How To Actually Get People To Show Up To Calls (Fitness Coaches)

Summary

Matt's video offers a comprehensive guide to automating the fitness business, focusing on nurturing leads and ensuring they show up for sales calls. He emphasizes the importance of a strong offer and a well-differentiated product. The video outlines a step-by-step process for creating a 'nurture workflow' using a CRM system, which includes sending SMS confirmations, follow-up messages, and appointment reminders. Matt also discusses the effectiveness of nurturing leads with a casual, friendly approach, suggesting multiple follow-ups for paid media leads and a more organic approach for those coming through organic channels. He concludes by offering his services for full business automation.

Takeaways

• 😀 The video aims to help automate fitness businesses by nurturing leads and improving sales call attendance.
• 📅 It assumes the viewer has a calendar and a funnel set up, focusing on the process from inquiry to call attendance.
• 📈 The importance of having a unique selling proposition is highlighted to ensure leads are genuinely interested in the offer.
• 📞 A method to confirm lead attendance via SMS is introduced, which is crucial for managing no-shows.
• 🔄 The process involves setting up a workflow that waits for lead confirmation and cancels appointments if not confirmed.
• ⏰ A reminder system is suggested with a series of SMS messages sent at strategic times before the appointment.
• 💬 The script emphasizes the use of casual and friendly language in SMS reminders to build rapport and trust.
• 📧 Email reminders are mentioned as an additional nurturing tool, though SMS is noted as more impactful.
• 📊 The video suggests that nurturing leads with multiple follow-ups is especially important for those generated from paid media.
• 🔗 The presenter offers to help automate businesses from front to back, indicating a service that can be inquired about for further assistance.

Q & A

What is the main focus of Matt's video?

The main focus of Matt's video is to help automate fitness businesses by nurturing leads and ensuring they show up for pre-sales calls.

Why is it important to get people to show up for sales calls?

It is important to get people to show up for sales calls because it increases the chances of converting leads into customers, which is crucial for the success of any business, especially when running paid media or ads.

What is the role of a unique selling proposition in lead nurturing?

A unique selling proposition plays a significant role in lead nurturing as it can naturally increase the likelihood of leads showing up for calls without much nurturing, as people are more inclined to engage with businesses that offer something distinctive.

What is the first step Matt suggests in the lead nurturing process?

The first step Matt suggests in the lead nurturing process is to send an SMS to the lead, informing them that their appointment is booked but not confirmed, and asking them to reply with 'yes' to confirm.

How does Matt handle leads that do not confirm their appointment?

Matt suggests setting up a workflow that cancels the appointment if the lead does not confirm within 24 hours of booking it.

What is the recommended number of follow-up messages before an appointment according to Matt?

Matt recommends sending three follow-up messages, including the initial confirmation message, as a sweet spot to nurture leads without being too spammy.

How does Matt suggest personalizing the follow-up messages?

Matt suggests keeping the follow-up messages casual and personal, as if a friend is sending them, to make them feel genuine and increase the likelihood of the lead showing up for the call.

What is the significance of sending a reminder close to the appointment time?

Sending a reminder close to the appointment time is significant as it serves as a last-minute prompt for the lead to remember and prioritize the upcoming call.

Does Matt recommend using emails in the lead nurturing process?

Yes, Matt recommends using emails in the lead nurturing process, including sending a confirmation email, a rebooking email if the lead does not confirm, and occasionally an email with testimonials.

What is the key takeaway from Matt's approach to lead nurturing in fitness businesses?

The key takeaway from Matt's approach is the importance of a well-structured and personalized lead nurturing process that uses a combination of SMS and emails to increase the chances of leads showing up for sales calls.