A Farsa dos Cursos Online | Não Seja um Afiliado

Summary

The video script critiques the online 'guru' culture, particularly in the digital marketing space, where courses promise quick wealth but often only teach how to sell the course itself. It exposes the pyramid scheme nature of some affiliate marketing strategies and encourages viewers to create their own digital products for 100% commission. The speaker shares insights on various marketing techniques and emphasizes the importance of genuine service to others as the key to success in the digital marketplace.

Takeaways

• 😀 The script discusses the phenomenon of 'gurus' in the online marketing space, who often promote courses that primarily teach the sale of the courses themselves, rather than providing substantial value.
• 😉 It criticizes the pyramid scheme-like nature of some online courses, where the main goal seems to be recruiting more people to sell the same course, rather than focusing on genuine education or service.
• 😕 The speaker emphasizes that many online courses do not teach anything for free, suggesting that they withhold valuable information to force people to pay for their courses.
• 😎 The video script highlights the importance of creating your own digital products or courses to earn 100% commission, rather than being an affiliate for someone else's product.
• 🤔 It suggests that by creating your own course or product, you can avoid the pitfalls of pyramid schemes and genuinely contribute to the market with unique and valuable content.
• 😡 The speaker criticizes the use of fake screenshots and manipulated videos to deceive potential customers into believing in the success of certain courses or marketing strategies.
• 😏 The script provides a detailed explanation of how to create a course, including the use of free resources and strategies to avoid the need to purchase expensive courses.
• 😮 It mentions the potential of affiliate marketing with physical products, like those found on Amazon or other platforms, as a legitimate way to earn commissions.
• 😲 The video script offers practical advice on how to start in digital marketing without spending money, including leveraging free tutorials and resources available online.
• 😳 The speaker encourages viewers to share knowledge and learn from free resources, such as YouTube channels and online tutorials, to gain the skills needed to succeed in digital marketing.
• 😇 The final message is about the importance of genuine service and creating value for others as the key to success in the digital market, rather than focusing on quick profits from pyramid schemes.

Q & A

What was the main criticism of the Empíricus advertisement launched in March 2019?

The Empíricus advertisement was criticized for being absurd and for promoting a 'get rich quick' scheme, which led to widespread mockery and meme creation on the internet.

What is the general strategy used by internet gurus to sell their courses as described in the script?

The strategy involves creating a sense of urgency and exclusivity around their courses, using social proof by showing fake sales screenshots, and leveraging influencer marketing to attract followers who aspire to achieve similar success.

Why did the speaker believe that the pandemic led to an increase in pyramid schemes within the affiliate marketing space?

The speaker suggests that during the pandemic, there was a surge in the number of courses teaching how to sell courses themselves, rather than teaching valuable skills, which is indicative of a pyramid scheme structure.

What is the difference between a normal affiliate marketing approach and the 'pyramid' approach criticized in the script?

A normal affiliate marketing approach involves promoting a variety of products and earning a commission on sales, while the 'pyramid' approach focuses on recruiting affiliates to sell the same course, with high commissions, often at the expense of actual product sales.

What is the origin of affiliate marketing as mentioned in the script?

Affiliate marketing originated with American entrepreneur William J. Tobin in 1989 with the first affiliate marketing program for his company PC Flowers & Gifts. The system where affiliates receive a commission for sales made through their unique link was created by Amazon in 1996.

What is the speaker's stance on creating and selling one's own digital products versus being an affiliate for someone else's products?

The speaker advocates for creating and selling one's own digital products to earn 100% commission and have full control over the product and its marketing, rather than earning a smaller commission as an affiliate for someone else's product.

How does the speaker suggest one can learn to create their own digital products and market them effectively without purchasing expensive courses?

The speaker suggests using free resources available online, such as YouTube tutorials and free trials of various tools, to learn the necessary skills for creating digital products and marketing them.

What is the potential downside of relying solely on selling courses within the 'pyramid' scheme, according to the script?

The potential downside is that as more people realize the scheme's nature and exit, the pyramid becomes unsustainable. Additionally, customers may start complaining that the course is a scam, which can harm the seller's reputation.

What is the speaker's view on the importance of providing genuine value in digital products or services?

The speaker emphasizes that the key to success in the digital market is to create products or services that genuinely serve people and provide real value, rather than focusing solely on making quick profits.

How does the speaker propose to help viewers avoid falling into the 'pyramid' scheme trap?

The speaker proposes to educate viewers on how to create their own digital products, market them effectively, and build a sustainable business model that does not rely on recruiting others to sell the same course.

What is the speaker's advice for those who want to create and sell their own courses or digital products?

The speaker advises to invest in learning the necessary skills for free or at a low cost, create high-quality content, and focus on providing value to customers. They also suggest using platforms like Kiosky to host and sell their courses.