4 Storytelling Formulas To Create CONTENT That SELLS 💸

Summary

In this video, Alex explores the power of storytelling as a timeless form of communication that engages all senses. He introduces four storytelling techniques: The Hero's Journey, Future Pacing, The Trouble Maker, and the Before-After-Bridge, explaining how these can effectively captivate audiences and enhance marketing and copywriting.

Takeaways

• 📚 Storytelling is an ancient yet ever-renewing form of communication that resonates with all human senses and is integral to every culture.
• 🧠 According to Lisa Cron, storytelling activates the same brain regions that process real-life experiences, immersing the audience in the narrative.
• 🌐 Storytelling is a global phenomenon, present in every country and carried by individuals throughout their lives.
• 💪 The power of storytelling is recognized in marketing and copywriting as a means to build relatability, authority, and trust with an audience.
• 🎭 The Hero's Journey, or Monomyth, is a classic storytelling structure that has been widely adopted in various forms of media and can be applied to marketing narratives.
• 🔮 Future Pacing is a technique used to help readers envision their ideal future, leveraging the brain's inability to distinguish between memories and imagined future events.
• 🌟 The Trouble Maker technique introduces conflict early in a story to capture attention and create drama, reflecting the problem that a product or service aims to solve.
• 👁️ The Before-After-Bridge technique in copywriting shows the problem (Before), the solution (After), and how the product or service bridges the gap.
• 📈 Specificity is crucial in storytelling, especially in Future Pacing, to make the imagined scenario believable and compelling.
• 📚 Resources and books like Joseph Campbell's 'A Hero With A Thousand Faces' and Blake Snyder's 'Save The Cat!' are recommended for those interested in mastering storytelling techniques.
• 👍 Engaging storytelling can significantly enhance the effectiveness of marketing and sales copy, making it a critical skill for modern communicators.

Q & A

What is the answer to the riddle presented at the beginning of the video?

The answer to the riddle is 'storytelling.'

Why is storytelling described as 'as old as time but reborn every single day'?

Storytelling is described this way because it has been a fundamental form of human communication since prehistoric times, yet new stories are created and shared every day.

What senses does storytelling evoke according to Lisa Cron?

According to Lisa Cron, storytelling evokes all of our senses: sight, sound, smell, taste, and touch.

What is the significance of storytelling in different cultures?

Storytelling is significant in every culture as it is a means of passing down traditions, customs, and norms through generations.

What is 'The Hero's Journey' and who conceptualized it?

'The Hero's Journey,' also known as the Monomyth, is a story structure conceptualized by Joseph Campbell. It features a hero who embarks on a difficult journey and ultimately triumphs over adversity.

What are the three main acts of 'The Hero's Journey'?

The three main acts of 'The Hero's Journey' are The Departure, The Initiation, and The Return.

What is 'Future Pacing' in storytelling?

Future Pacing is a storytelling technique that allows the reader to imagine themselves in their ideal future, making them feel that achieving their dreams is possible.

How does the 'Trouble Maker' technique capture attention in storytelling?

The 'Trouble Maker' technique captures attention by introducing trouble or chaos early in the story, creating drama and making the story more memorable and engaging.

What is the 'Before-After-Bridge' technique in copywriting?

The 'Before-After-Bridge' technique involves showing the reader the world before the solution (Before), what it looks like after the solution (After), and then bridging the gap with the product or service (Bridge).

Why is storytelling considered important in marketing and copywriting?

Storytelling is important in marketing and copywriting because it creates relatability, authority, and trust with the audience, making the message more engaging and memorable.