Como ter CONSTÂNCIA na criação de conteúdo? Aprenda a postar todo dia!

Isabela Matte

26 Mar 202416:37

Summary

TLDRThis video teaches how to maintain consistency in producing content for social media, especially for business purposes. The speaker emphasizes that consistency requires more than just willpower; it needs a strategy, organization, and routine. They share personal experiences of improving content creation by planning ahead, organizing tasks efficiently, and leveraging tools like Notion. The speaker also encourages viewers to interact by liking, commenting, and subscribing, explaining how positive feedback serves as immediate motivation. They conclude by offering insights on maintaining balance across professional and personal life through effective time management.

Takeaways

📈 Consistency in content creation is key for business success on social media.
💡 Having a clear strategy for content themes, scripting, and how content supports your business goals is essential.
⏰ Organization and planning can help you create more content in less time.
🎯 Set goals and objectives for your content creation, much like setting a swimming goal makes you perform better in the pool.
🎥 Allocating specific days to batch record content can lead to greater efficiency.
🧠 Prioritizing strategic planning helps maintain motivation through tangible results.
🛠️ Tools like Notion, Google Calendar, and personal notes can aid in organizing content production and ensuring consistency.
💪 Consistency isn't just about willpower; it's about building systems that prevent self-sabotage.
📊 Having a backlog (or ‘content drawer’) allows you to stay ahead, even during unexpected breaks or illness.
🤝 Engage with your audience through likes, comments, and shares to build immediate rewards and sustain long-term motivation.

Q & A

What is the main topic of the video?
-The main topic of the video is how to maintain consistency in producing content for social media.
Why does the speaker emphasize the importance of teaching consistency?
-The speaker emphasizes the importance of teaching consistency because they want to provide real value to the audience and help them develop habits that lead to success.
How does the speaker gather topics for their YouTube videos?
-The speaker gathers topics by interacting with their audience, often during Instagram live sessions, where they ask for suggestions about what viewers want to learn.
What are some of the common questions people ask about consistency?
-Common questions include how to keep posting consistently, how to maintain the quantity of posts, and how to stay resilient when results aren’t immediate.
Why does the speaker struggle with consistency on YouTube compared to other platforms?
-The speaker struggled with consistency on YouTube because it did not provide immediate rewards or feedback, which made it harder for them to stay motivated.
What does the speaker suggest is necessary for consistency, apart from willpower?
-Apart from willpower, the speaker suggests that having a strategy and organization are crucial elements for maintaining consistency.
How does setting goals help with maintaining consistency?
-Setting specific goals helps maintain consistency because it gives direction and purpose, motivating people to reach those goals rather than aimlessly putting in effort.
What role does organization play in achieving consistency, according to the speaker?
-Organization allows the speaker to maximize productivity by scheduling specific content creation days, planning ahead, and using tools like Notion and Google Calendar. This helps them achieve more in less time.
How does the speaker manage content production when they are unavailable?
-The speaker manages content production in advance by creating a ‘content bank’ and preparing everything needed before they are unavailable, ensuring consistent posting.
What systems does the speaker recommend to avoid self-sabotage and achieve consistency?
-The speaker recommends systems like having a content strategy, organized routines, content banks, and using specific tools to plan and execute tasks efficiently, which helps avoid self-sabotage.

Outlines

00:00

📈 How to Maintain Consistency in Content Creation

The video emphasizes the importance of maintaining consistency when producing content for social media. The creator shares that many YouTube video topics stem from audience requests during live streams. One commonly requested topic is how to stay consistent with content creation, particularly when not seeing immediate results. Consistency involves doing things repeatedly, even when immediate rewards are not present. The creator shares personal challenges with staying consistent on platforms like YouTube, due to the lack of instant gratification, but eventually found a way to maintain consistency across multiple platforms.

05:03

📝 The Importance of Strategy in Consistency

The key to staying consistent in content creation is having a clear strategy. This includes deciding which content to produce, how it fits into a broader plan, and how it helps in achieving long-term goals. Without a strategy, it’s easy to lose motivation and give up. The video uses the analogy of swimming without a goal, where a lack of direction can lead to less effort and early quitting. A well-defined strategy allows content creators to stay focused and motivated by seeing how each piece of content contributes to their business success.

10:05

📅 Organization is Key to Consistency

The video explains how organization plays a critical role in maintaining consistency. The creator shares their method of setting aside two days a week for content creation, which allows them to stay ahead of their schedule and maintain a steady output. By organizing themes, scripts, and settings in advance, the creator can batch-record content for various platforms, enabling them to remain consistent even during periods when they are unavailable, such as vacations. Having a dedicated team helps, but even without a team, creators can improve their efficiency through better organization.

15:06

🔧 Using Tools and Systems to Stay Organized

The video discusses how the creator and their team use tools like Notion, Google Calendar, and notes to manage and organize content creation tasks. By developing a custom workflow and template in Notion, they can streamline content planning and execution. The system ensures that even when the creator is busy or offline, content is published regularly, maintaining consistency. The importance of preparing content in advance, also known as ‘opening a content drawer,’ is emphasized as a crucial strategy to avoid gaps in posting.

💡 Building Consistency in All Areas of Life

Consistency isn't limited to content creation—it's a mindset that can be applied to other areas of life, such as physical exercise and personal relationships. The creator shares how organizing their work routine has improved their ability to maintain consistency in personal activities, like spending time with family and exercising daily. By creating a balanced schedule, they can manage work, personal life, and wellness. They conclude that consistency comes from having systems in place and being able to anticipate future needs, ensuring that key tasks are accomplished even during busy times.

Mindmap

Keywords

💡Consistency

Consistency refers to the ability to continuously produce content over time without interruptions. In the video, the speaker emphasizes the importance of consistency in content creation for social media and how it can lead to long-term success. She explains that consistency is not just about willpower but also involves having a strategy, organization, and a sustainable routine.

💡Strategy

Strategy refers to a planned approach or method for achieving a goal. The speaker highlights that having a content creation strategy is key to maintaining consistency. Without a clear strategy for what content to produce, when to post, and how the content aligns with business objectives, it becomes difficult to stay motivated and produce regularly.

💡Organization

Organization is the process of planning and structuring tasks efficiently. The speaker explains that organization helps save time and allows creators to produce more content in less time. For example, she plans her content in batches, organizing her filming days to maximize productivity, ensuring that she can maintain consistency even during busy periods.

💡Content Creation

Content creation is the process of producing and sharing information, visuals, or media online. In the video, the speaker discusses the challenges of consistently creating content for multiple platforms like YouTube, Instagram, and podcasts. She explains that having systems in place helps overcome these challenges and maintain regular output.

💡Immediate Rewards

Immediate rewards refer to the instant gratification or feedback one receives from completing a task. The speaker discusses how social media often lacks immediate rewards, especially when content does not gain traction quickly. She explains that recognizing small wins, such as receiving likes or positive comments, can help sustain motivation over time.

💡Goals

Goals refer to specific objectives that guide one's actions. In the context of the video, the speaker emphasizes the importance of setting clear goals for content creation, such as how many posts to produce or what type of content to focus on. Setting goals helps to maintain focus and consistency in content production.

💡Batching

Batching is a productivity technique where similar tasks are grouped together to be completed in one session. The speaker explains how she uses batching to produce several weeks of content in a single day, allowing her to maintain consistency without feeling overwhelmed. This method also ensures that she has content ready to go even during busy periods.

💡Routine

A routine refers to a regular, structured schedule that one follows to accomplish tasks. The speaker stresses the importance of having a content creation routine, which helps build consistency. By setting specific days for recording and organizing content, she ensures that she can keep up with her content schedule without falling behind.

💡Planning

Planning involves outlining tasks and steps in advance to ensure smoother execution. In the video, the speaker mentions how detailed planning of her content, from selecting topics to writing scripts, allows her to stay on track with her content production. Planning is closely tied to both strategy and organization in her content creation process.

💡Self-Sabotage

Self-sabotage refers to behaviors or thoughts that prevent a person from reaching their goals. The speaker mentions that a lack of strategy and organization can lead to self-sabotage, as creators may start doubting themselves or give up when they don’t see immediate results. She advocates for systems that prevent self-sabotage and enable consistency.

Highlights

The importance of consistency in content production for social media is crucial for achieving long-term success.

The YouTube content topics are driven by audience feedback, collected during live Instagram sessions.

Consistency is built through strategy and planning, not just relying on willpower.

Without a clear content strategy, it’s easy to lose motivation and stop producing content.

Establishing goals and objectives helps maintain focus and increase productivity.

Organization is essential in maximizing efficiency and reducing time spent on tasks.

Batching content creation, such as recording several weeks of YouTube and Instagram videos in one or two days, significantly boosts productivity.

Even without a team, a well-organized plan can lead to higher content output.

Content consistency is ensured by organizing topics, scripts, and posting schedules well in advance.

Building a 'content reserve' allows for uninterrupted posting even during personal time off, ensuring continuous audience engagement.

Small achievements and positive feedback (like comments, likes) act as immediate rewards that motivate further content creation.

Setting measurable goals for tasks within your control, like posting content rather than aiming for likes or views, leads to better consistency.

A structured routine extends beyond work, improving personal life balance and discipline in areas like exercise and family time.

Adopting tools like Notion and Google Calendar helps manage content strategy, deadlines, and team collaboration effectively.

Constancy in other areas of life, like exercise, improves mental clarity and supports work-life balance, enhancing overall productivity.