Copy This Perfect Landing Page To Double Your Leads Instantly
Summary
TLDRDiscover the hybrid landing page, a powerful tool that can significantly boost your website's traffic and lead generation. This innovative page combines engaging content with sales pitches, creating a seamless transition from reader to customer. Learn how to craft this page, starting with a compelling title and article-style content that addresses your audience's problems. Then, transition to the sales pitch with a 'sales solution bridge,' outlining the benefits and features of your offerings. Incorporate customer testimonials and a clear call to action to convert visitors into clients. This strategy has proven successful for businesses, tripling traffic and doubling leads.
Takeaways
- đ The introduction of a 'hybrid landing page' can significantly boost website traffic and lead generation.
- đ This innovative page type combines engaging content with sales content, bridging the gap between attracting visitors and converting them into customers.
- đŻ The hybrid landing page is designed to appear like a helpful article but transitions into a sales pitch, making it effective for both organic search and paid advertising.
- đ A successful hybrid landing page has been proven to outperform traditional landing pages, as evidenced by the case study of 'Boom Cosmetics'.
- đ The script emphasizes the importance of starting with a compelling title and addressing the primary problem that the business solves for its customers.
- đĄ Utilizing AI tools like Chat GPT can assist in brainstorming engaging topics and crafting titles that resonate with the target audience.
- đ The article portion of the page should be informative and connect with the reader by empathizing with their challenges, before transitioning into the sales pitch.
- đ The transition from content to sales is crucial and should be seamless, using a 'sales solution bridge' to introduce the business's offerings.
- đ Social proof in the form of testimonials and customer reviews is essential to build trust and credibility, enhancing the persuasiveness of the landing page.
- đ The script outlines a clear structure for the hybrid landing page, including an engaging title, content that addresses a problem, a transition to sales pitch, benefits, features, and a strong call to action.
Q & A
What is the main purpose of the hybrid landing page discussed in the script?
-The main purpose of the hybrid landing page is to increase both traffic and lead generation by combining the elements of a content-rich article with a sales page, thereby creating a seamless transition from engaging content to a sales pitch.
How does the hybrid landing page help in converting visitors into customers?
-The hybrid landing page helps convert visitors into customers by first providing valuable content that addresses their problems, creating a demand for the product or service, and then transitioning into a sales pitch that is more likely to be accepted by the educated and warmed-up visitor.
What is the significance of the 'sales solution bridge' in the hybrid landing page?
-The 'sales solution bridge' is a transitional element in the hybrid landing page that connects the content section with the sales section. It introduces the solution offered by the business, establishing credibility and trust, and prepares the reader for the sales pitch.
Why is it important to include a photo of the business owner or team member on the hybrid landing page?
-Including a photo of the business owner or team member helps build trust and familiarity with the audience. It humanizes the brand and makes the promise of the business more relatable and credible.
What is the recommended approach for writing the content section of the hybrid landing page?
-The content section should start by connecting with the reader's problem, then present the problem in a larger context, and finally offer a solution that leads into the sales pitch. It should be helpful, engaging, and relevant to the target audience's needs.
How should the call to action button be worded on the hybrid landing page?
-The call to action button should be specific and clear, indicating the exact action the visitor should take, such as 'Book a Tour', 'Schedule a Consultation', or 'Buy Now', rather than vague phrases like 'Contact Us' or 'Get Started'.
Why is it crucial to differentiate between features and benefits when listing them on the hybrid landing page?
-Differentiating between features and benefits is crucial because features describe what a product or service is, while benefits describe what it does for the customer. Benefits connect with the customer's desires and needs, making the offer more compelling.
How can video testimonials enhance the effectiveness of the hybrid landing page?
-Video testimonials can significantly enhance the hybrid landing page by providing social proof in a more engaging and authentic format. Seeing a real person discussing their positive experience can greatly influence potential customers' decisions.
What is the role of the three-step process plan in the hybrid landing page?
-The three-step process plan outlines the simple steps a potential customer needs to take to get started with the service or product. It removes uncertainty and presents a clear path for the customer to follow, which can increase the likelihood of conversion.
How does the script suggest using Chat GPT to brainstorm topics for the content section?
-The script suggests using Chat GPT to generate a list of 20 engaging topic ideas for a specific demographic by providing a prompt that focuses on the main challenges of the target audience, asking for diverse perspectives and solutions without pushing a specific service or product.
Outlines
đ Introducing the Hybrid Landing Page
This paragraph introduces a novel type of webpage called the hybrid landing page, which has the potential to significantly increase website traffic and lead generation. The speaker shares a success story of a company that experienced a substantial boost in sales after implementing this page. The hybrid landing page is described as a sales page cleverly disguised as an article, making it effective for both organic search and paid advertising. It is designed to educate and warm up potential customers before transitioning them to the sales pitch. The speaker emphasizes that this strategy is still underused, allowing businesses to gain a competitive edge.
đ Crafting the Perfect Article for Lead Generation
The second paragraph delves into the process of creating an engaging article that serves as the content piece of the hybrid landing page. It discusses the importance of choosing a topic that resonates with the target audience, particularly those who may not be ready to buy but are aware of a problem they need to solve. The speaker suggests using AI, like Chat GPT, to brainstorm topic ideas and to generate compelling titles. The article should start by connecting with the reader over a shared problem and then expand on it to create a sense of urgency. The length of the article depends on the intended traffic source, with shorter articles suitable for paid ads and longer, more comprehensive ones for search engine optimization.
đ Seamlessly Transitioning to the Sales Pitch
Paragraph three focuses on the transition from the informative article to the sales pitch within the hybrid landing page. It outlines the use of a 'sales solution bridge' to connect the advice given in the article with the services offered by the business. The speaker recommends introducing the business and its offerings in a way that builds trust and credibility. This section also covers the creation of a benefits section, emphasizing the results that customers can expect rather than just listing features. The use of visuals, such as icons or photos, is encouraged to enhance the presentation of benefits. Additionally, the paragraph discusses the importance of including customer testimonials to add social proof and authenticity to the sales pitch.
đ Building Trust and Driving Action with a Clear Process
The final paragraph discusses the importance of outlining a clear and simple process for potential customers to follow, which helps in building trust and encouraging them to take action. It highlights the emotional aspect of buying decisions and how providing logical reasons can reinforce these emotions, leading to conversions. The speaker suggests listing features that support the emotional benefits previously mentioned, creating a logical foundation for the purchase. The paragraph concludes with a call to action, inviting viewers to join a free Master Class for further guidance on optimizing their website for client generation.
Mindmap
Keywords
đĄHybrid Landing Page
đĄLead Generation
đĄSEO (Search Engine Optimization)
đĄContent Marketing
đĄSales Solution Bridge
đĄCall to Action (CTA)
đĄBenefit vs. Feature
đĄTestimonial
đĄProcess Plan
đĄEmotional vs. Logical Decision-Making
Highlights
A new type of website page can triple traffic and double leads.
This page is repeatable for any business and has been proven successful.
Most websites have a problem limiting their lead generation ability.
Mixing helpful content with sales content can create a powerful reaction for sales.
Introducing the hybrid landing page, a sales page disguised as an article.
Hybrid landing pages are perfect for Google searches and paid ads.
The content piece of the hybrid landing page creates demand for the paid offer.
Smart marketers have been using hybrid landing pages for years with great results.
Boom Cosmetics uses a hybrid landing page as their highest converting page.
A marketing agency owner claims hybrid landing pages outperform other landing pages.
A sales copywriter has generated over $20 million using this format.
The hybrid landing page layout starts with an article-like content piece.
Use Chat GPT to brainstorm engaging topic ideas for the article.
The article should connect with the reader by addressing their problems.
The article should transition into a sales solution bridge.
Introduce yourself and what you offer as a solution to their problem.
Use a clear call to action button with specific action text.
List the three big reasons someone would want to take you up on your offer.
Differentiate between features and benefits, focusing on the latter.
Use customer testimonials to build trust andèŻŽæć.
Create a three-step process plan to guide potential customers.
Appeal to emotions with benefits and logical reasons with features.
End with a simple call to action block encouraging the reader to get started.
Ensure the rest of the website is set up to consistently bring in and convert visitors.
Transcripts
what if I told you there was a type of
website page that you've never heard of
before that could triple your traffic
and double your leads it's exactly what
happened when this company tried it and
it wasn't just luck this page is 100%
repeatable for any business so in this
video I'm going to show you what this
brand new page is how it works to
increase both traffic and lead
generation and how you can use it on
your website to get this to work for you
we need to talk about the big problem
that most websites have that really
limit their lead getting ability and I'm
betting you have this issue right now
too imagine this glass contains your
helpful engaging content articles blog
posts this is what draws people to your
site and this one this is your sales
content your homepage and service pages
that turn visitors into customers now on
most websites these two are kept
separate your visitors might appreciate
your helpful content but they never make
it out of this glass and into this one
where they can become a customer but
when you mix them together you create a
powerful reaction in your customer's
brain exploding your sales as a result
so if you want to sell way more let me
introduce you to the hybrid landing page
think of it like a sales page cleverly
disguised as an article it's perfect for
showing up in Google searches or for
targeting with paid ads and the best
part they read the content piece which
when done right creates a real demand
for your paid offer educating them and
warming them up the whole way before
seamlessly transitioning to the sales
content and by the time they reach that
part they're ready to go now this
strategy is still underused enough to be
novel but smart marketers have been
experimenting with this type of page for
years and have gotten some incredible
results from it for boom Cosmetics this
hybrid landing page is their number one
highest converting landing page ever so
much so that they pretty much only send
their Facebook ads to this page nowhere
else this marketing agency owner says
it's outperforming every other landing
page they're using and this top sales
copywriter has used this exact format to
generate more than $20 million for his
clients so now let's look at the simple
page layout that did all of that so that
you can easily copy it for your own
business so starting right here at the
top you'll notice this pretty much looks
like an article right that's because
we're starting with the content piece
and every article needs a great title so
this is going to be your first step
deciding on the right topic and title
for your article that's going to be
really intriguing to readers who may not
be ready to buy yet but they do know
that they have a problem they need to
solve so your first step is to decide
what's the biggest problem that your
business solves for your customers is it
an ugly yard high taxes or a place for
their dog to stay while they go on
vacation you know once you have that
problem in mind you can use chat GPT to
help you brainstorm a list of topics
that you can actually use as the basis
for your article so just head on over to
chat GPT and you're going to paste in
this prompt list 20 engaging topic ideas
for specific demographic I'll put in
here 20-some entrepreneurs that address
their main challenges with staying
motivated working from home focus on
unique scenarios relevant to this group
offering diverse perspectives and
solutions without pushing a specific
service or product keep these as broad
topics not specific titles and then we
would just see what it comes up with and
from there you would just pick the topic
that you think would work best then
create the perfect title for it so you
can either do that yourself you know
modeling it on other titles you've seen
that really stood out to you or you can
just ask Chad gbt to write you you know
20 or so titles for that topic But be
sure to ask it for intriguing titles
only and to not use colons for some
reason Chad gbt loves putting in uh
colons right in the middle of a title
which is just a dead giveaway that was
written with AI so once you've got the
title it's time to write the actual
article and it's important that you
start it by really connecting with your
reader so how do you do that well you
know the problem they have so it's all
about bonding with them over that
problem so for this example we're
talking about a um a shared office space
let's say you own one of those I don't
know um but anyway so you know the
problem that your your audience is
dealing with is working from home can
just feel very limiting distracting
nonproductive right so you'd bring that
up as a huge problem that exists but you
wouldn't want to stop there You' want to
make the problem even bigger by bringing
up specific examples or scenarios of how
this affects their life right you we're
bringing up the fact that like housework
uh May distract you or a quick TV break
that turns into a binge watching session
so what we have here is
negative negative until you quickly flip
it into a positive you basically just
say you know I see your problems but it
doesn't have to be that way now from
there you're just going to write the
article so listicles can work really
well here like you know five tips points
or steps
but really the format here is up to you
as long as it's helpful for your ideal
future client and delivers on the
promise of the title now I'm sure you're
wondering okay Wes but how long should
this article be before we get to the the
good stuff the sales stuff so that is
going to depend on how you plan on
getting people to this page in the first
place if you're planning on running paid
ads to it like from Facebook or
Instagram it can be fairly short and to
the point like remember the one from
boom Cosmetics that I touched on earlier
that's really short I would probably go
a bit longer than that just so that
people feel like you know they're
actually getting what they came for but
honestly the way that one's written it
offers five definitive tips that they
may not have thought of before so it
works however if you're planning on
going for search traffic you'd want to
make it you know I don't want to say
longer for the sake of longer but you
want to make it much more thorough
because Google does not really want to
rank Pages at the top of search results
that deliver thin content and I really
do hate assigning a word count to Pages
because it really isn't about the word
count but I will say that you should be
aiming for at least a thousand words of
good quality stuff that uses your
keyword phrase a few times in a few key
places like up in your title in a
subheadline or two and a few times in
your body copy as well and I'm not going
to get too far in the weeds here on SEO
but I do have a video that you can watch
next that's going to help you get all
that dialed in perfectly and I will be
leaving a link to that in the
description below so let's get to the
end of the article here at the end
rather than wrapping it up with uh a
conclusion paragraph like you learned
back in school this is actually where we
want to seamlessly transition it into
your sales page and we do that with what
I call the sales solution bridge and
here's how that works so you're just
going to use a transitional sentence
along the lines of okay so you know
knowing all this is one thing but
actually doing it is another but don't
worry we're here to help or I'm here to
help whichever the case is you then use
just a paragraph or two to introduce
yourself why you're so passionate about
what you do and what you offer that'll
help them so this works as the perfect
transition between the advice you gave
why you're qualified to give it and
finally how you can help them even more
if they pay you and I do highly
recommend including a photo right here
of either you your team or the person
that your clients would most likely be
working with directly it just helps to
put a friendly face to the promise and
that really helps in building trust
especially with someone who's never
heard of you or your business before and
this is also where you would put your
first call to action button you know
just encouraging people to click here if
they're ready to get started but the
text that you put here on this call to
action button really matters don't say
something vague like contact us or get
started because they won't know what
that means exactly so whatever it is you
want people to do whether it's to book a
tour schedule a consultation book an
appointment directly or even buy
something make that action your called
action text now with the bridge built
everything that comes after this point
is designed to sell and we're going to
start with laying out the three big
reasons that someone would want to take
you up on your offer
this is your benefit section and I do
have to really stress here these are
benefits not features and most people
confuse the hell out of the two so let's
clear up the difference a feature is a
thing and a benefit is a result so take
a look at this example from Ali just
notice how each of these items talks
about a result you know they could have
easily just talked about specific
nutrients and ingredients but instead
they talk about what those nutrients
will do for your dog and ending it with
the ultimate result that your dog will
live a longer life how much more
powerful is that than if they just said
something like developed by vets and if
you have trouble here don't worry most
people do luckily this is another great
use case for chat GPT just tell it all
the things you offer you know your
features things like emergency service
experienced technicians or you know a
60-day guarantee then ask it to make a
table with the feature in column A and
then to brainstorm corresponding
benefits to each in column B then just
pick the three most compelling benefits
and list those as the headlines here and
then in one short sentence underneath it
bring up the feature that makes that
benefit possible and because visuals
help us get our ideas across about six
times better than just text alone you're
definitely going to want to use some
kind of an icon or a photo or some kind
of an image for each benefit then just
add a super clear headline here that
emphasizes that this is what people can
expect from you but nothing speaks
louder than the words of a satisfied
customer so let's break down how to
craft a testimonial section that's not
just impressive but also authentic and
convincing so first off if you've got
video testimonials use them they're like
gold a real person speaking about their
experience is incredibly persuasive but
if you're working with text testimonials
making them stand out is going to be key
here so when choosing your testimonials
it's important to choose the best ones I
like to use three on a page like this so
what you want to be looking for are
statements that talk about Real Results
or address common objections that people
might have about hiring you and the way
that you format these testimonials can
make all the difference between people
actually reading them or not and this is
what's always worked great for me so you
want to start with a powerful headline
from the testimonial that goes beyond
saying something generic like you know
great service or highly recommended what
you want to do is highlight a specific
result or overcome a doubt then you just
want to follow it up with a short and
sweet little version of the testimonial
itself nobody wants to read a novel here
so just cut it down to the very best
parts and after you've cut it down it
still might be too long for people to
read it word for word which is why you
want to use Bolding on key phrases that
really don't want them to miss also I do
recommend adding a five-star graphic
here to visual ually show that this is a
positive testimonial and if possible
include the name in a photo of the
person as well with their permission of
course you want to make sure you get
that but having the name and the photo
makes the testimonial feel much more
real and relatable as if someone
believes in you enough to publicly stand
behind their words really makes a big
difference next we have to overcome a
common sticking point with your prospect
so when people are at all unsure about
what's coming they tend to just back off
and say no so that's why we use a simple
transparent three-step process plan so
this is where we're going to spell out
exactly what your potential customers
need to do to get started and give them
a clear picture of what working with you
looks like by removing all of the
guesswork and the wh ifs we're Paving a
really smooth path for them to follow
this is all about just creating a sense
of familiarity and Trust right from the
start because when customers know what
each step involves they're much more
likely to take that leap with you and
the cool part is you don't have to
figure out what these three steps are
they're already prefigured out for you
so step one is always just going to be
whatever your call to action is you know
for example schedule a consultation or
book an appointment in this scenario
here it's scheduling a visit for a
walkth through now step two admittedly
is a bit of a cheap because it's where
all the work you do happen so the whole
point here is that you're making all
that work sound super simple on your
client's end so if you were to list out
all the steps that you take in your
business it's going to look overwhelming
to them but this way it's almost like
you're saying don't worry we've got this
for you and step three is always the
happily ever after where they get to
reap the rewards of the work that you
did okay so for our next section it's
really important to understand how
buying decisions typically work you know
95% of that decision is based on
emotions and that goes for just about
any
yes even including B2B purchases too
which is why so much of what we've laid
out on this page so far is there to
appeal to their desires their dreams all
that good stuff but emotion alone won't
always get people past the finish line
so a lot of people need to feel like
they've backed up that emotional
decision with logical reasons why that
they should buy what you're selling and
that is where the features section picks
up the slack so remember all those
features that I had you list out when
you were brainstorming your big three
benefits well now is the time to include
as many of them as you can think of so
just list them all out by name and maybe
a you know short one sentence
description of each and then we have a
really simple call to action block that
just asks if they're ready to go and if
they are to click this button to get
started and as well as this landing page
works on its own you do want the rest of
your website to be set up just as well
to bring in new visitors consistently
and turn them into paying clients
automatically so I've got a seat for you
in my free Master Class where I'm going
to break it down really simply what you
need on your site to get clients and
what you'd better remove right now
before you scare them off so click here
to get your spot and I'm going to send
you your access right when you do so
click here and let's make your website
the client generating machine that your
business needs
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