Sejarah Gojek, Angkutan Online Pertama di Indonesia!

Summary

This video discusses the inspiring journey of Gojek, Indonesia's largest startup. Founded by Nadiem Makarim in 2010, Gojek began as a motorcycle taxi service in Jakarta aimed at solving traffic congestion. It quickly evolved into a multi-service platform, providing digital payment solutions, and expanding across Southeast Asia. Despite initial opposition, including legal challenges, Gojek's success story is marked by significant investments, leading to its recognition as Indonesia's first unicorn and later a decacorn. The merger with Tokopedia in 2021 to form GOTO marked a major milestone, highlighting Indonesia’s growing digital prowess on the global stage.

Takeaways

• 😀 Gojek was founded in 2010 by Nadiem Makarim, initially as a small startup with 20 motorcycle drivers using a call center to connect with passengers.
• 😀 The idea for Gojek came from Nadiem's personal experience with Jakarta's traffic, where he often relied on motorcycle taxis (ojeks) to commute.
• 😀 Gojek’s main goal was to create an on-demand service that connected passengers with motorcycle drivers, making it easier to access transport in busy areas.
• 😀 In 2015, Gojek transitioned from a call center system to a mobile app, which was a significant milestone in the company’s development.
• 😀 Despite early success, Gojek faced resistance from traditional ojek pangkalan (station-based motorcycle drivers), who saw online services as a threat.
• 😀 Gojek overcame legal hurdles, including a brief 2015 government ban, which was overturned due to protests and petitions from users and drivers.
• 😀 The company raised significant funding from investors like Sequoia Capital, Google, and others, enabling it to expand rapidly in Indonesia and beyond.
• 😀 By 2018, Gojek achieved unicorn status, with a valuation exceeding $1 billion, and later earned decacorn status, surpassing $10 billion in valuation.
• 😀 Gojek’s success is attributed to its ability to secure massive investments and the strategic acquisitions of other companies to enhance its services.
• 😀 In 2021, Gojek merged with Tokopedia to form GOTO, consolidating the two companies’ strengths and positioning them as a global player in tech and e-commerce.
• 😀 Gojek’s growth and success demonstrate the power of innovation in transforming traditional services into modern, on-demand platforms.

Q & A

What inspired Nadiem Makarim to create Gojek?

Nadiem Makarim was inspired to create Gojek due to his personal experience using motorcycle taxis (ojek) to navigate Jakarta’s traffic. He observed that many drivers spent significant time waiting for passengers, and he saw an opportunity to create a platform that would connect passengers and drivers more efficiently.

When was Gojek officially founded, and how many drivers were there initially?

Gojek was officially founded on October 13, 2010, with only 20 drivers. The company initially operated using a call center to connect passengers with drivers.

How did Gojek transition from using a call center to a mobile app?

In January 2015, Gojek launched a mobile app for Android and iOS, replacing the call center system. This allowed passengers to book rides more conveniently through their smartphones.

What resistance did Gojek face when it first launched?

Gojek faced resistance from traditional ojek drivers (ojek pangkalan), who saw the rise of online ojek services as a threat to their business. There were also legal challenges, including a temporary ban by the Indonesian Ministry of Transportation in November 2015.

What happened when the Ministry of Transportation tried to ban Gojek in 2015?

The ban on Gojek’s services lasted for only 12 hours due to widespread protests from users. President Joko Widodo intervened, and the decision to ban online ojek services was reversed after discussions.

What is the significance of Gojek’s status as a unicorn?

Gojek became Indonesia’s first unicorn in 2015, meaning it reached a valuation of over $1 billion. This marked a major achievement for the company and indicated its potential for growth and influence in the tech industry.

Who were the major investors in Gojek during its early growth?

Gojek attracted significant investments from various global and local entities, including Sequoia Capital, Google, and Astra International, among others. These investments played a crucial role in Gojek’s expansion and development.

What is the term 'decacorn,' and how does Gojek fit this description?

A 'decacorn' refers to a startup with a valuation exceeding $10 billion. Gojek achieved this status in 2019, becoming one of the few companies globally to reach such a valuation, cementing its position as a leading tech giant.

How did Gojek further expand after achieving decacorn status?

After becoming a decacorn, Gojek continued to innovate and expand its services, acquiring other startups and increasing its presence in the digital payment and transportation sectors. It also broadened its offerings to include more types of services for consumers.

What major corporate change did Gojek undergo in 2021?

In May 2021, Gojek merged with Tokopedia, another leading Indonesian company, to form Goto. This merger combined their resources and strengths, positioning them as a formidable competitor on the global stage.