CEO aos 15 ANOS: A Incrível História de Uma Empreendedora Serial (Subcast Galega Profissional #20 )

Summary

Alice Custódio, a 15-year-old serial entrepreneur from Maceió, Alagoas, shares her inspiring journey of building businesses from a young age. From selling slimes at 12 to diving into the world of digital marketing and design at 14, Alice’s entrepreneurial spirit has led her to create her own marketing agency, managing a team of six people. She discusses the lessons learned from early failures, the importance of self-education, and how being 'inconformado' (unconformable with the status quo) drives her success. Alice’s story proves that age is no barrier to achieving big dreams in business.

Takeaways

• 😀 Alice Custódio, a 15-year-old entrepreneur from Maceió, Alagoas, has been actively working since the age of 6.
• 😀 She started a successful slime business with her best friend at the age of 12, generating significant revenue from local and out-of-state orders.
• 😀 Alice discovered digital marketing and options trading at the age of 13, and although she initially experimented with options, she shifted focus to more sustainable investments like stocks.
• 😀 By the age of 15, Alice started a media agency, hiring six people and managing marketing for multiple companies.
• 😀 Despite her young age, Alice has made a name for herself in digital marketing, excelling at design, social media management, and video production.
• 😀 Alice’s approach to business is centered around creativity, often designing and implementing marketing strategies tailored to her clients’ needs.
• 😀 She values self-education and learning through resources like YouTube, growing her knowledge and skills in marketing and design without formal schooling.
• 😀 Alice has leveraged networking opportunities from her participation in a digital marketing group, learning from mentors and collaborating with others to expand her business.
• 😀 Alice's philosophy centers around never being satisfied with one's current situation, advocating for a mindset of continuous growth and non-conformity, which she believes is key to success.
• 😀 She emphasizes that anyone, regardless of age, can achieve success through hard work, learning, and self-motivation, as demonstrated by her own journey from a young age.

Q & A

What inspired Alice to start her entrepreneurial journey at a young age?

Alice was inspired by her curiosity and desire to make money from a young age. She started by asking her grandfather for money, and then used it to buy candies and sell them. Later, she launched a slime shop at 12 years old, which grew beyond her city as she began receiving orders from other states.

What led Alice to start working with digital marketing?

Alice got interested in digital marketing after meeting a friend who was involved in the Sub-19 group. She learned about the world of digital marketing and began exploring options like affiliate marketing, even though she initially didn’t enjoy it.

How did Alice initially make money from digital marketing?

Alice started with creating posts and designs for a friend, who needed help with social media. Her work generated great results, which led to more recommendations, and eventually, she expanded her work and created her own agency.

How did Alice go from being a social media manager to creating her own marketing agency?

After gaining experience in social media management and design, Alice realized that businesses needed more services like copywriting and website creation. She started training others and brought together a team, which helped her scale up and establish her marketing agency.

What challenges did Alice face when starting her business and how did she overcome them?

Alice faced challenges, particularly at a young age, when she had to learn skills such as design, social media strategies, and digital marketing. She overcame these by self-educating through online resources like YouTube, and collaborating with others to fill gaps in her knowledge.

What is Alice's perspective on conformity and how does it influence her mindset?

Alice believes that conforming to the status quo leads to stagnation. She encourages others to challenge their current situation and to strive for more. Her motto is to stay 'inconformado' (non-conforming) and always seek improvement and new opportunities.

How did Alice's involvement in the Sub-19 group contribute to her personal and professional growth?

The Sub-19 group helped Alice expand her network and connect with like-minded individuals who provided guidance and opportunities. It also encouraged her to pursue what she truly loves, which eventually helped her achieve success in digital marketing.

How did Alice balance her entrepreneurial journey with school and other responsibilities?

Alice managed her time by working on her business while also continuing her education, often with online classes. She acknowledged that she was near the point of leaving school, but her focus was on creating a future through entrepreneurship.

What advice does Alice have for other young entrepreneurs or those looking to start their own business?

Alice advises young people to not settle for their current situation and to pursue what they truly enjoy. She emphasizes the importance of self-education, taking risks, and pushing boundaries to achieve success. She also suggests leveraging the internet to start earning money.

What makes Alice's story unique compared to other entrepreneurs her age?

Alice's story is unique because she started her entrepreneurial journey at a very young age, launching a slime business at 12 and getting involved in digital marketing at 14. Her ability to scale her business and build an agency by 15, while also pursuing self-education, sets her apart from others her age.