Luiza Trajano diz: ESG ganhou força depois que o mercado validou | Investidor ESG EP#5

Summary

In this interview, Luiza Trajano, the CEO of Magazine Luiza, discusses the company’s evolution from a traditional physical store to a digital powerhouse, highlighting its commitment to inclusivity, sustainability, and social responsibility. She shares insights on how the company creates jobs and empowers women, focusing on the importance of long-term planning and community involvement. Trajano also emphasizes the significance of ESG (Environmental, Social, and Governance) goals and invites investors to consider Magazine Luiza for their portfolios, showcasing the company’s success in adapting to both physical and digital markets.

Takeaways

• 😀 Magazine Luiza has successfully adapted to both physical and digital retail channels, making it a strong and flexible business model.
• 😀 Luiza Trajano emphasizes the importance of long-term thinking in business, particularly for future generations and societal welfare.
• 😀 The company’s commitment to social issues, such as supporting women in distress and addressing gender violence, plays a major role in its corporate identity.
• 😀 Men have actively participated in supporting women, even helping to alert authorities when necessary, showcasing community responsibility.
• 😀 Magazine Luiza is not just about profit; it prioritizes sustainability and ethical practices, ensuring it aligns with the values of responsible investing.
• 😀 The company has expanded its marketplace, with over 200,000 sellers, demonstrating its growth and influence in the e-commerce sector.
• 😀 Luiza Trajano highlights the importance of businesses integrating into communities and fostering entrepreneurship, particularly through their Seller programs.
• 😀 Magazine Luiza has successfully merged physical stores with digital platforms, setting an example of how traditional businesses can evolve in the digital age.
• 😀 Sustainability is a core value at Magazine Luiza, with the company refusing to engage in unethical practices, even if they might lead to short-term financial gains.
• 😀 Luiza Trajano promotes the idea of investing in companies with a strong commitment to social responsibility, particularly those aligning with ESG (Environmental, Social, Governance) principles.

Q & A

What is the main focus of the interview with Luiza Trajano?

The interview primarily focuses on Luiza Trajano's vision for business, diversity, and the role of Magazine Luiza in promoting inclusivity and sustainability. It touches on issues such as empowering women, tackling societal violence, and transforming a physical business into a digital powerhouse.

How does Luiza Trajano view the role of the Brazilian government in job creation?

Luiza Trajano emphasizes the importance of the government in creating jobs and generating income, particularly in a country with limited financial resources. She believes that income generation and employment are crucial for the country's future, benefiting future generations.

What does Luiza Trajano think about the resistance to diversity programs in Brazil?

Luiza acknowledges that there is some resistance to diversity programs, particularly those focusing on racial inclusion, but believes that the majority of the population supports such initiatives. She compares this to the acceptance of programs for women's protection, which were once controversial but have become widely supported.

How has Magazine Luiza contributed to the fight against domestic violence?

Magazine Luiza has actively supported women affected by domestic violence by helping them raise alerts and access resources. The company has implemented systems where employees, especially men, are trained to recognize signs of domestic violence and assist women in need of support, even in urgent situations.

Why does Luiza Trajano believe the long-term vision is crucial in business?

Luiza stresses the importance of a long-term vision for business success. She believes that true societal transformation and business sustainability require planning beyond immediate profits, focusing on the overall well-being and future prospects of both individuals and the company.

What makes Magazine Luiza a good investment opportunity according to Luiza Trajano?

Luiza Trajano highlights Magazine Luiza's diverse approach, including its physical stores and its strong digital transformation. The company has built a robust marketplace with over 200,000 sellers and is committed to sustainability, making it an attractive option for investors.

How did Magazine Luiza adapt from a physical to a digital business model?

Magazine Luiza successfully transitioned from a traditional physical retailer to a digital-first business by embracing e-commerce while still valuing the importance of physical stores. This adaptability allowed them to grow their marketplace and expand their reach significantly.

What is the significance of the company's marketplace and sellers program?

Magazine Luiza's marketplace program is a key part of its business strategy, featuring over 200,000 sellers. The company has empowered its physical store employees to become sellers themselves, expanding the business's product offerings and fostering community-based entrepreneurship.

What is the company's stance on sustainability and corporate governance (SG)?

Luiza Trajano makes it clear that Magazine Luiza is committed to strong corporate governance, including sustainability and social responsibility. The company does not tolerate practices that contradict these values, even if they are financially lucrative. This includes rejecting businesses that harm the environment or engage in unethical practices.

What is the future vision of Magazine Luiza in terms of growth and expansion?

Magazine Luiza plans to continue expanding its digital and physical presence while maintaining a strong commitment to sustainability and inclusivity. The company is focused on long-term growth and maintaining a leadership position in both the physical and digital retail sectors.