Rantai Pasok PT Cimory — Kel. 5 SCM MB4405

Summary

This video introduces Cimory, a leading Indonesian company in the food and beverage industry, specializing in dairy products, yogurt, and frozen food. The team explains Cimory's supply chain management, highlighting the company's sourcing of raw materials from both local and international suppliers, including dairy, meat, and packaging materials. The process involves rigorous production steps and collaboration with various partners. Cimory’s strategy focuses on building strong supply sources through training and cooperative models, promoting efficiency with circular supply chains, and adapting to market dynamics. The video aims to showcase how Cimory’s supply chain plays a vital role in its success.

Takeaways

• 😀 Cimory is a leading food and beverage company in Indonesia, specializing in dairy products, yogurt, and frozen food.
• 😀 The company exports products to neighboring countries such as the Philippines and Singapore.
• 😀 Cimory's vision is to become a public company that produces and distributes protein-based food and beverages for all of Indonesia.
• 😀 Their mission is to produce high-quality protein-based products, ensuring their success through an efficient supply chain.
• 😀 Cimory's supply chain includes sourcing raw materials from local and international suppliers, including milk, meat, sugar, vegetables, and packaging materials.
• 😀 The company partners with various suppliers, including local cooperatives and international companies, for essential raw materials.
• 😀 Production processes vary depending on the product, with dedicated processes for dairy and meat products.
• 😀 Cimory's distribution network includes supply to their own restaurants and shops, as well as retailers through agents and supermarkets.
• 😀 The company emphasizes quality control by working directly with suppliers and ensuring top-quality raw materials.
• 😀 Cimory implements a circular supply chain to improve efficiency and add value to their production process, while considering market dynamics and competitors.
• 😀 They focus on low setup times and mass production to optimize their manufacturing processes, also taking seasonal factors into account.

Q & A

What is the main focus of Cimory as a company?

Cimory is a company focused on producing food and beverages, including dairy products, yogurt, and frozen foods. It operates primarily in Indonesia and exports to neighboring countries like the Philippines and Singapore.

What is Cimory’s vision and mission?

Cimory's vision is to become a public company that produces and distributes protein-based food and beverages to the entire Indonesian population. Its mission is to produce high-quality protein-based products.

How does Cimory’s supply chain contribute to its success?

Cimory's supply chain is crucial for its success, as it manages a complex process from raw material suppliers to the final product delivered to customers. This involves careful consideration of every step to ensure efficiency and product quality.

What does Cimory’s distribution network look like?

Cimory’s distribution network includes suppliers of raw materials, manufacturing facilities, warehouses, and outlets such as Cimory restaurants, shops, and retailers like supermarkets and minimarkets. Products are also distributed via PT Macro Sentra Niagaboga.

Who are the key suppliers for Cimory?

Cimory works with several suppliers for various raw materials, including local and international companies. Key suppliers include dairy cooperatives for milk, PT Argo Bogor Utama for meat, and PT Angel Product and PT Kiva Citra for sugar, among others.

What is Cimory’s strategy for sourcing raw materials?

Cimory’s strategy includes sourcing raw materials from smaller-scale suppliers, supporting them through training and guidance, and engaging cooperatives as aggregators for local dairy farmers. They also offer higher prices for milk than the highest market price.

What is meant by Cimory using a circular supply chain?

A circular supply chain refers to Cimory’s approach of reusing materials and ensuring that production processes minimize waste while increasing efficiency. This approach helps to enhance value along the supply chain.

How does Cimory ensure product quality in its supply chain?

Cimory is very strict about product quality and involves direct supervision in the production process. They engage with suppliers to ensure high standards and oversee every step of production to maintain consistency and safety.

What are some of the products Cimory is well known for?

Cimory is famous for products such as its yogurt (e.g., Squish) and sausages (e.g., Kanzeller).

How does Cimory’s supply chain adapt to market dynamics?

Cimory adapts to market dynamics by considering factors such as seasonal changes, competitor actions, and market trends in its supply chain management. This helps the company to remain agile and responsive to shifts in demand and supply.