Tonello NoStone Official Video

Tonello

15 Nov 201502:50

Summary

TLDRThe transcript highlights the innovation of NoStone®, a sustainable alternative to traditional stonewashing in the denim industry. Developed through a collaboration between Levi Strauss & Co. and Tonello, this revolutionary technology uses an abrasion drum made of stainless steel, eliminating the need for pumice stones. It reduces manual labor, water usage, waste, and storage requirements, while also lowering carbon footprints. NoStone® promises to be a game-changer for the industry and the environment by offering a cleaner, more efficient, and eco-friendly process for stonewashing jeans.

Takeaways

👖 The script discusses the process of achieving a distressed effect on jeans through stone washing.
⚒️ Traditional stone washing involves extraction, transportation, storage, limited use, machine maintenance, and waste disposal, which is harmful to the environment.
🏔️ The 'Stone Age' of jeans washing is over, symbolizing the end of traditional stone washing methods.
🌟 NoStone® is introduced as a revolutionary, sustainable, and stainless steel abrasive drum that replaces physical stones.
🔄 NoStone® offers three levels of abrasion and is easily removable, reducing storage needs and waste costs.
🌱 It has a low carbon footprint and is environmentally friendly, aligning with green initiatives.
✅ Compatible with all Tonello machines, NoStone® requires less manual labor and eliminates sludge and wastewater.
🤝 Levi Strauss & Co. collaborated with Tonello to develop this sustainable technology for the industry.
🛠️ Tonello created multiple machine prototypes that were tested in production environments with positive results.
🌐 The innovation is not only a win for the companies involved but also for the industry and the environment.

Q & A

What is the traditional method for achieving a worn-out effect on jeans?
-The traditional method for achieving a worn-out effect on jeans is through stone washing, which involves the use of pumice stones.
What does 'lavado a la piedra' mean and what are its implications?
-'Lavado a la piedra' means stone washing, a process that has environmental implications such as extraction, transportation, storage, limited use, machine maintenance, and waste disposal, which are described as quite harmful.
Why is the traditional stone washing method considered harmful to the environment?
-The traditional stone washing method is considered harmful due to its negative environmental impacts, including the extraction, transportation, storage, and disposal of pumice stones, which contribute to a significant carbon footprint and waste.
What is NoStone® and how does it revolutionize the stone washing process?
-NoStone® is a stainless steel abrasive drum introduced as a sustainable and revolutionary alternative to traditional stone washing. It eliminates the need for pumice stones, reducing storage space, waste disposal costs, and environmental impact.
How does NoStone® contribute to a lower carbon footprint in the garment industry?
-NoStone® contributes to a lower carbon footprint by reducing the need for pumice stones, which are associated with transportation, storage, and disposal, thus cutting down on energy consumption and waste.
What are the benefits of using NoStone® in comparison to traditional stone washing?
-NoStone® offers benefits such as ease of extraction, reduced storage needs, lower waste disposal costs, a smaller carbon footprint, and environmental friendliness, making it a more sustainable choice.
How does NoStone® apply to various washing machines used in the industry?
-NoStone® is designed to be applicable to all Tonello washing machines, indicating its versatility and compatibility with existing industry equipment.
What is the collaboration between Levi Strauss & Co. and Tonello aiming to achieve?
-The collaboration between Levi Strauss & Co. and Tonello aims to develop and implement sustainable technology in the garment industry, specifically through the innovation of NoStone®.
What was the challenge that Tonello's team faced in creating NoStone®?
-Tonello's team was challenged to create an alternative to the traditional pumice stone washing process, leading to the development of multiple machine prototypes that were tested in a production environment.
What has been the outcome of the collaboration between Levi Strauss & Co. and Tonello?
-The collaboration has resulted in a very positive outcome, with the anticipation of a profitable and sustainable stone-free washing process in the near future.
How does the introduction of NoStone® impact the broader garment industry?
-The introduction of NoStone® is seen as a victory not only for the collaborating companies but also for the garment industry as a whole, as it promotes sustainability and reduces the environmental impact of production processes.

Outlines

00:00

🌱 Sustainable Innovation in Denim Processing

The paragraph introduces the environmental impact of traditional stone washing in the denim industry, which includes extraction, transportation, storage, limited use, machine maintenance, and waste disposal. It highlights the negative aspects of this process and announces the end of the Stone Age with the introduction of NoStone®, a stainless steel abrasive drum that is simple, revolutionary, and sustainable. NoStone® offers easy extraction, three levels of abrasion, reduced storage needs, lower waste costs, a low carbon footprint, and environmental friendliness. It is compatible with all Tonello machines, reducing manual labor and eliminating sludge and wastewater. The collaboration between Levi Strauss & Co. and Tonello has led to this exciting innovation in stone-free washing, challenging the team to create an alternative to pumice stone washing. Multiple machine prototypes were tested, and the results are promising for a profitable and sustainable process in the near future. This innovation is a win for the companies, the industry, and most importantly, the environment.

Mindmap

Keywords

💡Desgastado

The term 'desgastado' refers to the worn-out or distressed look that is often sought after in fashion, particularly with denim jeans. In the context of the video, it relates to the desired aesthetic outcome achieved through the washing process. The script mentions 'efecto desgastado' to highlight the fashion trend of giving new garments an aged, vintage appearance, which is central to the theme of the video discussing innovative washing techniques.

💡Lavado a la piedra

Lavado a la piedra, or stone washing, is a process used in the garment industry to give new clothes an aged, worn look. Traditionally, it involves washing denim with pumice stones to create a distressed effect. The video script critiques this method, pointing out its negative environmental impacts, such as 'extracción, transporte, almacenamiento, uso limitado, mantenimiento máquina, y desecho de residuos,' which are all associated with the use of stones in the washing process.

💡NoStone®

NoStone® is a patented technology introduced in the video as a sustainable alternative to traditional stone washing. It uses a stainless-steel abrasive drum to achieve the same worn look without the need for pumice stones. The script emphasizes its simplicity, revolutionary nature, and sustainability, making it a key concept in the video's message of environmental responsibility and innovation in the garment industry.

💡Sostenible

Sostenible, or sustainable, is a term used to describe practices, technologies, or products that are environmentally friendly and considerate of resource use. In the video, the NoStone® technology is described as 'sustentable' because it reduces the need for storage space, lowers waste disposal costs, and has a smaller carbon footprint, all of which are crucial for the video's theme of promoting sustainable practices in fashion.

💡Tonello

Tonello is mentioned in the script as the company that developed the NoStone® technology. It is portrayed as an innovator in the garment industry, collaborating with Levi Strauss & Co. to create a more sustainable stone washing alternative. The company's role in the video underscores the importance of industry collaboration in driving sustainable solutions.

💡Levi Strauss & Co.

Levi Strauss & Co. is a well-known denim and fashion company that is highlighted in the script for its collaboration with Tonello. The partnership is aimed at developing and implementing sustainable technologies like NoStone®, which aligns with the company's commitment to environmental responsibility. The video uses this collaboration as an example of how major brands can lead the way in sustainable fashion practices.

💡Huella de carbono

Huella de carbono, or carbon footprint, refers to the total greenhouse gas emissions caused directly or indirectly by an organization, event, product, or person. The video script mentions that NoStone® technology results in a 'baja huella de carbono,' indicating that it is a more environmentally friendly option compared to traditional stone washing methods, which is a key aspect of the video's message on sustainability.

💡Amigable con el ambiente

Amigable con el ambiente, or 'environmentally friendly,' is a concept that the video emphasizes through the introduction of the NoStone® technology. It suggests that the technology is designed to minimize harm to the environment, which is a central theme of the video. The script contrasts this with traditional stone washing, which is described as 'bastante malo' for the environment.

💡Menos trabajo manual

The phrase 'menos trabajo manual' suggests a reduction in the physical labor required in the garment washing process. The video script implies that the NoStone® technology automates aspects of the process, leading to less manual labor. This is part of the video's narrative on how innovation can improve working conditions and efficiency in the industry.

💡No más lodos y aguas residuales

The script mentions 'no más lodos y aguas residuales' to highlight the environmental benefits of the NoStone® technology. It contrasts with traditional stone washing, which generates sludge and wastewater as byproducts. The elimination of these waste products is a significant aspect of the video's message on reducing the environmental impact of garment production.

Highlights

The transcript discusses achieving a worn-out effect on jeans through stone washing.

Stone washing involves extraction, transportation, storage, limited use, machine maintenance, and waste disposal.

The traditional stone washing process is described as quite harmful.

The Stone Age of jeans washing has ended with the introduction of NoStone® technology.

NoStone® is a stainless steel abrasive drum, simple and revolutionary.

It is sustainable, easily removable, and offers three levels of abrasion.

NoStone® requires no storage space and reduces waste disposal costs.

The technology has a low carbon footprint and is environmentally friendly.

NoStone® is compatible with all Tonello machines, reducing manual labor and eliminating sludge and wastewater.

The technology is a collaboration between Levi Strauss & Co. and Tonello, aiming for sustainable innovation in the industry.

The collaboration challenged the team to create an alternative to pumice stone washing.

Tonello developed multiple machine prototypes tested in production environments with positive results.

The process is anticipated to be profitable and sustainable in the near future.

The innovation is a victory for both companies and the industry as a whole.

Most importantly, it is a significant win for the environment.