Pengusaha Muda Sukses, Usia 25 Tahun OMZET 230 JUTA PERBULAN Dari Jualan Donat!

Summary

Ega Nur Akbar Malik, a 25-year-old entrepreneur from Tasikmalaya, shares his inspiring journey of reviving his father's donut business. Starting with a simple cart, Ega leverages the digital era to expand his reach, using platforms like Facebook and the Bukalapak Partners application to boost sales. His innovative approach includes creating character-themed donuts and exploring unique flavors like salted donuts. Ega emphasizes the importance of loving one's job, continuous innovation, and consistency in business. His story serves as a testament to the power of determination and creativity in achieving success and supporting one's family.

Takeaways

• 👋 Introduction: Ega Nur Akbar Malik, a 25-year-old from Tasikmalaya, is the youngest donut entrepreneur, continuing his father's legacy.
• 🔁 Family Recipe: Ega's donut business is based on his father's recipe, which was previously discontinued for unknown reasons.
• 🛍️ Previous Job: After graduating, Ega worked in retail for a year and a half, which led him to the realization that he wanted to start his own business.
• 💡 Business Idea: Inspired by his father's past donut making, Ega decided to revive the family business and saw it as a potential opportunity.
• 🚀 Starting Small: Ega began his business with minimal capital, purchasing a 5-kilogram capacity machine and a cart without extensive investment.
• 🏠 Family Background: Ega's upbringing was simple, living with his father who worked hard to support the family after his mother passed away.
• 💼 Motivation: Ega was motivated by observing his father's hard work and decided to continue his father's efforts in a different way.
• 📈 Digital Era: Ega acknowledges the benefits of the digital era for small and medium-sized enterprises (SMEs), especially in the food and beverage sector.
• 📱 Technology Adoption: He mentions the use of the Bukalapak Partners application as a way to facilitate business and increase income without the need for large capital or stock.
• 🍩 Product Innovation: Ega introduced unique donut flavors and characters to differentiate his product and make it appealing to various customer segments.
• 📉 Overcoming Challenges: When faced with low sales, Ega sought to improve his product by finding higher quality materials and innovating his offerings.
• 📈 Sales Growth: Ega's donut business has grown, with an average daily sale of 2,000 donuts and a peak of 4,000, especially when featuring unique characters.
• 🛠️ Business Philosophy: Ega emphasizes the importance of loving one's job, continuous trying, innovation, and consistency as keys to his success.
• 🎯 Target Market: He advises identifying a target market and researching it before starting a business, with a clear strategy for entering the market.
• 🎉 Personal Satisfaction: Ega finds joy and satisfaction in his business, especially when his products are well-received and appreciated by customers.
• 🏆 Future Goals: Ega's ultimate goal is to make his business prosperous for his family and to continue his father's legacy with determination.

Q & A

Who is Ega Nur Akbar Malik?

Ega Nur Akbar Malik is a 25-year-old entrepreneur from Tasikmalaya who started his donut business based on his father's recipe.

What inspired Ega to start his donut business?

Ega was inspired to start his donut business after working in retail for a year and a half and realizing he wanted to have his own business. He remembered his father used to make and sell donuts and thought it could be a business opportunity.

What was Ega's father's role in the initial stages of the business?

Ega's father had a significant role as his donut recipe was the foundation of Ega's business. Ega's father used to make and sell donuts from one area to another, but for some reason, he stopped.

How did Ega's background influence his decision to start a business?

Ega's background, particularly living with his father from elementary school and seeing him work hard for the family, influenced his decision to start a business. His father's example of selling donuts door-to-door motivated him.

What is the significance of the term 'youngest donut journey' mentioned in the script?

The term 'youngest donut journey' refers to Ega being the youngest in his family to embark on the donut business, continuing the legacy started by his father.

What challenges did Ega face when he started his donut business?

Ega faced challenges such as having limited capital, needing to buy a cart and a machine, and figuring out how to make the business work without a large initial investment.

How did Ega use digital platforms to his advantage?

Ega utilized digital platforms like Facebook to market his donuts, allowing him to reach a wider audience and take customized orders for delivery.

What is the significance of the slogan 'youngest donation' for Ega's business?

The slogan 'youngest donation' signifies that Ega's donuts are the smallest and most innovative in the market, which motivates him to make more donuts and stand out from the competition.

How does Ega ensure the quality of his donuts?

Ega ensures the quality of his donuts by using high-quality materials and constantly seeking to improve his products. He also innovates by creating unique flavors and designs, such as character donuts.

What is Ega's approach to innovation in his donut business?

Ega's approach to innovation includes creating new flavors like salty donuts, using unique designs for special occasions, and being open to new ideas that can keep his product fresh and interesting for consumers.

What advice does Ega give for aspiring entrepreneurs?

Ega advises aspiring entrepreneurs to love their job, not to stop trying even when they fail, to keep innovating, and to be consistent in their efforts to build a successful business.

How does Ega's business contribute to his family and community?

Ega's business contributes to his family by providing a source of income and fulfilling his father's legacy. It also supports the local community by offering employment opportunities and contributing to the local economy.