7 Prioritization

Summary

El guion del video aborda la conversión de esfuerzos personales en altos rendimientos, destacando cómo plataformas como YouTube y redes sociales son herramientas de alto impacto. Se discute la importancia de la automatización y delegación en la capacitación, y cómo identificar y elevar a campeones dentro de la comunidad puede multiplicar el impacto. Se explora la transición de negocios basados en la venta de productos a modelos de negocio más escalables, como la venta de comunidades o negocios en línea. Además, se discute la estrategia de escalabilidad a través de afiliados y embajadores, y cómo estructurar una oferta efectiva para incrementar el valor total del cliente.

Takeaways

• 📈 La conversión es clave en contenido y YouTube, y es un área de alto impacto, aunque el coaching tradicional es de bajo impacto y requiere una estrategia para aumentarlo.
• 🏆 Crear 'campeones' dentro de una comunidad puede ser una forma efectiva de aumentar el impacto, siempre y cuando se centre en un subconjunto del grupo para evitar desafíos a la autoridad.
• 🔄 La transición de un negocio de coaching a un modelo de firma consultiva o una comunidad escolar requiere de un enfoque empresarial, considerando crecimiento, adquisición de clientes, LTV (Valor de Vida del Cliente) y ingresos anuales.
• 💼 La contratación de personal y la delegación de tareas son fundamentales para escala y crecimiento, especialmente en áreas donde se gasta mucho tiempo y no se es el experto.
• 🤝 Los afiliados pueden ser vistos como nodos de ingresos y requieren de un enfoque similar al de los clientes en términos de activación, onboarding y retención.
• 💰 Alcanzar un millón de dólares en el banco después de impuestos es un buen primer objetivo para ahorrar antes de considerar nuevas empresas o riesgos más grandes.
• 🌐 La estructura fiscal y legal de un negocio puede influir significativamente en la retención de ganancias y la estrategia de impuestos, y puede requerir de una planificación internacional.
• 📊 La escala y el crecimiento pueden ser abordados mediante la implementación de características como pruebas gratuitas, planes anuales y programas de afiliados.
• 📞 Las llamadas de ventas, incluso de bajo valor, pueden ser muy efectivas si se estructuran correctamente, utilizando técnicas como el cierre de llamadas o el uso de VSL (Video Sales Letter).
• 📈 Para aumentar el LTV (Valor de Vida del Cliente), se pueden utilizar estrategias como aumentar los precios, disminuir los costos, agregar ventas cruzadas y upsells, y mejorar la tasa de conversión.
• 🌍 La elección de la ubicación geográfica y la nacionalidad puede tener un impacto significativo en la tributación y en la viabilidad de ciertos modelos de negocio, lo que puede requerir una reubicación o una reevaluación de la estructura empresarial.

Q & A

¿Qué tipo de contenido y plataformas son consideradas de alto impacto en la conversión según el guion?

El contenido y YouTube son considerados de alto impacto en la conversión, especialmente cuando se trata de coaching y automatización de contenido.

¿Cómo se puede aumentar el impacto en el coaching, que se menciona como de bajo impacto?

Se puede aumentar el impacto en el coaching eligiendo a 'campeones' dentro de la comunidad, creando un nicho para ellos y asegurándose de que no se conviertan en competidores directos.

¿Qué estrategia se sugiere para evitar que un campeón dentro de la comunidad se convierta en una figura más grande que el líder?

Se sugiere especializar a los campeones en un subconjunto del grupo, en lugar de ser reconocidos por el grupo completo, para que puedan ser expertos en un área específica sin desafiar la autoridad del líder.

¿Cómo se puede manejar el crecimiento y la venta de una comunidad escolar según lo discutido en el guion?

Se debe considerar la tasa de crecimiento, cómo adquirir clientes, el valor de vida larga (LTV), los costos, las ganancias y cómo escalar la comunidad de manera similar a cualquier otro negocio.

¿Qué tipo de salidas se pueden hacer para una empresa de influenciadores y cómo se relacionan con las ventas de una comunidad escolar?

Las salidas pueden ser una venta de mayoría o una venta de minoría, donde un inversor puede entrar con un valor externo. Esto se relaciona con las ventas de una comunidad escolar en que se trata de maximizar el valor y la escala antes de una venta.

¿Cuál es la diferencia entre vender un negocio en Amazon y vender una comunidad escolar?

La diferencia radica en que ambas son productos, pero se venden en diferentes plataformas y el proceso de venta dependerá de cómo se adquieran los clientes y su valor.

¿Cuál es la recomendación para saber cuándo hacer algo diferente o escalar una comunidad escolar a una empresa de software?

La recomendación es ahorrar un millón de dólares en efectivo después de impuestos y luego considerar escalar o hacer una inversión diferente.

¿Cómo se puede abordar la sensación de vacío o 'post game depression' después de alcanzar un objetivo importante?

Se sugiere buscar apoyo en comunidades similares, como una comunidad para ganadores anteriores, y considerar la creación de reconocimientos físicos como trofeos para ayudar a lidiar con la sensación de vacío.

¿Cómo se pueden utilizar los afiliados o embajadores para aumentar el valor total del cliente (LTV) en una comunidad escolar?

Se pueden considerar los afiliados como nodos de ingresos y trabajar en la retención y activación de afiliados, ofreciendo incentivos y soporte similar al brindado a los clientes.

¿Cuál es la sugerencia para una estructura de venta eficiente en llamadas de ventas de bajo volumen?

Se sugiere una estructura de venta clara y directa, evitando ser 'vendido' y enfocándose en proporcionar claridad sobre el producto, la prueba de que funciona y los siguientes pasos.

¿Cómo se puede aumentar el LTV en una comunidad escolar y qué estrategias se pueden implementar?

Se pueden aumentar los precios, disminuir los costos, agregar ventas cruzadas y upsells, y mejorar la tasa de conversión para aumentar el LTV.

¿Cómo se puede manejar la situación fiscal desafiante en Suecia para un empresario que busca crecer su negocio?

Se puede considerar la posibilidad de incorporar y bancar fuera del país, vivir en un país con una tasa de impuestos más baja, o reinvertir en el negocio para que su valor componga de manera tributaria gratuita.

Outlines

00:00

😲 Discusión sobre el uso de influencia y automatización en coaching

El primer párrafo aborda la conversión de esfuerzos en coaching y contenido en plataformas como YouTube, destacando la importancia de la automatización y el uso de influencia en redes sociales. Se menciona la creación de 'campeones' dentro de una comunidad para dirigir preguntas específicas y mantener la autoridad del líder. También se discute la transición de un negocio de coaching a una firma de consultoría con un CRM, y la venta de una comunidad escolar como un producto en línea, enfocándose en métricas clave como tasas de crecimiento, adquisición de clientes y rentabilidad.

05:01

🤔 Análisis de estrategias de crecimiento y financiamiento empresarial

El segundo párrafo se enfoca en la escalada de un negocio, desde la venta de un negocio de Amazon hasta la creación de una comunidad escolar. Se discuten las diferentes formas de salida, como la venta de una mayoría o una minoría de la empresa, y se explora la posibilidad de obtener financiamiento a través de préstamos basados en el valor de la empresa. También se abordan las consideraciones para escalar un negocio, como la necesidad de reemplazar tareas manuales con procesos automatizados y la importancia de mantener un crecimiento constante durante el proceso de venta de la empresa.

10:01

💡 Estrategias para la expansión y contratación en un negocio en crecimiento

El tercer párrafo discute la importancia de la contratación y la expansión en un negocio en crecimiento. Se sugiere que el primer objetivo debe ser ahorrar un millón de dólares en efectivo después de impuestos y luego considerar la expansión o la entrada en un nuevo nicho de mercado. Se comparten experiencias personales sobre el crecimiento del negocio y la lucha contra la sensación de vacío tras alcanzar objetivos importantes. También se habla sobre la integración de afiliados y embajadores en la comunidad, enfocándose en la activación, onboarding y retención de estos como nuevos canales de ventas.

15:03

📈 Consideraciones fiscales y personales en la toma de decisiones empresariales

El cuarto párrafo aborda los desafíos fiscales que enfrentan los empresarios, especialmente en países con altas tasas de impuestos como Suecia. Se discuten las implicaciones de pagar una gran parte de los ingresos a través de impuestos y las estrategias para minimizar la carga fiscal, como la consideración de mudarse a otro país con tasas más bajas de impuestos. También se comparten opiniones personales sobre la calidad de vida en Suecia y la posibilidad de mudarse a un lugar con un clima fiscal más atractivo para los negocios.

20:03

🌐 Estrategias de crecimiento y reinvestimiento en activos empresariales

El último párrafo explora la idea de que el valor de un negocio en crecimiento puede componerse a una tasa más rápida que el ingreso, lo que puede resultar en una acumulación de riqueza significativa a largo plazo. Se discuten las ventajas de reinvertir en el negocio en lugar de distribuir los ingresos, y cómo los empresarios pueden tomar prestados basados en el valor de sus activos sin tener que pagar impuestos sobre ellos. También se menciona la importancia de comprender el juego a largo plazo y cómo la valoración de los activos puede ser una forma de minimizar la carga fiscal.

Keywords

💡Leverage

Leverage se refiere a la capacidad de maximizar el impacto o el resultado con la menor cantidad de esfuerzo o recursos. En el contexto del video, se discute cómo ciertos medios como el contenido y YouTube tienen un alto leverage, lo que significa que pueden alcanzar una amplia audiencia con relativamente poco esfuerzo. El script menciona que el coaching tradicional es de bajo leverage en comparación.

💡Coaching

Coaching es un proceso de desarrollo personal o profesional en el que un coach capacita a un individuo o grupo para alcanzar sus metas. En el video, se discute cómo el coaching de uno a uno es de bajo leverage y se sugiere la posibilidad de utilizar 'champions' dentro de una comunidad para aumentar el leverage.

💡Automatización

La automatización es el uso de sistemas para realizar tareas de manera automática, reduciendo la intervención humana. En el tema del video, se menciona la automatización de contenido y YouTube como una forma de aprovechar el leverage en plataformas digitales.

💡Influenciadores

Los influencers son personas con una gran influencia en las redes sociales que pueden promocionar productos o servicios. En el script, se plantea la idea de utilizar influencers para aumentar el alcance y el valor total de la experiencia del cliente (LTV) en una comunidad.

💡Comunidad

Una comunidad es un grupo de personas que comparten intereses o objetivos comunes. En el video, se habla de la creación de una comunidad escolar y cómo gestionarla para aumentar el engagement y el valor de la comunidad.

💡Escalado

El escalado se refiere al proceso de aumentar el tamaño o la capacidad de un negocio. El video discute estrategias para escalar un negocio, como la incorporación de afiliados y la mejora de la relación entre el costo y el valor (LTV/CAC).

💡Afiliados

Los afiliados son individuos o empresas que promueven productos o servicios a cambio de una comisión por cada venta. El script sugiere que los afiliados pueden ser vistos como nodos de ingresos y se discute cómo se puede estructurar un programa de afiliados para maximizar su efectividad.

💡Valor Total del Cliente (LTV)

El LTV es una métrica que estima el valor que un cliente aportará a una empresa a lo largo de toda su relación. En el video, se habla de cómo aumentar el LTV a través de estrategias como la venta cruzada, los upsells y los downsells.

💡Cost-Per-Acquisition (CPA)

El CPA es la cantidad de dinero que se invierte para adquirir un nuevo cliente. El video discute la importancia de entender y reducir el CPA para mejorar la rentabilidad del negocio.

💡Empresa de Consultoría

Una empresa de consultoría proporciona servicios de asesoramiento en un área específica. En el script, se menciona la transición de un negocio de coaching a una firma de consultoría, lo que implica un cambio en la estructura y el modelo de negocios.

💡Estrategias de Retención

Las estrategias de retención se refieren a las tácticas utilizadas para mantener a los clientes leales y satisfechos. El video sugiere que mejorar la retención puede ser una forma de aumentar el LTV y, por lo tanto, el éxito del negocio.

Highlights

讨论了利用高杠杆内容和自动化在YouTube、Instagram和LinkedIn上提高效率。

强调了在一对一教练领域寻找高杠杆机会的重要性。

提出了在社区内设立'冠军'的概念，以提高特定领域的专业性和影响力。

解释了如何通过CRM处理和咨询公司转型来提高业务杠杆。

讨论了将业务视为可出售资产的重要性，以及如何通过增长、客户获取和利润来衡量业务价值。

提到了在业务达到一定规模后，需要有人接替你的角色。

探讨了不同的退出策略，包括多数股权退出和少数股权交易。

强调了在业务增长到一定阶段后，考虑出售或融资的重要性。

讨论了如何通过建立社区和提供价值来增加客户生命周期价值（LTV）。

提到了在业务中引入影响者和大使作为增长策略的一部分。

讨论了如何通过提供清晰的信息和证明来优化销售过程。

强调了在销售中保持真诚和透明的重要性，而不是过度销售。

讨论了如何通过增加价格、减少成本、交叉销售和提高转化率来提高LTV。

提到了在瑞典高税收环境下，如何通过不同的策略来优化个人和企业的财务状况。

探讨了在不同国家设立公司和银行账户以优化税务策略的可能性。

讨论了在美国全球征税政策下，如何规划个人财务以减少税务负担。

强调了资产价值的增长和再投资对于长期财富积累的重要性。

Transcripts

so I think we covered the

conversion

on was a very cool question on Leverage

um so you know content and YouTube are

very high leverage stuff but you've been

a coaches content and YouTube automation

like Instagram LinkedIn they're all high

lever stuff but when it comes to

coaching specifically where can we find

higher lever because coaching is very

low lever just oneon-one one I mean you

can do oneone one you semiprivate you

can do many one of the things I had

written down somewhere was um when you

do choose to have Champions within the

community I think it's it's helpful to

make the champion Silo so make them a

champion about a subset of the group not

the whole group that way it's not like

they're trying to claim claim Top Dog uh

from you it's just like he's really good

at the CV process he's really good at

the like just basically junk down yeah

what it is and then that way people know

where to direct their questions and

where you can direct them but that

person never becomes bigger than

you yeah that's how you can get lever

within I that's how we're able to make

to a s company and transition from

Alex's you know Guru business to gym

launch the Consulting you know firm that

now has a CRM

processing

and and just on that can we actually s a

schoolly community but we there's no

other school community in our Niche sell

School Community but it's going to be

treated like every other bus still going

to look at the same metrics which is

like what's the growth rate how do you

buy customers what's LTB what's C what's

your annual revenue like fundamentally

think about like like you can sell an

Amazon business a business that you sell

a product on Amazon you can sell a

school Community which is a product on

school like you can sell the exact same

way it's just going to be a function of

how much how how you get customers what

they're worth how much profit you make

and again the grow how St they are

because I'm taking the Q&A calls

wouldn't it be or would have got someone

to replace yes each everything that you

do over time you have to have somebody

else do I don't think you

need like basically until you're a

million a month you just don't

anything like at all like zero thoughts

and then like two million a month like

okay if Le flows his LinkedIn is that

ever going to be exible yeah if he's not

only doing that okay like and there's

also there's also different ways to exit

right have a majority exit is what it

sounds like we're talking about you can

do a majority exit a lot of the

influencer companies that you've seen

like Cuda Beauty The Rock like they can

do minority deals where an investor

comes in with some value that's outside

of this so like with the Rockets like

somebody like Huda I think um over the

investors who bought the minority

percentage uh they had distribution in

Sephora and mac and Bri morar so they're

like we'll bring this distribution to

you uh we'll take this percentage so

we're invested into growth she still

pushes it because she's still the

majority owner she gets a liquidity

event that she can take out the other

thing you can do is you can run a um you

can take debt out on a company kind of

like refinancing a house same thing with

a business there's value in the the

business and a bank will look at how

reliable the cas business is and lend

against that again that only really

happens once you're at

theast otherwise beyond that you're

looking at credit card credit L and

those are usually not used for personal

distribs usually for and when do we hit

a million a month do we have to hit

after six months consistently or it's

like first month million a month cool

let's sell

it the

next get signally more if you're

consistent and it's also because like

again if you hit a million a month a

process to sell a company takes six

months so you have to keep maintaining

that and growing it throughout that

process if there's

volatility the reason that they get

these massive headlines is because it's

it's not easy very it's not easy to do

you have to make an asset that somebody

else can own will

a lot more

skill but from like the school business

L is that it's probably the easiest

business to go and make 10 20 100 500

like you can make it like you have a

YouTube channel you point them it's like

a pretty easy business you don't have to

work about supply chain like there's

already a ton of levers to your point

that's already built into the model

yeah and what's the next level after a

school Community is it a te company or

something in between he curious what

company a a software

company

yeah mean it couldn't be more different

honestly what sorry it couldn't be more

different

s was very different yeah oh it's yeah

it's almost completely opposite I work

in one it's completely obious a

different way of

thinking it's hard it's hard

it's literally the opposite in terms

like okay you have to spend a shitload

of money up front it takes a really long

time and to have a price point that's

compelling you have to start with really

low prices like it's the opposite of

like a high ticket coaching thing where

you can start it tomorrow you don't need

to have any Capital up front and you can

make a ton of money for f that is a

great question there because what you're

actually asking is when do I know to do

something different right when have I

got enough from my school community that

I can go start another venture or go

horizontally and enter a new Niche I'll

give you a good first goal save a

million dollars in cash after

taxes that's the first thing million in

the bank yes after tax until you've got

that like just do

that because that's not even enough to

start a te company so like or really

even buy a house so like you you may as

well just do that first and be

focused yeah yeah and then your ideas

seem to get bigger the more that bank

balance grows 100% yeah you take bigger

risks yeah and I say that because I know

like until December my goal was what

just 2K a month and then I had 10K on I

I what this and then 20 came on then 30

came on and 65 came on and I was like

100k a month I don't even long impressed

by it so I can see myself I hope I don't

Plateau that's why I'm just trying to

motivate myself now get

the yeah so wasn't it didn't you send me

a message after and you were like do you

feel just like empty now that the I felt

super empty the post game depression

it's it's a thing that's why we

introduced that little Emoji wasn't that

was that you I think it was it was me

and I had a call with Max as well like

one hour one he was like it's completely

normal

um games

Blues there is a a school Community for

previous Games winners and it's

basically like an AA support group for

the first

month if your weekly group meetings just

like yeah I'm struggling as

well we are getting physical trophies

made for everyone let's go so that

should help a little bit with the carry

it everywhere I go to feel better about

my depressing

life just put it in every piece of

content all life sucks but so you've got

something physical that you can remember

yeah did

that I think that stuff actually matters

a lot an

arct influencers influen how do you

scale with influencers to your to your

skill to your community like how do you

how do you how use yeah exactly

affiliate to ambassadors well that'll be

something that's that's on the road map

obviously um but you want to

fundamentally when you have ability to

become a second type of customer so if

you think about like you you end up

having a second avatar you have your

customer that you serve and then you

have your customer that sells the stuff

that you serve that you also have to

serve and so you have activation on

boarding retention the same metrics for

an affiliate as you do for a customer

and so you might have an affiliate who

starts out hot and then dizzles and

you're like oh no what do I do to retain

Affiliates because you want them to

continue to promote and so it's the same

it's the exact same book of problems

that happens just with another new um

yeah but are you targeting those whales

first versus just some random goal first

okay it'll be more but I will say this

you know uh Allan so Prestige Labs was

all Affiliates uh Allan was all

Affiliates I we had some ads but it was

mostly Affiliates um well actually we

ran ads to get affili there that's what

we end up that was really that was a

super high leverage thing but uh yeah

that worked out great because it was

like someone paid $20,000 to White Label

the software and get on boarded and then

those agencies would bring their clients

on and they' pay a th bucks to onboard

every customer and then we would get

somewh rid of like 30% of the Billings

that they had using the software and so

even though they had churn at the

customer level the affiliate level turn

was really really low and so then it

starts basically you start seeing

Affiliates as like Revenue nodes and

being like every affiliate on average

brings me this is when you start getting

the higher volume ones um it's like

every affiliate on average can bring

who meets these meets these criteria

same an avatar for uh customers it's

like the best Affiliates have you know

these things in common and so every one

of these is $5,000 a month uh in you

know in in B Toc clients that they bring

me and how much it cost get affiliate so

basically you have a new LT cap ratio

that you build up to at the affiliate

level that really is just a bu version

of the ratio the and then when you're

when you're sourcing those those

Affiliates are you just making straight

affiliate deals or you them some sort of

other incentive to promote your product

so if you're doing many if you're doing

a high volume approach which is what

I've done almost every business I've had

you have to put a lot of thought into

like what you want the the mouse strap

to look like in terms of what the

incentives are um but I don't I don't

like doing a lot of oneoff deals I like

to just think more about like if they're

like well I want something special as

soon as you make one consideration then

you have to like make then everything

becomes custom and I hate that so it's

like we buil this way you know this is

buil to incentiv you it doesn't

do we have an update on the when the

affiliate feature will come out for the

school communities the affiliate feature

for school when that's

Co after free trials an annual yeah you

want that

first yeah I'm going to do free trials

like next then annual then

Affiliates and I want to do all of it

this year as fast as possible okay cool

awesome yeah the

can I ask about scaling and

hiring um I would like to not be the

only person left in here that doesn't

have anyone helping don't really know

about the best way to go about

that good question well everyone here

seems to have like solid partners and I

don't even know where I would start with

that is a good place right so that so my

problem is my community I hate to use

this word but it's kind of lowlevel so

I've been trying to find people in there

to elevate there might be some people

but I haven't I haven't been like oh

yeah like I I just haven't had that like

the first month though right yeah month

two month three now so just wait just

keep waiting I mean if you talking about

all you are then you're going get a good

amount of exp which I think is not

bad but I mean what are you looking for

help yeah I'm just by myself you so like

Ching it down

you got you got you got sales you got

Mar different function the businesses

like which of these is the least

valuable that you ha the most yeah I

think all the all the super high

intensity so like onboarding so I don't

do anything we talked about because I I

just I mean I did the best I could but I

don't do onboarding calls I don't do any

of that stuff um so like that stuff that

I mean that would be the first thing is

just increasing my retention and all

that through other people and then it

would be the fact that like I am not the

best at pretty much anything I do so i'

like to bring people that are the best

at those things in like I teach branding

and I have the smallest brand of

everybody here like by far um but I

teach it to the people that have a way

smaller brand than me so it's like I'm

just I'm the guy right now until until

somebody else can come in I think sales

is probably one of the first I mean well

probably delate really just spends the

point of so where like where you spend

the most time that to is what you

replace and and I and I'm still

replacing from within that's like you

can run you can do out it's the same

like you run you run ads you make

content you you do outbound the same way

to get customers is to get

employes the same thing like our our

because recruiting is a really core

confidency Comm so we do like each of my

recruiters they do 40 plus out a day to

like high value targets that we think

are really really good specific company

and they res L them because that's where

that's where a lot of those people

are but the longterm best is referrals

but you have no people so you can't ask

them for

ref yeah but I think you can probably

Source a

low I think I could I think I just need

a better uh after today I should have

one but a better understanding of what

that low Lev R looks like it's literally

just looking at your time like where do

you spend your time

and whever you spend your time that's

the cheapest and the cheapest thing to

replace that you don't like the most is

what you give to somebody else if I find

if someone can't clearly Define it you

don't need to hire anyone because when

you need someone it's really obvious CU

you're doing it every day it's taking up

so much time it's killing you basically

and you're

like this this thing I need someone to

do it yeah I mean when I did the

one-on-one onboarding for 100 something

people in two weeks I wanted that not to

be me any you planning to do they

ongoing well i' would like to I stopped

doing it because I died the position

then for example right yeah might be

that so when it comes to dming Elon no

I'm just kidding um so with the sales on

that note uh looks like a lot of people

even for the lower ticket groups are are

benefiting from sort of like I would

call them mini sales calls what would be

your recommendation for the most

efficient pitch to pull on the right

motivator strengths for

example I think many call I mean again

this depends on price point but you

could

do and I I I'm going to say this for the

the people at home who are watching like

I started my career selling gym

memberships at 99 bucks a month and I

was like oneon-one in person and so like

I think a lot of people have this like

big ego around on sales other Ro pick

one so you know um I think many vsl yeah

I think many six minute 7 minute vssl to

call to close is a super effective

method whether you do that via you know

stories to DM or comment to DM and then

you go to the call it's a really it's it

is arguably one of the most efficient um

conversion mechanisms is there any

specific structure for the pitch you

recommend or I think the really just

giving them Clarity so like I don't like

I would not think about trying to be

like clever or salesy it's just like

this is what it is this is how it works

here's proof that it

works these next steps are this is what

the and then for the call you recommend

pretty much just getting their feedback

on it or or asking questions or okay why

are you here what's your problem over

like what youed so far why that work

uh just a general framework for

increasing LTV uh just to give you some

contact so inside our community people

join in um we're obviously rating their

content pieces there's a section called

content review that's part of the

long-term value proposition there's

group calls and they've got access to

the modules obviously the onboarding is

also a part of that process I understand

this is kind of contextual to our

community

but how can you add additional LTV

I know it's a very gold question so I

mean there's the levers are pretty

straightforward so you've got increased

price decrease

costs add cross cells which is selling

something else so like Max has the

affiliate link so that's a cross cell

you have upsells which is more of the

thing that you just

bought or better of the thing you just

bought then you have Downs point of

downs increase conversion technically

decreases C more than increases LV

increases your earnings per so like

that's

more getting more times which

is cool thank you for school groups it's

just annual and lower turn basically or

sell something in that

classroom

yeah so thought when you said um like if

the initial goal is just have like a

million dollars in your bank of tax like

I live in Sweden where we pay a lot of

tax

we pay a lot of tax like we have a 20%

cor tax and then we have like 20% on the

salary or 30 plus% Plus's the total just

all up on salaries I get like 40% in my

pocket if I take a salary right so 60% I

pay to the

government and

then yeah yeah but like what you pay 60%

is that what you

see is that the no no no he pays 60 he

pays 30 % income and then like 30%

social fees so nobody can become rich by

taking out salaries so you make 40

That's the total amount yeah so then

it's dividends right but we're the only

country in the entire world where we

cannot take out unlimited dividends like

it's based on you can only take out 50%

on the salaries that you PID to sweds

and I don't have any I don't hire any

people in Sweden so I'm not like oh you

say they allow 50% of the salary of the

company

like the total payroll yes that's so I

don't know what to do like so like the

people helped me with the T or like with

the with my T thing they're like yeah

Max yeah they're like Max you should

like start hiring some people I'm like

why like just so I can pay more

dividends the good news is that your

every country besides America you just

leave the country you get to still be a

citizen and then you can just live at

the tax rate of their country Americans

I can move to Dubai and I'm still going

to pay 40% you can you can go to PR I

live in PR yeah but PR sucks but is that

the move like my entire business isn't

in the US like everything that I do

is if you if you got a Visa whatever you

would be able to pay

37% four go to Dubai and PID

10% and stay at full night

yeah is that move like Dubai is how to

get to close to zero Puerto Rico is

close to zero

bro I would I would go to Dubai stack up

for two three years and then live where

you want you're young Dubai seems to be

the most common move I just buy a canoe

you

go the hard part I heard about Dubai is

the time zone right but and it's hot as

well summer years you

know I think mol's low Tex in Europe

yeah but it's like it basically comes

down to don't live in Sweden bro you got

to get out of there bro 60% yeah what

been saying what you can do is you could

have not getting into like complex

structures but like if you if you

incorporate outside of your country and

then you Bank outside of that country um

then nothing really ever hits the

country you just can't you can't

patriate the dollars so you can't take

the money that you have in that entity

in you know Malta or whatever or the C

Islands you can't take that money in but

you can continue to use that company to

do whatever you want to do

so like you probably live off of your

salary anyway so you can pay yourself a

salary as a as an employee of the

company in a different

country and then you just keep all money

inside of that that corporate structure

that's in a

different well the money has to stay

there and then we also have a strange

rule that if you have a holding company

you can put all your money there and

then you can freeze the money for five

years and then you can get out 25% but

then you can't do any other crypto like

it's so

weird yeah so I don't know what to do

like it feels like the move is just to

like like don't live in Sweden no more

yeah I mean you're describing the isue

that people War over so

yeah they're like I work all day and I

get four months of the year yeah is what

I get paid when I get to June it's like

oh and I just work free for the rest

of oh not even even that

yeah do you like it though Sweden

I do like but I guess I'm just biased

because I live there I haven't lived in

any place else so I guess I can just

live someplace else as well if if

America didn't have Global taxation i'

far

more where I like to buy a lot I just

don't want to X I don't want to give up

my I'm not there yet and and it takes a

few years too well you also have exit

tax yeah you that is the US you have to

pay 20% on everything you own without

having sold it so they would value

school they would value.com and they be

like it's worth this 20% of that is what

you owe I'm like all right well that's

yeah more cash than I

have like you go to

jail choose your jail basically exactly

so like so a lot of people who who do

exit in the US it's like they do an

actual exit actually sell their company

so like I could have exited when I sold

gym launch Allen and Prestige LA and my

house I sold everything in one year in

2021 so like everything was you know

money was free I was like all right I'll

sell now so like at that point is when I

sold like I could have been like I'm

experting now and I wouldn't have to pay

again because I just paid capital gain

on it so already been valued and it the

tax but then I sted up again was

like but at some point like the the big

realization that I had which still

applies in swed

um

is the value of the company that you

build will compound at a much faster so

like right now everyone is living on

income and there's nothing wrong with

that that's fine but when I looked at

like the richest people in the world

they all were like in California I was

like wait how's that work it's like if

this was such a drag then I'm not

understanding this game correctly so was

like oh it's because the value of the

asset that they're building grows at

such a fast rate and the value grows tax

free so you don't a well tax in

not sure yeah

probably you would

know and so then you take loans against

that thing and the loans are taxe and so

that's where like Elon can take a loan

against his Tesla shares and buy Twitter

for $44 million or billl

EXC just takes a loan against an asset

have to pay taxes

Lo makes sense so it's like that's how

that's how the they exit the tax you you

Min in some ways you start trying to

minimize your distributions and just

keep reinvesting in the business so then

the business explodes in value but

you're not paying tax on the value of

the business and then you can take loans

against the value of the

business that's the biger bigger

Point yeah maybe Sweden's