How to do Digital Marketing with $0
Summary
TLDRThis video script reveals five cost-effective digital marketing strategies for businesses to attract clients without spending on ads. It emphasizes optimizing Google Business profiles for higher visibility, the 'rule of 100' for targeted outreach, leveraging podcasts for credibility, and creating engaging video content that can be repurposed into short clips for broader reach. The speaker, a six-figure business owner, shares proven tactics that build a self-sustaining marketing cycle, akin to solar panels providing free energy.
Takeaways
- 💡 Digital marketing doesn't require large investments to be effective; there are cost-free strategies that work.
- 🔍 Setting up and optimizing a Google Business Profile is crucial for increasing visibility and can be done in under 10 minutes.
- 📈 Fully completed Google Business Profiles are seven times more likely to be clicked on, providing a significant boost in traffic.
- 📝 Choosing the right categories for your business listing can increase the chances of being found in related searches.
- 🤝 The 'Rule of 100' suggests sending out 100 cold DMs daily to build volume and improve outreach skills for better results.
- 📲 Cold DMs are an effective way to reach potential clients and can be more impactful than spending money on ads.
- 🎙 Guesting on existing podcasts is a smart way to reach new audiences without the effort of creating your own podcast.
- 🗣️ Podcast appearances can increase credibility and lead to more invitations from other hosts, extending your reach.
- 🎥 Creating video content with a smartphone is a powerful way to engage potential clients and build trust.
- ✂️ Repurposing long videos into short segments can multiply the reach of your content across various social media platforms.
- 🚫 Beware of bad advice online; focus on strategies that have proven results and avoid wasting time on ineffective methods.
Q & A
Why might digital marketing gurus disagree with the speaker's views on spending money on digital marketing?
-The speaker suggests that spending thousands of dollars on digital marketing, specifically paid ads, is not always necessary for making money, which could be contrary to the advice of many marketing gurus who often promote the effectiveness of paid advertising.
What is the main argument against relying solely on paid ads for digital marketing?
-The speaker argues that paid ads are like a utility bill; they keep your business visible as long as you pay, but once you stop, visibility fades, and the rates can increase at any time, which is not sustainable for long-term marketing.
What is the solar panel analogy used to describe in the script?
-The solar panel analogy is used to describe the benefits of free marketing strategies. Just like solar panels provide free energy after an initial setup, free marketing requires some upfront effort but can lead to a continuous stream of customers without ongoing costs.
Why is optimizing a Google Business Profile considered a free and effective marketing strategy?
-Optimizing a Google Business Profile is free and effective because fully completed listings are seven times more likely to be clicked on. It's a quick task that significantly improves visibility and can lead to increased bookings and traffic.
What additional categories should a business include in their Google Business Profile to increase discoverability?
-A business should include all relevant categories, not just the primary one. For example, a landscaping business could also list garden maintenance, tree service, and landscape design as additional categories to be found in related searches.
What is the 'rule of 100' as mentioned by marketing legend Alex Heroi?
-The 'rule of 100' is a strategy where you send out 100 cold direct messages (DMs) every day to potential clients or referrals. This volume is believed to provide enough outreach to see real results and also helps in honing the messaging skills.
How can sending 100 DMs daily help in sharpening one's marketing skills?
-Sending 100 DMs daily allows for continuous learning and improvement of the messaging approach. With each message, you can tweak and refine your strategy, leading to better engagement and results over time.
What is the benefit of being a guest on existing podcasts to spread the word about your business?
-Being a guest on existing podcasts allows you to tap into their audience, showcase your knowledge and personality, and build trust with potential clients. It's a smart and less labor-intensive way to gain exposure and credibility.
How can appearing on podcasts lead to more guest invitations?
-As you make appearances on podcasts, you build credibility. Other podcast hosts are more likely to invite you after hearing you on another show, recognizing the value you can bring to their audience.
What role does video content play in digital marketing according to the script?
-Video content is crucial for grabbing attention and building trust with potential clients. It allows you to answer common questions and provide valuable content, which can be repurposed into shorter videos for broader reach.
How can longer YouTube videos be repurposed to create short video content for platforms like TikTok and Instagram?
-Using AI software, you can extract the most engaging segments from longer videos to create short, viral-ready clips. These can then be shared across various platforms to increase visibility and attract a broader audience.
Outlines
💡 Effective Free Digital Marketing Strategies
The speaker introduces five cost-effective digital marketing methods suitable for any business. They emphasize the importance of mastering free marketing tactics over relying on paid ads, which can be costly and short-lived. The first strategy involves optimizing a Google business profile, which is crucial as it's free and can significantly increase visibility and customer engagement. The speaker provides actionable tips on how to fully utilize the Google listing by adding multiple categories and detailed descriptions, citing a London barber shop's success story as a result of doing so.
📩 The Power of Consistent Cold Outreach
The speaker discusses the 'rule of 100', a marketing concept by Alex Heroi, which suggests sending out 100 cold direct messages (DMs) daily to potential clients. This approach is compared to a gym routine, where consistency builds volume and skill, leading to better results. The speaker suggests a specific message template to initiate contact and highlights the benefits of this method, including skill improvement and increased business opportunities, as supported by Alex Heroi's endorsement.
🎙 Leverage Podcasts for Business Exposure
The speaker suggests becoming a guest on existing podcasts as a smart and less labor-intensive way to spread the word about one's business. They explain that podcasts cover a wide range of niches and are often looking for knowledgeable guests. By appearing on podcasts, one can showcase expertise and build trust with potential clients. The speaker shares Merill Johnston's success story, who significantly grew her accounting practice through podcast appearances. They also recommend using the 'rule of 100' to split daily DM efforts between client outreach and podcast introductions.
📹 Creating Videos to Build Client Trust
The speaker highlights the effectiveness of video content in grabbing attention and building trust with potential clients. They propose starting with simple videos using a smartphone to answer frequently asked questions and then progressing to longer videos. The speaker advises posting these videos on YouTube with searchable titles to leverage the platform's algorithm for increased visibility. They also mention the strategy of repurposing longer videos into shorter, engaging segments using AI software, which can be shared across various social media platforms to multiply the reach of the original content.
Mindmap
Keywords
💡Digital Marketing
💡Google Business Profile
💡Optimization
💡Categories
💡Referrals
💡Podcasting
💡Video Content
💡YouTube
💡Engagement
💡Repurposing Content
💡Bad Advice
Highlights
You don't need to spend thousands on digital marketing to make money; free methods can be highly effective.
Paid ads are like paying your electric bill monthly, while free strategies are like installing solar panels for continuous, cost-free energy.
Fully optimizing your Google Business Profile can significantly increase your visibility and is free to do.
Adding additional categories and services to your Google Business Profile increases the chances of being found for related searches.
A complete Google Business Profile can lead to a 70% increase in bookings and quadruple mobile traffic.
Sending 100 cold DMs daily can yield real results by leveraging volume and improving outreach skills.
Using a non-soliciting approach in DMs, such as asking for referrals, can increase engagement and responses.
Appearing as a guest on existing podcasts taps into their audience and can build credibility and reach.
Creating simple, valuable video content using just a smartphone can effectively engage and attract an audience.
Repurposing long-form video content into short clips for various platforms can greatly increase visibility and engagement.
Each guest appearance on a podcast builds credibility, making it easier to secure more invitations.
Video content helps in building the 'know, like, and trust' factor crucial for client conversion.
AI tools like Veed.io can automatically create engaging short videos from longer content.
Repurposing video content can multiply the reach of your original work by up to ten times.
There is a lot of bad advice online; it's important to follow proven strategies that work.
Transcripts
a lot of gurus aren't going to like me
saying this but you don't actually need
to spend thousands of dollars on digital
marketing to make money sure paid ads do
work but if you don't get it exactly
right you can lose it all so I found
five ways that any business can use
digital marketing to get more clients
that actually work and won't cost you a
cent so in this video I'm going to share
with these hidden tactics are proof that
they actually work and the perfect onew
punch digital marketing strategy
that me and countless other sixf figure
business owners swear by but first let's
talk for a second about why free
marketing methods are actually a better
idea for most small businesses so
imagine this when you're paying for ads
it's kind of like paying your electric
bill every month it keeps your business
in the spotlight sure but the moment you
stop paying you're in the dark and you
know those rates can just go up anytime
but what if you had solar panels Instead
at the start yeah you got to put in some
time and energy to get them up but once
they're there your business keeps
running on a NeverEnding cycle of free
energy that's pretty much how these free
marketing strategies work a little bit
of effort up front starts bringing in
customers all on its own so my first
free way to Market your business is to
set up and fully optimize your Google
business profile it's honestly crazy to
me how many business listings I see that
just fill in the bare minimum amount of
information especially when Studies have
shown that completely filled out
listings are seven times more likely to
be clicked on than those that aren't and
not only is this 100% free marketing it
will literally take you less than 10
minutes to do it so here are a few areas
that you definitely want to fill out
that a lot of businesses probably your
competition included are leaving blank
so first of all you have to choose a
primary category to even make your
listing but they actually let you choose
chose I think up to nine additional
categories and a lot of businesses leave
this blank but you shouldn't because the
more categories you can mark off the
more chances you have to be found for
other related searches imagine you run a
landscaping business you know when
you're setting up your Google business
profile you would definitely want to
select landscaper as your primary
category but think about the other
services you offer maybe you also
provide Garden maintenance tree service
and Landscape Des design by adding these
as additional categories like Garden
Center Tree Service and Landscape
designer you're opening up your business
to be found by people looking for those
specific Services too also make sure
that you add every service you offer
along with the description and all
attributes that would apply to your
business like languages you may speak or
if you're a minority owned or a
woman-owned business when you fill it
out completely it all adds up to Google
seeing that you took the time to be
thorough and that counts toward your
overall ability to be found in fact
levian Co a London Barber Shop saw a 70%
increase in bookings as a direct result
of completing their business profile and
it actually quadrupled the traffic that
a website got from mobile devices too so
yeah this stuff works now this next
strategy is a bit of an updated Twist on
a classic so the way that most people
treat this tactic is just to Chip Away
at it slowly whenever they have time for
it but let's be real that's a little
like just going to the gym every now and
then maybe once this month maybe a
couple times next month whenever you
feel like it you wouldn't expect to
build muscle or lose weight with that
kind of approach right similarly you may
have heard about reaching out directly
to potential clients or referrals
through social media but if you treat it
like an afterthought it's never going to
work so how can it work well marketing
Legend Alex heroi came up with this
concept and it's what helped him build
his Empire rather than casual DM reach
outs to prospects whenever you feel like
it Alex preaches the rule of 100
specifically sending out 100 cold DMS
every single day why 100 you ask well
it's the magic number that provides
enough volume to be able to see Real
Results let's face it most of these
messages are going to get ignored or
turned down but that's all part of the
process process and if the thought of
cold reach outs turns your stomach no
worries I have something else coming up
that's actually going to bring people to
you with no selling needed on your end
and we'll get to that in just a bit but
the other beauty of sending 100 DMS
isn't just in the numbers game it's
about sharpening your skills you know
with each message you're learning
tweaking and improving your approach and
if you're stumped over what to say in
that first message heroi suggests a line
that's worked wonders for him hey I'm
doing this thing do you know anybody
who'd be interested in doing that thing
then you add some sort of offer I'm
doing it for free I guarantee this
you're giving the offer to somebody and
you're not soliciting them you're
soliciting a friend and often they'll
think of themselves first this approach
turns the volume of messages into a
skill buing exercise and as you get
better the process becomes more
enjoyable creating a self-reinforcing
cycle of improvement and success Alex
heroi swears by this method claiming
it's as effective if not more so than
spending $100 a day on ads and
considering his reputation as a
marketing genius that's not a statement
to take lightly and no you don't have to
do this forever in fact if you do 100
messages a day you'll have more business
than you what to do with and not enough
time to do more of the DMS moving right
along to another incredibly effective
way to spread the word about your
business leveraging the power of
podcasting now I am not suggesting that
you dive into creating your own podcast
it can come with a lot of benefits but
it's it's also a ton of work especially
when it comes to promotion instead
here's a strategy that's both smarter
and less labor intensive tap into the
audiences of existing podcasts by being
a guest on them there are literally
millions of podcasts out there covering
every single Niche you can think of and
the best part most of them are on the
lookout for guests who can bring new
insights and expertise to their
listeners and that is where you come in
so by getting invited to these shows you
can really showcase your knowledge and
personality giving listeners a chance to
you know get to know you in your
business cuz remember people are much
more likely to do business with someone
they know like and Trust Merill Johnston
grew her accounting and bookkeeping
practice by appearing on 12 podcasts her
first year alone and she said we've
discovered that if someone's heard us
interviewed on a podcast they're more
inclined to work with us but how do you
land these podcast guest spots here's
where the rule of 100 comes back into
play so you might want to split your
daily DMS between direct client Outreach
and podcast introductions this approach
not only increases your chances of
winning new clients but also opens up
numerous opportunities to share your
story and your expertise on various
platforms extending your reach at scale
and as you start making appearances on
podcasts the process gets easier you
know with each guest spot you get you
build more credibility for yourself
which then makes other podcast hosts
much more likely to want to invite you
it's not uncommon for hosts to actually
reach out to you proactively after
hearing you on another show once they've
seen the value that you could bring to
Their audience but there's another
strategy that lets you accomplish the
same thing and it's way more under your
control and if you pair that with
another free strategy I'll get to in
just a minute you truly have a onew
punch digital marketing knockout first
off creating video content is the
Undisputed Champion when it comes to
grabbing attention and building that
crucial no like and Trust factor with
your potential clients and the best part
is you can start creating videos for
free just using your smartphone yep the
camera you carry around in your pocket
every day is more than capable of
shooting the quality video that's needed
to impress your audience compare that
with some simple free editing software
plenty of which you can get the hang of
in about 20 minutes and you're all set
and just start simple you know think
about the most common questions that
your clients always ask you and tackle
each one with a short 30 to 60c video
doing it that way not only provides
valuable content to your audience but it
also helps you get comfortable in front
of the camera I so wish that Tik Tok and
YouTube shorts were a thing when I was
starting out would have made easing into
video way easier then once you're
feeling more comfortable talking to the
camera it's time to level up to longer
videos and by longer I mean anywhere
from 5 to 10 minutes usually so your
first longer videos can even just be
expanded answers to those FAQs that
you've already covered so you don't
really even need to plan anything new
when you post these on YouTube with
searchable titles you're playing the
long game then the real magic happens
when YouTube's algorithms start you know
recommending your videos to viewers with
similar interests even before they
search for them trust me making it onto
YouTube's homepage for the Right
audience can really help you take off so
the second part of this strategy
actually reminds me of a show on Netflix
I used to love watching called best
leftovers ever where contestants would
take leftovers which you know most
people just either reheat or toss out
but they'd basically remix them into
these amazing new dishes it blew my mind
just how creative they could get with
stuff that was about to be thrown out
and you can actually repurpose your
videos in the same way thanks to some
really clever AI software you can take
your longer videos and automatically
pull out the most engaging viral ready
segments to create shorts from tools
like visa and
video. offer free plans and they're
perfect for this these shorts can then
be pushed out across all the platforms
you know YouTube Tik Tok Instagram
Facebook LinkedIn even Pinterest and
this strategy is crazy because it
multiplies the reach of your original
content giving you up to 10 times more
visibility and engagement those short
videos are great for getting you out
there attracting a broader audience
quickly meanwhile longer videos deepen
the connection with your audience
turning viewers into actual clients in a
much shorter time span but when you go
out there to Market your business
especially when you're trying to do it
for free taking advice from people you
find online there is some terrible
advice it's going to waste your time and
do a lot of damage in the process but in
this video I'm going to show you the
common bad advice that you should not
fall for and what you should do instead
that actually will work so click here
and we're going to have some fun and
you're going to learn a lot too I'll see
you right there
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