

ads because the ads don't need you to

have everything else done as long as you

have enough studies to so what we do is

we hone in in like the top 50 studies

for you to be aware of you can do that

in in just a couple of weeks so by the

time your ad is up and running you could

have actually finished those those

studies so you have enough to be able to

give to your clients you see because the

way you're going to give your your

program to people it's it's basically

you have things that they need to do

like guidelines they need to follow and

your job is just to hold them

accountable and they're going to come in

and say oh Claudia I was really good and

I had a fight with my husband and I

broke the diet yeah these all sorts of

things so it's just like

Co yeah okay yeah that's it and we want

because we want more people like Fez so

that's why we did this new campaign to

Showcase what he did to say to people

look you know 40,000 pound a month is

very very good A lot of people are happy

with just a few thousand pound what's

his background he's a PT he used to

charge 30 pounds a month in the gym okay

he went from 30,000 sorry 30 pound an

hour to 40,000 pound a month and he's

past the million so that's it wow yeah

so anywhere between 2 to 40K is that

that kind of a goal like so 40K is like

half a million a year just to give

perspective and you're not having to

travel to exhibitions CU we did NEC I'm

in the West Midlands yeah standing there

and just talking to people your back's

aching it's just it's not you know we

stopped doing exhibitions when we

started doing online yeah yeah

yeah so that's it so this is the Dream

Team uh that we have um and then in

terms of the program the full program

it's a oneof payment it's £

3,997 it covers like everything we've

talked about yeah but um let's let's

like your thoughts what what's your

thinking at the moment because I know

that you probably have questions and

stuff like that we can go through all of

that now what do you think yeah um yeah

obviously it's I don't want to sort make

a decision right this second um it's

something I do want to sort like think

about um but I don't want to like commit

right now um I understand what you're

saying you know you're a sales person

you want to try and give me as much as

you possibly can I don't I don't mind

that at all because obviously you're

there to do a job and I'm you know here

to sort of like you know I've requested

it as well um um I just I just don't

want I just don't want to answer it

straight away I need to sort of like

think about it as well you know not I

need to speak to my husband but I just

need to sort of like think about it bit

more one thing just to you're aware of

so um we're only taking 10 people on at

the moment just because it's quite a lot

of work for us as well so um we've got

I've got a bunch of calls I need to go

through today and I I remember very

clearly you said to me in the call you

know you don't want to I know because

you come from that background I can

appreciate why you're saying it let's

just talk through those some of the

things that you're thinking through at

the moment even if you don't make any

Financial commitment now at least whilst

I'm here I've got the time available B

blocked out of course let's go through

like what is it that maybe is concerning

you or is you need to process and think

through what areas are you worried that

you might do you have like any concerns

of things you might or might might not

be able money for a start I haven't got

that I haven't got that kind of money um

secondly I've got a big show coming up

um in about three or four days time um

the end sorry end of next week when's

the 27th 28th 29th We've Got Big Show um

in London next weekend it's just just

don't want to sort of like think about

it straight away right now you know I

just I just want to process it a little

bit that was all okay I'll give you some

time to do that don't worry about that

CL the issue in terms of the money side

of things um sometimes I think that I I

take sort of ownership of whether or not

I did a good job explaining it so

because it's it's an investment and we

should get a return on that investment a

a lot of the the cost is just to cover

the the fees of my team and um of course

I understand I have my own business so I

I understand it all you know my husband

is the most is a kitchen Guru he lives

in bre Des on beautiful beautiful

kitchens he sells you know 40 50,000

pound kitchen so I understand about you

trying to explain it all to me it's just

it's just you know it is it is an

interest to me I just don't want to it's

just come up so sort like quickly I just

don't want to make that decision

straight away like my husband says as

well if you haven't you either want or

you don't want you know it's that sort

of Fe that you'll probably want to get

out of me is it something you really

really want to do and this Bes I don't I

don't know you know I'm not sure okay so

in terms of like the the having the

funds we do have some payment plans in

place which we could work something out

so what we always do with people is that

um if you have a particular amount that

you can afford on a monthly basis we can

just work around that yeah so that

option is available in terms of from a

money perspective from a passion

perspective I think that you I think

that's definitely there like the way you

described earlier on in terms of your

own journey and wanting to help people

and one of the things with nutrition

like genuinely you help people so um

it's just like when you make a kitchen

for somebody and like you've changed

their life and they love the kitchen and

they're thanking you absolutely of

course it's a different way but with

something like this the beauty of it is

you're helping somebody like live longer

now and get rid of all the like when

it's weight loss for example and they

can fit back in their clothes they've

got energy you know so I can definitely

see that you have that that passion I

mean have I read that correctly CL is

that is that something you would agree

with abely yeah of course 100% yeah so

the passions there is there something

that you think in terms of what we

described as how we get you there that

you're still on Shor like do you think

that obviously like you know don't

really know much about your company at

all um you know I'd like to do a little

bit of background on your company just a

little bit um and I don't want to sort

like just say yes straight away um don't

worry about that I'm not gonna get ask

you to say yes now don't worry about

that so you go away what I'll do I'll

send you a link where you can kind of

see yeah EXA if you send me a link and I

can obviously read through it um and and

process it you know properly um and

that's it really that's that's really my

ANW just need to process it properly

okay okay so here's what we'll do um and

obviously you know how I make my money

and know I know me probably guessing

clients makes my money doesn't it people

signing up makes my money well this is

the thing I mean Fez sells each program

£22,500

yeah so so that's like two sales two

sales obviously there'll be some ad

costs as well that you need to pay to

Facebook and Instagram um but um there's

a way of doing it now that's actually

quite cheap um so we'll just make sure

that the the video that you have I mean

we we obviously can't guarantee anything

but what I'm saying is that even within

the course even just your family and

friends can generate to you clients

because it's that type of industry and

how much do my clients pay 2,500 is what

we recommend you charge

okay yeah and how long does that what do

they get out of that so you'll typically

do a three-month program these are

really good questions by the way a

three-month program and um you'll give

them like um access to a WhatsApp group

for 12 months but the three months

they're on a weekly Co coaching call

with you um and you just get better and

better at this and then once you start

getting

testimonials that's where it would get

really really good because once people

see got people

results okay and what the 12 what were

all the things are I know you've

explained about all the just say it was

like 50 courses I'll be learning 50 so

you'll go through 900 nutrition studies

but don't worry you've got like a year

to get through all of them um as long as

you have 50 you'll be able to to do a

program so what we'll do is we'll

highlight the top 50 that you want to

make sure you've you've covered before

you start your program yeah yeah how and

what are the roughly you don't need to

tell me but what are rough the top sort

of top 20 at least okay so um some of

the I'll give you like the vinegar one

was an example we categorized them in

terms of seven main areas which is

anything to do with calories so for

example one of the top calorie studies

there was a study done um where they had

two groups of people one group was had a

a diet that they were both but the same

for calories yeah m one group lost

weight one group gained weight the

difference between them was one group

had what's called ultr processed foods

so like CH your sweets that kind of

stuff so just the fact they had um Ultra

processed foods meant that um they they

gained weight yeah yeah because people

find it's difficult to count calories

and stuff like so you make it easy for

them to say look as long as you're

eating real Whole Foods you'll lose

weight yeah yeah I believe in that well

yeah yeah then we go then we talk about

something called

inflammation foods that

anti-inflammatory that's what that's

going to get rid of all the diseases

then we talk gut health so they get them

to eat more prebiotics for example and

feed their good bacteria then we get

them to manage their insulin levels yeah

so we don't want to have these huge

insulin spikes with when we eat lots of

sugar when we have lots of fat etc etc

and then the final one is their appetite

because people do we calculate all their

calories and all their macros for them

as well we don't need to go to that

level no and this is the beauty because

actually as part of the course you get

all the Powerpoints live so all the

studies you just you get all PowerPoint

slides so you can just do a you just can

put a few of the PowerPoint slides in

one presentation and just explain to

people why they need to do these things

um if you go down the route of

calculating their macros and stuff like

that then it's made it a bit more

complicated for them and then it's

harder for them to comply so I'll give

example like a simple thing much more

easy than um than calculating carries is

doing something called a preload so

before they have their meal they just

drink some water they drink a glass of

water or they eat an apple so the

studies done that if you do that you

actually burn more calories because your

body has something called thermogenic

there you go thermogenic you know you

know this stuff good stuff already have

so all we it sounds like maybe we're

just helping you kind of get the backing

Behind these things yeah the facts

basically exactly yeah it took us four

years to write this course by the way I

mean we're doing this 15 years but the

past four years because we went through

literally thousands basically gaed

everything that you've known and just

put it into one Bible basically put it

into one thing easy for you to digest

and get through really quickly speed is

thing life's not that long like if you

can get if you could do 40,000 a month

like you know that's you're missing out

on half a million pounds worth a year

amazing so listen what if I just wanted

to um have it for myself what sort of

like you know just say look you know let

me let me have it for myself and I buy

it or whatever and I just do what I want

to do with it and then if I am

interested in selling it for you so is

that how how do you make your you can do

that as well yeah so we take ,000 P off

if you don't want us to set up the

actual uh sales what sales funnel the

adds all that kind of stuff so you can

just do the course itself so instead of

£4,000 be £3,000 that's an option as

well and even within the course itself

there's we train you on how to get

clients from family and friends using

Whatsapp

yeah yeah I think for me it'll be nice

of me to gain all the information

obiously for myself and a benefit for

myself and then and then spread it all

out you know to other people and

obviously I think in the meantime I

probably will be excited more about what

you're saying because I've feel more

passionate about it if you understand

what I name that's fine the only thing

for us is we do need to know uh because

of the the the um sort of the time

commitment from us we would need to know

if you wanted to go like which option

you wanted to go forward with yeah of

course yeah here's what I'm gonna

suggest um because my diary is like choc

a

block let's book up a follow-up call

okay just do on the phone make it easier

for you um and uh if you can let me know

what you want to do U do you is as part

of that I'm assuming you want to talk to

your

husband yeah I mean he not that he'll

ever be able to let me say say yes or no

I make my own decisions but obviously it

is money as well and I'm not actually

even though I work for my husband I'm

not actually sort of like earning that

much money money myself um you know I

mean it's you know it's both of our

companies but I can't just sort of like

go out and go I want to learn the

nutrition course and I want to spend you

know 3,000 pound not that he would say

no but obviously it's something I'd like

to speak to about as well but yeah well

the reason why I just mentioned that is

when you do talk to him about it present

it as like an investment as well of

course yeah we're not selling like a

kitchen is my house will be quite happy

because my husband PS my husband plays

Bingington for England so he and he

always gets his nutrition advice from me

even though I'm not he just knows that I

love nutrition and he knows I could sell

every every diet bling going I know

every single diet going whole Wild World

um so he knows it'd be interesting and I

think he'd probably like me to pass it

on to him as well so that's the thing

because it's an investment

in the sense that you can get your money

back but that's even more important you

know Steve Jobs was the richest guy in

the world world but when he got cancer

and

died your health youve got nothing so I

would really emphasize that point

because um how else are we going to

learn these things I mean if you want to

go AR other people I can get all this

information from the Internet it's easy

to get this information from the

internet blah blah blah you not ever

come up with that sort of not I making

any excuses because obvious there's

always an answer to an you know to an

objection but um don't you get a lot of

people saying that to you no well this

is the way that I would respond to that

you're either paying with money or

you're paying with time you could go out

and spend the time what we did it took

us four years and we're we've got a team

of dietitians and nutritionists you see

um yeah I'm not talking about like you

know small Snippets of information here

and there on YouTube no like if you do

it properly like if you're learning all

these things like we said about

inflammation like if you wanted to know

all the foods that are anti-inflammatory

basically the disease preventing um uh

Foods you won't find that on YouTube you

have to go to PubMed you have to find

the anti-inflammatory food index you

have to understand how to interpret the

data so you could do it it would

probably take if it took us four years

it probably take you five six years so

in that five six years you would just

get Snippets of it yeah yeah we

information is a big thing isn't it I

mean it's a killer isn't it information

it's not even just on YouTube Pub Med

has all the studies on there you need to

know where to look because there's

100,000 nutrition studies published

every year some of them are too

technical they're not relevant for the

average person they're dealing with

cancer they're dealing with you know uh

food allergies and all that kind of

complicated stuff yeah so you need to

sift through it and that's why we exist

because we have a team who've done the

sifting through and that's so you're

paying the money to save the time yeah

you could probably build a kitchen

yourself my dad actually fitted the K

he's a doctor he fitted our kitchen when

we were younger I don't know how he did

it he just like selftaught it himself as

a doctor I wouldn't do that when we had

our kitchen done I pay a guy he fed it

in one day I'm not going to do that no

exactly yeah I totally understand you

know someone just basically they're

using me for their um they're using me

for the knowledge but also their time as

well aren't they yeah cool what I'll do

because I've got some of the calls uh

coming up so why I'll leave it with you

let's just set time for me to call you

back is tomorrow enough time to for you

to so we want to do no yeah can you just

give me a call one day next week okay

let's set a time the thing is that you

mentioned earlier about have an

exhibition stuff like that one thing I

can do to help you is is we can get it

locked in but you can start it once

you've done that exhibition so you don't

have to think about it and that'll just

like a free gift for us you get like a

free extension we won't count that

within like the 12 months

yeah okay that okay yes if you give me a

call um say Monday or Tuesday yeah cool

okay let's do Tuesday um because we get

a lot of calls over the

weekends understand I just be the if we

do pass the 10 like if you want to go

ahead with it if I can think about you

want to go ahead with it just to make

sure that you in the the 10 then let me

know yeah you've got my number um I'll

save it so that you know it's me when I

call you back and then um I'll just call

you and you can just let me know either

way if you want to go ahead on the TU

okay what is your telephone um Tuesday

uh say about 12

o'clock okay do you mind if I push it a

bit forward to like three

no three is fine okay cool that's in the

diary then yeah three o'clock's fine

okay Claud it was really lovely to speak

to you I do hope I think it' be a lot of

fun I think uh you know you have really

really brilliant set of skills that will

be very transferable and you've got like

a fantastic story yourself so you know

great to have you uh as one of the

people that does the course but I

appreciate your time anyway and wish you

all thank you for explaining it in a in

a good way as well yeah no problem at

all all the best take care yeah thank

you very much then take care

okay bye bye good luck bye bye