Helium 10 vs Book Bolt vs Publisher Rocket - Which is Better?
Summary
TLDRDans cette vidéo, Paul Miles compare trois outils essentiels pour la vente de livres sur Amazon : Helium 10, Book Bolt et Publisher Rocket. Il examine leurs fonctionnalités telles que la recherche de mots clés, la recherche de niches, la recherche de catégories et d'autres fonctionnalités utiles telles que la conception de couvertures et deintérieurs de livres. Paul partage son expérience personnelle avec ces outils et évalue leur efficacité pour améliorer la visibilité et les ventes des livres sur Amazon. Il fournit également des informations sur les prix et les structures d'abonnement des différents outils, aidant les auteurs et les éditeurs à choisir celui qui convient le mieux à leurs besoins.
Takeaways
- 🔍 La recherche est essentielle pour la vente de livres sur Amazon, et les outils de recherche peuvent accélérer le processus.
- 📈 Helium 10, Book Bolt et Publisher Rocket sont trois outils couramment utilisés pour la recherche.
- 🔑 Helium 10 offre plusieurs modules, dont Magnet pour la recherche de mots clés et Cerebro pour la recherche inverse d'ASIN.
- 📊 Magnet fournit des informations sur le volume de recherche, les produits concurrents et un score Magnet IQ.
- 🔎 Book Bolt propose une recherche de niches détaillée avec sa fonctionnalité Cloud, montrant les meilleures ventes et les tendances.
- 🚀 Publisher Rocket offre une recherche de catégories avec des informations sur les meilleures ventes et le nombre de ventes nécessaires pour atteindre le premier rang.
- 📚 Book Bolt dispose également d'outils de conception de couvertures et d'intérieurs de livres.
- 💰 Helium 10 est probablement le plus cher, offrant des essais gratuits limités et des abonnements variés.
- 💸 Book Bolt propose un modèle d'abonnement avec un essai gratuit de trois jours et des réductions possibles.
- 💵 Publisher Rocket nécessite un paiement unique, ce qui peut être préférable pour ceux qui ne souhaitent pas un abonnement.
- 📝 Choisir entre Helium 10 et Publisher Rocket dépend de la préférence pour un modèle d'abonnement ou un achat unique, et de la nécessité de recherche de mots clés.
- 👍 Si vous trouvez la vidéo utile, n'oubliez pas de liker, vous abonner et activer les notifications.
Q & A
Quelle est l'importance de la recherche pour la vente de livres sur Amazon?
-La recherche est essentielle pour que vos livres soient classés et mis en avant auprès des clients sur Amazon.
Quels sont les trois outils les plus utiles mentionnés dans la vidéo pour la recherche de livres sur Amazon?
-Les trois outils mentionnés sont Helium 10, Book Bolt et Publisher Rocket.
Quelles sont les principales fonctionnalités des outils de recherche que Paul Miles compare dans la vidéo?
-Les fonctionnalités principales comparées sont la recherche de mots clés, la recherche de niches, la recherche de catégories, ainsi que d'autres fonctionnalités utiles telles que la conception de couvertures et de designs intérieurs.
Quel est l'avantage de l'outil Magnet de Helium 10 pour la recherche de mots clés?
-L'outil Magnet de Helium 10 fournit un grand nombre de mots clés, des estimations de volume de recherche sur Amazon, le nombre de produits concurrents et un score Magnet IQ pour évaluer la pertinence des mots clés.
Quelle est la particularité de l'outil de recherche de niches de Book Bolt?
-L'outil de recherche de niches de Book Bolt, appelé Cloud, fournit des informations sur les niches les plus vendues et les tendances, avec des données détaillées telles que le classement des meilleures ventes, les estimations des ventes mensuelles et les classements des meilleures ventes.
Quel est l'avantage de Publisher Rocket pour la recherche de catégories?
-Publisher Rocket propose des suggestions de catégories avec des informations sur le classement des livres les mieux vendus dans ces catégories et le nombre approximatif de ventes nécessaires pour atteindre le premier rang dans une catégorie.
Quels sont les outils de conception inclus dans Book Bolt?
-Book Bolt inclut des outils de conception de couvertures et de designs intérieurs, avec des fonctionnalités telles que la sélection de polices, l'ajout d'images, des effets spéciaux, des calques et des modèles prédéfinis.
Quelle est la tarification de Helium 10?
-Helium 10 propose un accès gratuit limité, ainsi que des abonnements payants avec différents niveaux (Platinum, Diamond, Elite) qui varient principalement par le nombre de recherches autorisées par mois. Il est également possible d'abonner individuellement à certains modules.
Quelle est la tarification de Book Bolt?
-Book Bolt propose un abonnement à 9,99 dollars pour les fonctionnalités de base, et 19,99 dollars pour inclure l'outil de création d'intérieurs de puzzles. Il y a également une offre d'essai gratuit de trois jours.
Quelle est la tarification de Publisher Rocket?
-Publisher Rocket nécessite un paiement unique de 97 dollars, ce qui peut être préférable pour ceux qui ne souhaitent pas un abonnement récurrent.
Quel est le verdict final de Paul Miles concernant l'utilisation de ces outils?
-Paul Miles recommande de choisir entre les abonnements récurrents ou l'achat d'un outil à prix unique en fonction des besoins et des budgets. Il mentionne que Helium 10 est le meilleur pour la recherche de mots clés, tandis que Book Bolt est un outil polyvalent, surtout pour la recherche de niches et la conception de couvertures et de designs intérieurs.
Outlines
📚 Introduction to Book Selling Tools
The video introduces the importance of research for selling books on Amazon and presents three main tools: Helium 10, Book Bolt, and Publisher Rocket. The speaker, Paul Miles, shares his personal experience with these tools and outlines the key areas for comparison: keyword research, niche research, category research, and additional features like cover and interior design. The focus is on how these tools can help sell more books and improve visibility on Amazon.
🔍 Keyword Research Comparison
This paragraph delves into the keyword research capabilities of the three tools. Helium 10's Magnet tool is highlighted for its extensive keyword list and metrics like search volume and competing products. Book Bolt is noted for providing fewer but more relevant keywords, while Publisher Rocket offers a mix of keyword information and additional data like Google searches and average monthly earnings. The speaker ranks Helium 10 first for keyword research, Publisher Rocket second, and Book Bolt third.
📈 Niche and Category Research
The speaker discusses niche research, where Book Bolt stands out with its 'Cloud' feature, providing insights into trending niches and best-selling books. Helium 10 lacks a niche research tool, and Publisher Rocket does not offer the same level of detail. For category research, Publisher Rocket provides more comprehensive data, including average best sellers ranks and sales needed to reach the top spot. Book Bolt offers category suggestions based on keyword relevance.
🎨 Additional Features and Pricing
Book Bolt is highlighted for its additional features, including book cover and interior design tools, which are particularly useful for creating book interiors and covers. Helium 10's pricing is discussed, with various subscription levels offering different numbers of searches per month. Book Bolt's subscription model and Publisher Rocket's one-time payment are also mentioned, with a brief overview of the pricing structures for each tool.
💰 Conclusion and Tool Recommendations
The video concludes with a summary of the tools' usefulness and a recommendation based on the user's needs. Helium 10 is recommended for extensive keyword research, while Publisher Rocket is suggested for a one-time payment option. Book Bolt is presented as an all-round tool, especially for niche research and design features. The speaker encourages viewers to consider their specific requirements and financial capacity when choosing between subscription-based or one-time payment tools.
Mindmap
Keywords
💡Selling Books on Amazon
💡Keyword Research
💡Helium 10
💡Book Bolt
💡Publisher Rocket
💡Niche Research
💡Category Research
💡Cover Design
💡Pricing and Pricing Structure
💡Amazon Best Sellers Badge
💡Competitor Analysis
Highlights
Selling books on Amazon requires research for better ranking.
Three useful tools for book selling on Amazon are Helium 10, Book Bolt, and Publisher Rocket.
Helium 10 offers a Magnet keyword research tool and a Cerebro reverse ASIN lookup tool.
Magnet provides search volume and competing products metrics.
Publisher Rocket offers relevant keywords and Google searches per month.
Book Bolt provides niche research and category search features.
Helium 10's reverse ASIN lookup allows spying on competitors' keywords.
Book Bolt's niche research feature provides top 100 notebooks ranked by best sellers.
Publisher Rocket's category search suggests relevant categories and top 10 best sellers' ranks.
Book Bolt includes book cover and interior design tools.
Helium 10 is the most expensive but offers extensive keyword research.
Book Bolt offers a subscription model with a free trial and additional features.
Publisher Rocket is a one-time payment tool for keyword and category research.
The choice between Helium 10 and Publisher Rocket depends on preference for subscription or one-time payment.
For comprehensive keyword research, Helium 10 is recommended.
Book Bolt is an all-round tool suitable for niche research and book design.
The video provides a comparison of essential features for selling books on Amazon.
Transcripts
hey everyone and welcome to today's
video
now when it comes to selling books on
amazon research is essential if you're
going to get your books ranked
and in front of customers and in order
to speed that up
research tools can be very useful and
today i'm going to
compare three of the most useful
tools that are currently out there so if
selling more books is your goal
then make sure you watch the whole video
now if you've not been here before my
name is paul miles and i do videos on
how to make it
keep it grow it and that's your money
i'm talking about and if you do like
videos like that
please do give it a thumbs up hit the
subscribe button and smash that
notification bell to receive
notification of when i produce more
videos like this
so the three tools that we're going to
be looking at and comparing today
are helium 10 book bolt
and publisher rocket now these are three
tools that
i've used myself so i'm going to give
you my
opinion from what i found from using
them
now there are you know lots of other
tools out there that you can use but
these are probably
the three most common three most useful
and they're the three that i've actually
used so the main
areas i'm going to look at when
comparing the tools are keyword research
niche research category
research any other useful features like
cover design
interior design functions and then
pricing and pricing structure so we're
going to start off with
keyword research and we're going to look
at helium 10. now with helium 10
there's lots of different modules that
are out there
and you can subscribe to individual
modules or you can subscribe to the
the whole lot of of modules now
the two modules that i've used and i
think are most
useful for you guys are the magnet
keyword research tool and the cerebro
reverse
asin lookup tool so if we go over to the
magnet
keyword research tool first of all now
i'm going to do a
search for mileage logbook and see what
keywords come up with those
so i've done that and we've got 972
keywords now when it comes to using
research tools
and looking at keyword research there's
three metrics
i'm really interested in one the
the number of search results on amazon
so i can assess the number of
competitors
two the number of searches for a
particular keyword
on amazon and three if there are any
google searches the third one's not as
important but it's useful so when we do
look at the
the results on helium 10 on the magnet
module we can see here that we've got
search volume and this is an
estimate of the number of times this is
being searched for
per month on amazon then we've got this
column here which is the competing
products and this tells us how many
results there
are for this particular keyword when
people
you know enter it into the search bar on
amazon now as we can see
here on helium 10 we don't get the
google searches per month
what it does do is also give us does
give us this
useful metric which is a magnet iq score
which is basically a ratio of the search
volume
to competing products so the higher this
number the the better the keyword is and
what i mean by
better is is this keyword going to be
easier to rank for
on amazon because the higher we can rank
on amazon the more chance we're going to
get our books
out there in front of customers so we've
got 972
keywords and we've got all this
information on search volume
and all this information on competing
products now that's the main information
i'm looking at so when we go over to
book bolt and do the same
search which is mileage logbook we get
91 keywords so we don't get as many
keywords
but one thing that slightly concerns me
is looking through this list of keywords
we've got lots of irrelevant keywords
we've got things like aircraft logbook
aquarium logbook book journal log daily
log book diabetes log book dive log
books and when i was looking through
there was
many of quite a lot of these what i
think are
quite irrelevant keywords and not many
that are specific to the keyword we're
searching for as we go down the list
there seems to be a few more here
but again we then get into things like
pilot log book
reptile logbook so pairing to mag magnet
on helium 10
these keywords seem a lot more relevant
now if we go over to publisher rocket
it doesn't give us the exact number of
keywords but what i like about publisher
rocket
is all these keywords seem to be
relevant
to the to the one we're searching for
now
it doesn't give us all the information
up front what you need to do is pick out
those keywords you're interested in and
click on
analyze and it will then give us a
number of competitors the estimated
amazon searches per month and
publisher rocket will also give us
google searches per month
where available so that's that's useful
and it also has this nice column that
gives us the average
monthly earnings for a particular
keyword so it gives us
the information that we need now with
publisher rocket when it comes to number
of competitors
it appears if it's more than 1200 all
you get is this greater than 1200
so it's not quite as accurate
as helium 10 but when i'm doing my
keyword research i'm looking for
keywords
with search results of a thousand or
less
so if they're less than 1 200
you will get those results on publisher
rocket as we can see here we've got this
keyword that's got 1115
search results so this gives us the
information
or this gives me the information that i
want so
comparing the three tools i would say
that
helium 10 gives more information which
can be good
and can be bad because you know you can
get overwhelmed with too much
information
and too many keywords but publisher
rocket doesn't give us
as many but it gives us
more relevant keywords which i like
so i would probably rank on
keyword research helium 10 number one
publisher rocket number two and
book bolt number three but don't take
that as the end of the story because
you've got to take into account the
other areas that we're going to be
looking at
soon now there is a feature with helium
10 in terms of keyword research
which is quite useful and that is what
we call the reverse
asin lookup where you can spy on
competitors
keywords and what you do i've just
randomly picked this book because
because it came up on the search for
miley's logbook
you put in the asin number and then
it will give us a list of keywords
associated with this book now it will
give us a competing
products again for each keyword it will
give us the amazon searches
per month but also it will tell us where
this
book where this particular book ranks
for for a particular
keyword which is very useful because you
want to
you know target those keywords that this
book is ranking highly for
if it's making sales because it'll be
making sales from those
positions that it's ranking highly for
so this is another feature
which i think just adds to the overall
plus side of helium 10. now book bolt
also
has a reverse asin
lookup which i did here but again a lot
of the keywords
i didn't like and they seemed irrelevant
to the actual book so i'm not fond of
that feature on
book bolt now the next thing to look at
is niche
research and that's where book bolt
actually
wins hands down now when i'm doing
research
on niches i want to know what different
niches are out there
what niches are selling well and what
niches
are trending and book bulk gives us all
this all this information
it has a feature called the cloud and it
will
give you the top 100 notebooks
or as we can see here journals or
calendars or planners
and we'll rank them by best sellers rank
so
you can go through and have a look and
see which books are ranking well on
amazon
and get some really good ideas for
niches
and with each book you can drill down on
more information like pricing
estimated monthly sales average best
sellers ranks
and a good feature of this is if you
monitor this regularly you can see
which books or which type of books or
which niches
are suddenly trending you know they're
getting these best sellers ranks that
are suddenly dropping and we'll and
they'll appear on this list and it's a
good way of getting into niches
early now in some of my other videos
i've shown this
in action and particularly when we're
coming up to things like
halloween christmas valentine's day
mother's day father's day
you can see which particular types of
books
are starting to sell well but i find
this really interesting and i check
this once twice a week to see if there's
any
you know new types of books that i
haven't thought of and there's
always books that are appearing here i
usually just tend to look in the
notebook category but you can look in
these other categories that it's got
here now helium 10
doesn't have a niche research tool that
gives
us this type of information and
publisher rocket doesn't have a niche
research tool
either so for this book bolt
is a winner by far i love this
particular tool now the next thing
is category search
now helium 10 doesn't have anything to
research
categories but book bolt does and you
can put in a keyword and it will give
you
the the what it feels are the relevant
categories and it will give you a what
it grades as relevance i don't
really think that's of much use but
certainly it gives you good suggestions
for categories if you're thinking about
where you should
put your book now with publisher rocket
we've got category search
and all you do is just put in
the keyword and we'll put in accounting
here
and with this tool we get a lot more
suggestions for categories but what i
like about this is that it will give you
the average best sellers ranks of the
books in the top 10 in that category
it will give you the best sellers rank
of the number one
ranking book in that category and it
will tell you approximately how many
sales per day you need to make to get
your book
ranked number one in that category now
you may be saying paul
why is that important well if you can
rank number one in a category
you can get that lovely orange best
sellers badge
when your books listed on amazon which
gives your book a bit of i guess kind of
social proof but it also attracts
customers eyes
and they tend to go towards those books
at that little bestsellers badge
so it does give you this i will say more
than important vital information
if you're really wanting to get those
good categories where you can rank so
for category research
publisher rocket wins number one
and book bolt comes out number two now
when it comes to other features
book bolt again is a winner here
because it has book cover design tools
and interior design tools so you can
actually design
a book cover here i've just done a
little quick
design but you can put text lots of
different
fonts there you can have images and it
has
resources so if we put in sun search
it gives you graphics here that you can
use on your books
and you can also do hand drawings you've
got all features of layers which you do
on other graphic design programs
special effects clip art and there's
also templates
as well and there's also an interior
design
tool or interior resources if you like
and if you pay for the subscription
you've got all these different
interiors to choose from which can give
you ideas for niches plus
it also gives you the uh the interiors
for your books
which you can use and there are loads of
them
and they're very easy to to create all
you do is click on whether you need no
bleed or bleed
and that's dependent on the the interior
using
you put in the the size so in this case
we could have an 8.5 by 11
and the page count so you put 120 pages
click on download there's your interior
ready to
upload to to amazon couldn't be any
simpler than that
so for additional features book bolt
wins
hands down if you pay slightly
more for the for the normal subscription
which i'll show you in a moment
then you do get puzzle whiz included on
that
and that allows you to create interiors
for
for certain puzzle books word searches i
think
mazes and such like so that's very
useful if you're
you know wanting a tool that you're
wanting to create your interiors
and covers in so let's have a look now
at the pricing of these tools so if we
start with helium 10
this is probably the most expensive
now you can sign up for free and it will
give you limited access to some of the
tools
and allow you to do a limited number of
searches per day so it's useful if you
want to try out this tool
now if you want to subscribe for all the
tools there's various different packages
here
there's a platinum diamond and elite and
the differences between them are just
basically the
the number of searches it will allow per
month
you can also subscribe to some of the
modules individually you can see here
we've got magnet and cerebro
each of those is 37 dollars per month so
it's expensive but when it comes to
keyword research which is where this
tool comes into its own
it's probably worth the money if you're
really wanting to get all those keywords
and
really you know hammer down on a
particular niche now i'm going to leave
links down below for these tools
and for helium 10 if you click on the
link there are
a couple of deals there a 50 off deal
and a 10
deal with regards book bolts that's a
subscription
model as well and that is 9.99 for the
features that i
showed you if you wanted the puzzle
interior creator that's 19.99 per month
and when you do sign up you do get a
three-day
free trial and also i've got a link
below which will if you wanted to we'll
get you 20
off that as well now publisher rocket is
a one-off payment of 97. so if you're
not keen on the subscription model
then something like publisher rocket
might be useful if you're you know
you're wanting that
tool for keyword research and category
research so
overall the tools are very useful
you've got those that you can subscribe
to or those
or the one that you can buy outright
book bolt is probably more of an
all-round tool
if you're wanting particularly the niche
research
and tools to help you create interiors
and
covers so if you wanted to do keyword
research or a tool to do keyword
research then really that probably comes
down to
a choice between helium 10 and publisher
rocket
for many many months i used publisher
rocket
it was only more recently i came across
helium 10
and i've used that really just to get
those extra keywords which is
by no means essential so really if you
were choosing between the two
i'd go for you know whether you want to
go for the subscription model
or you want or whether you want to buy
something outright
if you really are making you know good
money and you're really wanting to
really get all those keywords then
helium 10
does win with regards the amount of
keywords you can actually get so i hope
you found the video
useful if you were thinking of buying
any of these tools and i hope you found
that comparison of
what i consider the essential features
useful
so if you did find it useful please do
give it a thumbs up if not give it a
thumbs down
but make sure you hit the subscribe
button and smash that notification bell
and until next time goodbye
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