How To Get More Clients Using LinkedIn In 2023.
Summary
TLDRIn diesem Video konzentriert sich der Sprecher auf die Kunst des Social Selling auf LinkedIn. Er teilt eine umfassende Strategie, die in drei Säulen unterteilt ist: Inbound, Outbound und Skalierung. Er erklärt, wie man mit der richtigen Zielgruppenpositionierung, einer starken Profiloptimierung und kontinuierlicher Interaktion mit Inhalten und Influencern auf LinkedIn erfolgreich sein kann. Zusätzlich bietet er einen kostenlosen Leitfaden mit 37 Tipps für Social Selling von HubSpot an, um das Lernen und Implementieren zu erleichtern. Am Ende bietet er auch die Möglichkeit, ein persönliches Coaching zu gewinnen.
Takeaways
- 🚀 Social Selling ist ein zentraler Aspekt für erfolgreiches Lead Generation auf LinkedIn.
- 🎯 Die drei Säulen einer effektiven LinkedIn-Strategie sind Inbound, Outbound und Skalierung.
- 💡 Die Identifizierung des Zielpublikums (Avatar) und die Angebotserstellung sind grundlegende Schritte für die Inbound-Strategie.
- 🌟 Ein optimierter LinkedIn-Profil und fokussierte Inhalte in drei Themenbereichen helfen dabei, die persönliche Marke zu stärken.
- 📅 Regelmäßige und konsistente Beiträge auf LinkedIn erhöhen die Sichtbarkeit und Engagementsquoten.
- 📹 Videoinhalte generieren die meisten Engagements und sollten in der Content-Strategie berücksichtigt werden.
- 🔍 Verwenden Sie Sales Navigator, um idealisierte Kundenlisten zu erstellen und Ihre Outbound-Aktivitäten zu verbessern.
- 🌐 Network Hacking ermöglicht es, einer größeren Zielgruppe zu erreichen, indem man sich mit Influencern und deren Followern verbindet.
- 🔄 Multi-Channel-Marketing vergrößert die Reichweite, indem Inhalte auf verschiedenen Plattformen geteilt werden.
- 📈 Die Skalierung erfordert die Verwendung eines CRM für effektives Lead-Management und die mögliche Einstellung eines virtuellen Assistenten.
- 💪 Die kontinuierliche Umsetzung und Arbeit an der LinkedIn-Strategie ist entscheidend für den Erfolg.
Q & A
Was ist das wichtigste Thema des Jahres 2023 in Bezug auf LinkedIn?
-Das wichtigste Thema für 2023 ist, wie man Kunden auf LinkedIn gewinnt, indem man sich auf das Social Selling konzentriert.
Was sind die drei Pfeiler einer erfolgreichen LinkedIn-Strategie?
-Die drei Pfeiler einer erfolgreichen LinkedIn-Strategie sind der Inbound-Pfeiler, der Outbound-Pfeiler und der Skalierungs-Pfeiler innerhalb des Inbound.
Wie kann man seine Zielgruppe auf LinkedIn identifizieren?
-Man kann seine Zielgruppe auf LinkedIn identifizieren, indem man sich auf das Profil der idealen Kunden ausrichtet, indem man ihre Branche, Standort, Unternehmensgröße, Sprache, Senioritätsebene und Funktion berücksichtigt.
Was ist der beste Ansatz für die Erstellung eines LinkedIn-Profils?
-Der beste Ansatz für die Erstellung eines LinkedIn-Profils ist, es besser als die deiner Wettbewerber zu konstruieren und sicherzustellen, dass es die richtigen Keywords und eine klare Botschaft über Ihre Dienstleistungen oder Produkte vermittelt.
Wie oft sollte man auf LinkedIn postsen?
-Man sollte mindestens zweimal pro Woche auf LinkedIn posten, um eine konsistente Präsenz zu gewährleisten und eine bessere Benutzerinteraktion zu fördern.
Welche Art von Inhalt erhält auf LinkedIn die meisten Interaktionen?
-Videoinhalte erhalten auf LinkedIn die meisten Interaktionen, da sie mehr Engagement und Aufmerksamkeit bieten als geschriebene Beiträge.
Wie kann man seine Beiträge auf LinkedIn besser ableiten?
-Um bessere Ableitungen auf LinkedIn zu erzielen, sollte man die Anzahl der Kommentare, die ein Post erhält, als Hauptmetrik für die Gesamtleistung verwenden und Posts mit starken Emotionen oder Fragen erstellen, die das Publikum zum Interagieren auffordern.
Was ist Network Hacking auf LinkedIn und wie kann man es nutzen?
-Network Hacking auf LinkedIn ist eine legale Methode, um sich vor einer großen Zielgruppe zu positionieren, indem man mit Influencern interagiert und auf ihre Posts reagiert, um Aufmerksamkeit und potenzielle Verbindungen zu gewinnen.
Wie kann man seine Social Selling-Strategie auf LinkedIn skalieren?
-Um die Social Selling-Strategie auf LinkedIn zu skalieren, sollte man einen CRM verwenden, um potenzielle Kunden effektiv zu verwalten, und in der Lage sein, die Arbeit konsequent durchzuführen und nach Möglichkeit Virtual Assistants einzusetzen, um den Workflow zu verbessern.
Welche Ressourcen wurden in dem Video als Geschenk für die Zuschauer vorgestellt?
-Als Geschenk für die Zuschauer wurde eine 23-seitige Anleitung von HubSpot mit 37 Tipps zur Social Selling auf LinkedIn vorgestellt, die in der Videobeschreibung und in den Kommentaren verfügbar ist.
Wie kann man sich für eine kostenlose individuelle Coaching-Sitzung mit dem Videoersteller qualifizieren?
-Um sich für eine kostenlose individuelle Coaching-Sitzung mit dem Videoersteller zu qualifizieren, sollte man in den Kommentaren unter dem Video innerhalb von 48 Stunden nach der Veröffentlichung des Videos den Begriff 'Social Selling' hinterlassen.
Outlines
🚀 Einführung in die Social Selling-Strategie für 2023
Dieser Absatz stellt die Bedeutung von Social Selling auf LinkedIn hervor und teilt eine neue Strategie mit, die in diesem Jahr angewendet werden soll. Der Sprecher ist ein erfahrener YouTuber und LinkedIn-Experte, der eine umfassende Ressource zur LinkedIn-Strategie präsentiert. Er teilt auch ein kostenloses Weihnachtsgeschenk mit und bietet eine Chance zu gewinnen, ein persönliches Coaching zu erhalten. Die dargestellte Strategie basiert auf drei Säulen: Inbound, Outbound und Skalierung, die im Detail erläutert werden.
🎯 Inbound-Strategie: Positionierung, Angebot und Profiloptimierung
Der zweite Absatz konzentriert sich auf die Inbound-Strategie, die Positionierung des Benutzers, die Erstellung eines Avatars, das Angebot und die Optimierung des LinkedIn-Profils. Es wird betont, dass ein gut definierter Avatar und ein klar definiertes Angebot entscheidend sind. Darüber hinaus wird empfohlen, ein umfangreiches Profil zu erstellen, das besser ist als die von Konkurrenten. Es gibt Tipps zur Erstellung von Inhalten, wie die Verwendung eines Content-Planers und Empfehlungen zur Veröffentlichung von Videos und geschriebenen Beiträgen. Der Absatz endet mit einer Diskussion über die Bedeutung von Kommentaren für die Leistung einer Post.
🔍 Outbound-Strategie: Prospecting, Netzwerk-Hacking und Multi-Channel-Marketing
In diesem Abschnitt wird die Outbound-Strategie vorgestellt, die das Prospecting von potenziellen Kunden, das Netzwerk-Hacking und das Multi-Channel-Marketing umfasst. Es wird erklärt, wie man mit LinkedIn Sales Navigator potenzielle Kunden identifizieren und listen kann. Es werden auch Methoden zum Hacking des Netzwerks, um eine breitere Reichweite zu erzielen, vorgestellt. Schließlich wird die Verwendung von verschiedenen Plattformen, um das Outreach-Potential zu maximieren, diskutiert.
📈 Skalierung: CRM, Virtual Assistant und kontinuierliche Arbeit
Der vierte Absatz beschäftigt sich mit der Skalierung der Social Selling-Strategie. Es wird empfohlen, ein CRM zu verwenden, um potenzielle Kunden effektiv zu verfolgen und zu verwalten. Die Idee des Einstellungs eines virtuellen Assistenten, um die Verwaltung der Kundenbeziehungen zu erleichtern, wird ebenfalls vorgeschlagen. Schließlich wird betont, dass es wichtig ist, kontinuierlich zu arbeiten und die empfohlenen Strategien umzusetzen, um erfolgreich zu sein.
🎁 Abschluss und Gelegenheit zum gewinnen: Ein One-to-One Coaching
Der letzte Absatz schließt das Video mit einem zusätzlichen Geschenk ab, die Möglichkeit, ein One-to-One Coaching zu gewinnen. Der Sprecher fordert die Zuschauer auf, im Kommentarbereich zu kommentieren und die Chance zu nutzen, ein persönliches 60-minütiges Coaching-Sesssion zu gewinnen. Er ermutigt die Zuschauer, die empfohlenen Schritte zu befolgen und ihre Beiträge mit ihm zu teilen, um Unterstützt zu bekommen.
Mindmap
Keywords
💡Social Selling
💡Niche
💡Avatar
💡Content Planner
💡Outbound
💡Scale
💡Multi-Channel Marketing
💡Sales Navigator
💡Virtual Assistant
Highlights
The importance of social selling on LinkedIn in 2023 and how it's crucial for getting clients.
The speaker is a LinkedIn Niche YouTube influencer and has prepared a comprehensive resource for viewers.
Three pillars of a successful LinkedIn strategy: inbound, outbound, and scale within inbound.
Creating an avatar and offer are essential for defining your target audience and what you provide.
Building a superior LinkedIn profile by optimizing content and standing out from competitors.
Content strategy should focus on three niche topics to associate with your account.
Using a content planner to schedule posts and maintain consistency.
Aim to post at least twice per week for optimal engagement.
Videos get the most engagement on LinkedIn, encouraging viewers to develop this skill.
Comments are a key metric for post performance on LinkedIn.
Action steps for content positioning include identifying the industry, location, and language of your ideal prospect.
Utilizing Sales Navigator for lead generation and managing leads effectively.
Network hacking as a strategy to gain exposure and reach a larger audience.
Engaging with influencers by commenting on their posts to increase visibility and connections.
Multi-channel marketing to repurpose content across different platforms like TikTok, Instagram, and Twitter.
Scaling your LinkedIn strategy by using a CRM, hiring a virtual assistant, and consistently doing the work.
The speaker offers a free 23-page guide with 37 tips on social selling sponsored by HubSpot.
A chance to win a one-to-one coaching session by engaging with the speaker on LinkedIn.
Transcripts
[Music]
hey guys I am back and it is 2023 which
means it's time to answer the most
important question of the year which is
how do I get clients on LinkedIn now the
answer lies within social selling and if
that's something that you're not doing
yet you should be and I'm here to show
you how now as your favorite and
consistently uploading LinkedIn Niche
YouTube influencer I have gone ahead and
prepared basically a resource the only
video that you're going to need to watch
this year when it comes to your LinkedIn
strategy now if that wasn't already
enough I also have a late Christmas
present which is the form of a free
resource and on top of that at the very
end I'm going to tell you what you can
do if you want the chance to win a free
one-to-one private coaching session when
it comes to LinkedIn Legion oh and give
this video a thumbs up and subscribe if
you're feeling generous it boosts my ego
and it makes me feel good about
uploading more YouTube videos because I
have been a little bit inconsistent and
I'm sorry about that now without further
Ado let me introduce the thoroughly
Constructor good and very Advanced
LinkedIn strategy that we're going to be
going over in today's video now there
are going to be three different pillars
that we're going to be going over today
and these three pillars are actually
exactly the same pillars that I used to
structure my high ticket program as well
now I can't give you like all of the
secrets because otherwise the people
that pay for it would be upset however
I think this is like it's gonna be good
enough for you to get on the way with it
or take it to the next level if you've
already been focusing a little bit on
LinkedIn for your legion so pillar
number one is inbound pillar number two
is going to be outbound and pillar
number three is going to be scale within
inbound these are the most important
things that you need to cover before you
move on to the next section so
positioning you need to create your
avatar I have said this in probably like
80 of my videos if you don't know who
you're looking for how can you know how
to create your profile what to post what
to message like it all starts with your
avatar and your offer so with your
avatar I've actually put this in the end
in the form of an action step we'll
answer those questions afterwards but
pre-avatar second is offer creation what
are you going to offer as a service are
you gonna do done for you like where
you're going to be running somebody's
accounts or you're going to be doing
done with you or like Consulting
advisory like I do how much you're going
to be charging do you have a monthly
feed you have an hourly rate and what
does the delivery look like so I just
covered that like done for you done with
you consulting one-to-one stuff next you
need to construct a LinkedIn profile
better than any of your competitors
because we're all winners on this
channel so we need to create the best
profiles ever I have done a video purely
on profile optimization I'll probably do
a 2023 updated one because surprisingly
enough there's just new things that keep
on happening every year which are going
to help you take your profile to the
next level so let me know in the
comments if you want me to do a video on
LinkedIn profiles for 2023 construct
your link to profile okay then we have
content so ideally you want to have
three pillars some people have more but
I think it's actually better to stay
more Niche and have people associate a
few things just with you and your
account and your content so three topics
that you want people to associate with
you for example with me the three things
I mainly speak about unless I go on a
tangent is LinkedIn lead generation
sales Navigator and social selling
another example would be if you're a
sales director you could do sales best
practices how to cultivate relationships
with your customers and also leadership
so how you motivate and lead and manage
your teams that they hit kpis and
targets and stuff I would recommend
using a Content planner I feel like a
hypocrite right now because I'm so bad
at being consistent with this however it
just helps so much and if you don't have
a like maybe use that notion or like
something fancy if you don't have
anything like that it doesn't matter you
can literally create something in Google
Sheets Excel anywhere that you can
create a database if you're using like
notion or Monday and that kind of stuff
just create a place where you have the
days of the week for a 30-day period
what you're going to post and maybe a
link to the folder that has the video or
the written Post in it I have a few tips
here so tip number one aim to post at
least twice per week I know if I said
like five times a week people might get
overwhelmed or do it for one week and
then they just fall off and never do it
again it's fair to be consistent and
post less set the bar too high and then
not reach it at all tip number two is
video gets the most engagement
I speak with so many people and they
seem to be terrified of filming video it
is scary I still get scared and it's
been like five years I've been in front
of a camera just try it I think it's
something that a lot of people say I'm
not good at but how do you know if
you're not good at it if you don't try
and develop the skill it's the same with
anything if you've never played tennis
before you're not gonna play like
Djokovic the first time you play so just
try and film practice it doesn't mean
you need to upload it straight away but
the best thing with filming stuff is
that it's not going to be live when
you're doing it so you can film it you
can look at it and be like that sucks
I'm not gonna post it and it's fine no
one has to see it but video just gets
more engagement than written posts I
would recommend you try and develop the
skill post some videos post some written
content maybe test out a few different
formats and see which one gets the most
engagement from your audience tip number
three okay this is actually this is
important so use the number of comments
that your post gets as the main metric
for overall performance so a lot of
people will just look at reach so how
many views the post has got a lot of
people just look at likes I would say
that comments are actually more
important and with a few updates in the
LinkedIn algorithm they LinkedIn can
actually check to see so if I create a
post and somebody sees my post in their
main feed and they have their Mouse over
the posts and they're reading it and
then maybe they go to my profile to look
at me then they come back and maybe they
like it and they leave a comment
LinkedIn actually sees that time that
that person's hovered and thinks okay
this person didn't just scroll past this
post so it's something that they're
interested in if a lot of people hover
LinkedIn is going to know that they're
most likely reading it if a lot of
people hover then they go to my profile
that's being marked as higher up in
terms of quality and relevance in the
LinkedIn algorithm for Content so
comments you want people to comment you
want people to engage how can you do
that put a post that's either that's
like evoking a strong emotion it could
be a big celebration and people are
going to comment saying congratulations
all well done which is a very typical
LinkedIn thing another thing could be
asking a question so maybe you're
putting your thoughts out about a topic
and then you're saying what are your
thoughts on this or do you think this is
better than this thing like video or
written posts you could do a poll like
do something that when people read it
there's a call to action or there's a
strong feeling that they want to engage
with that post okay
action steps need to remember to breathe
answer these questions so these are for
the content like positioning when it
comes to your avatar and knowing what
you're going to be speaking about when
you plan your content I've not included
all of the I have like a document that
my clients fill out with loads of
questions I've just taken some of the
most important ones and put them in here
so first one is what industry does your
ideal Prospect belong to Second where is
your ideal Prospect located third
company head count fourth is what
language they speak these are all things
that you can select within sales
Navigator if you use it so you can go
and basically fill out all these boxes
that's a good way to figure out your
avatar if you have sales nav five what
is the typical seniority level so are
they like an owner a Founder
um a co-founder a manager director sales
associate whatever six what function
would your ideal Prospect carry out so
what department are they in uh seven
find five of your ideal prospects on
LinkedIn this is really good good if
you're having writer's block with your
LinkedIn profile so a lot of people they
fill out all these resources and they
have all the answers and then as soon as
it comes to Translating that and
packaging it into their profile they
just freeze and they just don't know how
to write it use inspiration do not copy
don't go to someone's profile and just
like copy paste it but go and have a
look find a few different profiles see
what you like about their profiles see
how they've structured it in terms of
like the paragraphs particularly like
language that they're using keywords all
of that stuff and then use that to take
the bits that you like and create your
own kind of more original post then we
have number eight so what are the
biggest challenges your ideal client
faces nine has your ideal client tried
other things in the past that have
failed this is information that you
could use in two ways either number one
you could actually write that in copy
and say have you tried XYZ in the past
and it hasn't worked question mark if so
and then you insert your service or like
why that's a better alternative active
and then also it's good information to
have for your sales call as well so if
you see that your ideal clients
typically have all tried Facebook ads in
the past and been burnt or they've
always typically tried
um working with a freelancer and it
didn't work and you're a big agency find
out what they might have tried in the
past why it didn't work and then when
you're on your sales call you can use
that as leverage or a way to investigate
that part of the career like what
happened during that part why did it not
work and use it to reassure them why
this is the better option for them to
choose 10. what is the most common
outcome your ideal client wants to
achieve that wants to achieve so more
leads increase brand awareness more job
applications Etc and then the final
question is list your three content
pillars below so choose the three things
that you want to speak about here now
instead of this being just another
YouTube video that you clicked on Watch
and then forgot about I'm going to give
you something to make implementing
everything that we have learned so far A
little easier whether you are new to
social selling or a LinkedIn lead
generation expert I'm going to be
leaving a 23 page guide in the
description and also pinned in the
comments that contains 37 tips on how to
do social selling on LinkedIn this guide
has been created by HubSpot who are
kindly sponsoring this section of the
video all you need to do to grab it is
click on the link in the description or
the comments enter your email and they
will send it straight to your inbox
completely for free inside the guide
you'll find tips on how to optimize your
LinkedIn profile build relationships
effectively some sales Navigator hacks
even I hadn't heard of and my favorite
section at the end called Pro tips which
has seven pointers to put you ahead of
the competition right moving on to
pillar number two which is outbound the
first thing is prospecting so I would
say if you are looking to take lead
generation seriously or you're part of a
big team
um like of sales reps you probably have
sales Navigator but if you don't it's
something that I would recommend
exploring use all of the answers from on
pillar one to create lists of your ideal
clients so for example if I go onto
LinkedIn sales nav what I can do here is
go on lead filters and say for example
we chose a headcount of 51 to 200 I can
put that in there let's say I want them
to be based in New York us
put that there industry let's say I want
people in financial services include and
then profile language English function
and we can actually see up here how many
results we have So currently still on
6000 I'd like to bring that a little bit
smaller so maybe we do seniority level
and we do directors and that brings us
down to under a thousand so now we have
856 results and what we can do from this
is Select these people this only selects
the page that you're on so it doesn't
select all 856 results it just selects
25 but you can select this whole page or
go down the page and click the profiles
that you would like to save save them to
a list and then you can give that list a
relevant name or alternatively slash and
you can save this search I've got I've
already reached my limit of 50. but you
could save the search and give it a name
and then come back to their saved search
whenever you want and there'll be newly
AIDs that keep on being added to it XYZ
so yeah that's a great thing to do in
terms of prospecting sales navigator
also acts a little bit like a CRM as
well so it makes it a lot easier for you
to track and manage all of your leads
however if you are on one of the more
advanced sales Navigator tiers you're
going to be able to use the snap
Integrations which is like a sales nav
feature that allows you to integrate
with different like apps and your crms
and stuff so if you're using like
Salesforce you can directly integrate
Salesforce with your sales Navigator
plan and have more of like a seamless
flow of prospecting saving reaching out
to people and tracking that flow from A
to Z if you are a solo business owner or
maybe you're just not part of a huge
company and you don't have a need to get
one of these like Advanced tiers and use
the CRM Integrations then same thing
with the content planner you can just
use Google Sheets Excel anything with a
database and use that to create a basic
flow of leads from connection and
request sent yes or no have you sent
them like a welcome message or have you
engaged with them have you booked a time
to speak have you had the meeting did
they close or not like you can build out
a really basic Pipeline and just use
that to track until it makes sense for
you to invest the money and get one of
the higher paid tiers next in pillar 2
for outbound is Network hacking now this
is one of my favorite little tricks for
people to use when I say the word
hacking it's nothing illegal so don't
panic it is literally just being smart
about who you interact with and the
eyeballs that you can get in front of so
Network hacking essentially enables you
to get in front of hundreds of thousands
of people even if you have one follower
yourself and I'm gonna tell you exactly
how to do it so step one is you want to
write down the keywords that are
associated with people who you want to
be like so for example if I was new and
I wanted to offer LinkedIn new
generations Services what I'm going to
do is I'm going to go and find some
other people that are offering the
service that I want to offer but they're
already well established and they also
have a follower base you want to try and
find find people that have a large
number of followers but also have good
engagement so they could be like
mid-tier follow account if they've got
maybe like 20 30 40 000 but if their
engagement is really good then that's
still worth putting on your list and
also make sure that they're posting at
least at least like two to three times
per week ideally more but say like two
times minimum once you've written down
those keywords you want to go and find
the accounts that match this and what
I've actually done is created a folder
on my bookmarks bar called LinkedIn
influences and then I've just bookmarked
a bunch of profiles of the people that I
found so whenever you go into like
Safari or Chrome or whatever search
engine you use you can just go onto that
folder and open up your bookmarks like
the little saved profile URLs in
different tabs and go and check their
content step three is once you've added
them onto the folder you want want to go
and check every day to see if there's a
new post another thing that you could do
to take this a step further which I've
done as well is actually connecting with
some of the influencers on your list and
what you could put in the connection
request is say hey add to their name I
love your content I would love to make
sure I'm seeing it as soon as you're
posting would you mind me asking what
days and times you post so I can like
set a reminder to come and like engage
with what you're what you're putting out
there most of the time if I got sent a
message like that not that I'm like a
big influencer but if somebody sent me a
message saying hey I love your content I
want to know when you post I'm likely to
accept and respond to them because it's
like a kind thing you're not even asking
them for a favor just saying hey I love
your content please let me know when you
post so I can make sure that I'm there
and I'm one of like the first commenters
and then what you do when that happens
is you want to leave a comment that does
the following things acknowledges
compliments reflects and then questions
so what do I mean by this when I say
acknowledge you want to say a great post
or say something that you liked about
the post itself and why you liked it so
if I saw a post and I was like um
awesome post acknowledging I loved the
part when you said insert like a quote
from their own post as an example that's
me acknowledging and it's also
complimenting them because people love
to be complimented then reflect so you
could say I have found that and then
your own personal experience and then
question something to get them to
respond back to you or to further the
conversations you're saying love your
post love when you said this I've seen
that this what do you think about this
and you're basically leaving a comment
complimenting them engaging with them
and then saying can you engage back with
me and what that is going to do is if
the author so the passage you published
the post re-engages with your comments
so if they like it or leave a comment
that's actually going to push your
comment towards the top of the post so
if this person receives
um say like 20 000 likes or let's say
like a miles and likes every time they
post it's going to be likely that if
there's lots of comments yours could get
lost amongst the comments very easily
however if you're scrolling on a home
feed you might have noticed that when
there is a post with a lot of Engagement
there'll always be a few comments that
are towards the top and they are the
ones that are pinned by the author or
that the author has engaged with so
you're making it more likely for the
author to see it because you're asking
them a question the morning to respond
hopefully you're one of the first
commenters because we know what time
they post out or we're checking every
day so it's more likely they're gonna
see it because they want to engage
within the first hour or so that's how
most people do it and then also it means
that anybody else In Their audience that
sees this post they're going to be
seeing your comment as well so the
exposure that the post gets is going to
be hopefully close to the exposure that
your comment gets and if Their audience
is your ideal audience or there's an
overlap you're gonna get a bunch of
inbound connection requests or people
being like oh this person seems
interesting I just learned something
from them I'm gonna go connect with them
I've done this and on some of the posts
where I've been like a first commenter
and had like back and forth with the
author I've received up to like 20 to 30
inbound connection requests so this is a
really good way if you're new to
LinkedIn or you just want to grow your
network and get more reach and more
eyeballs more engagement more inbound
chess kiss is such a good way I'll show
you quickly uh something that I use it's
really simple so you could just like
replicate this identify your keywords
identify your thought leaders your ideal
client criteria create something like
this on Google Sheets or whatever and
use it to track and then create a folder
and you are good to go now the most
important thing that top sellers are
going to be focusing on in 2023 is
social selling and this is something
that is the philosophy of everything
that I teach to my clients whether it's
the founder of a tech startup or sales
director inside an a thousand plus
employee Enterprise it all comes down to
social selling so even if you only do
half of the things inside the guide
you're already going to be miles ahead
of the majority of LinkedIn users so
make sure that you go and download that
guide as well as complete all of the
action steps as soon as you finish this
video now the last thing I want to cover
inside pillar 2 for outbound is
multi-channel marketing so this is
combining different platforms as part of
your overall marketing approach for
example I use myself as a case study I
primarily use linked and YouTube for the
platforms where I post my content I'll
tell you why if I put in all this effort
like this thoroughly researched plan
that I've done for you guys today and I
have this long video I'm not sure how
long this is going to be maybe like 20
30 minutes I might as well make the most
out of this content and repurpose it as
repurpose it as much as possible I could
for example cut this video up and take
loads of little mini bites of it in
vertical format and post it to tiktok
for example I could take one minute
segments of the video and post it on
LinkedIn accompanied by a written
caption I could transcribe this video
and take all of the I think a good
transcription Services
otter dot AI I think I could transcribe
this video and then use that text to
create tweets like yeah tweets I don't
use Twitter to create tweets or to
create written posts and kind of just
like re-edit it a little bit and then
just do written posts on LinkedIn
um you could do the stuff that you use
on Tick Tock for like the videos on Tick
Tock you could also do Instagram reels
like you could basically use it for
everything however I would maybe just
choose if you don't have a manager two
platforms that you want to post on and
try and create content ahead of time so
bulk create bulk edit and then just
schedule it inside your planner for
which platforms you want to put it on on
which days and have it all ready and
prepared so that is the end of pillar
two pillar three is scale so this is not
going to apply to everybody but if
you're already you've already
implemented everything that we've spoken
about in this video and you want to take
things to the next level you need to
make sure sure that you're using a CRM I
would always already recommend this but
if you want to take it seriously and
maybe you're part of like a big team or
something make sure that you're using
professional CRM you can use like any of
them Salesforce HubSpot I've used a
notion in the past like manually a
pipedrive so Soho I don't know how many
more there are but use a CRM make sure
that you're using one especially because
it's going to be important once you're
trying to keep a track of loads of
different leads
it's going to be too difficult to do
that just by memory and like checking
your inbox so that's CRM the second is
hiring a virtual assistant so this is
more so when it gets too difficult for
you to manage it or maybe you have the
extra budget that you can assign to
hiring a VA hire somebody to help you
manage and it doesn't necessarily have
to be all of the Outreach you might want
to do that yourself because you're the
best person who's like going to be able
to speak about your business or service
or your offer but it just could be
organizational it could be leaving the
high value comments on for your like
networking Network hacking approach so
leaving those comments on influencer
posts it could be helping you manage
your CRM it could be posting your
content on your behalf according to your
content schedule a VA just helps
everything and then the third thing is
actually doing the work so I know that
sounds basic but honestly you just need
to do the work you need to be consistent
there's no point in watching videos like
this because I used to be this person
who you watch all these videos they tell
you what to do they give you everything
you need to succeed if you don't
implement it what's the point all of
this stuff is the foundation of what I
teach people who pay me a decent amount
of money and it's here for free so just
make sure that you take this you
download the guide you follow all of the
steps I'll also add the link to this
Google doc as well I'll put it all in
the description put it all in the
comments and just make sure that you do
the work and feel free to tag me in your
posts if you upload on LinkedIn and I'll
come and support you as well now I have
one thing one last thing I want you to
do and that's what I mentioned at the
beginning of the video which was an
extra gift opportunity to win a
one-to-one call with me I want you to
leave a comment saying Social selling in
the comments beneath this video within
the next 48 hours from when I've
uploaded it and I'm gonna pick somebody
at random to do a one-to-one 60 Minute
LinkedIn session we can go over anything
you want to I would say try and
completely thing from today and I can
help you take it like to the next level
maybe any other questions that you have
but yeah so leave a comment saying
Social selling that is a wrap thank you
if you've stayed to the end of this
video remember to hit like And subscribe
and I will see you in the next one
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