O que é uma PARCERIA ESTRATÉGICA?

Summary

In this video, Talita Lombarde discusses the importance of strategic partnerships and how to approach potential collaborators effectively. She emphasizes that partnerships are not about asking for favors, but about offering value in return. Talita provides practical examples, like collaborations between Easy Taxi and Johnny Walker, to illustrate successful partnerships. The video also offers tips on how to craft partnership proposals that focus on what you can offer, rather than just what you need, and stresses the importance of persistence in securing mutually beneficial deals.

Takeaways

• 😀 Partnerships should be mutually beneficial, not one-sided. Both parties need to offer value in exchange.
• 😀 Before asking for something, always highlight what you can provide in a strategic partnership.
• 😀 Avoid treating partnerships like sales transactions; partnerships are about collaboration, not just selling something.
• 😀 Tailor your outreach emails for each person or company you're contacting—don’t use a generic approach.
• 😀 A good partnership email should be short, clear, and to the point. Keep your messages concise and focused.
• 😀 Always explain the 'win-win' situation—what both sides will gain from the partnership.
• 😀 Follow up once or twice if you don’t receive a response, but don’t bombard potential partners with multiple messages across platforms.
• 😀 Partnership emails should reflect professionalism and personality. Show why the partnership makes sense and what benefits it offers.
• 😀 Be sure to offer value before asking for anything. This shows you are serious about the collaboration, not just seeking favors.
• 😀 Understand that strategic partnerships take time. If a collaboration doesn't yield immediate results, be patient and continue nurturing the relationship.
• 😀 A strategic partnership is a way to grow together—each party should contribute and reap rewards, rather than just focusing on individual success.

Q & A

What is the main point of the script about strategic partnerships?

The script emphasizes that strategic partnerships should involve mutual value exchange, not one-sided favors. Both parties should offer something beneficial to the collaboration, making it a win-win situation for everyone involved.

What should be the focus when sending an email for a strategic partnership?

The focus should be on explaining what you can offer in the partnership before asking for anything. It’s important to communicate what value you bring to the table, such as visibility, leads, or promotion, and how it benefits the other party.

Why does the speaker mention the importance of offering value upfront in a partnership?

Offering value upfront helps to grab the recipient’s attention and establishes credibility. The idea is to show that you are not just asking for something but are providing a mutually beneficial opportunity, which increases the likelihood of a positive response.

What is the difference between a strategic partnership and a sales pitch?

A strategic partnership is about collaboration and shared goals, where both parties contribute something valuable. A sales pitch, on the other hand, is focused on selling a product or service, with the intent of making a direct transaction or sale.

Can you give an example of a successful strategic partnership mentioned in the script?

One example is the partnership between iTaxi and Johnny Walker. iTaxi offered a discount to users when they used the app while drinking, and Johnny Walker provided the promotion, increasing user registrations and brand visibility for both companies.

What does the speaker suggest if someone does not receive a response to their partnership email?

The speaker suggests following up on the email by refining the message. It’s important to re-evaluate what you are offering and make sure the recipient clearly understands what they stand to gain from the partnership.

What advice does the speaker give about persistence in seeking partnerships?

The speaker advises being persistent but not overwhelming. If you’re contacting multiple potential partners, don’t give up on the first few attempts, but avoid sending excessive messages across multiple platforms. Focus on clear, respectful communication.

What is the role of follow-up emails in the partnership process?

Follow-up emails play an important role in reminding potential partners about the opportunity, showing continued interest, and re-emphasizing the mutual benefits. The follow-up should be respectful and concise, offering additional value or clarifications.

How does the speaker define the concept of 'partnership' in a business context?

In a business context, a partnership is a collaboration between two entities to achieve mutual benefits. Each party contributes something valuable, such as resources, exposure, or access to audiences, which drives success for both.

What common mistake does the speaker point out when people write partnership emails?

The speaker points out that many people make the mistake of asking for a favor in a partnership email without offering anything in return. This approach often leads to no response because it lacks clear value for the recipient.