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Summary

The video discusses the rising trend of affiliate marketing, especially on social media platforms like TikTok, where content creators share affiliate links to products and earn commissions. It highlights the challenges faced by affiliate marketers, particularly with the increasing tax burden. With personal income taxes reaching up to 35%, many marketers are questioning the sustainability of this business model. The video also explains the legal and tax regulations surrounding affiliate marketing, emphasizing the need for business registration and the complexities of self-settling taxes, which vary based on income.

Takeaways

• 😀 Affiliate marketing is a growing trend, where content creators share links to products on social media, encouraging purchases.
• 😀 When viewers click on affiliate links and make a purchase, the content creator receives a commission.
• 😀 Social media platforms like TikTok are increasingly popular for affiliate marketing, with livestreams being a major avenue for sales.
• 😀 Affiliate marketers do not need to own or manage inventory, making it an accessible way to earn income through commission-based sales.
• 😀 However, affiliate marketers face high operating costs such as media resources, content creation, advertising, and personnel.
• 😀 Despite high revenues from affiliate marketing, the profit margin can be low, especially when taxes and operating costs are accounted for.
• 😀 Affiliate marketing income is taxed as personal income, with progressive tax rates ranging from 5% to 35%.
• 😀 The tax rate for affiliate marketers has raised concerns, with some individuals facing significant tax burdens on their income.
• 😀 The Vietnam Tax Department's stance is that affiliate marketing commissions are considered wages, which are taxable under personal income tax laws.
• 😀 To benefit from business tax rates, affiliate marketers must register as business individuals and follow legal procedures for tax registration and reporting.

Q & A

What is affiliate marketing?

Affiliate marketing is a business model where e-commerce platforms provide affiliate marketers with links to products. These marketers share the links on their platforms, and when users click and make a purchase, the marketers receive a commission.

How does affiliate marketing work?

Affiliate marketing works by sharing affiliate links on platforms like social media. When users click on these links and make a purchase, the affiliate marketer earns a commission based on the sale. The commission is calculated using the order value, and the platform tracks purchases through cookies, typically for up to 7 days.

What are some examples of affiliate marketing platforms?

Some popular examples of affiliate marketing platforms include Amazon and TikTok. In the case of TikTok, live streamers can share affiliate links during livestreams and earn commissions from the sales generated.

How does the commission structure work in affiliate marketing?

In affiliate marketing, the commission structure can vary based on agreements between the affiliate and the brand or platform. For example, a livestreamer on TikTok may receive a 7-10% commission based on the sales generated during a livestream.

Why is the 35% tax rate on affiliate marketers a topic of concern?

The 35% tax rate on affiliate marketing income is a concern because it can significantly reduce the profitability of affiliate marketers. After considering the costs of running their business (media resources, advertising, content creation), many marketers find that the tax burden can leave them with little to no profit.

What are the additional costs faced by affiliate marketers?

Affiliate marketers often face additional costs such as media resources (social media channels), content creation, personnel, operating costs, and advertising. These costs can take up a significant portion of their revenue, sometimes 60-70%, reducing their net profit.

What is the tax rate for affiliate marketing income according to Vietnamese regulations?

According to Vietnamese regulations, income from affiliate marketing is considered taxable as 'wages and salaries.' The tax is calculated based on a progressive tax table with seven levels ranging from 5% to 35%.

Are affiliate marketers considered employees or business partners?

Affiliate marketers are considered business partners, not employees of e-commerce platforms. They share profits with the platform and are not subject to the same taxation as regular employees, according to their agreement with the platform.

How can affiliate marketers reduce their tax burden?

To apply the tax rates for business individuals (as per Circular 40), affiliate marketers need to register with the Department of Planning and Investment, obtain a business tax code, and adjust their contracts with platforms. This allows them to declare their income as business income, potentially reducing their tax burden.

What are the challenges of affiliate marketing for newcomers?

Newcomers to affiliate marketing face challenges such as high initial investment costs, including setting up media channels, creating content, and covering advertising and operational expenses. Additionally, the unpredictable nature of commission income makes it difficult for many to see consistent profits.