Prompt Engineering Tutorial: Text-to-Text (ChatGPT, Google Gemini, Claude, Microsoft Copilot & More)

Summary

In this video, Bridget Roor teaches viewers how to master prompt engineering to harness AI for better marketing and branding. She introduces the ROOT method (Rule, Objective, Unique Selling Point, Tone, Emotion) for crafting effective AI prompts and demonstrates its application in creating marketing plans, social media content, website copy, and lead magnets using various AI tools.

Takeaways

• 🧠 Prompt Engineering is the art of giving clear instructions to AI to get better output, similar to giving directions for reaching a destination.
• 📝 A well-designed prompt includes elements like brand identity, unique selling points, tone, emotions, and examples to guide AI towards the desired outcome.
• 🛠 The ROOT method is a framework for creating effective prompts: Rule (who AI should embody), Objective (the goal), Unique Selling Point, Tone, and Emotions.
• 💡 Examples are crucial in prompts as they help AI understand the brand's voice or creative direction, steering the output to align with brand essence.
• 📚 Including a 'brain dump' of additional ideas and information can guide AI to produce more tailored and relevant content.
• ✂️ AI outputs should be treated as drafts; they need to be refined, edited, and improved to match the brand's voice and style.
• 🔄 Continuous improvement is key in using AI for marketing; provide specific feedback to the AI to enhance the quality of content over time.
• 📈 Use AI for various marketing tasks such as social media planning, website copywriting, blog post creation, and email campaigns.
• 🎨 Tools like Jasper can learn your brand's voice by analyzing past content, allowing for more personalized AI-generated content.
• 📑 AI can help in repurposing content, for example, transforming a lead magnet into different formats like ads, website copy, or emails.
• 🔗 Building a cohesive and user-friendly website is fundamental after establishing brand identity, and platforms like Shopify can facilitate this process.

Q & A

What is the main focus of the video?

The main focus of the video is to teach viewers how to become proficient in prompt engineering, using AI to assist in various tasks such as marketing and branding.

What is a 'prompt' in the context of AI?

A 'prompt' in the context of AI refers to the instructions given to an AI system to guide its output. It is crucial for achieving the desired results from AI interactions.

What does the acronym 'ROOT' stand for in the context of creating prompts?

In the context of creating prompts, 'ROOT' stands for Rule, Objective, Unique Selling Point, and Tone. It is a method to structure prompts effectively.

What is the purpose of the 'examples' in a prompt?

Including 'examples' in a prompt helps guide the AI to generate content that aligns with the brand's essence or creative direction, ensuring the output is relevant and resonant with the brand's identity.

Why is it important to treat AI outputs as drafts?

Treating AI outputs as drafts is important because it allows for refinement, editing, and reworking to better match the brand's voice and style, making the content feel more authentic and less generic.

What is the significance of the 'brain dump' in prompt engineering?

The 'brain dump' is significant in prompt engineering as it allows the user to include all relevant thoughts and ideas that can guide the AI to produce more tailored and relevant content.

How can AI be used to create a marketing plan for a business like DJ's Doggy Daycare?

AI can be used to generate ideas for social media content, website copy, email campaigns, and event itineraries, providing a comprehensive marketing plan tailored to the business's unique needs.

What is the role of 'tone' in the context of a prompt for AI?

The 'tone' in a prompt for AI defines the style or mood that the AI should convey in its output. It can include emotions and feelings that resonate with the target audience, enhancing the connection and engagement.

How can AI be used to create website copy for a new Shopify store?

AI can be used to generate minimal text, fun one-liners, and other content that reflects a top-tier pampering experience for pets, which can be used on the homepage of a new Shopify store.

What is the purpose of a 'lead magnet' in marketing?

A 'lead magnet' is a piece of valuable content offered in exchange for email addresses. It serves to attract new people to a brand and start building an email list for further marketing efforts.

Outlines

00:00

🤖 Mastering AI Prompt Engineering

In this segment, the speaker introduces the concept of prompt engineering and its significance in leveraging AI to enhance business operations. The speaker, Bridget RAR, emphasizes the importance of clear instructions to AI for better output, likening it to giving precise directions. She uses the example of creating a brand identity for 'DJ's Doggy Daycare,' detailing the unique selling points, tone, and emotions to be conveyed. The speaker introduces the 'ROOT' method for crafting effective prompts: Rule (defining the AI's role), Objective (stating the goal), Unique Selling Point (highlighting what sets the brand apart), Tone (defining the brand's voice), and Emotions (directing the AI to resonate emotionally with the audience). Additionally, she suggests including examples and a 'brain dump' of ideas to guide the AI more effectively. The speaker also advises using AI outputs as drafts, refining them to match the brand's voice and style.

05:02

📈 Implementing AI in Marketing Strategy

This paragraph delves into the practical application of AI in creating a marketing plan for 'DJ's Doggy Daycare.' The speaker demonstrates how to use AI tools like Chaty BT and Google Gemini to generate ideas for branding, social media, and website content. The focus is on creating a detailed marketing plan that includes online and in-person interactions. The speaker also discusses the importance of continuous improvement in AI prompts, suggesting the use of specific feedback to refine AI-generated content. She introduces the concept of using AI to draft social media posts, website copy, and even a two-month social media calendar, highlighting the efficiency gains from such an approach. The speaker encourages viewers to explore various AI platforms and tools, such as Po Po, to generate diverse content ideas and emphasizes the need for a cohesive brand voice across all marketing materials.

10:02

📚 Crafting Content with AI Assistance

In this segment, the speaker explores the use of AI in content creation, specifically for a blog post and an event itinerary. She introduces tools like Microsoft Co-Pilot and Jasper, which can generate human-like content based on provided prompts. The speaker emphasizes the importance of context and additional information in guiding AI to produce relevant content. She demonstrates how to use AI to create a blog post, an event itinerary for 'Yappy Hour,' and a marketing plan for the event. The speaker also discusses the use of Jasper to create a lead magnet, a checklist for busy dog owners, and how to repurpose content for different marketing materials. The focus is on maximizing the efficiency of content creation while maintaining a brand's unique voice and style.

15:03

🌐 Building a Cohesive Online Presence

The final paragraph wraps up the discussion on prompt engineering and its role in building a cohesive online presence for a brand. The speaker encourages viewers to subscribe to the 'Learn with Shopify' YouTube channel for more insights and tips on using AI in marketing and content creation. She reiterates the importance of prompt engineering in creating a user-friendly website and a strong brand identity. The speaker also highlights the potential of AI to save time and improve the quality of marketing efforts, urging viewers to embrace AI as a tool for growth and efficiency in their businesses.

Keywords

💡Prompt Engineering

Prompt engineering refers to the art of crafting instructions for AI systems to elicit specific, desired responses. In the video, it is central to the theme as it guides viewers on how to effectively communicate with AI to achieve better outcomes in tasks such as marketing and branding. The script emphasizes the importance of clear, detailed prompts to steer AI towards generating content that aligns with a brand's identity.

💡AI

AI, or Artificial Intelligence, is the technology that powers the intelligent systems discussed in the video. It is the foundation upon which prompt engineering is built. The script highlights AI's role in tasks such as generating text for ads, creating brand identities, and developing marketing plans, showcasing its versatility and potential in business applications.

💡Brand Identity

Brand identity encompasses the visual and emotional elements that define a brand, including its logo, color scheme, and messaging. In the video, creating a brand identity for 'DJ's Doggy Daycare' is used as an example to illustrate how prompt engineering can guide AI in developing a cohesive and appealing brand image that reflects the business's values and offerings.

💡Unique Selling Point (USP)

The USP is a marketing term that refers to the distinct advantage or feature that sets a product or service apart from competitors. In the script, the USP is emphasized as a critical component of prompt engineering, helping AI understand what makes a brand unique and tailor its output accordingly.

💡Tone

Tone in the context of the video refers to the style or mood conveyed in a brand's communication. It is a key aspect of prompt engineering, as it helps AI generate content that matches the brand's desired voice. The script mentions tones like 'warm and playful' to guide AI in creating content that resonates with the brand's personality.

💡Emotion

Emotion in the video script is used to describe the emotional impact a brand aims to have on its audience. Prompt engineering involves directing AI to create content that resonates emotionally, strengthening the connection with the audience. The script uses the term to highlight the importance of evoking specific feelings in marketing materials.

💡Examples

Providing examples in a prompt is a technique mentioned in the video to guide AI towards generating content that aligns with a brand's essence. Examples serve as a reference point, helping AI understand the desired style or direction, and ensuring the output is not generic but tailored to the brand's vision.

💡Brain Dump

A brain dump, as described in the video, is the act of including all relevant thoughts and ideas in a prompt. It is a strategy to ensure that AI has all the necessary context to generate comprehensive and relevant responses. The script uses this term to encourage viewers to be thorough in their prompts to enhance the AI's output.

💡Marketing Plan

A marketing plan is a strategic document outlining a business's marketing and promotional activities. In the video, creating a marketing plan for 'DJ's Doggy Daycare' is an application of prompt engineering, demonstrating how AI can be directed to develop a structured plan covering various marketing aspects.

💡Lead Magnet

A lead magnet is a piece of valuable content offered in exchange for contact information, typically used to grow an email list. The video script discusses using AI to create a lead magnet that reflects a brand's voice, illustrating how prompt engineering can be applied to generate content that attracts and engages potential customers.

💡Content Repurposing

Content repurposing involves using existing content in multiple formats or contexts to maximize its value. The video script mentions repurposing a lead magnet into different types of content, such as ads or emails, demonstrating how AI can be utilized to streamline and enhance content creation processes.

Highlights

Introduction to the concept of prompt engineering and its importance in AI to achieve better output.

Explanation of the term 'prompt' in the context of AI and its role in providing clear instructions for desired results.

The ROOT method for creating effective AI prompts, including Rule, Objective, Unique Selling Point, Tone, and Emotion.

The significance of providing examples in prompts to guide AI towards the brand's essence or creative direction.

The concept of a 'brain dump' in prompt engineering to include all relevant ideas and information.

Using AI to refine prompts and improve the model's understanding of a brand's voice over time.

The importance of treating AI outputs as drafts and the process of continuous improvement in prompt engineering.

How to use AI for social media planning, including creating a calendar and content pillars.

The utilization of Google Gemini for generating social media content ideas based on a given prompt.

Creating a website copy for a Shopify store using AI and the importance of minimal and fun text.

The use of AI platforms like Pop AI for generating website copy and the ability to compare different chatbot models.

The process of generating a blog post using Gravity AI and the ease of creating content that sounds human-written.

Using Microsoft Co-Pilot for creating an event itinerary and marketing plan with a focus on context and conversation style.

The creation of a lead magnet using Jasper AI and the ability to add brand voice for tailored content.

Repurposing content using Jasper AI to generate various types of content from a single source.

The final encouragement to subscribe to Learn with Shopify for ongoing education on prompt engineering and AI use in marketing.

Transcripts

don't hate me but if you weren't using

AI when you're being left behind but no

worries because I'm going to show you

how to be a master prompt engineer and

get robots to do your work for you

welcome to part two of how to prompt

like a pro a master class series here on

the learn with Shopify Channel these

videos are jam-packed with AI prompt

Concepts we all wish we knew earlier my

name is Bridal RAR I'll be hanging out

with you for the next little bit and

trust me when I say stick around because

the information in these videos is going

to completely

revolutionize the way you run and Market

your business let's

[Music]

go so what exactly is a prompt a prompt

is the instructions you give to AI

prompt engineering is the way you give

these instructions to get a better

output it's like giving directions the

clearer you are the easier it is to get

to your destination for example you

can't just open up chat gbt and say give

me text for my ad AI has no idea who you

are what your ad is about who your

audience is what the desired outcome for

the ad is so you're going to get

something extremely generic here's an

example of a well-designed prompt and

we'll break it down in a second imagine

you are the owner of a pet getaway

called DJ's Doggy Daycare your mission

is to create a brand identity that

reflects a top tier pampering experience

for pets what makes us unique is our

focus on luxury comfort and personalized

plans tillered to E each Pet's joy and

well-being the tone is warm and playful

mirroring the delightful and carefree

atmosphere pets enjoy with us highlight

the comfort and happiness pet owners

will feel knowing their pets are hanging

out in their own little Paradise I

created this prompt with what I have

deemed the root method as in your root

to the right prompt let's break this

down here's how I create the perfect

prompt R stands for rule first you want

to tell the AI who they should embody a

great way to start a prompt is I'm

imagine you are o stands for objective

next we specifi the goal of the prompt

start this with your mission U stands

for Unique selling point we outlined

essential elements that make us Stand

Out start this sentence with what makes

us unique is T stands for tone we

included what style we want to convey

based on what we already know about our

brand some good ideas for tones are

friendly conversational heartwarming

playful inspiration or motivational

serious you could do sales driven

persuasive educational Etc you get the

gist you can mix and match all different

tones to get a more specific output e

stands for emotions we directed the AI

to craft content that resonates on an

emotional level with a specific audience

this will help strengthen the connection

with them start this with highlight so

overall this is a solid prompt but there

are actually two more things that we

didn't include mostly because it didn't

fit in the the acronym that I made up so

I like to think of these as bonus

letters that will help you to achieve

way better results these are actually my

favorite prompting hacks so letter

number one the letter e stands for

examples including examples in your

prompt is a GameChanger it steers the AI

to generate content that not only

matches your specifications but also

Vibes with your Brand's essence or

inspiration so at the end of your prompt

you might say here are some examples of

pieces of our current brand Identity or

here are some examples of other brand

identities that I like to use as

inspiration but do not copy them this is

important to add because it may give you

something that's too similar to the

examples that inspired you this guides

AI in understanding your Brand's Voice

or the creative Direction you admire

bonus letter number two the letter b

stands for and this is my favorite word

brain dump brain dump anything you have

in your head any ideas additional

information that can help guide the

outcome in the right direction for

example I want this to be targeted

towards pet owners in the GTA or I would

like to use my dog Jimmy as the mascot

of the company now here's a sneaky

little hack if you're ever not confident

in your prompt here's what you're going

to do you're going to ask chat gbt or

whatever AI model you're using and

you'll say this is the prompt that I'm

going to use act as a prompt engineer

and help me write it in a way that will

get the best most relevant responses and

then paste your prompt there we go now

you have a perfectly refined prompt from

the master itself now before we get

moving and grooving on trying out this

prompting framework let's dive a little

deeper not too deep though don't worry

I'm not here to overwhelm you here are

two of the most important rules when

using AI in marketing and copyrighting

treat AI outputs as drafts to be refined

edit and rework the AI generated copy

and then feed the revised version back

into the chat this teaches the model to

better copy your Brand's voice over time

and ensures that your content doesn't

feel like like AI wrote it you know it's

my biggest ick I hate it when you can

tell that brands use AI to write their

copy it looks cheap we don't want that

you also want to make the process of

creating AI prompts a cycle of

continuous Improvement like anything in

life another thing that helps with this

is providing specific feedback for

example you could highlight elements

that particularly match your brand style

or point out things that you don't like

this ongoing conversation between you

and AI will help it to produce more

tailored content each time by using

these practices you can transform those

AI outputs from generic Beginnings to

content that actually represents your

brand keeping your use of AI invisible

to your audience now we've covered a lot

so let's actually put it into action

stick with me while we come up with the

ultimate marketing plan for DJ's Doggy

Daycare and we're going to use various

AI softwares that you're definitely

going to want to know about let's start

with Chachi BT we're going to feed the

original prompt we created into the the

message box now you see chaty PT has

generated an outline that's going to

lead us in the right direction for

building our new brand identity you see

it's giv us color ideas font ideas logo

design and come on yappy hour I

literally can't think of a better name

for Community engagement so this is all

great but I feel overwhelmed do you feel

overwhelmed like what do we do with all

this information this chat is now primed

to talk about DJ's Doggy Daycare so we

continue on in this chat as if we're

having a conversation with it including

as much detail as we can in our prompts

the more detail the better the outcome

so let's get ourselves the game plan in

our next prompt this chat already knows

its role its unique selling point the

tone emotions we just want to give it a

new objective I want you to create a

marketing plan for DJ's Doggy Daycare I

want this to be a TW Monon soft launch

plan written in a weekly schedule

outlining exactly the projects to focus

on I need this to cover both online and

in-person interactions here we go now we

have a marketing plan we're going to go

through how you can use AI for most of

these deliverables the first thing we're

going to do is social media teasers

let's get some ideas we're going to try

this on Google Gemini but before we do

that we want to take this prompt and add

it to some sort of document I personally

use notion so I'll create a new document

called DJ's marketing prompt and I'll

Place The Prompt here this way you

always have access to it and you can

adapt it as you go Google Gemini this is

Google's version of chat GPT it's pretty

similar you have your chats along the

side here and you enter your prompt here

we're going to take our prompt and just

adapt it a little let's say you want to

post on Instagram four times a week you

can use our original prompt but again

just change the objective your mission

is to create a two-month social media

calendar that reflects a top tier

pampering experience for pets and then

you can include any examples of past

social posts or ideas that have inspired

you and of course add in your ideas and

additional information look at this you

now know where to focus your post what

your content pillars are you have a

sample calendar for two months and

hashtags to use this is insane all right

moving on to the next part of the

marketing plan making a website this is

super easy with Shopify I will leave a

link for you to try it out for free down

in the description and special shout out

here to Shopify magic which is a feature

that will help you to write and edit

product descriptions with AI so make

sure to look out for that cuz that's

another task off your to-do list now if

you're the type of person who wants to

grow their business and stay on top of

emerging Trends let us help you this is

learn with Shopify and we release new

videos every week to help you reach your

business goals so if you're new here I

highly suggest sticking around and

hitting that subscribe button and no I'm

not biased all right back to business

you're going to need content written for

your webbsite right let's head over to

po po is like a hub of different AI chat

Bots you can use ones like Claude and

gp4 this looks scary we're just going to

stick with the assistant I'll paste the

prompt and change the objective your

mission is to create website copy for

the homepage of my new Shopify store I

want this to be minimal text think fun

one liners that reflect a top tier

pampering experience for pets now you

have various on liners for a simple

brand website you'll see down here that

you'll also have suggest Ed next prompts

and you can even compare different

answers from various chatbot models

let's try out Claude here now you have a

different answer so you can combine

elements or just pick your favorite all

right friends we are moving along you're

getting the picture this prompt is Magic

are you feeling like a prompting Master

yet do you feel confident let me know in

the comments but let's change it up a

little bit most of these chat Bots have

felt kind of similar so far so let's

take a look at gravity right oh okay

this looks a little different just look

at all of these options available for

you to use we can't go through them all

or we'd be here all day so let's make a

blog post these are something that's

going to help your business grow and

provide valuable content and if I

remember correctly according to our

social media content plan blog posts are

in week 3's deliverables there's this

tool here that caught my eye human

written blog post remember we don't want

our audience to know that AI is creating

our content so let's see if this human

blog post needs any editing we'll copy

and paste the title here in this blog

title section select

generate my mind is blown did you see

how easy that was and it totally sounds

like someone wrote it you could

literally just copy and paste this to

your blog that is crazy yappy hour has

to be addressed right let's plan out

these community events that we'll use to

promote our business for all you

Microsoft fans out there there this

one's for you let's test out Microsoft

co-pilot okay this looks cool I see here

that you can toggle to choose a

conversation style let's go with

creative I'm going to paste my prompt

now I'm going to change the objective

your mission is to create an event

itinerary for our soft launch event

called yappy hour and give it a

month-long marketing plan to promote the

event Pro tip here co-pilot thrives with

context so I'm going to add some

additional information after my prompt

to give more context as to what we're

looking to have in the output I want the

purpose to be that dog owners can come

see the facility stay for a beer let

their dogs roam around and get to know

the place I want to emphasize that their

dog getting the chance to experience the

facility with their owner is Paramount

to their adjustment when their owner is

not there all right let's give this a

shot boom a perfectly tailored event

itinerary and marketing plan there are

some great ideas here giveaway ideas

contest ideas social media ideas is this

is everything you need to get started

ask it to expand on certain points as

you see fit moving on I would love to

generate an email campaign but we don't

have an email list so the perfect way to

generate an email list a lead magnet

this is essentially a piece of valuable

content that you can give in exchange

for email addresses now you really want

this to emulate who you are because

you're using it to attract new people to

your brand so if you want to completely

replicate your Brand's voice Jasper is

the tool for you on Jasper you can

actually add your brand voice so this

lets the output be tailored more towards

your style under voice just add either

text from past projects or upload files

from past projects even enter your

website Jasper will scan the content and

learn your voice let's specify a task

lead magnet checklist for busy dog

owners dropping their dog at daycare

we're brought into a document here by

the way you can ask any chatbot to give

you lead magnet ideas by using the

prompting fundamentals that we covered

earlier now we're asked questions

related to our prompt this program is

essentially guiding us through prompt

engineering so we will include any

checklist items our target audience as

you can see there are suggestions here

and then you can add any additional

information the more questions you fill

out the more relevant the output will be

and there you go you have the content

for a checklist designed exactly for

your target audience you can continue

building out this document by just

pressing this plus button and giving

Jasper another prompt for example here

under meet and greet you could add a

section about our monthly yappy hour

it's also important to always go above

and beyond with value in a lead magnet

so let's add at the bottom here include

a 10% off your first stay coupon now you

would need to take this information and

design it into something eye-catching

using a program like Cana if you want a

video on how to use AI in design let me

know in the comments I think that would

be a really fun video to make now if

you're a business owner you want to save

time right we all do we're on a roll

with saving time with AI now but there

is one more sneaky way to save even more

time repurpose your content when you

write something up like an ad or let's

say a lead magnet you can repurpose that

content into other types I'm going to

copy this lead magnet and head to this

remix button then I'm going to paste it

here you can instruct Jasper what to do

let's say write the copy for a landing

page collecting emails in exchange for

this lead magnet you'll see it gets

added to the same document which means

you can keep everything in the same

place then you can do it again by just

entering a new prompt write the copy for

an ad promoting this checklist write a

welcome email for users who download the

checklist you can even follow that up

with write an email to be sent 3 days

after downloading the checklist you get

the point you can generate all different

kinds of content with this ads website

copy email announcements the list goes

on here is to making our lives easier

and learning a new skill while we're at

it and of course at the center of your

brand it all comes down to how you

portray yourself online and the best

place to start after building your brand

identity is building a cohesive

userfriendly website you can get your

site up and running in no time with

Shopify give it a try today with the

free trial linked below we made it tell

me is prompt engineering as scary as it

sounds did I make it a little bit more

exciting for you let me know in the

comments so I'd say you're a prompting

Pro now when it comes to marketing and

copyrighting but there are more things

to learn and as always we've got your

back all you have to do is subscribe to

the learn with Shopify YouTube channel

and click that little bell icon to get

notifications when we release more

videos this way you can stay up to dat

and become the best prompter you can be

we covered a lot today thanks so much

for hanging out with me it has been an

absolute pleasure my name is Bridget

roor and I'll see you next time

[Music]