Berawal Dari Bekal Untuk Suami, Hingga Sukses Membangun Usaha Roti Premium | Bisa

Summary

Farida Nuzliani's entrepreneurial journey began with a home-based bakery and a passion for quality. Starting with simple cakes and brownies, she built a loyal customer base by using premium ingredients and staying consistent. With support from her family, she gradually expanded the business, emphasizing the importance of persistence, adapting to trends, and providing excellent customer service. Today, her business is a thriving success, and she plans to further grow it, offering more traditional snacks and possibly opening new locations. Farida's story is one of determination, hard work, and the power of family support in business success.

Takeaways

• 😀 Farida Nuzliani, the founder of a home-based cake business, uses premium ingredients, prioritizing quality despite the higher cost.
• 😀 Her business initially started from making small batches of cakes for family and friends, with products being shared and promoted via word of mouth.
• 😀 Farida was initially hesitant to hire employees, fearing she wouldn't be able to pay them, but her supportive husband reassured her, emphasizing that each worker would find their own livelihood.
• 😀 The business began to grow steadily after a slow start, with Farida handling everything herself until her family and a few employees joined in.
• 😀 She transitioned from being an employee in a government job to becoming a full-time entrepreneur after following her husband's work relocations.
• 😀 Farida faced early challenges, such as using basic tools like a hand mixer and working late into the night to fulfill orders, but her family's support kept her motivated.
• 😀 The business officially started operating online in 2021, which required getting official paperwork and ensuring compliance with regulations, which helped streamline operations.
• 😀 Farida emphasizes the importance of adapting to trends in the food industry, constantly creating new products based on popular recipes and social media trends.
• 😀 The bakery offers a wide range of products, but is most known for its brownies, which customers frequently order.
• 😀 Despite challenges like ingredient shortages and employee mismanagement, Farida remains focused on consistency, believing that persistence and faith will bring success over time.
• 😀 Farida plans to expand the business further, potentially opening new branches and adding traditional snacks to the product lineup as demand grows.

Q & A

What inspired Farida Nuzliani to start her cake business?

Farida was initially motivated by the desire to prepare food for her husband to take to work. This led to her friends trying the cakes, and as they started placing orders, she gradually began learning about pricing and expanding her business.

Why does Farida use premium ingredients in her baking?

Farida values quality, even if it means higher costs. She believes using premium ingredients ensures the best results and guarantees the quality of her products.

How did Farida handle the early stages of her business?

In the early stages, Farida was doing everything herself. She initially worked alone, with some help from her husband and family members. Over time, she grew her business, hiring a few employees as demand increased.

What challenges did Farida face when expanding her business?

Farida faced challenges managing her employees, especially when it came to handling different personalities and ensuring consistency in product quality. She also dealt with logistical issues related to sourcing ingredients.

How did Farida balance work and family life while growing her business?

Farida often worked long hours, sometimes staying up late to finish orders. Her husband’s support played a crucial role in managing her responsibilities. Additionally, her family helped with the business operations.

What was Farida's experience with starting an online business?

Farida’s husband, a government employee, helped her understand the importance of proper paperwork. By 2021, she was able to launch her online store legally, which made operations smoother and more efficient.

How does Farida keep up with baking trends?

Farida keeps an eye on social media and YouTube for the latest trends. She experiments with new products, ensuring her business stays relevant and competitive by offering products that align with current trends.

What types of products does Farida sell in her bakery?

Farida’s bakery offers a variety of products, including brownies, cakes, bread, and other desserts. Her brownies are especially popular, but she also makes products like Putu Ayu and other traditional items.

How does Farida ensure her products are safe for long-distance delivery?

Farida invests in high-quality packaging to ensure her baked goods remain fresh and safe for long-distance shipping, making them ideal for customers looking for reliable souvenirs or gifts.

What is Farida’s advice for others looking to start a business?

Farida advises aspiring entrepreneurs to be persistent, consistent, and patient. She believes that even in slow periods, sticking to a routine and maintaining quality will eventually lead to success. She emphasizes the importance of adapting to trends and continuing to learn.