Pesquisa e Opinião Pública - Aula 03 - Comunicação e Controle

Summary

This script delves into the complex relationship between public opinion, media, and government in shaping society. It discusses the theoretical aspects of public opinion control and its influence on democratic processes. The speaker highlights the symbiotic dance between these elements, emphasizing the power of communication techniques like humor in swaying public sentiment. The script also touches on different governmental approaches to media control, from liberal to authoritarian, and the impact of economic groups on information dissemination. It concludes by emphasizing the importance of understanding these dynamics for effective communication in a democratic society.

Takeaways

• 😀 The script discusses the concept of public opinion and its relationship with media and government control in a democratic society.
• 📚 It emphasizes the theoretical aspect of public opinion, explaining how it emerges from people's views and interacts with communication media and government bodies.
• 🌐 The speaker uses the term 'tripod' to describe the dynamic relationship between public opinion, media, and government controllers in society.
• 👥 In an ideal democracy, public opinion should guide government actions, but in reality, media control often influences public opinion, which in turn may or may not affect government actions.
• 🏛️ The script gives an example of how the Brazilian judicial system can be influenced by lobbyists, affecting public opinion without necessarily leading to legislative changes.
• 🗳️ It mentions different governmental systems like presidential and parliamentary systems and how they handle the balance of power and public opinion differently.
• 🎭 The use of humor in propaganda is highlighted as an effective tool to shape public opinion, citing an example of the Israeli government's campaign.
• 📈 The script explains the three main functions of communication techniques: to entertain, inform, and form opinions, with humor being a powerful method to achieve these goals.
• 🔒 The difference between liberal and authoritarian governments in terms of media control is discussed, with liberal governments allowing more freedom of expression and authoritarian governments exerting direct control over media.
• 💡 The role of economic groups in controlling information and influencing public opinion is also addressed, noting their significant power in shaping societal narratives.
• 🔄 The script concludes by emphasizing the importance of understanding these concepts to navigate the complex interplay between public opinion, media, and government control.

Q & A

What is the main focus of the lecture script provided?

The main focus of the lecture script is the exploration of public opinion, its relationship with media and government, and the theoretical aspects of communication studies.

What is the 'tripé' or 'tripod' mentioned in the script, and how does it relate to public opinion?

The 'tripod' refers to the three main elements involved in the dynamic of public opinion: public opinion itself, the media, and government authorities. These three elements interact symbiotically, dealing with information flow.

How does the script describe the ideal role of public opinion in a democracy?

In an ideal democracy, public opinion should guide and control the actions of the government, meaning that the people's views should set the agenda for governmental actions.

What is the role of humor in communication according to the script?

Humor is described as a powerful tool in communication, especially for creating public opinion. It can make a message more easily accepted and can be used to influence people's opinions effectively.

What is an example given in the script about the influence of public opinion on a specific issue?

The script mentions the example of 'saidinhas' or prison visits in Brazil, where public opinion has not effectively led to changes in the judicial system despite widespread disapproval.

How does the script differentiate between liberal and authoritarian governments in terms of communication control?

In liberal governments, there is more freedom for individuals to express themselves and establish media outlets, albeit with some state control. In authoritarian governments, the state directly organizes and controls the media outlets.

What is the role of economic groups in controlling information according to the script?

Economic groups can exert significant control over information by owning media outlets or by influencing state-controlled media through various means such as lobbying or controlling resources like paper for newspapers.

What are the three main functions or objectives of communication techniques mentioned in the script?

The three main functions or objectives are to entertain, inform, and form public opinion.

How does the script relate the concept of 'divertir' or entertainment to the control of public opinion?

The script suggests that by using entertainment, such as humor, as part of communication strategies, it can be an effective way to control public opinion by making messages more palatable and memorable.

What is the importance of understanding the content of the script for students of communication?

Understanding the content is crucial for students of communication as it provides them with the tools to analyze and understand the dynamics of public opinion, media influence, and governmental control in the context of communication.

How does the script suggest that the state can indirectly control media in more liberal countries?

The script suggests that even in liberal countries, the state can indirectly control media through means such as granting licenses for radio or TV stations, or by controlling resources needed for media production.